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Marshall Strategy
24 followers -
Specializing in corporate identity and brand strategy for world leading organizations
Specializing in corporate identity and brand strategy for world leading organizations

24 followers
About
Posts

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A strong brand strategy requires clear objectives. If the objectives are not clear, the strategy will be compromised.

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How can #design deliver on your brand promise? What will make it work?
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To stay relevant and successful, brands must be unique. What's your style? What makes you authentic? Brand expert Marty Neumeier has some advice.

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Yahoo is California's most Googled brand. What's yours?

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So glad to see our client, Allegheny Health Network, growing and making women's health care services more widely available. Read Pittsburgh Business Times' coverage of the news.

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What's your brand's secret? #branding #innovation #aristotleonassis
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Wendy's CEO Emil Brock on brand relevance: “Change is inevitable. But you have to somehow figure out how to change, how to evolve, how to grow, but still be grounded and be the same person.”

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The AIGA looks at upcoming design trends for 2015; cites emphasis on sharing experiences, targeted messaging and more.

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We're on SlideShare! Check out our presentations on design, positioning, naming and more for insights into the branding industry.

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Ben & Jerry's may change the name of its new "Hazed & Confused" ice cream… but not for legal or copyright reasons. What do you think?
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