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Marlene Oliveira
Works at moflow
Attended University of Waterloo Faculty of Applied Health Sciences
Lives in Toronto
279 followers|27,710 views
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Marlene Oliveira

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Shifting our understanding of mobile marketing for nonprofits: Q&A with Heather Mansfield

Think 'mobile marketing' is about text messaging and text-to-give? You're not alone. Many nonprofits don’t quite understand how transformational the rise of mobile devices has been or what is required of them to prioritize mobile marketing. +Heather Mansfield explains in this expert interview.

http://nonprofitmarcommunity.com/understanding-mobile-marketing-for-nonprofits-heather-mansfield/
Nonprofits need to shift their understanding of mobile marketing and what it means for them. Heather Mansfield explains in this interview.
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Should your nonprofit start paying for reach on social media? [#NPMC chat]

Has your nonprofit considered – or started – paying for reach on social media? How can you test the idea of doing this? Let’s explore these questions and share experiences at #NPMC chat on Thursday, June 25 at 1:00 p.m. ET.
#socialmedia   #nonprofitmarketing  

http://nonprofitmarcommunity.com/nonprofit-paying-social-media-reach-npmc-chat/
When planning your nonprofit’s marketing communications budget, does ‘social media’ have a line? It is time to start considering paying in order to reach and grow your communities on social networks? We’ve (hopefully) moved past needing to make the case for simply having a presence on social media. But is it fair to expect to… Read More »
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Marketing persona templates: 10 options for nonprofit communicators

In my opinion, creating a marketing persona is such an important step in communications planning, I don't want anyone to skip it. So, I've rounded up a list of 10 resources to help bust excuses and ensure that you're diving deep into understanding your audience!
#copywriting   #communications  

http://moflow.ca/marketing-persona/
Creating a marketing persona helps you understand your audience, their needs, interests and preferences. Here are 10 marketing persona templates.
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How does your nonprofit’s history fit into your nonprofit’s story? [#NPMC Chat]

Mark your calendars for #NPMC Twitter chat on Thursday, May 28 at 1:00 p.m. ET to discuss how your nonprofit’s history fits into your nonprofit’s storytelling. 
#nonprofit   #storytelling   #twitterchat  

http://nonprofitmarcommunity.com/nononprofit-history-in-storytelling-npmc-chat 
How do you make you nonprofit’s history fit into your nonprofit’s story? Discuss during #NPMC Twitter chat Thursday, May 28 at 1:00 p.m. ET.
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Communicating impact; data driven strategies for nonprofits [book review]

Nonprofit communicators need to have a good understanding of our organization's outcomes so we can communicate impact: Markus Stadelmann-Elder reviews a helpful book on the subject.
#communicatingimpact   #nonprofitorganizations  

http://nonprofitmarcommunity.com/communicating-impact-book-reviewv/
How can nonprofit communicators put the foundation in place so we have the right data for communicating impact? Book review: Impact & Excellence
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Which offline communication channels still work for your nonprofit? [#NPMC chat]

Mark your calendars for #NPMC Twitter chat on Thursday, April 30 at 1:00 p.m. ET. Let's figure out which offline channels are still worth it! 
#Twitterchat   #offlinecommunication  

http://nonprofitmarcommunity.com/offline-communication-channels-nonprofit-npmc-chat/
Many nonprofits still use offline communication channels. Which ones are effective for your organization? Relevant?
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Have her in circles
279 people
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How to design a logo that actually works for your nonprofit

I see so many groups go the crowdsourcing route when procuring logo design. I worry about the process and whether the final product will meet the technical and practical needs of a nonprofit organization. So I asked Katherine Moffat to share her wisdom on the topic. Read this article and go into the logo design process with eyes wide open!
#logodesign   #nonprofit  

http://nonprofitmarcommunity.com/how-to-design-a-logo-that-actually-works-for-your-nonprofit/
Logo development is a bit like an onion. When you delve into logo design with a qualified professional, you start to realize there are many layers involved in doing it right. The core of the matter is to make sure your logo is on point in terms of brand positioning and strategy. Secondly, it’s important… Read More »
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How to organize your nonprofit’s visual library

The more you create and use photography and visuals, the greater your need will be for an effective archiving system. Andrea Brody explains how to create a visual library for your nonprofit.
#visualmarketing   #nonprofitmarketing  

http://nonprofitmarcommunity.com/organize-nonprofits-visual-libraryhoworganize-your-nonprofits-visual-library/
A visual library will help you organize the many images your nonprofit uses for print marketing materials, social media, blog posts, e-newsletters and more.
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Photo shot list: 7 important shots to nail at your next nonprofit event

Capture a variety of high quality event photos for blog posts, annual reports, social media shares, your website, etc., by using this photo shot list.
#eventphotography   #nonprofit  

http://nonprofitmarcommunity.com/photo-shot-list-nonprofit-event/
Make sure your event photographer – volunteer or paid – has this photo shot list before your nonprofit's next event.
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Nine DO’s & DON’Ts of writing effective email subject lines

Email is an effective way to reach our constituents, but we need to get our emails opened: 9 subject line do's and don'ts from +Aerin Guy 
#emailmarketing  #nonprofit

http://nonprofitmarcommunity.com/writing-effective-email-subject-lines/
Since email is one of the main ways we connect with our stakeholders/donors/constituents writing effective email subject lines is job 1.
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Blog post formatting: eight point copy checklist

Managing the +Nonprofit MarCommunity blog means I review large volumes of draft content. There are eight specific things I tend to look for in terms of blog post formatting and I've shared them in this blog post (plus pdf checklist).
#bloggingtips  

http://moflow.ca/blog-post-formatting/
Here’s a checklist of eight blog post formatting considerations to look for in your copy before you hit ‘publish'.
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4 elements your nonprofit needs for better visual digital communications [case study]

Feeling the pressure to create graphics for your nonprofit's digital communications? +Julia Reich describes four simple items to have in place to support your DIY graphic creation.
#visualmarketing   #digitalmarketing  

http://nonprofitmarcommunity.com/4-elements-nonprofit-visual-digital-communications/
Digital communications now means visual digital communications. Have these four items ready for use on your website, blog, email and social networks.
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People
Have her in circles
279 people
Assen Achu's profile photo
Janet McCausland's profile photo
rochelle livingstone's profile photo
Roofi Mugen's profile photo
Maggie Greyson's profile photo
GDP Consulting Inc.'s profile photo
Tardis  Massika's profile photo
Cassia Farias Ribeiro's profile photo
Evelyn Low's profile photo
Work
Occupation
Professional copywriter serving non-profits
Employment
  • moflow
    Copywriter and communications consultant, 2008 - present
  • Canadian Diabetes Association
    National Senior Manager, Corporate Communications and Public Relations, 2001 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
647-346-9112
Email
Address
Toronto
Story
Tagline
I write marketing, PR and health content for nonprofit clients.
Introduction
I have been working as a nonprofit copywriter and communications consultant since I launched my business, moflow in 2008. 

In 2013, I launched the Nonprofit MarCommunity: a guide to nonprofit marketing communications.

My approach to developing communications is all about ‘flow’. My view is that the most important first step is really trying to understand those you are trying to reach and their needs - from there, the communications simply flow.
Bragging rights
Successfully self-employed since 2008 and loving it! Founded Nonprofit MarCommunity in April 2013 and excited to watch it grow!
Education
  • University of Waterloo Faculty of Applied Health Sciences
Basic Information
Gender
Female