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Engagement As Philosophy
I like how #engagement   and conversations are defined here with great examples from +Mark Traphagen and +Eric Enge

Love this:

"At its foundation, it is human beings having a conversation based on passion not promotion, a dialogue focused on meaning not message, and most important of all, both +Mark Traphagen and +Eric Enge provide enough space and discipline to engage the audience, and hear what they have to share."
 
You Can't Spell ENGAGE Without ENGE!
Engagement is a philosophy that brings together marketing and education, to help others develop a deeper understanding of, and appreciation for; an experience.

Perhaps one of the finest examples of a business/brand that will effectively engage the audience on a consistent basis, is provided by +Stone Temple Consulting. Their approach to audience engagement, particularly in HOA, is simple. At its foundation, it is human beings having a conversation based on passion not promotion, a dialogue focused on meaning not message, and most important of all, both +Mark Traphagen and +Eric Enge provide enough space and discipline to engage the audience, and hear what they have to share.

What can we all learn from their example?

Businesses need to listen, observe, share, and have meaningful conversations with the  audience. Not only will this approach empower your fan base to become your biggest advocates, it will help you to identify where valuable opportunities are being lost or overlooked.

#audienceengagement   #socialmediamarketingtips   #greatexample
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