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Marlene Oliveira
Works at moflow
Attended University of Waterloo Faculty of Applied Health Sciences
Lives in Toronto
331 followers|35,145 views
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Marlene Oliveira

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Four ways nonprofits can use podcasting

Have you considered starting a podcast for your nonprofit organization? Not exactly sure how you would use one? +Angela de Burger has done some research for you and in today's +Nonprofit MarCommunity blog post, she offers four ways nonprofits can use podcasting. As a bonus, Angela has also included some helpful resources and tips for getting started!

http://nonprofitmarcommunity.com/podcasting-four-ways/
Have you thought about experimenting with podcasting for your nonprofit organization? Unsure how to best use this medium? In this article...
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Marlene Oliveira

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Elevating the role of nonprofit marketing communications [#NPMC Chat]

Ready to talk about elevating the role of marketing communications at your nonprofit organization? Then please join #NPMC  chat on Thursday, June 30 at 1:00 p.m. ET. Bring your questions and solutions!

http://nonprofitmarcommunity.com/elevating-role-nonprofit-marketing-communications-npmc-chat/
Elevating the role of nonprofit marketing communications: the topic of #NPMC chat for nonprofit communicators on Thursday, June 30, 2016 at 1:00 p.m. ET...
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Marlene Oliveira

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Is starting a blog for your nonprofit on your to-do list? Have you been putting it off?

Do you need an incentive to get moving and launch your nonprofit blog this summer?

Anyone who has registered for my course, Start a Better Nonprofit Blog, by Wednesday, June 15 at 6:00 p.m. ET will also access a FREE bonus online workshop I’m delivering on June 16 at 1:00 p.m. ET:

>> Behind the scenes tips, tools and apps for non-techies running a blog <<

For more details about this offer and how to grab your spot in the workshop, visit: http://moflow.ca/sbnb-bonus-workshop
If you sign up for the Start a Better Nonprofit Blog online course by Wednesday, June 15 at 6:00 p.m. ET you'll have access to a free bonus workshop: tips, tools and apps for non-techies running a blog.
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Five reasons why designers and developers want you to put content first

When you’re about to tackle a communication project - whether an annual report, a website redesign or new promotional materials - do you put content first? You should.

But don’t take my word for it, because I've asked three nonprofit design pros to share why they want you to put your nonprofit's content first. Here are their five reasons: http://moflow.ca/content-comes-first/
For communications projects, what do you put first: content or design? In this article, three designers share why they believe content comes first...
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Service spotlight: nonprofit blog planning package

I've just announced the details of a new service package for those who want to work through my Start a Better Nonprofit Blog online course - with additional one-on-one support and guidance from me.

http://moflow.ca/nonprofit-blog-planning-package/
Does your nonprofit organization have a blog? Would you like to start a blog? Did you know that as many as 95% of blogs are abandoned? It’s easy to set up a blog and publish the first couple of posts. But it’s much more difficult to maintain a blog over the long term. What does it take to create a successful, sustainable nonprofit blog? You want to set yourself up for long-term blogging success. You want to know that the significant time and reso...
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How to develop a storybank system for your nonprofit

In this +Nonprofit MarCommunity post, +Lauren Girardin explains how to figure out the right storybank tools and system for your nonprofit. Follow her three steps!
#storytelling  

http://nonprofitmarcommunity.com/storybank-system/
Do you need to set up a storybank system for your nonprofit organization? A system to organize and store your stories? In this article, Lauren Girardin...
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331 people
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Marlene Oliveira

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Seven reasons your nonprofit’s next annual report should have a theme

Whenever I work on a nonprofit annual report, I build in time for "theme development". Do you? I think it makes a big difference to the process and to the final product and have at least seven reasons you should use a theme for your nonprofit's next report.

http://moflow.ca/annual-report-theme-reasons/
Trying to decide whether your nonprofit needs an annual report theme this year? Is developing a theme worth the time and effort? In this article...
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8 questions nonprofits should answer before working with a celebrity spokesperson

Working with a celebrity spokesperson might help your organization, but is your nonprofit actually celebrity-ready? Suzanne Hallsworth helps you to assess.

http://nonprofitmarcommunity.com/eight-questions-celebrity-spokesperson
Are you considering working with a celebrity spokesperson to boost the profile of your nonprofit? Do you really know what it involves? In this post...
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Nine ways your nonprofit’s values can guide your marketing communications

At the April #NPMC Twitter chat for nonprofit communicators, we started the conversation about leveraging our values. In this post, Nathalie Noël follows up with ways your nonprofit’s values can guide your marketing communications.

http://nonprofitmarcommunity.com/nine-ways-nonprofits-values/
There are many ways your nonprofit organization's values can guide your marketing communications. Here are nine of them presented by...
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Creating branded designs for your nonprofit quickly and easily [product review]

Do you need to create branded designs for your nonprofit organization? In this blog post, Angela de Burger reviews Canva for Nonprofits.

http://nonprofitmarcommunity.com/branded-designs-canva-review/
Do you need to create a suite of branded designs for your nonprofit organization? In this article, Angela de Burger reviews Canva for Nonprofits and how...
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Prioritizing and understanding your nonprofit’s audiences [#NPMC chat]

You already know better than to design communications for the general public - right? So, how do you prioritize your nonprofit’s many audiences? And what do you do to understand them more fully? This is what we'll discuss at this month's #NPMC chat on Thursday, May 26 at 1:00 p.m. ET

http://nonprofitmarcommunity.com/prioritizing-understanding-audiences-npmc-chat/
You already know better than to design communications for the general public, right? So, how do you prioritize your nonprofit’s many audiences – and understand them? This is what we’ll discuss at the May 2016 #NPMC Twitter chat for nonprofit communicators. Why prioritizing audiences is important No nonprofit has the resources to actually reach “everyone” and if… Read More »
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How to use a media alert to attract media coverage for your nonprofit

Do you know when and how to use a media alert (or advisory) to attract coverage for your nonprofit? Markus Stadelmann-Elder explains in this Nonprofit MarCommunity blog post.

http://nonprofitmarcommunity.com/using-media-alert/
Does your nonprofit have an announcement to share via a media alert or advisory? Do you need help understanding how to use one? In this article...
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People
In her circles
433 people
Have her in circles
331 people
Roofi Mugen's profile photo
Malika Rani's profile photo
Jeremy Foreman's profile photo
Kirsty B's profile photo
Becky Kinkead's profile photo
Chris Daniel's profile photo
Abdelhafid Qerrech's profile photo
Rod Kelly's profile photo
Forstep Style's profile photo
Work
Occupation
Professional copywriter serving non-profits
Employment
  • moflow
    Copywriter and communications consultant, 2008 - present
  • Canadian Diabetes Association
    National Senior Manager, Corporate Communications and Public Relations, 2001 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
647-346-9112
Email
Address
Toronto
Story
Tagline
I write marketing, PR and health content for nonprofit clients.
Introduction
I have been working as a nonprofit copywriter and communications consultant since I launched my business, moflow in 2008. 

In 2013, I launched the Nonprofit MarCommunity: a guide to nonprofit marketing communications.

My approach to developing communications is all about ‘flow’. My view is that the most important first step is really trying to understand those you are trying to reach and their needs - from there, the communications simply flow.
Bragging rights
Successfully self-employed since 2008 and loving it! Founded Nonprofit MarCommunity in April 2013 and excited to watch it grow!
Education
  • University of Waterloo Faculty of Applied Health Sciences
Basic Information
Gender
Female