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The MarTech Advisor
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THE WORLD’S LEADING SOURCE FOR MARKETING TECHNOLOGY NEWS, RESEARCH, PRODUCT COMPARISONS & EXPERT VIEWS
THE WORLD’S LEADING SOURCE FOR MARKETING TECHNOLOGY NEWS, RESEARCH, PRODUCT COMPARISONS & EXPERT VIEWS

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#MarTech #MarTechAdvisor A New CRM Bill of Rights for the Future Empowered Enterprise - Jeff Nicholson, Vice President, CRM Product Marketing, Pegasystems gives insights on what companies should expect from their CRM vendors
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#MarTech #MarTechAdvisor CRM Data Quality Will Take Center Stage in 2018 - ZoomInfo, Senior Director, Anna Fisher predicts that 2018 will be all about data precision within the now-ubiquitous world of Customer Relationship Management (CRM). She expands on how the data your CRM supplies – versus the CRM platform itself – is responsible for the successes (and failures) of your programs
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#MarTech #MarTechAdvisor Open Standards, Automation and AI – Set to Transform the Future of TV Advertising in 2018 - Shereta Williams, President, Videa talks about how AI will impact TV advertising in 2018
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#MarTech #MarTechAdvisor 5 IoT and Mobile Trends to Watch in 2018 - Adam Fingerman, Co-Founder and Chief Experience Officer, ArcTouch talks about five trends to watch out for in the year 2018
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#MarTech #MarTechAdvisor MTA Week Watch: A New Year for MarTech! - Its time to welcome a fresh new year in MarTech. While we hope the recently concluded holiday season brought you lots of joy, its time to get back to the latest in martech!
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#MarTech #MarTechAdvisor When is Account Based Marketing Needed? - Jon Russo, Founder, B2B Fusion, in his four-part series will give us all the insights of ABM
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#MarTech #MarTechAdvisor AI and The Evolution of Marketing - Artificial intelligence – a threat or an accomplice? A boon or a bane? While the debate rages wild, the only thing that is certain is that AI is here to stay. Will it replace marketers in the work domain? That’s a choice to make, as much for us marketers as for the technologists, says Paroma Sen, Industry Solutions Marketing Lead, SAP
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#MarTech #MarTechAdvisor How to Avoid being Locked by Technology Provider - Complexity in Martech and Adtech platforms should be a screaming siren for businesses. But it is not just at the front-end of an implementation that problems can appear. Omar Janabi, Senior Director of Marketing, Mapp Digital gives us insights on how to ensure your brand is not locked-in by your technology solution provider
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#MarTech #MarTechAdvisor Easy ways to make Virtual Reality a practical marketing tool in 2018: In discussion with Tyler Calder, CMO at Yulio - Tyler Calder, CMO at Yulio Technologies speaks about the trends and opportunities with Virtual Reality. VR is a medium which completely replaces the real world with a fully immersive computer-simulated alternative reality. Tyler’s sees it quickly becoming a democratized medium with the emergence of VR tools that are easy to use and can turn data into...
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