The online world is a crowded place. We love the "ditch digging" tipsin this post about how to sell with a small following. We also love the big green GET A LIST button (#muststeal).
Couldn't help adding a few thoughts on how to scale an online merchant since that was our job back in the day:
* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold.
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.
Do any two of those ideas plus the one outlined in this Scoop and you will build a loyal tribe of supporters for your online store.