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Marti Barletta
250 followers
250 followers
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Marti's posts

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Watch my case study on Best Buy's switch to a woman-focused store format.

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Understand women's communication keys with this one easy chart.

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In sales, men are cowboys, while women are sharpshooters.

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One common market research method completely fails to yield useful marketing to women insights.

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Women care about what makes your brand different from competitors.

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Women just love a story. In fact, they find stories irresistible.

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Boomer women want authentic, interesting experiences just as much as Millennials do! 

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Here's a simple sales tip: make eye contact with women customers.

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Marketing to women is more than a buzzword or feel-good slogan. It takes operational commitment.

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See how one bank evolved from "facts and figures" marketing to compelling advertisements that appeal to women.
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