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Martin Soler
Works at Marketing Executive for hotels and travel tech startups, Photographer and Father at home
Lives in Paris
6,677 followers|513,928 views
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Marketing Executive with a focus on hotels and travel tech, photographer, iPhoneographer and father.
Introduction
Passionate Marketing Executive, I'm focused on the hotel and travel tech space. I love the great challenges of startups. Most recently having helped make WIHP a leading hotel marketing agency and had a hand in building Meta I/O the metasearch advertising manger. 

As a photographer I try my best to shoot awesome pictures, although looking back I must admit not everything is as awesome as it should be. I've most recently focused on taking my iPhoneography to a higher level, with a pretty cool Flickr gallery if I may say so myself. 

At home I try to be a great dad to a loving wife and two awesome kids. 
Bragging rights
Two stunningly handsome sons
Work
Occupation
Marketing Executive in hotel and travel tech space
Skills
Marketing planning and execution, Branding and advertising
Employment
  • Marketing Executive for hotels and travel tech startups, Photographer and Father at home
    SVP, present
  • Paris Taylor Hotel
    General Manager, 2008 - 2010
  • WIHP
    SVP Marketing, 2010 - 2014
Basic Information
Gender
Male

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Martin Soler

Shared publicly  - 
 
I just backed The Parisian on Kickstarter, a feature film project by +Serge Ramelli, +Kelvin Pimont and Darius Wilhere. Watch their intro video below and give them a hand back their project, doesn't matter how much (notice how MUCH) you back, just back them. 
https://www.kickstarter.com/projects/796294059/the-parisian-feature-film
PS: I know who you are and I'll be checking back with you... :-)
Serge Ramelli is raising funds for The Parisian (Feature Film) on Kickstarter! A fantastic love story with magic and a lot of heart in the tradition of Midnight in Paris, Ghost and Serendipity.
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Paul Terry Walhus's profile photoPressac Frederic's profile photoFrancis Vinzia's profile photoAgence Div6's profile photo
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Sounds good.
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Martin Soler

Tips & Tricks  - 
 
Great tips and tricks for beginners and a bit for pros as well. by +Elin Gann 
 
Mobile Photo tips from a #pocketlens  user
Here are some amazing ‪#‎pocketlens‬ and photo tips from one of our users. Highly recommended read.
I generally but not always place the subject of the photo on "the rule of thirds" sounds complicated but it's real simple, if you don't know the rule, Google it it's pretty common by now.
I attempt to place the subject of the photo so that it has a nicely out of focus background that is still visible in the photo itself. Meaning, put some distance between the subject and it's background, capture it in the shot.
I use the macro lens mostly
I make sure the item in questions is still
I support my hands or phone on something so as to keep it still
Then take a ton of photos, don't give up until I get one that is in nice focus.
Sort through, pick the sharpest ones.
I use Aviary photo app for Iphone to edit my photos
My favorite editing options are:
1. A filter with the opacity lessened 40-50% as opposed to 100% (which ever one brings out nicely contrasting colors)
2. "Focus"
3. Under the option Lighting 
"Brightness" / "Contrast" Use them gently, it is easy to get over excited and loose detail with too much brightness, making the image darker might in some cases save a pixelated image(looking like it's got little dots in it).
4. "Sharpen" (before using the tool I zoom in on the area I want to sharpen so as to make sure it doesn't look unnatural) I use this one very gently, careful of pixelating the object in focus.
5. "Blur" (Again I zoom in to the area I want to "finger paint" before opening the tool) I use this one to blur out all background zones of the image that are supposed to be blurry which might have gotten pixelated while using the prior tool "Sharpen"
6. "Vingette" Again very very light application, never use the full opacity of the layer unless it really enhances the photo.
7. Add to that ample daylight or artificial light, it greatly increases the quality of detail with less risk of pixelation
Otherwise just messing around with the various editing options will get one stunning results, but it's done on the phone
I hope that gives some tips!
#iphone   #iphoneography   #mobilephotography   #mobilephotos   #tutorial  
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Martin Soler

Ideas and Success  - 
 
For hoteliers needing photography I doubt you'll find a better quality/price ratio. 
Martin Soler originally shared:
 
A great hotel photographer
I've worked with several great photographer for hotel photography during my years as a hotel marketing executive and one of the best I have met was Stefano Pinci. What I have found most amazing with him is that he is a humble professional. Always listens to the suggestions, when we don't like something he fixes it or explains why it is best that way. I strongly advise him and no this recommendation wasn't solicited :-) plus his rates a great too.
http://www.stefanopinci.com/gallery-category/interiors/
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Martin Soler

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More fun with #pocketlens, finally something that appeases my photo addiction. Despite the severe lack of time. 
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Some really interesting comments on Why 2015 will be Hotel Marketing's year of Big Data here's one from +David Turnbull that'll make you stop and think - head to LinkedIn and put your own.
In response to Daniel Craig and Martin Soler's comments and highly influenced by Brendan May, on this subject I think Moravecs Paradox (http://en.wikipedia.org/wiki/Moravec%27s_paradox) ultimately applies here: Computers can do things humans struggle to do and vice versa - but if you combine them, you lay the foundation for the perfect partnership...e.g. do i buy an RMS to automate my pricing or to equip my RM to make smarter decisions.  Hospitality needs to forget for now about machine powered Big Data and focus on getting better at managing small data, curating the right information so that people can make timely meaningful insights and decisions.
Every year, due to technical advances or major-player-adoption, some new technology becomes available to hoteliers en masse and becomes the “next big thing” in hotel marketing, these “big things” usually last a year. This year that big thing is going to be Big Data and here is why.
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Martin Soler

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Here's why I think 2015 will be Hotel Marketing's year of Big Data I think there is finally a chance for hotel's to access huge data sets that contain information which influences their revenue and thus optimize their revenue. So here goes: #hotelmarketing
Every year, due to technical advances or major-player-adoption, some new technology becomes available to hoteliers en masse and becomes the “next big thing” in hotel marketing, these “big things” usually last a year. This year that big thing is going to be Big Data and here is why.
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Nathaniel Green's profile photoScott Davis's profile photoMartin Soler's profile photo
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+Martin Soler​​​​​​ nothing bigoted about the comment, Martin. Merely a statement of facts. Rate parity isn't enforced in socialist countries and it's effecting the US market. 

You're welcome to submit data to the contrary, but I have data from several hundred clients to refute it. 

Rate parity defeats bias, discrimination, and any other ridiculous metric you might apply to discriminatory tactics in hotel booking. 

It's legitimately fair.  And I compete with the OTAs on a daily basis. I have no problem with their
marketing tactics. 
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Martin Soler

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More #iphoneography pics taken with my #pocketlens see more about that on www.pocket-lens.com
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Have him in circles
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A mobile photography photo story. Love the way Google+ lays these out. Have any of you used these before?
 
My first "Story" a great feature of Google Plus that is kind of spooky when it comes to how much they know about our whereabouts, travels, pics and putting all that together into a story add emails and sms and suddenly it tells a very complete tale... #photography #privacy 
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Martin Soler

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My first "Story" a great feature of Google Plus that is kind of spooky when it comes to how much they know about our whereabouts, travels, pics and putting all that together into a story add emails and sms and suddenly it tells a very complete tale... #photography #privacy 
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More mobile photography, having fun with macros and wideangles.
 
More fun with #pocketlens, finally something that appeases my photo addiction. Despite the severe lack of time. 
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Joel CHAN's profile photoMartin Soler's profile photo
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+Joel CHAN +PocketLens is a cheap clip on lens for smartphones that does wideangle and macro. Simple stuff, not highest quality glass but for the price it doesn't get much better. These pics are only edited for contrast and saturation. No tiltshift. 
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Martin Soler

Discussion  - 
 
Opinions welcome.
 
Here's why I think 2015 will be Hotel Marketing's year of Big Data I think there is finally a chance for hotel's to access huge data sets that contain information which influences their revenue and thus optimize their revenue. So here goes: #hotelmarketing
Every year, due to technical advances or major-player-adoption, some new technology becomes available to hoteliers en masse and becomes the “next big thing” in hotel marketing, these “big things” usually last a year. This year that big thing is going to be Big Data and here is why.
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An update of a bunch of my recent mobile pics. A few tricks thrown in there, like did you know you can use your wideangle lens to create great depth of field effect?
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Charles Duffield's profile photoMartin Soler's profile photo
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Haven't actually tried the tilt shift idea. I did bokeh cutouts on card which worked but the cutouts need to be tiny. For the tiltshift I think the Pocket Lens would be the best option since it is pretty flexible. Just to throw in a bit of referral their site is www.pocket-lens.com
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