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Marlene Oliveira
Works at moflow
Attended University of Waterloo Faculty of Applied Health Sciences
Lives in Toronto
293 followers|32,585 views
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Marlene Oliveira

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How your nonprofit organization can use Reddit

In this +Nonprofit MarCommunity blog post, +Lauren Girardin confesses to using Reddit. But after reading the potential benefits she describes, I think it's those of us who DON'T use it who are guilty!

http://nonprofitmarcommunity.com/how-your-nonprofit-organization-can-use-reddit/
I have a confession. Take a seat. It may disturb you. I use Reddit. And I believe more nonprofit communicators should use it, too. Reddit is a community of communities. It’s like going to a gigantic high school—you can’t possibly know everyone and you certainly won’t all get along. But, within the Reddit website, you… Read More »
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Marlene Oliveira

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Event collateral checklist for nonprofits (Part 2)

If you liked Laura Wertkin's first post on event collateral, do not miss Part 2 today. It includes a handy downloadable event collateral PDF checklist!
#nonprofit   #eventplanning  

http://nonprofitmarcommunity.com/event-collateral-checklist-for-nonprofits-part-2/
Are you planning a gala or conference for your nonprofit organization? Want to know what event collateral you need? If so, Part 2 of this article series...
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Nonprofits: let’s put a final end to the pdf newsletter

I try to stick to writing helpful blog posts, preferring to offer guidance vs critiques. But having seen a couple of email newsletters come across my desk in the form of PDF attachments far too recently, I was moved to pull together this post urging nonprofits to stop this practice. Thank you to Isaac Shalev for sharing the main points, to which I added my two cents!
#emailmarketing   #nonprofit  

http://moflow.ca/nonprofit-pdf-newsletter/
Is your nonprofit still sending a PDF newsletter? Want to know why you MUST stop doing this? In this blog post, Issaac Shalev explains...
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How to live stream your nonprofit’s event for broader reach

Have you ever considered live streaming your nonprofit's events to broaden your reach? Joyce Hsu from +TechSoup Canada explains how to do it!
#livestreaming   #events   #nonprofit  

http://nonprofitmarcommunity.com/how-to-live-stream-your-nonprofits-event/
Are you thinking about broadcasting your nonprofit's event to broaden your reach? Do you want to know how to live stream? If so, this article will...
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Boost the credibility of your nonprofit’s copy with belief builders

Are you leaving readers to take your word for it, or are you including copy elements that prove your nonprofit's credibility? Include belief builders to demonstrate that your organization can be trusted, that you are effectively providing solutions and that readers should get on board! 
#nonprofitorganizations   #copywriting  

http://moflow.ca/belief-builders/
Why should readers believe the claims you make about your nonprofit's work? Include belief builders in your copy to prove your credibility.
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How to design a logo that actually works for your nonprofit

I see so many groups go the crowdsourcing route when procuring logo design. I worry about the process and whether the final product will meet the technical and practical needs of a nonprofit organization. So I asked Katherine Moffat to share her wisdom on the topic. Read this article and go into the logo design process with eyes wide open!
#logodesign   #nonprofit  

http://nonprofitmarcommunity.com/how-to-design-a-logo-that-actually-works-for-your-nonprofit/
Logo development is a bit like an onion. When you delve into logo design with a qualified professional, you start to realize there are many layers involved in doing it right. The core of the matter is to make sure your logo is on point in terms of brand positioning and strategy. Secondly, it’s important… Read More »
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11 reasons to outsource to a professional nonprofit copywriter

Yes, you'll save time. But did you know that there are at least 10 other reasons to consider outsourcing your nonprofit's copywriting projects to a professional? Thank you +Kerri Karvetski, +Lauren Girardin and +Mary Cahalane for sharing your insights for this blog post!  
#copywriter   #outsourcing   #nonprofit  

http://moflow.ca/11-reasons-outsource-nonprofit-copywriter/
Are you considering the idea of outsourcing work to a professional nonprofit copywriter? Want a better understanding of the benefits? If so, this article...
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Thanks Marlene, for including me. Great advice!
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Event collateral checklist for nonprofits (Part 1)

Knowing how difficult event planning can be, I've had this post on my wish list for a while. So I was delighted when Laura Wertkin agreed to write it and share her knowledge with us! Here's part 1 of your event collateral checklist! Part 2 is coming next week.
#eventplanning   #nonprofit  

http://nonprofitmarcommunity.com/event-collateral-checklist-for-nonprofits-part-1/
Are you planning a gala or conference for your nonprofit organization? Want to know what event collateral you need? If so, this article gives you...
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The importance of digital skills for nonprofit marketing success [#NPMC Chat]

Announcing the July #NPMC  Twitter chat topic! How can nonprofit marketers keep up with digital demands, and how do we determine which skills we need to be successful? Mark your calendars for Thursday, July 30 at 1:00 p.m. and follow the #NPMC  hashtag.
#digitalmarketing   #nonprofit  

http://nonprofitmarcommunity.com/digital-skills-npmc-chat/
Which digital skills do nonprofit marketers need? How do you learn and develop them? Join the next #NPMC Twitter chat Thursday, July 30 at 1:00 p.m. ET.
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Help shape future Nonprofit MarCommunity blog content! [survey]

What content would you like to see on the +Nonprofit MarCommunity blog in the coming months? What help do you need when it comes to nonprofit marketing communications?

Please share your ideas to help determine the right mix of content for upcoming Nonprofit MarCommunity posts.
#nonprofitmarketing  

http://nonprofitmarcommunity.com/reader-survey-july-2015/
Summer is the perfect time to step back, evaluate and plan our communications. And that’s what I’m doing as I look at the next few months of Nonprofit MarCommunity blog content. This blog practically fills itself with content as I’m constantly approached by potential bloggers and have always have many post ideas of my own.… Read More »
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Shifting our understanding of mobile marketing for nonprofits: Q&A with Heather Mansfield

Think 'mobile marketing' is about text messaging and text-to-give? You're not alone. Many nonprofits don’t quite understand how transformational the rise of mobile devices has been or what is required of them to prioritize mobile marketing. +Heather Mansfield explains in this expert interview.

http://nonprofitmarcommunity.com/understanding-mobile-marketing-for-nonprofits-heather-mansfield/
Nonprofits need to shift their understanding of mobile marketing and what it means for them. Heather Mansfield explains in this interview.
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Should your nonprofit start paying for reach on social media? [#NPMC chat]

Has your nonprofit considered – or started – paying for reach on social media? How can you test the idea of doing this? Let’s explore these questions and share experiences at #NPMC chat on Thursday, June 25 at 1:00 p.m. ET.
#socialmedia   #nonprofitmarketing  

http://nonprofitmarcommunity.com/nonprofit-paying-social-media-reach-npmc-chat/
When planning your nonprofit’s marketing communications budget, does ‘social media’ have a line? It is time to start considering paying in order to reach and grow your communities on social networks? We’ve (hopefully) moved past needing to make the case for simply having a presence on social media. But is it fair to expect to… Read More »
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People
Have her in circles
293 people
Joy S. Correia's profile photo
Triple Point Digital Consultancy's profile photo
Megan Keane's profile photo
Sumit Sikder's profile photo
Maggie Greyson's profile photo
Daniel Fais's profile photo
Aerin Guy's profile photo
Steve Heye's profile photo
Lena Channer's profile photo
Work
Occupation
Professional copywriter serving non-profits
Employment
  • moflow
    Copywriter and communications consultant, 2008 - present
  • Canadian Diabetes Association
    National Senior Manager, Corporate Communications and Public Relations, 2001 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
647-346-9112
Email
Address
Toronto
Story
Tagline
I write marketing, PR and health content for nonprofit clients.
Introduction
I have been working as a nonprofit copywriter and communications consultant since I launched my business, moflow in 2008. 

In 2013, I launched the Nonprofit MarCommunity: a guide to nonprofit marketing communications.

My approach to developing communications is all about ‘flow’. My view is that the most important first step is really trying to understand those you are trying to reach and their needs - from there, the communications simply flow.
Bragging rights
Successfully self-employed since 2008 and loving it! Founded Nonprofit MarCommunity in April 2013 and excited to watch it grow!
Education
  • University of Waterloo Faculty of Applied Health Sciences
Basic Information
Gender
Female