I first noticed the impact #socialmediamarketing & #mobileapps were having on the "unboxing experience" working with & at . #headphones buyers were shooting video of their "unboxing experience" and sharing the video on social networks.
As #internetmarketing pros we STRUGGLE to find ways to create engagement. We jump up and down, brainstorm until there is little brain left and pray to the Gods to help us articulate our unique missions in ways that form sustainable online tribes.
Like so many great marketing ideas #unboxing is something our customers are teaching us. AND we are slow learners. Why doesn't every store have an "Unboxing Gallery" where their customers share pictures and video of their "unboxing experience"?
Our customers are forming a tribe and WE (managers of ecom sites) aren't present, involved or even listening. WHAT? Every day of every year customers all over the world express JOY at the arrival of our products and we don't take notice, share and say THANKS?
Crazy (and not in a way either). Want to find a blue ocean in ecommerce? Think about and get feedback on your "unboxing experience" and create a place to share "Christmas morning" happening all over the world every day of the year.
Curate your favorites onto your web and social media. Say THANKS by your actions and deeds not just your words and sustainable online community forms, helps and provides the feedback loops you need to WIN online.
And that is why the "unboxing experience" is one of the bluest oceans in online retailing.