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Marlene Oliveira
Works at moflow
Attended University of Waterloo Faculty of Applied Health Sciences
Lives in Toronto
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Marlene Oliveira

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How to get people to read and click on your nonprofit’s emails

I often get questions about improving the effectiveness of nonprofit emails. Since I'm not an email specialist, I turned to my peers for some help. In this post, I've rounded up six great tips for getting people to read and click on your nonprofit's emails.

http://moflow.ca/crafting-nonprofit-emails/
Once someone has opened your nonprofit's email, how do you get them to keep reading? To click on your links? In this article, I rounded up tips from five...
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Marlene Oliveira

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Copywriting kick-start formula [including pdf worksheet]

Last year, I created a worksheet designed to help kick-start the copywriting process. It's the formula I use for every project to get past the blank page and into writing mode.

When one of my clients recently raved about the results and value he continues to get from my copywriting kick-start worksheet, I realized that I need to do a better job of sharing it! So today on the moflow blog, I break down my kick-start formula and also offer it in a downloadable and printable worksheet version.

Say goodbye to your struggles with the blank page!

http://moflow.ca/copywriting-kick-start-formula/
Staring down the blank page? This copywriting kick-start formula will help you generate ideas and start writing. Includes a PDF worksheet version you can...
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Four ways nonprofits can use podcasting

Have you considered starting a podcast for your nonprofit organization? Not exactly sure how you would use one? +Angela de Burger has done some research for you and in today's +Nonprofit MarCommunity blog post, she offers four ways nonprofits can use podcasting. As a bonus, Angela has also included some helpful resources and tips for getting started!

http://nonprofitmarcommunity.com/podcasting-four-ways/
Have you thought about experimenting with podcasting for your nonprofit organization? Unsure how to best use this medium? In this article...
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Elevating the role of nonprofit marketing communications [#NPMC Chat]

Ready to talk about elevating the role of marketing communications at your nonprofit organization? Then please join #NPMC  chat on Thursday, June 30 at 1:00 p.m. ET. Bring your questions and solutions!

http://nonprofitmarcommunity.com/elevating-role-nonprofit-marketing-communications-npmc-chat/
Elevating the role of nonprofit marketing communications: the topic of #NPMC chat for nonprofit communicators on Thursday, June 30, 2016 at 1:00 p.m. ET...
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Is starting a blog for your nonprofit on your to-do list? Have you been putting it off?

Do you need an incentive to get moving and launch your nonprofit blog this summer?

Anyone who has registered for my course, Start a Better Nonprofit Blog, by Wednesday, June 15 at 6:00 p.m. ET will also access a FREE bonus online workshop I’m delivering on June 16 at 1:00 p.m. ET:

>> Behind the scenes tips, tools and apps for non-techies running a blog <<

For more details about this offer and how to grab your spot in the workshop, visit: http://moflow.ca/sbnb-bonus-workshop
If you sign up for the Start a Better Nonprofit Blog online course by Wednesday, June 15 at 6:00 p.m. ET you'll have access to a free bonus workshop: tips, tools and apps for non-techies running a blog.
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Five reasons why designers and developers want you to put content first

When you’re about to tackle a communication project - whether an annual report, a website redesign or new promotional materials - do you put content first? You should.

But don’t take my word for it, because I've asked three nonprofit design pros to share why they want you to put your nonprofit's content first. Here are their five reasons: http://moflow.ca/content-comes-first/
For communications projects, what do you put first: content or design? In this article, three designers share why they believe content comes first...
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Have her in circles
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Marlene Oliveira

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How to evaluate speaking opportunities for your nonprofit’s leaders

Do you receive invitations for your nonprofit’s executive director, board members or other leaders to speak? Are you trying to proactively build a roster of speaking opportunities as part of your PR efforts?

In today's +Nonprofit MarCommunity post, Maja Begovic provides important points to consider when evaluate each new speaking opportunity or invitation.

http://nonprofitmarcommunity.com/how-to-evaluate-speaking-opportunities/
If you are responsible for identifying and securing them for your nonprofit’s leaders, you need to know how to evaluate speaking opportunities. Here are...
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Should you use content themes in your nonprofit’s editorial calendar?

Are you interested in the benefits of using content themes in your publication's editorial calendar? Worried about feeling restricted? In this blog post, I respond to one nonprofit communicator's questions and concerns about the topic.

http://moflow.ca/content-themes-decision/
Do you use content themes to plan your nonprofit’s blog or newsletter editorial calendar? Should you? In this article, I share the benefits and key...
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Seven reasons your nonprofit’s next annual report should have a theme

Whenever I work on a nonprofit annual report, I build in time for "theme development". Do you? I think it makes a big difference to the process and to the final product and have at least seven reasons you should use a theme for your nonprofit's next report.

http://moflow.ca/annual-report-theme-reasons/
Trying to decide whether your nonprofit needs an annual report theme this year? Is developing a theme worth the time and effort? In this article...
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8 questions nonprofits should answer before working with a celebrity spokesperson

Working with a celebrity spokesperson might help your organization, but is your nonprofit actually celebrity-ready? Suzanne Hallsworth helps you to assess.

http://nonprofitmarcommunity.com/eight-questions-celebrity-spokesperson
Are you considering working with a celebrity spokesperson to boost the profile of your nonprofit? Do you really know what it involves? In this post...
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Nine ways your nonprofit’s values can guide your marketing communications

At the April #NPMC Twitter chat for nonprofit communicators, we started the conversation about leveraging our values. In this post, Nathalie Noël follows up with ways your nonprofit’s values can guide your marketing communications.

http://nonprofitmarcommunity.com/nine-ways-nonprofits-values/
There are many ways your nonprofit organization's values can guide your marketing communications. Here are nine of them presented by...
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Creating branded designs for your nonprofit quickly and easily [product review]

Do you need to create branded designs for your nonprofit organization? In this blog post, Angela de Burger reviews Canva for Nonprofits.

http://nonprofitmarcommunity.com/branded-designs-canva-review/
Do you need to create a suite of branded designs for your nonprofit organization? In this article, Angela de Burger reviews Canva for Nonprofits and how...
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People
Have her in circles
338 people
revolution's profile photo
Mildred C. Sullivan's profile photo
Laura Petrolino's profile photo
Virtually INSync's profile photo
Graham Richards's profile photo
francisco antonio g neto's profile photo
Tardis  Massika's profile photo
Bom Jardim Vassouras's profile photo
Roofi Mugen's profile photo
Work
Occupation
Professional copywriter serving non-profits
Employment
  • moflow
    Copywriter and communications consultant, 2008 - present
  • Canadian Diabetes Association
    National Senior Manager, Corporate Communications and Public Relations, 2001 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
647-346-9112
Email
Address
Toronto
Story
Tagline
I write marketing, PR and health content for nonprofit clients.
Introduction
I have been working as a nonprofit copywriter and communications consultant since I launched my business, moflow in 2008. 

In 2013, I launched the Nonprofit MarCommunity: a guide to nonprofit marketing communications.

My approach to developing communications is all about ‘flow’. My view is that the most important first step is really trying to understand those you are trying to reach and their needs - from there, the communications simply flow.
Bragging rights
Successfully self-employed since 2008 and loving it! Founded Nonprofit MarCommunity in April 2013 and excited to watch it grow!
Education
  • University of Waterloo Faculty of Applied Health Sciences
Basic Information
Gender
Female