Why I Am Slouching Toward Google Plus As It Passes LinkedIn
I'm an Internet marketer and that means I NEVER ignore new tools or ideas especially if the word GOOGLE is anywhere near them. I hedge by tipping a toe in and waiting to see if an entire foot is warranted.
My foot is wet now on Google Plus and I am inches from jumping all the way in. This exhaustive study showing G+ moved past LinkedIn doesn't surprise me.
I am NOT saying Google Plus is ready for prime time. It is NOT. The UI is confusing and if you figure out their marketing positioning let me know, but I am more in today than yesterday and suspect that trend to continue.
Perhaps THE hardest lesson I've learned as an Internet marketer is judge less and do more. I get that we are all exhausted and overwhelmed. The amount of change we've had to process in the last two years is insane.
Sorry, but we are going to look back and think this was the slow time, the time when we could really THINK and then DO. Think you are overwhelmed now trying to figure out how to have your marketing MATTER and create advocacy? Just wait.
Let's stipulate a few things such as:
* We MUST work on our Internet Marketing car as we drive.
* Moore's Law means today's speed will seem slow tomorrow.
* Anything with the word GOOGLE Attached Deserves Our Attention, Involvement and Support.
"Support" may be the wrong word. Do you "support" a king or respect him and do what he tells you. These flat, global, connected and social days even Kings need a little support. Google Plus has an ever increasing amount of mine and, if you too are an Internet marketer, G+ should have yours too.
CC: My G+ braintrust:
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- I'm not doubting the growth of the network in shear numbers of users.
And the benefits of using the network for better search results seems fairly cut and dry - it's Google after all.
But what I'm still searching for is good evidence of engagement on the network. (Not denying those exist either, I'm just not seeing a lot of it yet and want to know how it compares to activity on other networks.)Jan 31, 2013
- John, you crack me up man. Too good. Love the, "It's Google after all." MartyJan 31, 2013
- what those of us who have so much engagement here we almost wish the ghost town stories were true ;-) have found is that it's here, but you have to put in a little homework to seek it out. Just follow most of the people in this thread and look at their posts. See how much engagement they are getting. Use the search to find people and communities where conversations about your topics are happening. Enter into those conversations with meaningful contributions. Any of us who have done that have seen a snowball that starts rapidly rolling downhill.Jan 31, 2013
- Thank you, Mark. I'm in the process of doing that because I want to understand the propensity of this platform as much as the others. And in that process so far, my anecdotal evidence has shown a lot less "life" than other platforms. Hence, the quest for evidence. I'll keep experimenting and digging.Jan 31, 2013
- This post is already at 13 thoughtful comments, with comments still coming in days after posting. Most bloggers would give an arm for that much engagement. But yeah, it's dead here, right?Jan 31, 2013
- Yesthe engagement in this ghost town is terrible. I am only averaging about 25 comments per postJan 31, 2013