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Martin W. Smith
Works at Curagami
Attended Vassar College
Lives in Durham
6,967 followers|2,651,386 views


Martin W. Smith

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Community and Evolution
Friend +Cendrine Marrouat's +Mary Green interview for B2B News Network collided with +Column Five Evolution of Human Connection interactive ebook and a +Curagami post popped out :).  
Community and Evolution is the collision between Cendrine Marrouat's B2B News Network Mary Green interview and Columnfive's' Evolution of Human Connection.
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Agree with +Mark Traphagen.
Can impact quality, but can't be artificial -> Google Comments Again On External Links & Ranking Benefit via +Barry Schwartz #seo
This is not a new topic, in 2015 we covered that Google implied external links are not a ranking factor and in 2016 we covered that Google said external links are NOT a ranking factor and then a third
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Top 5 Curagami Posts 2016
Interesting how your content's analytics are a window into what is happening now. Curagami's Top 5 Posts in 2016 cover topics from hacking to digital marketing lessons from PBS:

Little Girl Blue - Marketing Lessons from +PBS 

Marketing's Truth Problem (clutter)

Experience as Branding - Peaceful River Farm (foodies)

Hacking Happens - 5 Steps to prevent hacking

Content Marketing's Day of the Dead ( #contentmarketing ) 
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Social Media Infographic
Wow, read several great social media marketing white papers from +Oracle (of all places). Glad Oracle only has half the story. If they write about social marketing, gamification and community we will need a new mission for +Curagami.

We launch Community In A Box in July and would like to have a year before we have to surf onto another wave. Oracle's mature understanding of social media means that tactic is fully over and done now (lol).

Check our social media #infographic  and we've linked Oracle's landing page for some #mustread  social media papers.
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Google & Apple On Flipboard
Cool news from Apple (new store and future of retailing in San Francisco) and Google's "Instant Apps" and the 5 products the Big G is taking on including Facetime and Oculus Rift.
By Martin Smith | Content Gamification
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FTC Crackdown
Great post by +Mark Schaefer on the FTC's crackdown on "influence marketing":
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
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Top 5 Microblogging Tools
Microblogging is important for many reasons these post Google algorithm change cays. Our favorite microblogging tools:

* +Medium 
* +Flipboard 
* +Instagram 
* +Snapchat 

Learn more on +Curagami :
Top 5 Microblogging Tools shares 5 great tools and why microblogging is so important. Tools include, Medium, Flipboard, Instagram, Snapchat.
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Community Must Read
Great interview by +Cendrine Marrouat for B2B News Network.
Building B2B Community This paragraph is GOLD: Mary approaches community building in B2B in a straightforward fashion. To be successful, you must be genuine and seek out conversation. You also have to be willing to educate yourself and others, and to walk the talk: “Find great sources of inform...
Cendrine Marrouat's profile photoMartin W. Smith's profile photo
Thanks +Cendrine Marrouat for your great +Mary Green interview. Your and Mary's thoughts collided with +Column Five's new Evolution of Human Connection ebook in my brain producing a +Curagami riff:  
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Evolution of Human Connection
+Column Five's new interactive ebook the Evolution of Human Connection rocks. It summarizes what's next from interactive video to VR. #mustwatch   #mustsee   #toogood 
Explore how technology and human connection can work together to create highly engaging brand content in this interactive eBook from Ceros and Column Five Media.
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Top Curagami Posts
Our Top 3 Posts (most read) so far this year cover the digital marketing from #seo  to #hacking  and security.

Content Marketing's Day of the Dead

Experience as Branding: Peaceful River Farm

Hacking Happens
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Social Media Marketing Infographic
We found a bevy of great social media marketing white papers on Oracles site. One was so good we turned it into an infographic and a post on +Curagami. Our Sunday Read recommendation is to read the first major vendor we've read who really understands the convesational and connective nature of #socialmediamarketing  .  
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  • Vassar College
    Psychology, 1976 - 1980
  • Choate School
    Prep School, 1973 - 1976
Basic Information
Other names
Martin W. Smith, Martin Marty Smith, ScentTrail, Marty Smith, ScentTrail Marketing, Martin's Ride, Story of Cancer
Internet marketer, cancer survivor & startups entrepreneur
Fighting cancer to a draw creates perspective. Time is short, do what you love is one lesson. Time is short work with people you love is another. 

Teams, friends and family create the three-legged-stool needed to survive the Big C and create great companies. Form a team of CHAMPIONS who stay calm, are willing to help more and more and whose LOVE and championing of your cause matches yours. 

I'm LUCKY. I'm surrounded by smart friends who drop everything and help. Special FOMs (Friends of Martin's). There are FOMs I know and there are FOMs I don't. People who dedicate their lives to saving mine yet we've never met. People who share our content, ideas, memes and URLs yet we've never met. 

Special people who have my love and appreciation. Thank You and create great stuff since life is too short to do anything else.   
Bragging rights
After cancer diagnosis rode a bicycle across America in the summer of 2010 raising almost $100,000 for cancer research.
Founder of CrowdFunde and Curagami, tools to help ecommerce merchants sell more stuff by becoming great content marketers.
SEO, Internet marketing, content marketing, content curation, writing, ecommerce, email marketing, video marketing, cause marketing,
  • Curagami
    Founder, 2014 - present
    Curagami works with e-commerce clients to develop creative apps to engage, involve and thrill customers.
  • Story of Cancer Foundation
    Founder, 2013 - 2014
    Created one of first crowdfunding websites for cancer research launched December 2013.
  • Atlantic BT - Marketing Director
    Content Marketer, Internet Marketer, 2011 - 2013
    Doubled traffic to with content marketing, contests, games and social media contributing to two record sales years.
  • ScentTrail E-Commerce
    President, 2010 - 2011
    interviewed and wrote about startup entrepreneurs including Jesse Lipson immediately before his $100M sale of ShareFIle to Citrix and Chris Heivly now running the Startup Factory in the American Underground.
  • Townsend Enterprises
    Director E-Commerce, 2002 - 2010
    Managed team that beat sales and profit goals for 7 years contributing more than $30M topline dropping more than $5M to the bottom line.
    Founder, 1994 - 2002
    Created one of the first B2B and B2C websites helping Magnetic Poetry Kit, a specialty gift, become a $50M gift.
  • NutraSweet
    Marketing & Sales Director, 1989 - 1994
    P&L responsibility for $22M dairy business where we set sales and product launch reacords for three years.
  • M&M/Mars
    Unit Manager, 1982 - 1989
    Managed team that sold "World's Largest Snickers Bar Display" setting off a competition and helping Midwest region to win a major sales contest.
  • Procter & Gamble
    Sales Rep, 1981 - 1982
    Learned to sell the P&G way: Situational Summary, State The Idea, Explains How It Works and Share the Benefits.
  • Vassar College
    Assistant Director Admissions, 1980 - 1981
    Traveled across America interviewing perspective college students and pitching Vassar.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Greenwich - Chicago - Buffalo - Kansas - PA - Chapel Hill
Martin W. Smith's +1's are the things they like, agree with, or want to recommend.
Building Thriving B2B Communities: A conversation with Mary Green - B2B ...

Building B2B Community This paragraph is GOLD: Mary approaches community building in B2B in a straightforward fashion. To be successful, you

6 Experts’ Advice on Content Curation for B2B Brands - B2B News Network

As a content curator with six years of experience, marketers and business owners interested in the practice often contact me. Nine times out

Martin (Marty) Smith (@ScentTrail) | Twitter

Small is the New Big: … Jim McPhail's 3" Wooden Bowls ROCK #artisan #nc. Embedded image. 1 1. Mar

We've Seen The Future: 5 Reasons To Ignore Netflix's Miss and Guidance |...

Netflix Misses and Guides Down - Marty Note Wall Street was throwing the Netflix baby out with the bathwater today as if TODAY means anythin

How To Stop Being A Slave To Your Emotions | Personal Branding Using Sco...

Do you feel like your mood can change instantly according to what happens in your day? Then you may be a slave to your emotions. But you don

Has Figured Out How to PAY Bloggers? via @theBlogBank #star...

Get paid for blogging! If you have something people want to read, share it on blogbank and make money in the process.

Perfect LinkedIn Profile Infographic | Personal Branding Using Scoopit

Great LinkedIn Tips We're not big believers in "perfect". Perfect is a tyranny few can afford in a digital age, but we did find about 5 help

75 Content Marketing Tools You Can’t Live Without & Scenttrail Comme...

Must Have Content Marketing Tools We thought we would add out 2 cents on tools we know, use and love: Quora Agree, if you can't create a "kn

Social Conversations You Must Have - Curagami | Design Revolution

Why We Added Behance, Dribble & Tumblr Today Social Conversations You Must Have shares why you can NEVER not be part of a relevant online co


A BARBERSHOP for SOCIAL BEASTS. Downtown Los Angeles 460 S. Spring St, Los Angeles CA 90013. At Fifth & Spring Streets, in the Historic Core

On Board the Scoopit Content Curation Bus | Curation Revolution

Get On Board Content Curation Bus We love curating congent with Content curation with a great tool like may be mo

Reframing Creativity | Marketing Revolution

"Proving and improving the value of public relations" We feel that the views of the reader are as important as the views of the writer.

Improve Website Load Time = Cheapest, Easiest 2016 Ecommerce Fix | Ecom ...

Marty Note - Improving Site Load Times Let's say you own and manage a $3,000,000 website. You spend 5% of your site's top line to market on CEO's 12 Step Program To Know If You're Content Marketing Matte...

Content Marketing Is Key Important post from CEO @Guillaume Decugis because the 12 step program he outlines clearly cleaves content

Voice Search Is The New SEO As World Keeps Coming Up Schema via Search E...

Voice Search = Next Big Thing As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistan

Find One Person In The World w/ Cool App Startup Rendezwho - We're In | ...

Rendezwho Could Be Fun, Cool Rendezwho matches you with anyone in the world, for life. Find your next friend. People all over the world are

Drone Races 45 MPH Indoors in this SICK Video #toocool | Contests and Ga...

It's been a bit since we last saw DARPA's bird-of-prey inspired drone system, but the government's mad science wing hasn't been sitting idle

It's A Wonderful Life Social Counter via Curagami | BI Revolution

First Social Impact Counter There were really only two choices. We could jump off the roof or get busy working on fixing the problem. You se

10 Rules for Content Marketers in 2016 - 5 From Adobe 5 From Curagami | ...

Adobe Content Rules For 2016 Here are Adobe's 5 content "rules" for 2016 and our reactions: Design for the Multiscreen Reality Agree. Findin

Peak iPhone? End of the Beginning or Beginning of the End? | Marketing R...

It's going to be very interesting to see Apple spin these financials results. The company just announced its Q1 2016 results, and the compan

I heard passion, commitment and love in a comment from Yellow Cabs of Columbus owner Jeff Katz to a negative review on Google. I reached out and emailed Jeff. That voice, the authentic one he shared, was missing from his site I noted. He agreed and let me know he has a team working on his site. I bet he does. They already have apps (impressive). I took three cab rides with Yellow during my 3 day stay in Columbus and was impressed with driver courtesy, friendliness and care. I asked each driver how they liked working for the Katz family and they both loved working for Yellow Cab of Columbus. One driver was from Ethiopia and the other was from Mauritania (south of Morocco in Africa). Both were fascinating, kind and careful. They discussed the pressure they are under from Uber. I've yet to try Uber but I was in Columbus for treatment at the James Cancer Center. Climbing into a car with a stranger to save $5 seems crazy (to me) especially when there is a family owned and managed business that has been around since the 1920s as good at getting me around town as Yellow Cab of Columbus. One caveat is Columbus is not NYC. It takes 10 to 20 minutes to get a cab so build that in, set your expectations straight and don't stand out in the rain (like me duh). I realize this review is different (better) than others, but being in the cab biz is TOUGH. Nice people, careful and willing to wake up in the middle of the night to get me to the airport deserve 5 stars and continued patronage (will be back and forth to Columbus and the James until the end of the year). If you are in Columbus and need a cab, call Yellow Cab and bet you have a safe, fun ride too. Marty --- Martin Smith CEO & Founder Curagami - Cool Tools for Ecom
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Public - a year ago
reviewed a year ago
1 review