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Martin Hepp
Works at Hepp Research GmbH
Lives in Neubiberg
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Martin Hepp

schema.org  - 
 
We are doing a scientific study on improving schema.org skills in the developers community. If you are into schema.org development projects, please drop me an email to join: martin.hepp@unibw.de. Thanks!
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
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Brooks Boyd's profile photoJulio Sanchez's profile photoHill Web Creations LLC's profile photoMartin Hepp's profile photo
8 comments
 
Thanks for all your interest! I sent out personalized invitations with links to the online test ca. two weeks ago. The results are currently being analyzed and we should have a paper with the findings ready by early December. Again, thanks for your interest and support!
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Martin Hepp

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An interesting next step in Google's strategy to cover an even bigger share of business transactions.
 
Interesting phenomena in Local Knowledge Panels for Professional Services

I noticed an interesting knowledge panel today in terms of bookings or “book now” options for professional services. A very cool display of orthopedic service offerings shows up when I select a procedure for an orthopedic surgeon. For want of more information, I would suspect that the structured display of service offerings may be coming from a third party service that is most likely zocdoc (I have not confirmed that, so any thoughts or info on that would be rather interesting)

In order to try and corroborate my theory, I also selected the viewmenu.com option which is displayed as a clickable link as an attribute for “products and services”. That link leads to data from another third party local data service provider, SinglePlatform (which I believe is also heavily leveraged by Facebook, amongst others) and the results are not consistent. (I guess those third party sources are not cross checked for “semantic consistency” – or … the mani pedi option for “hand problems” was pulled in as being related to the service offerings from the “Browse nearby option” – tho I suspect the former is the case).

Needless to say, I was impressed by the service offerings and detail level offered in the local panel for orthopedic services, but did find the fact that it appeared to imply that the most popular service offered by an orthopedic surgeon (specializing in sports injuries and many other types of “problems” , e.g. hip, foot, leg, knee etc - tho I would probably call foot pain a kind of "foot problem" .... a moot point and a bit nit picky here …) as being of the type "mani Pedi” for “hand problems” rather entertaining.

The notion of an orthopedic surgeon performing such a procedure just brought a smile to my face, albeit that may not have been the intent of the data displayed.

#knowledgePanel #localData #professionalServices

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Martin Hepp
owner

Discussion  - 
 
Dear all:

This just a brief update of the status of the automotive extension work in schema.org, the data standard for marking up car-related information for Google, Bing, Yahoo, Yandex, and others.

As many of you know, the first "core" extension has beend added to schema.org with the 2.0 release on May 12, 2015 (see http://schema.org/docs/releases.html).

This greatly enhanced the ability to publish car-related information to major search engines and other consumers of Web data.

Schema.org has now support for many standard car properties, like numberOfAirbags, numberOfAxles, numberOfForwardGears, fuelConsumption, fuelEfficiency vehicleEngine, EngineSpecification, etc.

For a full list of properties, see http://schema.org/Car.

Any proprietary properties can be added via http://schema.org/additionalProperty.

A few additional properties that we suggested to the sponsors of schema.org have gone into a so-called "schema.org extension" (for background, see https://schema.org/docs/extension.html).

Essentially, extensions hold properties and classes that are for a more specific subset of schema.org users. In practice, you can use the properties and classes from the extensions in the same manner as those from schema.org "core".

The extension is available at http://auto.schema.org/.

The extension is currently a final proposal undergoing a community review, see https://github.com/schemaorg/schemaorg/issues/704 for the respective discussion.

In general, the work on auto.schema.org is now coordinated in the W3C Automotive Ontology Community Group at https://www.w3.org/community/gao/. This is also the reason why this Google group has become a bit silent.

Please feel invited to join the W3C Community Group at https://www.w3.org/community/gao/ ("join this group"). Participation is free of charge and just requires a W3C account, which is also free.
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
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Brian Burke's profile photoMartin Hepp's profile photo
2 comments
 
+Brian Burke I agree to the need for this, but I do not have it on my agenda for lack of time.
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Martin Hepp
owner

Discussion  - 
 
Dear all:
I just wanted to make you aware of the fact that a major part of the interaction in this group is taking place in the new W3C Automotive Ontology Community Group, https://www.w3.org/community/gao/.

So please make sure you follow the respective mailing list at

https://lists.w3.org/Archives/Public/public-gao/

Martin
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Iulian Dumitraşcu's profile photo
 
Hi!
I am interested in what you do. I see a relation between the ontology work and the content management that we do in the language service industry. So I would follow and participate in this discussion.
I also appreciate W3. That is why I have been part of a community that has the intention to improve payments over the Internet. I have left it because that software functions worse; one consequence of my using it was that my e-mail address was spammed more. After leaving this community, there are again hardly any spam messages.
We can communicate at least here, or using Google Hangouts or other means that you like.
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Martin Hepp

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It is good to see Freebase migrate into Wikidata, with a clean architectural approach and a tighter integration with Wikipedia. I had the impression that the operation version of Freebase was getting kind of aged in terms of usability and speed. 

I am interested to see in which ways entities and fact from Wikidata will be usable in schema.org markup, e.g. for linking to brands, product models, cities, and other significant entities.
 
When we publicly launched Freebase back in 2007, we thought of it as a "Wikipedia for structured data." So it shouldn't be surprising that we've been closely watching the Wikimedia Foundation's project Wikidata[1] since it launched about two years ago. We believe strongly in a robust community-driven effort to collect and curate structured knowledge about the world, but we now think we can serve that goal best by supporting Wikidata -- they’re growing fast, have an active community, and are better-suited to lead an open collaborative knowledge base.

So we've decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we’ll wind down the Freebase service as a standalone project. Freebase has also supported developer access to the data, so before we retire it, we’ll launch a new API for entity search powered by Google's Knowledge Graph.

Loading Freebase into Wikidata as-is wouldn't meet the Wikidata community's guidelines for citation and sourcing of facts -- while a significant portion of the facts in Freebase came from Wikipedia itself, those facts were attributed to Wikipedia and not the actual original non-Wikipedia sources. So we’ll be launching a tool for Wikidata community members to match Freebase assertions to potential citations from either Google Search or our Knowledge Vault[2], so these individual facts can then be properly loaded to Wikidata. 

We believe this is the best first step we can take toward becoming a constructive participant in the Wikidata community, but we’ll look to continually evolve our role to support the goal of a comprehensive open database of common knowledge that anyone can use.

Here are the important dates to know:

Before the end of March 2015
- We’ll launch a Wikidata import review tool
- We’ll announce a transition plan for the Freebase Search API & Suggest Widget to a Knowledge Graph-based solution

March 31, 2015
- Freebase as a service will become read-only
- The website will no longer accept edits 
- We’ll retire the MQL write API

June 30, 2015
- We’ll retire the Freebase website and APIs[3]
- The last Freebase data dump will remain available, but developers should check out the Wikidata dump[4]

The Knowledge Graph team at Google

[1] http://wikidata.org
[2] http://www.cs.cmu.edu/~nlao/publication/2014.kdd.pdf
[3] https://developers.google.com/freebase/v1/
[4] http://dumps.wikimedia.org/wikidatawiki/
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Martin Hepp

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Great to see that the vision of Semantic SEO is gaining so much momentum!
 
A great deck from +Bill Slawski for his presentation today at #SMX  East.

Nice work Bill ... and bonus points for the Repo Man reference. :)
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Martin Hepp

schema.org  - 
 
For some reason, the www.productontology.org service is now returning 404 errors for most (or all) entries. I am investigating the cause and will fix this, but it will take a few days. In the meantime, you can safely continue to use www.productontology.org types with the additionalType property in schema.org. The consumption of respective markup is unaffected by the problem with the human-readable pages in the Product Ontology service.
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Chad Klingensmith's profile photoMartin Hepp's profile photo
7 comments
 
I was first on vacation and then very busy, so the fix is still pending, but please note that the bug in the API does not invalidate the use of www.productontology.org identifiers with schema.org; your markup remains perfectly valid despite the 404s on the detail pages of our service.
Stay tuned!
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Martin Hepp

Shared publicly  - 
 
 
Dear all:

This just a brief update of the status of the automotive extension work in schema.org, the data standard for marking up car-related information for Google, Bing, Yahoo, Yandex, and others.

As many of you know, the first "core" extension has beend added to schema.org with the 2.0 release on May 12, 2015 (see http://schema.org/docs/releases.html).

This greatly enhanced the ability to publish car-related information to major search engines and other consumers of Web data.

Schema.org has now support for many standard car properties, like numberOfAirbags, numberOfAxles, numberOfForwardGears, fuelConsumption, fuelEfficiency vehicleEngine, EngineSpecification, etc.

For a full list of properties, see http://schema.org/Car.

Any proprietary properties can be added via http://schema.org/additionalProperty.

A few additional properties that we suggested to the sponsors of schema.org have gone into a so-called "schema.org extension" (for background, see https://schema.org/docs/extension.html).

Essentially, extensions hold properties and classes that are for a more specific subset of schema.org users. In practice, you can use the properties and classes from the extensions in the same manner as those from schema.org "core".

The extension is available at http://auto.schema.org/.

The extension is currently a final proposal undergoing a community review, see https://github.com/schemaorg/schemaorg/issues/704 for the respective discussion.

In general, the work on auto.schema.org is now coordinated in the W3C Automotive Ontology Community Group at https://www.w3.org/community/gao/. This is also the reason why this Google group has become a bit silent.

Please feel invited to join the W3C Community Group at https://www.w3.org/community/gao/ ("join this group"). Participation is free of charge and just requires a W3C account, which is also free.
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
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Martin Hepp

Rich and structured snippets  - 
 
FYI: I just described a proper way for modeling product variants with multiple prices in schema.org
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Kevin Polley's profile photoBrian Garnick's profile photoJarno van Driel's profile photoMartin Hepp's profile photo
7 comments
 
I actually think a subtype of ItemList would be better But the reason for my recipe is that it 1. is conceptually sound (other than the WebPage -> offers -> Offer -> itemOffered pattern, which abuses the offers property), yet still works with the existing Google handling of price ranges for multiple offers.

We could add a new type to schema.org, but we would then have to hope and wait for Google to accept this in the very same fashion. So I favor to simply use my recipe at large. It will have the same effect.

In theory, you could also make the main product and detailed product each a schema:Product Model and link them via schema:isVariant.

Note that my pattern is conceptually sound only for variants of the same product, not completely different products. For the latter, there is no supported Google Rich Snippet type anyway.
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Martin Hepp
owner

Discussion  - 
 
Dear all:
I have just proposed to the W3C to form a W3C Automotive Ontology Community Group, which could be a more formal and sustainable organizational form for the work of this informal working group.

We need at least five supporters for the W3C to accept the proposal.

Thus, please support the proposal at

    https://www.w3.org/community/blog/2015/05/07/proposed-group-automotive-ontology-community-group/

You do not need W3C membership to join a W3C Community Group. A free account to the W3C environment is sufficient.

Best wishes

Martin Hepp
The Automotive Ontology Community Group has been proposed by Martin Hepp: The Automotive Ontology Working Group is an informal group of individuals and corporations who want to advance the use of shared conceptual structures in the form of Web ontologies for better data interoperability in the ...
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David Amerland's profile photoEric Miltsch's profile photoDan Brickley's profile photo
4 comments
 
The group has now been created, https://www.w3.org/community/gao/
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Martin Hepp
owner

Discussion  - 
 
Dear all: 
I would like to update you on the progress regarding the schema.org extension proposal: Based on bilateral discussions with many people, I updated the extension proposal and formalized it into a pull-request according to the new schema.org workflow. 

See 

http://lists.w3.org/Archives/Public/public-vocabs/2014Dec/0057.html

For the respective announcement and details.

Please comment and/or support this proposal on the respective W3C mailing list or here.

Best wishes

Martin Hepp
From : Date : Wed, 17 Dec 2014 11:01:13 +0100. Message-Id : <8F54FF49-1547-46BD-96DB-F53AA23B0BCD@gmail.com> To : W3C Web Schemas Task Force . Dear all: Based on many bilateral discussions, I have updated the proposal for cars and other vehicles [1] and ...
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Jefe Birkner's profile photoDavid Deering's profile photoMartin Hepp's profile photoIan Davis's profile photo
9 comments
 
Thank you +Martin Hepp your work has been absolute GOLD for me.(literally)+Christopher Regan +THEMATIX 
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Martin Hepp

Shared publicly  - 
 
In parallel to dismissing the display of authorship information in search results, Google stresses that they are "'strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web..."
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Work
Occupation
Conceptual Modeling Artist
Employment
  • Hepp Research GmbH
    CEO and Head of Research, 2009 - present
  • Universität der Bundeswehr München
    Professor, 2007 - present
  • University of Innsbruck
    Professor, 2007 - 2009
  • University of Innsbruck
    Senior Researcher, 2005 - 2007
  • Florida Gulf Coast University
    Assistant Professor, 2003 - 2006
  • IBM Research
    Visiting Scientist, 2007 - 2007
  • Universität Würzburg
    Researcher, 2000 - 2003
Basic Information
Gender
Male
Story
Tagline
My main research interest is in using structured data inside Web content for articulating the value proposition of an enterprise or product.
Introduction
As a researcher, I work on advancing the Web of Linked Data for e-commerce and maintain the http://purl.org/goodrelations/ initiative.
Bragging rights
Developed the GoodRelations vocabulary for e-commerce, now part of schema.org.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Neubiberg