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Martin W. Smith
Works at Curagami
Attended Vassar College
Lives in Durham
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Martin W. Smith

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Selling Online These Days
The online world is a crowded place. We love the "ditch digging" tipsin this post about how to sell with a small following. We also love the big green GET A LIST button (#muststeal).

Couldn't help adding a few thoughts on how to scale an online merchant since that was our job back in the day:  

* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those. 
* Create stores on scaled sites like Amazon, eBay and Etsy. 
* Use PPC to teach you how to form offers and what content is gold. 
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.

Do any two of those ideas plus the one outlined in this Scoop and you will build a loyal tribe of supporters for your online store. 
Everything you need to know before you can start to sell digital products online even without a large following.
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Martin W. Smith

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Great DIY Marketing on the Moon
How can you create the tribe needed to succeed online? DIY Marketing as demonstrated by +Moon-Audio.com's Hack Your Headphones is a great place to start. 

Hack Your Headphones gives customers 3 ways to "hack" their headphones:

* Branded Hacks (ready to go with Moon doing all the work).
* DIY Hacks - buy the cable hank your cans yourself. 
* Moon Mail In Hacks - mail your headphones in and have the team do the hacking. 

This flexible marketing allowing customers with old #headphones  they love to mail them in and have Moon do the work producing better sound is a great way to refurbish a loved pair of cans. 

People like me who don't like to tinker can buy Moon's cables pre-installed. Those who like to tinker can buy cables and have at it. Brilliant DIY Marketing on the Moon. 
Hack Your Headphones is Moon-Audio.com's way of helping customers find sounds they love with dragons audio cables making even great headphones sound better.
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Crossing Ecommerce's Rubicon
Ecommerce has a huge river separating content and commerce. This +Curagami post shares 5 tips, 5 ways online merchants can cross the ecommerce rubicon:

* “Magazine” your content
* Curate from brands
* Curate from customers
* Lean & Visual Win
* Tie In Email, Social & Mobile

What about you? How have you bridged the river between commerce and content? Share and we will curate into the post:
http://www.curagami.com/magical-thinking/news/ecommerce-rubicon-5-tips/ 
Smart merchants are beginning to cross the ecommerce rubicon between content and commerce. Discover 5 Tips to cross your online store's ecommerce rubicon.
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Martin W. Smith

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Better Newsletter Marketing
Moon-Audio.com demonstrates some of our favorite email marketing techniques with their Better Music Event email such as:

* Newsletters Should be VISUAL.
* Use of anchor links & Landing Page.. 
* Including CUSTOMERS in your marketing. 
* Focus on HOT and happening NOW. 

Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page, 

Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.  
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Trending on my Soop.it
Thanks to +Brian Yanish for this great share about how +Snapchat is twisting up #smm  like a crossfire hurricane. #trending   #mustread  
Snapchat and Wickr are tearing up the social marketing playbook. While it's no news that social media use has become fractured, a new Pew Research Center report shows just how increasingly complex it's become. About 36 percent of U.S. smart phone owners are using messaging apps like Kik and iMe...
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Martin W. Smith

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This could be cool.
 
Are you Hanging Out .... or Blabbing?

Blab is a new live video streaming site which combines the features of Google Hangouts, Periscope and Meerkat.

It has some really useful features and can be used from desktop or mobile (although, as it's still in beta, there is no Android app and I found the mobile site a bit glitchy).

Mobile teething troubles aside, I see real potential in Blab and can see it very quickly overtaking Periscope and Meerkat in the live streaming stakes. It also seems to be easier and simpler to use than Hangouts - a fact which has led to some big Hangouts users, including +Mia Voss​​ and +Chef Dennis Littley​​ , using Blab for their shows (one of which I watched live this evening!)

Another bonus: you can watch broadcasts at http://www.blab.im without the need to sign in, or you can sign in with your Twitter account to follow users and subscribe to scheduled events. I created my profile in around a minute using my Twitter handle @BeckettandCo

If you want a bit more information about Blab take a look at the post below - it gives a pretty good overview of the service and some ideas for re-purposing your Blab content.

Have you tried Blab yet? If so, tell me how you used it and what you think of it?

#Blab #Streaming #Video


Livestreaming is the hottest new trend in the world of social media and Blab just took it up a notch.   What is Blab?   Blab is a livestreaming platform that enables a public video chat among four participants at a time. If you are familiar with the likes of Periscope, Meerkat and Google Hangouts, …
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It is very cool! Thanks for sharing +Martin W. Smith​
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Yes to Republishing
Great +Scoop.it study shared by CEO +Guillaume Decugis today proves republishing on +LinkedIn, +Medium and other channels (like +Google+ ) helps content marketing reach. 

There were some questions around #seo  so I fired up +SpyFu and can confirm the post helped (though not exactly where they thought). You can see the public sheet showing click and estimates of subscriber growth here:

http://bit.ly/scoopit_republish_seo 

Great post with legs. Do that a few hundred times and #startups  make payroll :). Marty 
SOne of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content.
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Martin W. Smith

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Best Headphones
Friends +Moon-Audio.com share their favorite headphones at $500, $1,00 and $1,500: http://blog.moon-audio.com/best-headphones/ 
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Email Newsletter Best Practices
 +Moon-Audio.com  will help you find and listen to better music thanks to great   #headphones    brands such as  +Audeze +SennheiserUSA  +HIFIMAN Electronics and +Shure . Moon-Audio.com doesn't really sell headphones. 

Moon-Audio.com creates audio cables called DRAGONS that make   any #earphones  or headphones sound BETTER. I'm a believer. After listening to my Shure SE846s for a year before switching to Silver Dragon cables the difference was stunning (more clarity, bigger yet more intimate sound state, music sounded "new").

Moon's latest Better Music Event email demonstrates some of our favorite "best practices" for   #emailmarketing   such as:

* Newsletters Should be VISUAL.
* Use of anchor links & Landing Page.. 
* Including CUSTOMERS in your marketing. 
* Focus on HOT and happening NOW. 

Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page, 

Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.  

So if you want better cans (headphones) or to pick up a few tips on email marketing visit the moon. 
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Best Headphones Event
Want a sneak peak of +Moon-Audio.com's Better Music Back-To-School Event? http://www.moon-audio.com/back-to-school  

+Drew Baird's $500, $1,000 and $1,500 #headphones  recommendations include +Audeze, +SennheiserUSA, +HIFIMAN Electronics. Drew's Dragon cables makes even the 
best cans sound better. 

New Apple Cables
Moon-Audio.com worked hard to have Apple approve new dragon cables for #ipods , #iphones , laptops and desktops: http://www.moon-audio.com/apple-compatible-cables-headphones-audio-gear.html 

I didn't know it was such a challenge to incorporate great DACs such as Chord Electronics' Hugo. Apple has a proprietary chip, but there are creative ways around Apple's connection challenges. Thankfully there are people like Drew and +Nichole Baird to HELP the rest of us. 

Take a SNEAK PEAK at Moon's Better Music BTS Event!
http://www.moon-audio.com/back-to-school 
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Crazy when art imitates life and then the other way around.
Street art is one thing, but art that escapes into the street is an entirely different matter, as the people of Toledo discovered when Kurt Perschke's RedBall Project decided to become a traveling ...
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Building A Container Home
I want to build a container home in Elfland, NC (west of #durhamnc ) where my brother lives. This post shares a gallery of #containerhomes  I like and questions I need help with. If you have any knowledge of #smallhomes  or container homes please read the post and share:

http://bit.ly/building-container-homes

Thanks, Marty  

+Bill Gassett do you know anyone who has built a container home Bill? 

Added a call for a container homes revolution on +LinkedIn :
https://www.linkedin.com/pulse/want-build-container-home-need-help-martin-marty-smith?trk=prof-post 
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Thanks +David Kutcher & +Keith Bloemendaal and love that beach house on your G+ page Keith. Let me know how the one you are watching turns out. I need to have everything done about a year from now. Marty 
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People
In his circles
2,328 people
Have him in circles
5,960 people
Darin L. Hammond's profile photo
Jecky Right's profile photo
Al Jurisic's profile photo
Greg Dash's profile photo
Jean Bernard Divers's profile photo
John Sherman's profile photo
Смотри сюда's profile photo
тамара леус's profile photo
Scott Scowcroft's profile photo
Education
  • Vassar College
    Psychology, 1976 - 1980
  • Choate School
    Prep School, 1973 - 1976
Basic Information
Gender
Male
Other names
Martin W. Smith, Martin Marty Smith, ScentTrail, Marty Smith, ScentTrail Marketing, Martin's Ride, Story of Cancer
Story
Tagline
Cancer survivor, entrepreneur, Internet marketer and artist who loves to create websites, apps and software.
Introduction
Fighting cancer to a draw provides perspective. Time is short, do what you love is one lesson. Time is short work with people you love is another lesson. I remember, during the first round of chemo, making a decision to remove negative thoughts, ideas and people. 

The battle to survive is so immersive forming a team of CHAMPIONS who stay calm, are willing to help more and more as your need scales and who LOVE and want to help you more than themselves is critical. Winning any dog fight depends on having the right dogs.

I'm LUCKY and have a great group of smart friends who drop everything and help. Sometimes strangers do that too confirming our innate human desire to help each other. Think about it. There are FOMs, Friends of Martin, who I know have helped me survive and accomplish big things like riding a bicycle across America

There are also FOMs I don't know. People who've dedicated their lives to saving mine and we've never met. Those are special people who have my love and appreciation too.  
Bragging rights
Martin's Ride To Cure Cancer (http://www.MartinsRide.com) a bicycle across America raising $27K for cancer research summer 2010.
Work
Occupation
Founder of CrowdFunde and Curagami, tools to help ecommerce merchants sell more stuff by becoming great content marketers.
Skills
SEO, Internet marketing, content marketing, content curation, writing, ecommerce, email marketing, video marketing, cause marketing,
Employment
  • Curagami
    Founder, 2014 - present
    Curagami is our Triangle Startup Factory accepted mashup of content marketing, online community, and crowdfunding to create an engine of high quality User Generated Content (UGC) and social shares for ecommerce websites.
  • Story of Cancer Foundation
    Founder, 2013 - 2014
    Created one of first crowdfunding websites for cancer research launched December 2013. Created CureCancerStore.org.
  • Atlantic BT - Marketing Director
    Content Marketer, Internet Marketer, 2011 - 2013
    Doubled traffic to AtlanticBT.com with content marketing, contests, games and social media. I
  • ScentTrail E-Commerce
    President, 2010 - 2011
    interviewed startup entrepreneurs including Jesse Lipson immediately before his $50M sale of ShareFIle to Citrix and Chris Hievly now running Triangle Startup Factory.
  • Townsend Enterprises
    Director E-Commerce, 2002 - 2010
    Managed team that beat sales and profit goals for 7 years contributing more than $30M topline dropping more than $5M to the bottom line.
  • Foundobjects.com
    Founder, 1994 - 2002
    Created one of the first B2B and B2C websites helping Magnetic Poetry Kit, a specialty gift, become a $50M gift.
  • NutraSweet
    Marketing & Sales Director, 1989 - 1994
    P&L responsibility for $22M dairy business where we set sales and product launch reacords for three years.
  • M&M/Mars
    Unit Manager, 1982 - 1989
    Managed team that sold "World's Largest Snickers Bar Display" setting off a competition and helping Midwest region to win a major sales contest.
  • Procter & Gamble
    Sales Rep, 1981 - 1982
    Learned to sell the P&G way: Situational Summary, State The Idea, Explains How It Works and Share the Benefits.
  • Vassar College
    Assistant Director Admissions, 1980 - 1981
    Traveled across America interviewing perspective college students and pitching Vassar.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham
Previously
Greenwich - Chicago - Buffalo - Kansas - PA - Chapel Hill
Links
Martin W. Smith's +1's are the things they like, agree with, or want to recommend.
How to Sell Online Without A Huge Following | B...
www.scoop.it

Everything you need to know before you can start to sell digital products online even without a large following.

Best Headphones - Headphone HiFi Blog by Moon Audio
blog.moon-audio.com

Best Headphones “Best” is a tricky word when it comes to headphones. What is “best” for you and your music may stink for someone else. Resis

Need Better Headphones or Better Email Marketin...
www.scoop.it

Newsletter Best Practices Moon-Audio.com demonstrates some of our favorite email marketing techniques with their Better Music Event email su

How Snapchat Is Changing Social Media Marketing...
www.scoop.it

Snapchat and Wickr are tearing up the social marketing playbook. While it's no news that social media use has become fractured, a new Pew Re

Scoopit Republishing Study With SpyFu SEO Analy...
www.scoop.it

SOne of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of you

Truth About Guest Posting & SEO Is A Must Read!...
www.scoop.it

In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000

SEO, Canonical URLs, Rel=Canonical & Meaning of...
www.scoop.it

Canonical URLs Explained The Yoast post provides an easy way to understand why rel=canonical is a powerful new SEO tag. Yoast has a dog in t

Design Is A Search For Form: Objectified film b...
www.scoop.it

Objectified Primer In Product Development & Design If you want to make stuff sit down this weekend and watch Gary Hustwit's Objectified. Hus

Scoopit Makes Content Curation & Content Market...
www.scoop.it

Why You Must Curate Content Scoop.it is a great tool we've used for years. We finally had a chance to use the easy to use and understand fee

Moon Audio Headphones Market Maker - Moon Audio
blog.moon-audio.com

Moon Audio's mission is make the best audio cables in the world & act as a market maker helping new audio brands win customer hearts, minds

Why You Need A Website MacGuffin - Curagami | D...
www.scoop.it

Website MacGuffins are ideas such as Free Shipping whose absence hurts more than their presence helps. What are your website's MacGuffins?

Solid Magento SEO Default Tips via @B2Community...
www.scoop.it

Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box there are no truly bad de

Social Patient: Social Media Tips for Healthcare - Scenttrail
www.scenttrail.com

Note: May 27th, 2015 I wrote this post at the end of 2012. I was frustrated. My doctors, hospitals and healthcare providers don’t understand

Website Migration Trauma: 5 Tips To Reduce - Secnettrail
www.scenttrail.com

Website migration creates seo, traffic and money trauma. We share 5 website migration tips so your next web heart / lung transplant helps yo

Medium Rocks: Mobile Micro-Blogging Tool - Scenttrail
www.scenttrail.com

Medium Cool Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content cura

Gamification: Loyalty By Design via @marigo
www.scoop.it

Gamification Preso at Mumbai Loyalty Summit (Marty Note) Rare you find a presentation that places games, game theory and gamification in the

SEO #1s Scenttrail Marketing
www.scenttrail.com

SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google

Empathy & David Amerland's Sunday Read - ScentTrail Marketing
www.scenttrail.com

Following David One of the great THINKERS of our generation gives much of his work away (as we all do, but his thoughts are worth more than

SEO For Web Designers via @HaikuDeck
www.scoop.it

Web Designer SEO Our SEO Tips for Web Designers hit a nerve. It is heading to 13,000 views (probably today). We hit a nerve because web Desi

Screen Capture Videos ROCK with Camtasia - ScentTrail Marketing
www.scenttrail.com

Screen Capture Videos are an inexpensive, easy way websites can enter the video marketing revolution. Camtasia Studio screen capture video s

I heard passion, commitment and love in a comment from Yellow Cabs of Columbus owner Jeff Katz to a negative review on Google. I reached out and emailed Jeff. That voice, the authentic one he shared, was missing from his site I noted. He agreed and let me know he has a team working on his site. I bet he does. They already have apps (impressive). I took three cab rides with Yellow during my 3 day stay in Columbus and was impressed with driver courtesy, friendliness and care. I asked each driver how they liked working for the Katz family and they both loved working for Yellow Cab of Columbus. One driver was from Ethiopia and the other was from Mauritania (south of Morocco in Africa). Both were fascinating, kind and careful. They discussed the pressure they are under from Uber. I've yet to try Uber but I was in Columbus for treatment at the James Cancer Center. Climbing into a car with a stranger to save $5 seems crazy (to me) especially when there is a family owned and managed business that has been around since the 1920s as good at getting me around town as Yellow Cab of Columbus. One caveat is Columbus is not NYC. It takes 10 to 20 minutes to get a cab so build that in, set your expectations straight and don't stand out in the rain (like me duh). I realize this review is different (better) than others, but being in the cab biz is TOUGH. Nice people, careful and willing to wake up in the middle of the night to get me to the airport deserve 5 stars and continued patronage (will be back and forth to Columbus and the James until the end of the year). If you are in Columbus and need a cab, call Yellow Cab and bet you have a safe, fun ride too. Marty --- Martin Smith CEO & Founder Curagami - Cool Tools for Ecom
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Public - 10 months ago
reviewed 10 months ago
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