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Marlene Oliveira
Works at moflow
Attended University of Waterloo Faculty of Applied Health Sciences
Lives in Toronto
268 followers|26,954 views
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Marlene Oliveira

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Communicating impact; data driven strategies for nonprofits [book review]

Nonprofit communicators need to have a good understanding of our organization's outcomes so we can communicate impact: Markus Stadelmann-Elder reviews a helpful book on the subject.
#communicatingimpact   #nonprofitorganizations  

http://nonprofitmarcommunity.com/communicating-impact-book-reviewv/
How can nonprofit communicators put the foundation in place so we have the right data for communicating impact? Book review: Impact & Excellence
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Which offline communication channels still work for your nonprofit? [#NPMC chat]

Mark your calendars for #NPMC Twitter chat on Thursday, April 30 at 1:00 p.m. ET. Let's figure out which offline channels are still worth it! 
#Twitterchat   #offlinecommunication  

http://nonprofitmarcommunity.com/offline-communication-channels-nonprofit-npmc-chat/
Many nonprofits still use offline communication channels. Which ones are effective for your organization? Relevant?
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9 steps for coming up with nonprofit annual report theme ideas

Don’t be afraid to say something and pique curiosity through your annual report theme. Develop a theme that entices readers to open up your report and read it! 
#copywriting   #annualreport   #nonprofit  

http://moflow.ca/nonprofit-annual-report-theme-ideas/
Writing annual report copy is easier when you have a strong theme and complementary structure. Here’s how I develop nonprofit annual report theme ideas.
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How nonprofits can create real-time marketing

On the +Nonprofit MarCommunity blog, Drew Bernard explains how your nonprofit can take advantage of real-time marketing moments, in five steps.
#realtimemarketing  

http://nonprofitmarcommunity.com/nonprofit-real-time-marketing/
Every year, there are a handful of events that aggregate audiences in the millions, creating real-time marketing opportunities for nonprofits.
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9 steps to add visual storytelling to your nonprofit’s mix

Nothing creates moving, emotional connections better than powerful visuals. Andrea Brody explains visual storytelling for nonprofits in nine steps on the +Nonprofit MarCommunity blog.
#storytelling   #nonprofit  

http://nonprofitmarcommunity.com/9-steps-visual-storytelling-nonprofits/
Interested in using visual storytelling to move your nonprofit organization forward? Here are the eight steps I recommend.
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@themajordesign In the same topic listen to that:  #Fundraising Authority #Podcast. The Power of #Storytelling http://ow.ly/2WIuXQ  http://fb.me/77IdNQNd8 
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12 stock photography sites for nonprofits

Once you check out +Angela de Burger's  roundup of stock photography sites, you'll have no excuse for using cheesy stock photos ever again.
#nonprofitmarketing   #stockphotography  

http://nonprofitmarcommunity.com/12-stock-photography-sites/
There are numerous stock photography sites offering images to help you tell your nonprofit's story. Here are 12 options.
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Marlene Oliveira

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Blog post formatting: eight point copy checklist

Managing the +Nonprofit MarCommunity blog means I review large volumes of draft content. There are eight specific things I tend to look for in terms of blog post formatting and I've shared them in this blog post (plus pdf checklist).
#bloggingtips  

http://moflow.ca/blog-post-formatting/
Here’s a checklist of eight blog post formatting considerations to look for in your copy before you hit ‘publish'.
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4 elements your nonprofit needs for better visual digital communications [case study]

Feeling the pressure to create graphics for your nonprofit's digital communications? +Julia Reich describes four simple items to have in place to support your DIY graphic creation.
#visualmarketing   #digitalmarketing  

http://nonprofitmarcommunity.com/4-elements-nonprofit-visual-digital-communications/
Digital communications now means visual digital communications. Have these four items ready for use on your website, blog, email and social networks.
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How nonprofits can embrace emerging social media: Q&A with Lauren Girardin [video]

Stay calm! In this +Nonprofit MarCommunity video interview, +Lauren Girardin explains how your nonprofit can embrace emerging social media. Don't miss her five important questions to ask instead of, "Should we be there?"
#nonprofit   #socialmedia   #NPMC  

http://nonprofitmarcommunity.com/embrace-emerging-social-media-qa-lauren-girardin/
Lauren Girardin, marketing and communications consultant, writer, and trainer shares key tips on how nonprofits can embrace emerging social media.
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What’s changing? Media relations or the media landscape? [#NPMC chat]

Mark your calendars for #NPMC Twitter chat on Thursday, March 26 at 1:00 p.m. ET to discuss how nonprofits can adapt to changes in media relations and the media landscape.
#nonprofit   #mediarelations   #twitterchat  

http://nonprofitmarcommunity.com/changing-media-relations-landscape-npmc-chat/
Have questions about changes in media relations and the media landscape? Please join #NPMC Twitter chat to discuss on Thursday, March 26 at 1:00 p.m. ET.
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How to write a promotional poster for your nonprofit

Sometimes, a simple poster or flyer really is an effective way to promote your nonprofit’s program, service or event. Find this kind of writing boring? Use it as an opportunity to tap into your inner Peggy Olsen and follow these six steps!
#copywriting   #nonprofitmarketing  

http://moflow.ca/how-to-write-a-promotional-poster-for-your-nonprofit/
A well-placed print item can be an effective way to promote your nonprofit’s program, service or event. Here's how to write a promotional poster.
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Minha xara meu nome e marlene Oliveira
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Realistic market research for nonprofits [#NPMC chat]

The next #NPMC chat for nonprofit marketers and communicators will be on Thursday, February 26, 2015 at 1:00 pm ET. Our topic: practical market research options for nonprofits. Mark your calendars!
#twitterchat   #marketresearch   #nonprofit  

http://nonprofitmarcommunity.com/market-research-for-nonprofits-npmc-chat/
Let’s dig deeper into a conversation about practical market research for nonprofits at this month’s #NPMC chat for nonprofit marketers and communicators.
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In her circles
431 people
Have her in circles
268 people
Gwyneth Dwyer's profile photo
Heidi Nuttall's profile photo
al Share's profile photo
Grace Williams's profile photo
Ally Ladak's profile photo
Fadia Pahlawan's profile photo
Virtually INSync's profile photo
quandra gaines's profile photo
Anne Marshall's profile photo
Work
Occupation
Professional copywriter serving non-profits
Employment
  • moflow
    Copywriter and communications consultant, 2008 - present
  • Canadian Diabetes Association
    National Senior Manager, Corporate Communications and Public Relations, 2001 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
647-346-9112
Email
Address
Toronto
Story
Tagline
I write marketing, PR and health content for nonprofit clients.
Introduction
I have been working as a nonprofit copywriter and communications consultant since I launched my business, moflow in 2008. 

In 2013, I launched the Nonprofit MarCommunity: a guide to nonprofit marketing communications.

My approach to developing communications is all about ‘flow’. My view is that the most important first step is really trying to understand those you are trying to reach and their needs - from there, the communications simply flow.
Bragging rights
Successfully self-employed since 2008 and loving it! Founded Nonprofit MarCommunity in April 2013 and excited to watch it grow!
Education
  • University of Waterloo Faculty of Applied Health Sciences
Basic Information
Gender
Female