Marshall's colleague at , , published a nice companion piece yesterday, where he reports on "2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers":
How Much Search and Social Media Traffic Do Publishers Get?
You'll be unsurprised that search is a primary traffic driver in Adam's data too.
#searchmetrics #publishing #news
Marshall Simmonds is the Founder of Define Media Group, the enterprise SEO company specializing in enterprise search marketing and strategic audience development.
He’s been involved in search since 1997, was the Chief Search Strategist for About.com from 1999-2011 and spent 2005-2010 overseeing all search strategy initiatives for the New York Times Company portfolio. Define Media Group started in 2005 and officially broke off from the NYTCo in January of 2011. Define works with many of the most influential brands and networks in the world.
- Portland State University
- Define Media GroupFounder and CEO, Define Media Group Inc., 2005 - present
- The New York Times CompanyChief Search Strategist, 2005 - 2011
- About.comChief Search Strategist in charge of SEO, 1999 - 2011
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