Manager of Interactive Media, 2012 - present
I initiate and oversee the following for our Private Brands division:
•Guide and drive interactive media strategies for private brand accounts and manage overall objectives. •Build, maintain and grow client relationships and client business.
•Oversee, author and constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and internal/external correspondence).
•Perform in-depth target analysis activities including analyzing site information and demographics particular to client needs.
•Prepare strategy presentations and oversee preparation of media plan presentation elements.
•Perform optimization efforts for online media campaigns. •Lead weekly media meetings with clients/team and providing insight into weekly media results. •Lead client presentations.
•Insure key information is provided to team in a timely manner including any client issues, internal agency issues, vendor issues, etc.
•Provide and/or guide strategic input for all plans internally and externally.
•Build and maintain relationships with core media vendors and internal enterprise counterparts.
•Understand and adopt new trends and/or processes in Interactive Media for clients.
•Maintaining knowledge of current online media trends and provide training to team/employees when necessary.
Assoc. Manager of Operations - Media Production and Technology, 2009 - 2012
I developed and maintained the following for our Private Brands division:
•Media for brand launches and press events.
•Digital Signage and content management (innovated in-house).
•Conference and Audio/Visual support.
•Disaster Recovery/Business Continuity.
•Level I-III hardware/software/network support.
Senior Analyst - Project Manager, 2004 - 2009
•Appointed Lead Analyst for our Corporate Marketing division; providing dedicated level I-III technical support to 250 marketing clients (both Mac and PC).
•Performed as Lotus Notes Administrator (creating Lotus Notes ID’s, maintaining mail lists, managing DASD on Lotus Notes Server, controlling/releasing quotas).
•Managed 500 + laptops for all remote and local clients.
•Upgraded and supported systems for Executives and remote users for U.S. offices.
•Created and implemented instructional documentation and FAQ’s for new customers.