Want To SEE Future of Millennial Tech? Watch This
This weeks #cloudtalk
is powerful in words and deeds. When +Brian Fanzo
simultaneously broadcast video content via three real time video channels: #periscope #meerkat
your marketing ears should be itching.
We know the future is about community and conversations. What Brian's HOA today illustrates is the power of creating conversations with VIDEO in REAL TIME. I didn't understand Periscope, Twitter's real time video app, until +Mark Traphagen
took a walk in Duke's Garden.
As Mark shot he SAW ME JOIN and we could have a conversation about what he was shooting. I noted how steady the shot appeared. Mark told me he thought there was a gyroscope in the phone.
Sounds unremarkable, but don't be fooled. Mark and I just had the, "Watson come here I want to see you conversation," because real time video and the conversations it creates is the key in a lock we've been puzzled by for years - how to gracefully and seductively integrate conversations, community and commerce.
Mark's walk in the park and Brian's simultaneous broadcasts should have every #ecommerce
Director's ears perked up too. What is the value of REAL TIME customer feedback? What kind of merchandising and #personas
can we create with such immediate, intimate and FUN feedback loops.
doesn't know the answer to any of those questions, but we are sure looking forward to figuring it all out (lol). We already thought #video
was a game changer. Real time creates an entirely new POWERFUL dimension to that belief.
Thanks to Brian for such a dramatic and artful demo :). Marty