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martin shervington
Works at www.plusyourbusiness.com
Attended University of London
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martin shervington

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I am an official Google Small Business Advisor. (NEW)
And PlusYourBusiness.com will helps your business, large or small, to build brand, engage community and increase your conversions. Get in touch with me here to chat more:
martin@plusyourbusiness.com
 
We are proud to announce our 2016 Google Small Business Advisors. This select group of small business experts represent a wide cross-section of professional knowledge but they all share one goal - to help your small business succeed online and beyond. https://goo.gl/8wEVbh
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Thanks everyone! It is going to be a fun year - and we are already implementing a great plan to help businesses in the USA and UK.
Make sure you check out www.plusyourbusiness.com for the latest.

martin shervington

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It's never too early to get ahead of the #BackToSchool rush. Is your #smallbiz ready to stand out with reviews? Learn more here: http://goo.gl/CWbxLH
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That's all folks! I am bowing out.
Well, for a couple/few weeks.
Time for me to focus. I shall return :D

p.s. I've been studying beacons in London with the awesome Martin Holmes...
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Enjoy, +martin shervington :)
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hi

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We Want To Believe

We really want to believe that the hyperconnected world we live in can give us access to incredible moments. We want to believe in serendipity, karma and the ability of people to amaze us and make us cringe. And it is that belief that becomes the chink in our armor through which we can be duped.

Just like any slick conmen knows the best lie is the nearly plausible tinged with the highly desired improbable. The machine that gives you perpetual energy, the fund that pays incredible amounts with little risk, the company that is perfect in terms of social conscience, the videos that show heroic acts or despicable moments where karma intervenes.

While our trust radar is on the alert we also want to extend the benefit of the doubt to these moments and the tipping point is provided by social proof. When others are also duped we take that as validation of our good judgment instead of the gullibility of the crowd and we go along.

By designing videos that have gone viral because they press our wishful thinking buttons an Australian company has also exposed the mechanism through which our fallibility is activated. Knowing that, what we do next, is make sure that we design at least one more layer of fact checking in our filters and hope it does the trick. 
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NEW: from +Canva - mobile app!

I use Canva just about everyday. One of the best apps out there for image creation. Check it out :D

#iphone #socialmediatools #contentmarketing
Create beautiful designs and professional graphics in seconds. Share your design via any social media, email or text. Download it now to start designing!
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+Canva is wonderful. I use frequently. Not every day, but close.
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Emotions

Against all expectation, in direct contrast to what one might expect of me on paper, I spent most of my teenage life in a perpetual state of anger. There I was, enjoying what can only be described as a privileged white life, with primary concerns being surfing and girls, growing up in Australia at a time when it was called “the land of plenty” (https://goo.gl/gFnbEf) and I could feel myself wanting to rage at the world, blast out at everything in sight.

In the long years since I have come to not only temper that sense of anger that has never quite gone away but also step back from it sufficiently to ask: “why”? The Wikipedia definition actually provides some clues (https://goo.gl/yxHjFI). It calls anger an emotional response to a “perceived provocation or threat” and the teenage me (and later the slightly more mature and controlled adult I became) has always felt that there was a larger system at work. One that I could neither directly see nor ever hope to affect and that system ran my life. Determined my future. Defined me.

In the 70s the world was locked in a state of tense détente (https://goo.gl/8Ndp27) where the steps that were being taken to reduce the possibility of a nuclear holocaust were also drawing attention to it. There was the feeling that processes were grinding away in backroom deals, decisions taken away from the public scrutiny, the fate of the world was being shaped by men who somehow felt they were more than the rest (and they weren’t).

In the intervening years the world has become a little more transparent and its processes a little more understood but the sense of anger, generally, has only increased. Interestingly (and revealingly) anger is seen as a response to a threat being posed upon our identity (http://goo.gl/YLhwm). What is a biological device meant to help us create who we are, fast and then enable us to hold onto it and defend it, also becomes a leftover that guides us throughout life.

In a world where we have access to information the sense of threat, the fear that ‘others’ are directing what we do. The belief that somehow we are under constant threat, has only increased. Americans (because we have studies) seem to be angrier than ever: http://goo.gl/vkdDha but judging by anecdotal evidence, looking at reactions across social media (http://goo.gl/XOSq9n), this is a global phenomenon.

A Chinese study showed that anger spreads faster than any other emotion across the web: http://goo.gl/wNM4qJ. The sense of threat, the perception of unidentified fear, stronger than ever. There are suggestions on how to address this of course, including having more empathy and greater emotional intelligence (https://goo.gl/EqlxqN) but they fall short on the how to achieve this.

Nobel Peace Prize Laureate Kailash Satyarthi suggests that anger is a good path to other things and should be embraced: https://goo.gl/sQ0Jcd. Socially we seem to have somewhat accepted if not completely embraced anger: https://goo.gl/tMSjFn. If anger is a ‘childish’ response, retaining into adulthood may, perhaps, give us the means to do something differently: https://goo.gl/MFpg6X - to control it, to channel it, not so that we can make it go away but so that we can actually understand its source, understand our selves better and do something about it.

Anger, of course, can also be used to blind us: https://goo.gl/eKTq2I. We can lash out, give into it, wallow in its sensation, achieve nothing but feel, somehow the emotional catharsis of its passage. In Dune Frank Herbert’s Classic SF novel, the Litany Against Fear has stood out as something we should all aspire to use: http://goo.gl/BTQxIi. We understand that fear can control us to the extent that we lose control of ourselves and who we are. Anger is no different.

So, the answer to anger is not to banish it or avoid it. What we feel needs to be embraced. But is also needs to be understood. And then gently guided towards a positive outcome. We treat ourselves, then, no differently than what we should be treating each other, if only our anger did not sometimes get the better of us (http://goo.gl/MU3Fi). Like most things, anger handled correctly, can be a key to our inner self: http://goo.gl/RyrbBa. A means of empowerment: http://goo.gl/nvSZl.

As a teen I’d often go looking for fights. It felt good to lash out and feel vindicated. It was also a teen thing to do and in retrospect utterly stupid. Most of us are not teens any more. There are plenty of things to feel angry about still. But we should be using the emotion to understand its roots, understand us and then understand what our next step should be.

And…yeah, this: Smells Like Teen Spirit is still a tune I belt out in the car at times: https://goo.gl/cKqdx Coz. It feels good.

I hope you’ve been cool, smart and collected which means that right now you have at hand ample coffee to get you through the day, donuts galore. Chocolate ice cream (coz it’s summer in the Northern Hemisphere), chocolate cake, croissants and cookies. Fuel the rage and have an awesome Sunday, wherever you are.

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a must read..thanks..
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+Minh Mai What... Like? Хотя впрочем, Ответ... Ваш Односложный: Уже Сказал..., Кто... Вы - Есть.
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Education
  • University of London
    Organisational Psychology, 2000 - 2004
  • University of Birmingham
    Law and Business (LLB), 1991 - 1995
Basic Information
Gender
Male
Other names
MartinSherv
Story
Tagline
Plus Your Business!
Introduction
About me:
I consult businesses on Marketing and Business Strategy - 17 years experience.
This was recognised recently by Google, and I am now an official Google Small Business Advisor (the only Brit) - one of 34 worldwide.

I've built my personal and business brand globally using Social Media, and am known to be one of the leading authorities in how to approach modern marketing.

I also speak at events and moderate panels - and sometimes even do stand-up comedy.

Want to connect on Skype? I am @MartinSherv
(please send a message with your request)

Kind words and courses:

“When it comes to social media, Martin Shervington is one of the most clever and hard working people you’ll find. He’ll help you take your game to the next level.” Guy Kawasaki

Managing Customer Comments for Lynda.com - http://plusyourbiz.com/11k

"Martin was one of the top-rated speakers at Social Media Marketing World (4.7/5.0). Several attendees proclaimed his session was the best of the conference, and the best on Google+ they have heard.His session was practical, understandable, entertaining and actionable. Martin is approachable, likeable and easy to work with. I would highly recommend working with him again." Mike Stelzner

"Reviews are the lifeblood of most local companies, and Martin and his team provide the wisdom and guidance you need to master this business imperative.” Jay Baer, NY times Best Selling Author

My Reviews Course for Lynda.com - http://plusyourbiz.com/11j

"Martin possesses extraordinary skills as a panel moderator. He listens well and knows how to draw out the wisdom from each panelist while extracting value for the audience. World class."
Phil Mershon, head of conference bookings for ‘Social Media Marketing World’

'Plus Your Business!': 
We help you build your brand, engage your community and increase conversions. Find out more here: www.plusyourbusiness.com
We are proud to be a Google Partner.

We undertake Agency work for clients we know we can help.

“Martin Shervington can help you grow your business. Smart guy.” Chris Brogan, NY times best selling author

Sound good? Get in touch!


Bragging rights
I taught windsurfing in Australia for a couple of years. Beautiful!
Work
Occupation
Speaker, Coach, Consultant
Skills
Marketing Strategy, Google for Business, Community Building
Employment
  • www.plusyourbusiness.com
    2013 - present
    Strong focus on the value Google eco-system for business, and riding the wave of technology transforming people's lives: www.plusyourbusiness.com
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Bath
Previously
Maresias - San Diego - Bristol - Istanbul - Sydney - Costa Rica - Perth - San Francisco
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