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Marlene Oliveira
Works at moflow
Attended University of Waterloo Faculty of Applied Health Sciences
Lives in Toronto
266 followers|26,372 views
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How nonprofits can embrace emerging social media: Q&A with Lauren Girardin [video]

Stay calm! In this +Nonprofit MarCommunity video interview, +Lauren Girardin explains how your nonprofit can embrace emerging social media. Don't miss her five important questions to ask instead of, "Should we be there?"
#nonprofit   #socialmedia   #NPMC  

http://nonprofitmarcommunity.com/embrace-emerging-social-media-qa-lauren-girardin/
Lauren Girardin, marketing and communications consultant, writer, and trainer shares key tips on how nonprofits can embrace emerging social media.
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What’s changing? Media relations or the media landscape? [#NPMC chat]

Mark your calendars for #NPMC Twitter chat on Thursday, March 26 at 1:00 p.m. ET to discuss how nonprofits can adapt to changes in media relations and the media landscape.
#nonprofit   #mediarelations   #twitterchat  

http://nonprofitmarcommunity.com/changing-media-relations-landscape-npmc-chat/
Have questions about changes in media relations and the media landscape? Please join #NPMC Twitter chat to discuss on Thursday, March 26 at 1:00 p.m. ET.
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How to write a promotional poster for your nonprofit

Sometimes, a simple poster or flyer really is an effective way to promote your nonprofit’s program, service or event. Find this kind of writing boring? Use it as an opportunity to tap into your inner Peggy Olsen and follow these six steps!
#copywriting   #nonprofitmarketing  

http://moflow.ca/how-to-write-a-promotional-poster-for-your-nonprofit/
A well-placed print item can be an effective way to promote your nonprofit’s program, service or event. Here's how to write a promotional poster.
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Marlene Ferreira's profile photo
 
Minha xara meu nome e marlene Oliveira
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Realistic market research for nonprofits [#NPMC chat]

The next #NPMC chat for nonprofit marketers and communicators will be on Thursday, February 26, 2015 at 1:00 pm ET. Our topic: practical market research options for nonprofits. Mark your calendars!
#twitterchat   #marketresearch   #nonprofit  

http://nonprofitmarcommunity.com/market-research-for-nonprofits-npmc-chat/
Let’s dig deeper into a conversation about practical market research for nonprofits at this month’s #NPMC chat for nonprofit marketers and communicators.
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Eight shortcuts to market research for nonprofits 

No budget for market research? No excuse! At least not once you've read Nicholas Buccheri's eight shortcuts to market research for nonprofits.

http://nonprofitmarcommunity.com/eight-shortcuts-market-research-for-nonprofits/
These 8 scrappy approaches to market research for nonprofits can help you understand your audience, what matters to them, and how they view your nonprofit.
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Structuring your Day for Maximum Productivity 

Today I published my first guest blog post on the +SpinSucks blog and I'm thrilled about the opportunity. Here's my take on how to structure your day for maximum productivity.
#productivity  

http://spinsucks.com/entrepreneur/structuring-day-maximum-productivity
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SpinSucks's profile photoMike Mella's profile photo
 
So great to have you as a contributor! Thanks for these great tips!
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Have her in circles
266 people
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How nonprofits can create real-time marketing

On the +Nonprofit MarCommunity blog, Drew Bernard explains how your nonprofit can take advantage of real-time marketing moments, in five steps.
#realtimemarketing  

http://nonprofitmarcommunity.com/nonprofit-real-time-marketing/
Every year, there are a handful of events that aggregate audiences in the millions, creating real-time marketing opportunities for nonprofits.
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9 steps to add visual storytelling to your nonprofit’s mix

Nothing creates moving, emotional connections better than powerful visuals. Andrea Brody explains visual storytelling for nonprofits in nine steps on the +Nonprofit MarCommunity blog.
#storytelling   #nonprofit  

http://nonprofitmarcommunity.com/9-steps-visual-storytelling-nonprofits/
Interested in using visual storytelling to move your nonprofit organization forward? Here are the eight steps I recommend.
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12 stock photography sites for nonprofits

Once you check out +Angela de Burger's  roundup of stock photography sites, you'll have no excuse for using cheesy stock photos ever again.
#nonprofitmarketing   #stockphotography  

http://nonprofitmarcommunity.com/12-stock-photography-sites/
There are numerous stock photography sites offering images to help you tell your nonprofit's story. Here are 12 options.
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How to improve the usability of your nonprofit’s website

Attracting visitors to your nonprofit's website is not enough: you need to make the experience pleasant enough that visitors choose to stay. +Mike Mella shares five tips.
#nonprofitmarketing   #websiteusability  

http://nonprofitmarcommunity.com/how-to-improve-nonprofit-website-usability/
You need to visitors to stay on your website and engage with your content once they get there. Here are 5 techniques to improve nonprofit website usability.
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Tardis  Massika's profile photoMike Mella's profile photo
 
Bonsoir tu ! Vas bien ?
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Anniversary giveaway: Write Better Nonprofit Websites online course

Today, I'm celebrating seven years of running my own business: +moflow! To mark my seven year anniversary, I’m giving away two free registrations to my online course Write Better Nonprofit Websites. All you need to do to enter the giveaway contest is answer one simple question... head on over to the blog to find out what it is!
#copywriting   #nonprofit  

http://moflow.ca/wbnw-giveaway/
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Nick Rojas's profile photoMarlene Oliveira's profile photo
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+Nick Rojas Thank you!
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Marlene Oliveira

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Great opportunity to access +Yesenia Sotelo complete online course. If you struggle with managing your website, submit an application!
 
There’s a lot of power in having someone by your side, giving you guidance whenever you need it.

I’ve been blessed to have generous bosses and colleagues serve as my mentors at pivotal points along my career.

My mentors told me about resources I didn’t know existed, they challenged me to set my ambition higher than I ever imagined and they served as my virtual safety net when I took a stumble.

I would love to serve as your mentor in all things website!

In honor of Smart Cause Digital’s third birthday, I’m offering three full scholarships to the Smart Nonprofit Websites training program. If you’re interested, come over to the site, watch the video to make sure the program is right for you and then complete your scholarship application.

(Be prompt though, because the deadline to submit your application is coming up fast: 5pm CT on Thursday, January 29th.)

#nptech #npmc #nonprofit #ynpn #fundraising #sm4sg  
Website skills training for nonprofit professionals
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People
Have her in circles
266 people
vynicius Duarte's profile photo
Patricia Lawless's profile photo
Julia Reich's profile photo
Jon Dunn's profile photo
andreaws afful's profile photo
alcides soares de oliveira's profile photo
Nicole WHM's profile photo
Clare McDowall's profile photo
Living In The Flow's profile photo
Work
Occupation
Professional copywriter serving non-profits
Employment
  • moflow
    Copywriter and communications consultant, 2008 - present
  • Canadian Diabetes Association
    National Senior Manager, Corporate Communications and Public Relations, 2001 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
647-346-9112
Email
Address
Toronto
Story
Tagline
I write marketing, PR and health content for nonprofit clients.
Introduction
I have been working as a nonprofit copywriter and communications consultant since I launched my business, moflow in 2008. 

In 2013, I launched the Nonprofit MarCommunity: a guide to nonprofit marketing communications.

My approach to developing communications is all about ‘flow’. My view is that the most important first step is really trying to understand those you are trying to reach and their needs - from there, the communications simply flow.
Bragging rights
Successfully self-employed since 2008 and loving it! Founded Nonprofit MarCommunity in April 2013 and excited to watch it grow!
Education
  • University of Waterloo Faculty of Applied Health Sciences
Basic Information
Gender
Female