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Martin Lindstrom
Works at LINDSTROM company Inc.
Lives in New York, USA
1,680 followers|22,819 views
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Martin Lindstrom

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What's next? Big chains customizing products for small towns?

Perfume and fashion brands often use world cultures to project an image of exclusivity and elegance, but +Louis Vuitton  has taken the strategy to another level with a brand alliance exclusively for Saint Tropez — for sale nowhere but Saint Tropez.
#louisvuitton    #Sainttropez   #brandstrategy  
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Can you spot the pump?

We’ve all walked past a store and suddenly thought: I have to have a cinnamon bun! Or whatever delight they’re selling. Cinnabon is expert at using our senses to trick us into feeling hungry. Did you think that cinnamon smell just happens to waft out? Not a chance. They’re intentionally pumping out an artificial smell to increase our sensory craving. That air-conditioning unit doesn’t look so innocent now, does it?
#SensoryBranding   #Craving   #Cinnabon  
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LEGO Google maps by a creative fan

You know a brand is truly thriving — that it’s truly imbedded in the culture — when its users further evolve its presence. Swedish coder Einar Öberg has developed one of my favorite examples. Check out Einar’s LEGO maps here. I think they're pretty cool.
#LEGO   #GoogleMaps  
Put together by Swedish designer Einar Öberg, Brick Street View turns Google's Street View imagery into something much more blocky.
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Feeling wired-up? Maybe it's time to "cool down" your mind

Do you ever have a Red Bull to perk up? A Canadian beverage company takes the opposite tack. Slow Cow will help you relax. They’ve already expanded to Brazil, where I spotted this mind-cooling beverage. Cheers to that!
#SlowCow
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hehe, fedt logo. Har du smagt drikken og i så fald, hvordan påvirker den dig, +Martin Lindstrom ?
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What scent would you like your computer to diffuse?
Would a fresh smell liven up your workday? In Japan, your computer’s on it! Insert a special flash drive into a USB port, and your chosen scent diffuses throughout your work station.
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Martin Lindstrom

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How quickly does your brand react to unprompted situations?

In response to the massive flooding in Texas and Oklahoma last week, the beer company and now lifesaving brand Anheuser-Busch stopped beer production in Georgia to produce 50,000 of branded Anheuser-Busch cans of water for people in need.
#Genius    #BeerBrand   #AnheuserBusch  
Anheuser-Busch stopped production at its Georgia brewery this week to instead produce drinking water for those affected by deadly floods.
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Which turns more heads? Barbour or the street salesman?

In London, with its large chain stores, billboards, and street salesmen, it can be difficult to get anyone to notice. Despite the competition, this guy manages to stand out in the crowd.
#GuerillaMarketing   #smallbusiness   
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Steven Levitt from +Freakonomics, my good friend and an amazing author, has published his new book "When to Rob a Bank." Just finished reading it myself, and it is a pleasure to read Steve's humorous, insightful research and genius way of approaching eccentric questions like ... well, when to rob a bank. It's a must read. Check out the book here and share your own opinion.
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Supermarket freshness priming 2.0?

Supermarkets place flowers in the entrance to make customers perceive the store as fresh. In the U.S., Wholefoods has taken it to the next level. You hand-pick fruit and watch it pressed into fresh juice, and you experience freshness. It’s a clever, creative way to establish fresh, healthy associations that stay with you all through the store.
#Priming   #Supermarket   #wholefoods  
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It’s all about meeting the consumer’s needs

On a sun-soaked beach, consumers need a bit of shade. This guy seems to really get it.
#entrepreneurship   #umbrella   #brazil  
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Descriptions of previous owners bring stories to life

In a Japanese secondhand store called Batoon, small cards describe the item’s previous owner. What a clever way to give the products personality and establish an emotional connection.
#Branding   #retailmarketing   #Japan  
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Have him in circles
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Branding Futurist
Employment
  • LINDSTROM company Inc.
    Branding Futurist, present
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Male
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Author of Buyology, Brandwashed and soon-to-be-released Desire Hunter
Introduction

A native of Denmark, Martin Lindstrom now jokingly claims, “Seat 1B is my home.” Known worldwide as a top branding expert, marketing consultant, and keynote speaker, Lindstrom travels over 1,000,000 miles a year.

Recognized as a global branding expert and pioneer in consumer psychology, marketing, and neuro-scientific research, Lindstrom has consulted for PepsiCo, Nestlé, American Express, Microsoft Corporation, The Walt Disney Company, GlaxoSmithKline, LEGO, Carrefour, and dozens more companies around the globe.

Named one of TIME Magazine’s “100 Most Influential People in the World,” Lindstrom is author of six NY Times bestselling books, including Buyology: Truth and Lies About Why We Buy and Brandwashed: TrickCompanies Use to Manipulate Our Minds and Persuade Us to Buy. He is host of the Today Show’s popular Main Street Makeover feature.


Read more at: http://www.martinlindstrom.com/about/

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, USA
Previously
Sydney, Australia