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Martin Soler
Works at SnapShot.travel
Lives in Paris
6,793 followers|777,762 views
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Martin Soler

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Great insights into how Expedia manages their hotel rankings and how to optimize one's hotel, should we coin the word OTA Marketing? 
https://www.tnooz.com/wp-content/uploads/2016/04/Expedia_Marketplace-White-Paper-April-2016.pdf
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Martin Soler

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A weekend read for hoteliers and tech people. Why hotels and hospitality is ready for a big data transformation. It begins with the small data (the data you own and generate) and grows into the big data space. 
Given all the data that hotels collect, it's just a matter of time until big data revolutionizes the hospitality industry. We explain why.
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Martin Soler

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Great interview with Margitte, am honored to have her as a colleague and friend.
http://www.traveldailynews.com/columns/article/51439/industry-discussion-margitte-verkruijsse-reiner
SnapShot GmbH’s Vice President of Business Development, Margitte Verkruijsse-Reiner discussed her experiences within the realm of emerging technologies and digital hospitality. The former Sabre executive gave us some keen insight into what trends are driving the current shifts to digital and especially analytics driven hotel decision making.
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Hi
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Martin Soler

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Just completed the Hotel Marketing Benchmark covering 2015 and into 2016 with +Sébastien Félix. Lots of great things last year and some really cool stuff for 2016 (and a bit further).
http://www.slideshare.net/HotelMarketingNews/into-2016-hotel-marketing-benchmark-issue-009 #hotelmarketing #hoteltech

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Martin Soler

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What hotel marketing and revenue manager people read most in 2015.
https://www.linkedin.com/pulse/what-hotel-marketers-revenue-managers-read-most-2015-martin-soler
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Martin Soler

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A Voice controlled future means a huge change for Travel and Hotel Marketing. Requests like "Book a hotel for tomorrow in Berlin at max $100" will change the way we look at marketing. Websites will become secondary to the APIs and how the data transfer. The web 3.0 is APIs.
https://econsultancy.com/blog/67282-seo-trends-in-2016-what-do-the-experts-predict
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Martin Soler

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For hoteliers, hotel marketers, hotel IT people and more. The monthly "Best of" hotel data and analytics news. Read it if you care, you'll have saved yourself some time wasted searching. 
http://www.slideshare.net/SnapShotTravel/hotel-data-and-analytics-news-march-2016
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Martin Soler

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Been working with +Clay Bassford putting together a Hotel Data and Analytics News slideshare. First edition is ready and we're pretty happy with it. We hope you enjoy and do leave us feedback if you think something is missing etc. 
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Understanding Hotel data. It's the little things we need to understand - in order to get the big things in the future.
http://blog.snapshot.travel/the-hotel-data-cheat-sheet All the questions on hotel data you never dared to ask. 
An introductory guide to data and analytics in the hospitality industry. If you want to learn about hotel data, you've come to the right place.
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Martin Soler

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The best of hotel marketing reads of 2015 and what is happening.
https://www.linkedin.com/pulse/what-hotel-marketers-revenue-managers-read-most-2015-martin-soler
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Martin Soler

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We chat with citizenM's Commercial Director Lennert De Jong about hotel tech today and what hotels can do to get a handle on their data.
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Martin Soler

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The 10 principles of design applied to big data - suddenly big data makes a lot more sense. #bigdata   #design   #hotelmarketing  
The question with Big Data isn’t can one do it but should one.
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And why a staircase? Because this staircase was designed all the way. What you're seeing is the under-side of the staircase and one rarely sees them so beautiful. 
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Tagline
Marketing Executive with a focus on hotels and travel tech, photographer, iPhoneographer and father.
Introduction
Passionate Marketing Executive, I'm focused on the hotel and travel tech space. I love the great challenges of startups. Most recently having helped make WIHP a leading hotel marketing agency and had a hand in building Meta I/O the metasearch advertising manger. 

As a photographer I try my best to shoot awesome pictures, although looking back I must admit not everything is as awesome as it should be. I've most recently focused on taking my iPhoneography to a higher level, with a pretty cool Flickr gallery if I may say so myself. 

At home I try to be a great dad to a loving wife and two awesome kids. 
Bragging rights
Two stunningly handsome sons
Work
Occupation
Marketing Executive in hotel and travel tech space
Skills
Marketing planning and execution, Branding and advertising
Employment
  • SnapShot.travel
    Chief Marketing Officer, 2015 - present
  • Paris Taylor Hotel
    General Manager, 2008 - 2010
  • WIHP
    SVP Marketing, 2010 - 2014
Basic Information
Gender
Male