GREAT comment about market as theater. Read Experience Economy by Gilmore for more on that very important idea. I agree and disagree with the "save ourselves" idea. I would say it a little different.
I think of Save The World Marketing as doing the right thing because it is increasingly the right thing to do (ROI and social return). Doing the right thing a priori, without return expectation, is grace and art and HARD (lol).
Read the list I've already shared on the genetic predisposition to sharing (Benkler, Wright, Shermer and I would add Dawkins if you read Selfish Gene very carefully). I wold also include +David Amerland
's must read on a new value system in that mix and Seth Godin's Icarus Deception.
Now let's have a quick and friendly discussion about means and ends. Internet marketing is so RELATIVE, its millions of signals pinging so fast and furious, that INTENTION can be kidnapped never to be returned. In such a tornado any sense of original MEANS and ENDS is lost to what is happening now AND to a set of CORE VALUES.
When I was at M&M/Mars we created the 5 Principles of Mars. Some corporate doublespeak, but a guiding bible for action or inaction. At one point a trucking company wanted us to buy them. Deal was a good deal, but one of the principles said we must be or have the chance to become the best in the world at businesses we pursue. We weren't going to be world class truckers so we let the deal go.
Internet marketing is my single lens, the glasses I see EVERYTHING through. I explained this recently by sharing that I am not obsessed just in love (lol). Have I violated my core values at times to pay the rent, honestly yes (not in any criminal way but an extra email here or there way). Am I sorry I was so backsliding?
Of course, but I learned how to forgive and go EASY on myself from Pema Chodran (Buddhist Monk and author) because how I treat myself is how I greet the world and what comes back to me. My intent is to love and share love how that fits in with your casual determination I have no idea (lol), but I appreciate your passion and intelligence.
Rock on Carey, Rock on and have a great weekend.