Great Comment +Marti Konstant
and if I had a dollar for each time I've had this conversation about resource allocation I could buy us all dinner. The point +B.L. Ochman
made that really resonated with me is +Google+
is a "revolution in online communication" and a "tool".
Those comments frame what I've been feeling since G+ doesn't quack like a social network. I do a lot of research where I look at follows across social nets in a competitive space. Rare that a SMACK DOWN is happening in G+ while I've seen entire verticals like the sports business segment take what was open (NorthFace owned Facebook so Oakley concentrated on Twitter and Patagonia blogged).
Hang Outs, Communities (that generate PageRank) and long form content with great conversations feels like a powerful TOOL to me too. Thinking of G+ as a tool may mean creating a new means of evaluation, evaluation apart from other social nets.
Here is what I mean:
* Hangouts may cheaply solve Video Marketing needs (wish HOs were a little more CRISP and not so apt to be BUGGY though).
* Communities become viable User Generated Content Plaforms (something I paid $30K for as a Dir Ecom).
* The instant feedback loop of say my friend +Mark Traphagen
who, with 70K followers, effectively becomes a "mini-Google".
around the corner and this amazing tool here now can there be any doubt that our futures will be tied to figuring new ways to harness the power B. L. and +David F Leopold
discussed so well?
Mind you, I don't think we have our marketing minds half wrapped around "tool" or "not a social net" yet, but sure would like to be the first to win that race :). Marty