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Marlene Oliveira
Works at moflow
Attended University of Waterloo Faculty of Applied Health Sciences
Lives in Toronto
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Marlene Oliveira

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7 ways to get the most out of stock images when you can’t afford a to hire a pro

The reality is that stock images might be the best or only option available for your current project. In today's Nonprofit Community blog post, Katherine Moffat shares her practical tips for making sure that your stock photos don't look like...stock photos.
#stockphotography #nonprofitmarketing

http://nonprofitmarcommunity.com/7-ways-stock-images/
Are stock images the best option available to your nonprofit? Wondering how to use them without the obvious "stock" look? In this post, Katherine Moffat...
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Measuring the effectiveness of your nonprofit’s print materials

Today's Nonprofit MarCommunity blog post by Seneca Garber falls under, "you asked for it" - the topic was requested by multiple people in our reader survey last fall. I hope you find it useful!

http://nonprofitmarcommunity.com/measuring-the-effectiveness-of-print-materials/
Do you need help with measuring the effectiveness of print materials and campaigns you create for your nonprofit? In this post, Seneca Garber explains...
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Supercharge your nonprofit’s storytelling with a storybank [#NPMC chat]

What is a storybank? It's a system for better storytelling and the topic of January's #NPMC Twitter chat on Thursday, January 28, 1:00 p.m. ET. +Lauren Girardin explains and sets the stage for our conversation in this +NonprofitMarCommunity post.

http://nonprofitmarcommunity.com/storybank-npmc-chat/
You know storytelling is important, so does your nonprofit have a storybank in place? This is the topic of #NPMC chat on Thurs, Jan 28 at 1:00 p.m. ET...
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Roundup: nonprofit communicators’ tests (and lessons) from 2015

What did you test in 2015? What your experiments teach you?
I posed this question to a group of smart nonprofit communicators and they shared their responses in today's Nonprofit MarCommunity blog post. A great opportunity to steal some of the tools and tactics they've already tested for you!

http://nonprofitmarcommunity.com/tests-2015/
Did you try something new in 2015? Did you test a new software or service, a productivity technique or an emerging social network? Did you experiment on a big picture level, with a new marketing strategy or channel? I started this conversation with a group of smart nonprofit communicators and asked them to share their… Read More »
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How to decide if your nonprofit needs a microsite

Planning a microsite for your nonprofit's campaign or issue? Answer these five questions from +Mike Mella first, to help you decide if it's the right approach.
#microsites   #nonprofitmarketing  

http://nonprofitmarcommunity.com/decide-nonprofit-microsite/
Are you considering a microsite to showcase your nonprofit's campaign or issue? Need help evaluating whether it's the right approach? If so, this article...
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How to create a crisis communications plan for your nonprofit organization

Is your nonprofit organization prepared for a potential crisis? If you don't have a crisis communications plan in place, don't worry, but do get to work with help from Meg Shannon.
#crisiscommunications   #publicrelations  

http://nonprofitmarcommunity.com/crisis-communications-plan/
Does your nonprofit organization have a crisis communications plan? Do you need help creating one? If so, this article will...
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Marlene Oliveira

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+Lauren Girardin hosted an amazing chat on storybanks for better nonprofit storytelling. The archives are well worth reviewing!
 
I had a blast guest hosting +Marlene Oliveira's Nonprofit MarCommunity #NPMC tweet chat. It was a fast and furious Twitter conversation about storybanks for better #storytelling. There was space for learning by people new to storytelling as well as people who have already established storybank systems. See what we discussed in the archives of the tweet chat. #contentstrategy #socialmedia #nptech
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Six reasons why your nonprofit should NOT have a blog

Yes, I believe that blogging has the potential to benefit virtually any nonprofit organization. But no, I don't believe that now is the right time for every nonprofit to start a blog. Here are my six reasons to put on the brakes.

http://moflow.ca/6-reasons-not-to-blog/
Thinking about starting a blog for your nonprofit organization? There are a few things you should have in order first. Here are my six reasons...
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How nonprofits can get started with cause marketing: 3 steps

Who better to explain how to do cause marketing right than +Joe Waters? No one! Lucky for us, he's sharing his three steps to getting started with cause marketing in this +NonprofitMarCommunity blog post!
#causemarketing #nonprofit

http://nonprofitmarcommunity.com/cause-marketing/
Are you considering a cause marketing partnership for your nonprofit organization? Looking for help getting started? If so, this article by Joe Waters...
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Does your nonprofit’s copy pass the YOU ratio test?

You understand the importance of writing reader-centered copy, but are you doing it? There’s a quick way to test whether your copy puts readers first: count how often you’ve included the word you.
#copywriting   #nonprofit  

http://moflow.ca/you-ratio-copy-test/
Is the copy you write for your nonprofit organization truly reader-centered? You understand the importance of writing reader-centered copy, but are you doing it? There’s a quick way to test whether your copy puts readers first: count how often you’ve included the word you. When you include the word you (and your) often, your writing will shift to a benefits-oriented style that tells readers what’s in it for them. It’s good practice and very impor...
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Three book recommendations for nonprofit content marketers

If you're interested in content marketing and don't already have these books in your library you should! Get yourself set up with a strong foundation of content strategy, copywriting and content marketing implementation! 
#contentmarketing  

http://moflow.ca/three-content-marketing-books/
Are you getting started with content marketing for your nonprofits? These three content marketing books will give you the foundation you need...
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9 steps to defining your nonprofit’s Brand Personality

As part of defining your brand, have you defined your nonprofit's Brand Personality? +Julia Reich explains how to do it in nine steps.
#branding #brandidentity  

http://nonprofitmarcommunity.com/social-media-revisited-npmc-chat/
Is it time to review how you are using social media for your nonprofit? Your behaviour and systems? Join the November 25, 2015 #NPMC chat at 1:00 pm ET...
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People
Have her in circles
307 people
Emmanuel Wood's profile photo
Lucanor Silva's profile photo
Jon Dunn's profile photo
Brian Cugelman's profile photo
Lisa Durante's profile photo
Mo's Heroes's profile photo
Nancy Schwartz's profile photo
Clint Carlson's profile photo
Maggie Patterson's profile photo
Work
Occupation
Professional copywriter serving non-profits
Employment
  • moflow
    Copywriter and communications consultant, 2008 - present
  • Canadian Diabetes Association
    National Senior Manager, Corporate Communications and Public Relations, 2001 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
647-346-9112
Email
Address
Toronto
Story
Tagline
I write marketing, PR and health content for nonprofit clients.
Introduction
I have been working as a nonprofit copywriter and communications consultant since I launched my business, moflow in 2008. 

In 2013, I launched the Nonprofit MarCommunity: a guide to nonprofit marketing communications.

My approach to developing communications is all about ‘flow’. My view is that the most important first step is really trying to understand those you are trying to reach and their needs - from there, the communications simply flow.
Bragging rights
Successfully self-employed since 2008 and loving it! Founded Nonprofit MarCommunity in April 2013 and excited to watch it grow!
Education
  • University of Waterloo Faculty of Applied Health Sciences
Basic Information
Gender
Female