It feels like Burberry announces a new tech-inspired initiative with about the same frequency that it releases new collections. And just days after the Burberry unveiled its pre-fall 2016 collection, the British heritage label is following it up with a new marketing scheme
In partnership with Google, Burberry has launched "The Burberry Booth" at its Regent Street flagship store in London. (Yes, that's the same store with the special screens that interact with the RFID chips embedded in the clothes.) Via real-time video-stitching technology, customers can film their own versions of the brand's current ad campaign.
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