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Marlene Oliveira
Works at moflow
Attended University of Waterloo Faculty of Applied Health Sciences
Lives in Toronto
273 followers|27,223 views
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Marlene Oliveira

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How to organize your nonprofit’s visual library

The more you create and use photography and visuals, the greater your need will be for an effective archiving system. Andrea Brody explains how to create a visual library for your nonprofit.
#visualmarketing   #nonprofitmarketing  

http://nonprofitmarcommunity.com/organize-nonprofits-visual-libraryhoworganize-your-nonprofits-visual-library/
A visual library will help you organize the many images your nonprofit uses for print marketing materials, social media, blog posts, e-newsletters and more.
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Photo shot list: 7 important shots to nail at your next nonprofit event

Capture a variety of high quality event photos for blog posts, annual reports, social media shares, your website, etc., by using this photo shot list.
#eventphotography   #nonprofit  

http://nonprofitmarcommunity.com/photo-shot-list-nonprofit-event/
Make sure your event photographer – volunteer or paid – has this photo shot list before your nonprofit's next event.
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Nine DO’s & DON’Ts of writing effective email subject lines

Email is an effective way to reach our constituents, but we need to get our emails opened: 9 subject line do's and don'ts from +Aerin Guy 
#emailmarketing  #nonprofit

http://nonprofitmarcommunity.com/writing-effective-email-subject-lines/
Since email is one of the main ways we connect with our stakeholders/donors/constituents writing effective email subject lines is job 1.
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Blog post formatting: eight point copy checklist

Managing the +Nonprofit MarCommunity blog means I review large volumes of draft content. There are eight specific things I tend to look for in terms of blog post formatting and I've shared them in this blog post (plus pdf checklist).
#bloggingtips  

http://moflow.ca/blog-post-formatting/
Here’s a checklist of eight blog post formatting considerations to look for in your copy before you hit ‘publish'.
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4 elements your nonprofit needs for better visual digital communications [case study]

Feeling the pressure to create graphics for your nonprofit's digital communications? +Julia Reich describes four simple items to have in place to support your DIY graphic creation.
#visualmarketing   #digitalmarketing  

http://nonprofitmarcommunity.com/4-elements-nonprofit-visual-digital-communications/
Digital communications now means visual digital communications. Have these four items ready for use on your website, blog, email and social networks.
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How nonprofits can embrace emerging social media: Q&A with Lauren Girardin [video]

Stay calm! In this +Nonprofit MarCommunity video interview, +Lauren Girardin explains how your nonprofit can embrace emerging social media. Don't miss her five important questions to ask instead of, "Should we be there?"
#nonprofit   #socialmedia   #NPMC  

http://nonprofitmarcommunity.com/embrace-emerging-social-media-qa-lauren-girardin/
Lauren Girardin, marketing and communications consultant, writer, and trainer shares key tips on how nonprofits can embrace emerging social media.
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Marketing persona templates: 10 options for nonprofit communicators

In my opinion, creating a marketing persona is such an important step in communications planning, I don't want anyone to skip it. So, I've rounded up a list of 10 resources to help bust excuses and ensure that you're diving deep into understanding your audience!
#copywriting   #communications  

http://moflow.ca/marketing-persona/
Creating a marketing persona helps you understand your audience, their needs, interests and preferences. Here are 10 marketing persona templates.
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How does your nonprofit’s history fit into your nonprofit’s story? [#NPMC Chat]

Mark your calendars for #NPMC Twitter chat on Thursday, May 28 at 1:00 p.m. ET to discuss how your nonprofit’s history fits into your nonprofit’s storytelling. 
#nonprofit   #storytelling   #twitterchat  

http://nonprofitmarcommunity.com/nononprofit-history-in-storytelling-npmc-chat 
How do you make you nonprofit’s history fit into your nonprofit’s story? Discuss during #NPMC Twitter chat Thursday, May 28 at 1:00 p.m. ET.
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Communicating impact; data driven strategies for nonprofits [book review]

Nonprofit communicators need to have a good understanding of our organization's outcomes so we can communicate impact: Markus Stadelmann-Elder reviews a helpful book on the subject.
#communicatingimpact   #nonprofitorganizations  

http://nonprofitmarcommunity.com/communicating-impact-book-reviewv/
How can nonprofit communicators put the foundation in place so we have the right data for communicating impact? Book review: Impact & Excellence
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Which offline communication channels still work for your nonprofit? [#NPMC chat]

Mark your calendars for #NPMC Twitter chat on Thursday, April 30 at 1:00 p.m. ET. Let's figure out which offline channels are still worth it! 
#Twitterchat   #offlinecommunication  

http://nonprofitmarcommunity.com/offline-communication-channels-nonprofit-npmc-chat/
Many nonprofits still use offline communication channels. Which ones are effective for your organization? Relevant?
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9 steps for coming up with nonprofit annual report theme ideas

Don’t be afraid to say something and pique curiosity through your annual report theme. Develop a theme that entices readers to open up your report and read it! 
#copywriting   #annualreport   #nonprofit  

http://moflow.ca/nonprofit-annual-report-theme-ideas/
Writing annual report copy is easier when you have a strong theme and complementary structure. Here’s how I develop nonprofit annual report theme ideas.
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How nonprofits can create real-time marketing

On the +Nonprofit MarCommunity blog, Drew Bernard explains how your nonprofit can take advantage of real-time marketing moments, in five steps.
#realtimemarketing  

http://nonprofitmarcommunity.com/nonprofit-real-time-marketing/
Every year, there are a handful of events that aggregate audiences in the millions, creating real-time marketing opportunities for nonprofits.
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People
Have her in circles
273 people
Janice Babineau's profile photo
Melissa Kivisto's profile photo
Patricia Lawless's profile photo
Christy Bartlett's profile photo
Destiny Bedwell's profile photo
Laura Petrolino's profile photo
Raj Sekhar's profile photo
Donna Schwartz's profile photo
Jimmy Rose's profile photo
Work
Occupation
Professional copywriter serving non-profits
Employment
  • moflow
    Copywriter and communications consultant, 2008 - present
  • Canadian Diabetes Association
    National Senior Manager, Corporate Communications and Public Relations, 2001 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
647-346-9112
Email
Address
Toronto
Story
Tagline
I write marketing, PR and health content for nonprofit clients.
Introduction
I have been working as a nonprofit copywriter and communications consultant since I launched my business, moflow in 2008. 

In 2013, I launched the Nonprofit MarCommunity: a guide to nonprofit marketing communications.

My approach to developing communications is all about ‘flow’. My view is that the most important first step is really trying to understand those you are trying to reach and their needs - from there, the communications simply flow.
Bragging rights
Successfully self-employed since 2008 and loving it! Founded Nonprofit MarCommunity in April 2013 and excited to watch it grow!
Education
  • University of Waterloo Faculty of Applied Health Sciences
Basic Information
Gender
Female