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Martin Lindstrom
Works at LINDSTROM company Inc.
Lives in New York, USA
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Martin Lindstrom

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Why F1 shouldn't worry about alcohol sponsorship

Newsflash: Having your logo zoom by at over 200 mph on the side of a racecar might not influence purchase decisions as well as you think. (It's hard to believe it ever did). Today's brands need to trigger an emotional response in the psyche. This recent article uses some of my Buyology research to explain why F1 and other brands must revamp their advertising and sponsorship strategies in order to stay ahead of the pack.  #Buyology   #research   #formula1   #sponsorship  
F1 has come under renewed pressure to ban alcohol sponsorship, but sponsor decals no longer have the power to influence as they once did, explains Kate Walker.
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The best brand reactions to the historic gay marriage decision

How "instant" is your brand? Are you able to turn around a campaign within 24 hours? Check out this list featuring those brands who managed to tap into Friday's Supreme Court ruling - and rate their performance. Then ask yourself if your brand is ready for the next big news (whenever and whatever that is) - 24 hours after it breaks, or sooner? 
#supremecourt   #gaymarriage   #brands  
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Brilliant Father's Day Ad

Can't tell you how stimulated I was when I saw it! Goes beyond the clever sexual innuendo that permeates Durex's brand-speak, to truly exploit the tactical opportunity that presents itself. I applaud brands like Durex that know when and how to tickle the imagination of their audience. The value is, well, enormous.
#Durex   #Condoms   #fathersday   #advertising  
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Did You Know?

Have you ever wondered why people put lime in a Corona bottle? Is it for taste? Is it an old trick to keep insects at bay in exotic countries? NOPE! The “Corona Lime Ritual” was invented in 1981 by a California bartender who wanted to test how fast a ritual could spread! It caught on so quickly that Corona has successfully adopted the ritual into their brand. 

Studies show that rituals satisfy customer expectations, help spread the word, and appeal to our senses.
#Corona   #Beer   #ritual   #senses  
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I think I read some where that the bartender made a bet with some customers that he could make people put a lime in their beer. I can't remember if it was in one of your books or in one by +Malcolm Gladwell but no matter what it really supports the idea of marketing with rituals.

+Martin Lindstrom how did your marketing campaign for that vodka company, described in Brandwashed, go?
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Decoding subliminal messaging designed into food packaging

Believe it or not, in some parts of the world, Coke comes in blue cans! Insane Coke fumble or genius marketing strategy? Tune in to my chat with Canada's CBC where we discuss hidden world of food packaging and how you're being tricked in every aisle of the supermarket. 
#packaging   #Retail   #marketing  
There are fewer red Smarties in the package these days. Even though the Smarties box is actually bigger. It is all part of grand design to seduce you with packaging. Today, By Design, takes away the sugar coating to examine the psychology and marketing behind the packaging of our food.
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Four secrets behind a powerful board presentation

Like me, you've probably witnessed thousands of presentations over the years but instantly forgotten most of them. As our attention span has diminished, the rules for presentations have changed. So what do we do? Read my latest article, in which I share my secret rule for giving effective presentations. I call my solution "NASA." 
#powerful   #presentation   #skills  
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"Every marketer should sleep with their customers" #MartinLindstrom   #quote   #branding  
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Is your brand able to react within 24 hours?
 
Just 24 hours after Supreme Court approved same sex marriage in the U.S. Android picked up the news and established a special gallery of viral illustrations to be sent around. Clever way for a brand to tap into a highly emotional topic with limited risk.
#android   #marriageequality  
The all-new Androidify app, available free from the Google Play Store, lets you take the little green Android mascot and turn it into yourself, your family, your friends… anyone! Then, share them as animated emoticons, GIFs & pics.
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The next generation of Crocs

In Sao Paulo, I saw the next generation of Crocs: plastic fashion shoes. At first the high heels and fashionable platoos look like they’re right out of a fashion catalogue. Look closer, and you’ll discover that they’re all made out of 100% plastic, ready for a stroll on the beach. You could call it the Swatch of Shoewear.
#Crocs   #brazil   #beach  
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Are you Brandwashed?
Cunning marketers often take advantage of consumer gullibility. Do you fall for their tricks? Take my test and find out exactly where you fit on the Brandwashed scale. Tell me below: did you like your results? 
#branding   #test   #consumer   #test  
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Surviving the Sneaky Psychology of Supermarkets

Did you know that the signature yellow of the banana you buy in your local grocery story is actually the result of painstaking marketing analysis? In a recent article in National Geographic, I discuss some of the tricks retail stores use to appeal to your five senses and manipulate you into buying more. 
#psychology   #retailmarketing   #branding  
We’re all being manipulated by our grocery stores. The experience of dashing into the local Price Chopper, Safeway, or Piggly Wiggly for a quart of milk and emerging with a bulging cartload of unin...
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Smartphone addiction

The more you use your smartphone, the more addicted to it you become. Are you worried you might be a smartphone addict? No problem. There's an app for that, so you can measure your level of smartphone addiction without putting down your smartphone! (I hope you're not reading this message on your smart phone...or are you?) 
#smartphone   #addiction   #research  
A Study by University of Derby says 13 per cent of us are addicted, and the average user spends 3.6 hours a day on their smartphone (stock image shown).
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Have him in circles
1,707 people
Glow Led's profile photo
Alexandre Paixão's profile photo
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Amanda Hill's profile photo
Cenk Baban's profile photo
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Branding Futurist
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  • LINDSTROM company Inc.
    Branding Futurist, present
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Author of Buyology, Brandwashed and soon-to-be-released Desire Hunter
Introduction

A native of Denmark, Martin Lindstrom now jokingly claims, “Seat 1B is my home.” Known worldwide as a top branding expert, marketing consultant, and keynote speaker, Lindstrom travels over 1,000,000 miles a year.

Recognized as a global branding expert and pioneer in consumer psychology, marketing, and neuro-scientific research, Lindstrom has consulted for PepsiCo, Nestlé, American Express, Microsoft Corporation, The Walt Disney Company, GlaxoSmithKline, LEGO, Carrefour, and dozens more companies around the globe.

Named one of TIME Magazine’s “100 Most Influential People in the World,” Lindstrom is author of six NY Times bestselling books, including Buyology: Truth and Lies About Why We Buy and Brandwashed: TrickCompanies Use to Manipulate Our Minds and Persuade Us to Buy. He is host of the Today Show’s popular Main Street Makeover feature.


Read more at: http://www.martinlindstrom.com/about/

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Currently
New York, USA
Previously
Sydney, Australia