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Martin W. Smith
Works at Curagami
Attended Vassar College
Lives in Durham
5,340 followers|2,169,272 views
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Martin W. Smith

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The New Ecommerce
Wish we could tell our SMB clients that the new #eocmmerce is easier to understand than the old. Not so much as this #infographic shares. The new ecom means mastering a group of #marketing strategies and tactics and then mastering the intersection of those tactics. The post and infographic shares 30 tactics we riffed off the top of our head the other day.

Sure we missed 30 more, so please email critical success factor ecom tactics and strategies to team +Curagami (Martin(at)Curagami.com) or comment on this G+ Thread. Thanks, M
Ecommerce is changing fast. This Scenttrail Marketing post shares 30 "must master" to win ecommerce strategies and tatics.
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Mobile Friendly Web Design
Love parallax scrolling since it is like striking two birds with a single stone - great #webdesign that is #mobilefriendly . 
Parallax scrolling is a popular design technique used on websites in order to create an illusion of movement on the screen, to help engage website visitors and move visitor yes where you want them AND parallax scrolling plays beautifully on mobile devices!. Here are 60 examples of great parallax scrolling.
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Stop Making Sense
The new #ecommerce - you know you are there when your marketing makes less SENSE and CONNECTS and ENGAGES more: http://www.curagami.com/magical-thinking/marketing/stop-making-sense-to-win-online/
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Love this and YES, thanks to friends +MoondashAudiodotcom I've hacked my #headphones :). M
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Unboxing's Blue Ocean
I first noticed the impact #socialmediamarketing & #mobileapps were having on the "unboxing experience" working with +Nichole Baird & +Drew Baird at +MoondashAudiodotcom. #headphones buyers were shooting video of their "unboxing experience" and sharing the video on social networks.

AMAZING!

As #internetmarketing pros we STRUGGLE to find ways to create engagement. We jump up and down, brainstorm until there is little brain left and pray to the Gods to help us articulate our unique missions in ways that form sustainable online tribes.

Like so many great marketing ideas #unboxing is something our customers are teaching us. AND we are slow learners. Why doesn't every store have an "Unboxing Gallery" where their customers share pictures and video of their "unboxing experience"?

Our customers are forming a tribe and WE (managers of ecom sites) aren't present, involved or even listening. WHAT? Every day of every year customers all over the world express JOY at the arrival of our products and we don't take notice, share and say THANKS?

Crazy (and not in a +BenFongTorrez way either). Want to find a blue ocean in ecommerce? Think about and get feedback on your "unboxing experience" and create a place to share "Christmas morning" happening all over the world every day of the year.

Curate your favorites onto your web and social media. Say THANKS by your actions and deeds not just your words and sustainable online community forms, helps and provides the feedback loops you need to WIN online.

And that is why the "unboxing experience" is one of the bluest oceans in online retailing.
Want to provide some great unboxing experience for your customers, but don't know where to start? Learn the basics on transforming a package into a gift.
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+Hal Cooper makes a great point the SOUND of unboxing is key too, so we are building an app to capture pictures AND video.
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Ecommerce Masterery
Want our online store to win? Off the top-of-our-head we summarized 30 tactics and strategies you must master to win in online commerce. No wonder "overwhelmed" is the most common word we hear form #ecommerce teams.

And we bet we missed 20 or 30 things. Review the list and tell us what we missed. Thanks, Marty
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Lucian the wonder cat wishing his roommate had a life.

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Stop Making Sense To WIN Online
Talking Heads can teach us important lessons in past tipping point online marketing. Stop Making Sense is an amazing concert movie we riffed here:

http://www.curagami.com/magical-thinking/marketing/stop-making-sense-to-win-online/

It is HARD to let go. Hard to give UP our innate desire to KNOW and BE everything. Tucking our egos away is HARD, but winning #ecommerce is rapidly moving toward an undeniable dependence on content, community and commerce blended more artfully than is possible today.

As much fun as a Talking Heads concert? Absolutely :). M
Burn Down Your House Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house. Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example …
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Want To SEE Future of Millennial Tech? Watch This
This weeks #cloudtalk is powerful in words and deeds. When +Brian Fanzo simultaneously broadcast video content via three real time video channels: #periscope #meerkat and +YouTube your marketing ears should be itching.

We know the future is about community and conversations. What Brian's HOA today illustrates is the power of creating conversations with VIDEO in REAL TIME. I didn't understand Periscope, Twitter's real time video app, until +Mark Traphagen took a walk in Duke's Garden.

As Mark shot he SAW ME JOIN and we could have a conversation about what he was shooting. I noted how steady the shot appeared. Mark told me he thought there was a gyroscope in the phone.

Sounds unremarkable, but don't be fooled. Mark and I just had the, "Watson come here I want to see you conversation," because real time video and the conversations it creates is the key in a lock we've been puzzled by for years - how to gracefully and seductively integrate conversations, community and commerce.

Mark's walk in the park and Brian's simultaneous broadcasts should have every #ecommerce Director's ears perked up too. What is the value of REAL TIME customer feedback? What kind of merchandising and #personas can we create with such immediate, intimate and FUN feedback loops.

Team +Curagami doesn't know the answer to any of those questions, but we are sure looking forward to figuring it all out (lol). We already thought #video was a game changer. Real time creates an entirely new POWERFUL dimension to that belief.

Thanks to Brian for such a dramatic and artful demo :). Marty
More Than What is Said The importance of this week's #cloudtalk Hangout On Air is what Brian does with Periscope, Meerkat and Youtube. Brian was simultaneously creating conversations using "real time video" in three channels. The power of real time video CAN'T BE OVERSTATED. I didn't understand Periscope until Mark Traphagen went for a walk in Duke Garden. As Mark walk, shooting a real time video, he SAW me join and could discuss what he was seei...
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Cool HOA +Brian Fanzo. Have a great weekend. M
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People
Have him in circles
5,340 people
Andrew Mark's profile photo
Joe McDonald's profile photo
Michael Bennett's profile photo
The geek shall inherit the earth's profile photo
Pozitiv Best TV's profile photo
john henry's profile photo
Joseph Mc's profile photo
Ifa Tola's profile photo
Olivier Garcias's profile photo
Education
  • Vassar College
    Psychology, 1976 - 1980
  • Choate School
    Prep School, 1973 - 1976
Basic Information
Gender
Male
Other names
Martin W. Smith, Martin Marty Smith, ScentTrail, Marty Smith, ScentTrail Marketing, Martin's Ride, Story of Cancer
Apps with Google+ Sign-in
Story
Tagline
Cancer survivor, entrepreneur, Internet marketer and artist who loves to create websites, apps and software.
Introduction
Fighting cancer to a draw provides perspective. Time is short, do what you love is one lesson. Time is short work with people you love is another lesson. I remember, during the first round of chemo, making a decision to remove negative thoughts, ideas and people. 

The battle to survive is so immersive forming a team of CHAMPIONS who stay calm, are willing to help more and more as your need scales and who LOVE and want to help you more than themselves is critical. Winning any dog fight depends on having the right dogs.

I'm LUCKY and have a great group of smart friends who drop everything and help. Sometimes strangers do that too confirming our innate human desire to help each other. Think about it. There are FOMs, Friends of Martin, who I know have helped me survive and accomplish big things like riding a bicycle across America

There are also FOMs I don't know. People who've dedicated their lives to saving mine and we've never met. Those are special people who have my love and appreciation too.  
Bragging rights
Martin's Ride To Cure Cancer (http://www.MartinsRide.com) a bicycle across America raising $27K for cancer research summer 2010.
Work
Occupation
Founder of CrowdFunde and Curagami, tools to help ecommerce merchants sell more stuff by becoming great content marketers.
Skills
SEO, Internet marketing, content marketing, content curation, writing, ecommerce, email marketing, video marketing, cause marketing,
Employment
  • Curagami
    Founder, 2014 - present
    Curagami is our Triangle Startup Factory accepted mashup of content marketing, online community, and crowdfunding to create an engine of high quality User Generated Content (UGC) and social shares for ecommerce websites.
  • Story of Cancer Foundation
    Founder, 2013 - 2014
    Created one of first crowdfunding websites for cancer research launched December 2013. Created CureCancerStore.org.
  • Atlantic BT - Marketing Director
    Content Marketer, Internet Marketer, 2011 - 2013
    Doubled traffic to AtlanticBT.com with content marketing, contests, games and social media. I
  • ScentTrail E-Commerce
    President, 2010 - 2011
    interviewed startup entrepreneurs including Jesse Lipson immediately before his $50M sale of ShareFIle to Citrix and Chris Hievly now running Triangle Startup Factory.
  • Townsend Enterprises
    Director E-Commerce, 2002 - 2010
    Managed team that beat sales and profit goals for 7 years contributing more than $30M topline dropping more than $5M to the bottom line.
  • Foundobjects.com
    Founder, 1994 - 2002
    Created one of the first B2B and B2C websites helping Magnetic Poetry Kit, a specialty gift, become a $50M gift.
  • NutraSweet
    Marketing & Sales Director, 1989 - 1994
    P&L responsibility for $22M dairy business where we set sales and product launch reacords for three years.
  • M&M/Mars
    Unit Manager, 1982 - 1989
    Managed team that sold "World's Largest Snickers Bar Display" setting off a competition and helping Midwest region to win a major sales contest.
  • Procter & Gamble
    Sales Rep, 1981 - 1982
    Learned to sell the P&G way: Situational Summary, State The Idea, Explains How It Works and Share the Benefits.
  • Vassar College
    Assistant Director Admissions, 1980 - 1981
    Traveled across America interviewing perspective college students and pitching Vassar.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham
Previously
Greenwich - Chicago - Buffalo - Kansas - PA - Chapel Hill
Links
Martin W. Smith's +1's are the things they like, agree with, or want to recommend.
Ecommerce: 30 Must Master To Win Tactics - Scenttrail
www.scenttrail.com

Ecommerce is changing fast. This Scenttrail Marketing post shares 30 "must master" to win ecommerce strategies and tatics.

Why Great Unboxing "Experience" Is A Big #ecommerce Blue Ocean - Amasty
www.scoop.it

Want to provide some great unboxing experience for your customers, but don't know where to start? Learn the basics on transforming a package

60 Top Parallax Scrolling Examples Inspire
www.scoop.it

Parallax scrolling is a popular design technique used on websites in order to create an illusion of movement on the screen, to help engage w

Want To SEE Millennial Tech Future? Watch This @iSocialFanz Video #cloud...
www.scoop.it

More Than What is Said The importance of this week's #cloudtalk Hangout On Air is what Brian does with Periscope, Meerkat and Youtube. Brian

Successful Social Media Managers Need These 4 Traits
www.scoop.it

Grace & Social Media Marketing (Scenttrail Notes) The days of getting by with simple knowledge of how to schedule tweets in advance or resea

No Bait & Switch Parallax Ecommerce Designs PLEASE
www.scoop.it

Bait & Switch Parallax Earlier today we shared a Scoop on ecommerce web design trends (http://sco.lt/5bADXl ). CycleMon is a good example of

Discover Blue Oceans: FedEx Ecom Summit 4.16, Atlanta
www.scoop.it

Journey To Unique & Uncontested We are presenting ideas to a group of about 100 SMBs in Atlanta on 4.16. The BIG IDEA is don't attempt to pl

The Game Is The Thing: Finally @SweetTooth Creates Affordable Gamificati...
www.scoop.it

Does your website have game? It is going to because gamification and games are how you win hearts, minds and loyalty over time online. This

Big Web Design Trends Happening Now via Creative Edge w/ @Scenttrail Notes
www.scoop.it

We're boiling down 13 of the most prominent web design trends emerging in 2015. Will they change your understanding of a "modern website"? Y

Visualize Your Twitter 80:20 Rule with MentionMapApp.com
www.scoop.it

Visualize Your Twitter 80:20 Rule Working on a post about power distributions we went looking for a tool to visualize ours and found: http:/

How to Craft a Killer Twitter Advertising Campaign via @simonowens
www.scoop.it

In terms of granular targeting of your messaging, few platforms are more effective than Twitter. Using its various advertising tools, you ca

10 Product Page Best Practices Turn Visitors Into Buyers via @Shopify + ...
www.scoop.it

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community. Marty Note We agree with all 7 of

Why Listicles Are The New Content Marketing
www.scoop.it

What is a listicle? It is a post arranged in a list format, and each point is supported with a relevant (and quirky) image or GIF to keep re

50 free web design tools that rock! | Creative Bloq
www.scoop.it

Gary Marshall shares 50 of the best free web tools to help build your site, from well known tools as WordPress and Drupal through to some yo

Hey Man, You Got The Stuff? Shocking White Papers @Curagami
www.scoop.it

Question: What is a revolution without a white paper? Answer: A book club. Want easy access to our 2 shocking white papers? Click on the lin

The Communicators: PayPal's Peter Thiel Discusses Zero to One Book via @...
www.scoop.it

Peter Thiel, co-creator of PayPal and Palantir, discusses his book [Zero to One] and about creating groundbreaking tech companies such as Go

Social Media Marketing A Waste? Nope & Harvard = Wrong via @Curagami
www.scoop.it

A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently. Marty Note Don't be

Master Class Video: 3 Ways To Design In Higher Conversion Rates
www.scoop.it

Ecommerce Master Class: Conversion Metrics There are only a handful of ways to increase sales from a website. Good idea to START with increa

I heard passion, commitment and love in a comment from Yellow Cabs of Columbus owner Jeff Katz to a negative review on Google. I reached out and emailed Jeff. That voice, the authentic one he shared, was missing from his site I noted. He agreed and let me know he has a team working on his site. I bet he does. They already have apps (impressive). I took three cab rides with Yellow during my 3 day stay in Columbus and was impressed with driver courtesy, friendliness and care. I asked each driver how they liked working for the Katz family and they both loved working for Yellow Cab of Columbus. One driver was from Ethiopia and the other was from Mauritania (south of Morocco in Africa). Both were fascinating, kind and careful. They discussed the pressure they are under from Uber. I've yet to try Uber but I was in Columbus for treatment at the James Cancer Center. Climbing into a car with a stranger to save $5 seems crazy (to me) especially when there is a family owned and managed business that has been around since the 1920s as good at getting me around town as Yellow Cab of Columbus. One caveat is Columbus is not NYC. It takes 10 to 20 minutes to get a cab so build that in, set your expectations straight and don't stand out in the rain (like me duh). I realize this review is different (better) than others, but being in the cab biz is TOUGH. Nice people, careful and willing to wake up in the middle of the night to get me to the airport deserve 5 stars and continued patronage (will be back and forth to Columbus and the James until the end of the year). If you are in Columbus and need a cab, call Yellow Cab and bet you have a safe, fun ride too. Marty --- Martin Smith CEO & Founder Curagami - Cool Tools for Ecom
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Public - 6 months ago
reviewed 6 months ago
1 review
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