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martin shervington
Works at www.plusyourbusiness.com
Attended University of London
Lives in San Francisco
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martin shervington

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I am an official Google Small Business Advisor. (NEW)
And PlusYourBusiness.com will helps your business, large or small, to build brand, engage community and increase your conversions. Get in touch with me here to chat more:
martin@plusyourbusiness.com
 
We are proud to announce our 2016 Google Small Business Advisors. This select group of small business experts represent a wide cross-section of professional knowledge but they all share one goal - to help your small business succeed online and beyond. https://goo.gl/8wEVbh
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KARAMO CAMARA's profile photoVitale Valentino's profile photoMohammad Rahimi's profile photo
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Congratulations +martin shervington so much changes since last time I was a little bit active on G+. Keep up the good work!
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martin shervington

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How-To +Google+
NEW Google+ Create -> plus.google.com/create
1. Google+ > support.google.com/plus I plus.google.com/about
2. Get started with G+ Collections: plus.google.com/collections
3. Get started with G+ Communities: plus.google.com/communities
4. G+ Help Community > goo.gl/ZoV3y9
5. Google+ Collections - Community: goo.gl/4um49g
6. Google+ Collections - Support Center: goo.gl/uOULQs
7. G+ updates on all platforms > goo.gl/tlpA99
8. YouTube > goo.gl/aBZGpi
9. Branding Guidelines > goo.gl/PVUgpN
10. Google+ For Work > goo.gl/j7Rpkf
11. Google+ Growth: 2.7 BILLION accounts > goo.gl/xm6SNk
12. Policies for Google+, Hangouts & Photos > goo.gl/QmckkW

Google+ Collections (How To)
WEB
13. How to create a Collection: goo.gl/oKVWP2 
14. How to customize your Collection: goo.gl/Rs9SRv
15. How to create a post in a Collection: goo.gl/ATHP5d
16. How to reshare a post to a Collection: goo.gl/qxstrP
17. How to move an existing post to a Collection: goo.gl/ZWtBrk
18. How to Pin a Post to a Collection: goo.gl/PTmL8u
19. How to Share a Collection: goo.gl/gp6aTt
20. How to see who is Following your Collection: goo.gl/2TTBMx
21. How to Follow/Unfollow a Collection: goo.gl/D03nLu
22. Why should I have more than 1 post in a Collection?: goo.gl/LS38yu
23. Why I should have a good cover photo?: goo.gl/ojPlmw
24. Why should my Collection posts have a catchy intro?: goo.gl/Vr3ddE
25. Tips for Creating a Featurable Collection: goo.gl/kgSUwm
26. Moving vs Resharing a Post: goo.gl/BrTkhd
27. Credit the content you share: goo.gl/TPKG5Z
28. How to add YouTube videos to Collections: goo.gl/jDuPoK
29. Lightning Fast Keyboard Shortcuts: goo.gl/YDbyCV
MOBILE
30. How to create a Collection (Android): goo.gl/7Q3Cbf
31. How to Create a Poll (Android) > goo.gl/1tn4Ty
32. How to create a Collection (iOS): goo.gl/lc9Ik9
33. Create a poll through a Quick Action (i)S) > goo.gl/vqsHnQ
34. How to share your Collection to Facebook/Twitter > goo.gl/ZB4gw9

About +Denis Labelle > goo.gl/iWB0Qx
My collection:
Google+ Create for Work, Businesses & Entrepreneurs > goo.gl/gHX69m

#Google+Create #IO16
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Fran A's profile photoDenis Labelle's profile photo
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Hope it will help new G+ users. Thanks for the reshare, +martin shervington
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martin shervington

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Are you interested in crisis comms? Or perhaps you already experienced a social media PR crisis? Learn how to manage crisis comms on social media.
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martin shervington

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The Trust API and Trust Scores

Google is again using its search technology, applying know-how that's in effect in semantic search to solve the tricky issue of identity and trust in a phone's (or device's) user. As more and more personal information is stored on our devices which are then used to perform tasks like make micropayments, access bank accounts and use our stored details to make larger payments on the web, solving the issue of identity (or Veracity in the usage) is critical to combating fraud and ensuring a secure transactional environment for everyone.

What is critical here is Google's approach. Instead of relying on a perceptually strong level of identification which can be spoofed (like fingerprints, voice or face recognition) it combines a large number of weak indicators to create an end user 'signature' which is unique.

By constantly monitoring those indicators in the background the phone is always aware of who is using it (bad news for couples who share phones ;) ) and whether something may be amiss (like someone trying to pretend they are the device's owner).

The two significant takeaways here are first, by removing the "strong ID indicator" Google makes it difficult for anyone to invest in cracking a phone (no fingerprint to lift, no face recognition or voice to spoof). There is no shortcut to authentication that can be used. Second, by creating an on-going, composite picture of an individual based on their activity with a device Google is bringing into play the affective element that was recently revealed in its I/O (I wrote about it here: http://goo.gl/4USCSv) and is utilizing its knowledge of what works in search (the bit-by-bit driven approach) which creates a trustworthy, unique entity out of the data-dense, picture compiled of an individual.

deep lessons to learn here (and think about) regarding both search (and marketing) and the direction of our digital futures i.e. cherry-picking what information to make available may not always work in our best interests. 
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An (almost) Complete Training Guide to Google Analytics(NEW and HUGE!)
I thought you may well appreciate a text and image guide, broken down into steps...
Enjoy!

#googleanalytics   #analytics   #training  
This Google Analytics Training Guide will give you just about everything you need to achieve better conversions from your website, one step at a time.
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Boston Web Designer's profile photoLeila Martin's profile photoDenis Labelle's profile photomartin shervington's profile photo
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Much appreciated! Have a great rest of your days.
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Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer
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Gilbert Guerrero's profile photoDavid Grigg's profile photomartin shervington's profile photo
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+David Grigg yes - I think it was intended as an antidote, but the dosage may vary according to the condition ;)
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martin shervington

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The Future Of Google
One-On-One With Google CEO +Sundar Pichai: AI, Hardware, Monetization And The Future Of Search

In a wide-ranging conversation, Google CEO Sundar Pichai talks about the profound transformation of the company and of its core search service.
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Me, talking Google for Business. (NEW)
Podcast: Play in new window | Download (Duration: 12:29 — 17.1MB)Subscribe: iTunes | Android | Email | RSSMartin dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider’s Club. You can try it for …
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Thanks Peter :)
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How Technology Hijacks People’s Minds — from a Magician and Google’s Design Ethicist

This is very smart.
Nice find +David Amerland :D
Estimated reading time: 12 minutes.I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as Go…
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I have gradually developed mechanisms that do not watch the hooks provided on the web pages. I always watch to turn the page/service in my favor and get out only what is necessary and important to me. If I do not succeed, go out with web pages or applications, and will not be back anymore.. because - "We don’t miss what we don’t see."
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+Zachary Johnson What an incredible topic 
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Thanks for the reshare, +martin shervington 
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Just checking you have this perspective...
The billionaire believes that there are major opportunities for VR to expand beyond gaming and entertainment to shopping, education, and more.
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martin shervington's profile photoRobert Stonecipher's profile photoDave Nordella's profile photo
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VR has an enormous potential. We could more easily widen our horizons with VR. There is also a risk to VR. Stop and think about the numbers of people confusing "reality" TV shows with reality. Now consider the implications of a "virtual reality TV show ...
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martin's Collections
People
Have him in circles
1,375,038 people
MARIA PEÑA's profile photo
I'm Just Emma's profile photo
Rachel Patterson's profile photo
Oussema Ilahi's profile photo
Seth Balven's profile photo
Gigi Guerrero's profile photo
Santiago Silva's profile photo
peter sharp's profile photo
Manuel Navas's profile photo
Education
  • University of London
    Organisational Psychology, 2000 - 2004
  • University of Birmingham
    Law and Business (LLB), 1991 - 1995
Basic Information
Gender
Male
Other names
MartinSherv
Story
Tagline
Plus Your Business!
Introduction
About me:
Speaker, Consultant, Author, Professional Coach, Marketing Psychologist. 
I have written several books and even the communication section in Professor Robert Winston's book, "Human".
Love understanding the connections between Search and Social, and how to help people improve their performance in both.

My blog: 

Please contact me about coaching, consulting, speaking events and conferences overseas. 

'Plus Your Business!': we help you build your brand, engage your community and increase conversions. Find out more here: www.plusyourbusiness.com
We are proud to be a Google Partner.

Thanks for reading this far and I look forward to connecting with you soon.

Bragging rights
I taught windsurfing in Australia for a couple of years. Beautiful!
Work
Occupation
Speaker, Coach, Consultant
Skills
Marketing Strategy, Google for Business, Community Building
Employment
  • www.plusyourbusiness.com
    2013 - present
    Strong focus on the value Google eco-system for business, and riding the wave of technology transforming people's lives: www.plusyourbusiness.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco
Previously
Maresias - San Diego - Bristol - Istanbul - Sydney - Costa Rica - Perth
Contact Information
Work
Email
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