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Martin Soler
Works at SnapShot.travel
Lives in Paris
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Martin Soler

Tips & Tricks  - 
 
Mobile Photography tips, inspiration, articles and more. Curated from everywhere. Post in the comments if you have some great suggestions. 
 
Been working with Pocket Lens to put together a Magazine of iPhoneography and Smartphone Photography tips and tricks. We've curated a pretty cool magazine on Flipboard. Check it out here: 
https://flipboard.com/@pocketlens/pocket-lens-photography-tips-oj1vvo7mz Enjoy :-)
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Martin Soler

Discussion  - 
 
Hours or work - we hope we didn't miss too many players on the hotel tech space. Comment if you see any major misses. 
Martin Soler originally shared:
 
Have been working for a while to try and put some clarity in my mind on the whole Hotel Distribution Tech landscape. http://blog.snapshot.travel/hotel-distribution-technology-chart/
Sat down with the people at +SnapShot to put some clarity in there. Together we made this pretty chart that tries to explain it in a nice way. Sharing here, if any questions or obvious missing pieces please drop a note in the comments on Google+ or on the blog (link above). Enjoy it. #SnapShotChart   #hoteltech   #hoteldata   #hotelmarketing  
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The new hotel marketing benchmark is out. Covering social media campaigns, influencer marketing, big data, new tools, trends and tricks. 
enjoy it. +Sébastien Félix 
The Hotel Marketing Benchmark is back. This is our 7th edition, now published under a new name and totally independent. Due to the success of our prior benchmarks (available at http://www.slideshare.net/wihphotels) we've decided to relaunch them under a new brand and look. The purpose of these benchmarks is to provide a short recap of the new technologies and inspiring (and helpful) hotel and travel marketing campaigns that we've noticed from aro...
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5 is the cheapest tourist cities in Europe
Barcelona - Spain (between 68 to $ 100 per night.)
   https://www.hotelscombined.com/Place/Barcelona.htm?a_aid=141292
Berlin - Germany (between 42 to $ 55 per night. (
    https://www.hotelscombined.com/Place/Berlin.htm?a_aid=141292
Lisbon - Portugal ($ 51 per night.)
    https://www.hotelscombined.com/Place/Lisbon.htm?a_aid=141292
Naples - Italy ($ 41 per night.)
     https://www.hotelscombined.com/Place/Naples.htm?a_aid=141292
Athens - Greece ($ 45 per night.)
      https://www.hotelscombined.com/Place/Athens.htm?a_aid=141292
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Martin Soler

Ideas and Success  - 
 
What's new, inspiring and cool in hotel marketing? happy to announce the new Hotel Marketing Benchmark for June 2015 feel free to insert your ideas as well and we'll definitely include them (if they are really good ;-).
http://www.slideshare.net/HotelMarketingNews/hotel-marketing-benchmark-june-2015
The Hotel Marketing Benchmark is back. This is our 7th edition, now published under a new name and totally independent. Due to the success of our prior benchmarks (available at http://www.slideshare.net/wihphotels) we've decided to relaunch them under a new brand and look. The purpose of these benchmarks is to provide a short recap of the new technologies and inspiring (and helpful) hotel and travel marketing campaigns that we've noticed from aro...
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Martin Soler

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New article: Understanding the Asset Manager's triangle and the need for Hotel Demand Management tools in our industry. 
http://blog.snapshot.travel/asset-managements-need-for-hotel-demand-management/
Picture taken from the rooftop of +PriceMatch in Paris. cc: Erik Munoz +Arthur Waller  
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Martin Soler

Tips & Tricks  - 
 
Great tips and tricks for beginners and a bit for pros as well. by +Elin Gann 
 
Mobile Photo tips from a #pocketlens  user
Here are some amazing ‪#‎pocketlens‬ and photo tips from one of our users. Highly recommended read.
I generally but not always place the subject of the photo on "the rule of thirds" sounds complicated but it's real simple, if you don't know the rule, Google it it's pretty common by now.
I attempt to place the subject of the photo so that it has a nicely out of focus background that is still visible in the photo itself. Meaning, put some distance between the subject and it's background, capture it in the shot.
I use the macro lens mostly
I make sure the item in questions is still
I support my hands or phone on something so as to keep it still
Then take a ton of photos, don't give up until I get one that is in nice focus.
Sort through, pick the sharpest ones.
I use Aviary photo app for Iphone to edit my photos
My favorite editing options are:
1. A filter with the opacity lessened 40-50% as opposed to 100% (which ever one brings out nicely contrasting colors)
2. "Focus"
3. Under the option Lighting 
"Brightness" / "Contrast" Use them gently, it is easy to get over excited and loose detail with too much brightness, making the image darker might in some cases save a pixelated image(looking like it's got little dots in it).
4. "Sharpen" (before using the tool I zoom in on the area I want to sharpen so as to make sure it doesn't look unnatural) I use this one very gently, careful of pixelating the object in focus.
5. "Blur" (Again I zoom in to the area I want to "finger paint" before opening the tool) I use this one to blur out all background zones of the image that are supposed to be blurry which might have gotten pixelated while using the prior tool "Sharpen"
6. "Vingette" Again very very light application, never use the full opacity of the layer unless it really enhances the photo.
7. Add to that ample daylight or artificial light, it greatly increases the quality of detail with less risk of pixelation
Otherwise just messing around with the various editing options will get one stunning results, but it's done on the phone
I hope that gives some tips!
#iphone   #iphoneography   #mobilephotography   #mobilephotos   #tutorial  
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Martin Soler

Shared publicly  - 
 
Been working with Pocket Lens to put together a Magazine of iPhoneography and Smartphone Photography tips and tricks. We've curated a pretty cool magazine on Flipboard. Check it out here: 
https://flipboard.com/@pocketlens/pocket-lens-photography-tips-oj1vvo7mz Enjoy :-)
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Martin Soler

Discussion  - 
 
Ready for some exciting discussions on Hotel Marketing? What does the end of #rateparity  mean? How can we fix the #cancellations  problem? Are #beacons  going to be useful for hotels? Can Twitter become a #TravelAgent? and lots more. Enjoy it and open the conversation. 
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Martin Soler

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All marketing begins with understanding one's audience. Segmentation is how we work out the difference audiences. While pricing tends to have many segments Marketing tries to have fewer because we're not going to make 30 different marketing campaigns. This article gives some of the high level information to properly segment one's marketing (and pricing). 
Martin Soler originally shared:
 
To manage demand, Master segmentation. My latest article based on the +SnapShot and +ESSEC Hospitality MBA (IMHI) Bootcamps. 
http://blog.snapshot.travel/to-manage-demand-master-segmentation/
Extremely interesting to write, how to segment, the future of segmentation and the cherry on the cake, Cost of Distribution
#hotelmarketing   #revenuemanagement  
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Martin Soler

Discussion  - 
 
Hotel Marketing needs better data, optimising for profit rather than only for top line revenue means understanding the cost of distribution and a lot more. A recent article to that regard. 
http://blog.snapshot.travel/asset-managements-need-for-hotel-demand-management/
Asset Managers manage relationships and agreements between Hotel, Owners and Operators to optimise the asset value and needs hotel demand management tools to analyse data and reduce risk.
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Martin Soler

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I just backed The Parisian on Kickstarter, a feature film project by +Serge Ramelli, +Kelvin Pimont and Darius Wilhere. Watch their intro video below and give them a hand back their project, doesn't matter how much (notice how MUCH) you back, just back them. 
https://www.kickstarter.com/projects/796294059/the-parisian-feature-film
PS: I know who you are and I'll be checking back with you... :-)
Serge Ramelli is raising funds for The Parisian (Feature Film) on Kickstarter! A fantastic love story with magic and a lot of heart in the tradition of Midnight in Paris, Ghost and Serendipity.
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Sounds good.
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A mobile photography photo story. Love the way Google+ lays these out. Have any of you used these before?
 
My first "Story" a great feature of Google Plus that is kind of spooky when it comes to how much they know about our whereabouts, travels, pics and putting all that together into a story add emails and sms and suddenly it tells a very complete tale... #photography #privacy 
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Tagline
Marketing Executive with a focus on hotels and travel tech, photographer, iPhoneographer and father.
Introduction
Passionate Marketing Executive, I'm focused on the hotel and travel tech space. I love the great challenges of startups. Most recently having helped make WIHP a leading hotel marketing agency and had a hand in building Meta I/O the metasearch advertising manger. 

As a photographer I try my best to shoot awesome pictures, although looking back I must admit not everything is as awesome as it should be. I've most recently focused on taking my iPhoneography to a higher level, with a pretty cool Flickr gallery if I may say so myself. 

At home I try to be a great dad to a loving wife and two awesome kids. 
Bragging rights
Two stunningly handsome sons
Work
Occupation
Marketing Executive in hotel and travel tech space
Skills
Marketing planning and execution, Branding and advertising
Employment
  • SnapShot.travel
    Chief Marketing Officer, 2015 - present
  • Paris Taylor Hotel
    General Manager, 2008 - 2010
  • WIHP
    SVP Marketing, 2010 - 2014
Basic Information
Gender
Male