Social Media Series
July 28, 2016, Noon-1:30
Do you want to stream live video from your upcoming open house or provide video content for consumers? Are you looking to increase your engagement and get more eyes on you and your organization? Look no further! A 2016 survey by the Web Marketing Video Council found that 61 percent of businesses are using video as a marketing tool. In the previous year, 66 percent of those businesses were not using video at all. Social networks favor video in their algorithms, because this rich content is favored by users.
Learn how to:
Stream Facebook Live to a personal, business, group or event page.
Select the correct equipment for conducting Facebook Live
Repurpose video content for the visual and audio impaired
Implement a step by step checklist that is easy to implement
Recall what you must do before you start every Facebook Live
Summarize the process to follow during your Facebook Live broadcast
Demonstrate the steps to take after each Facebook Live broadcast to dramatically increase your results!
August 18, 2016, Noon-1:30
Video dominates on social. Social is the front door to content as it is mobile and social. Nearly one MILLION minutes of video will be shared every second come 2019.
PERISCOPE is live mobile broadcasting and according to CISCO video will account for 80% of global Internet traffic. Sharing live events with your audience can make them feel more connected to your company or industry. Allow consumers, customers, and clients to be a part of the experience. Are you willing to be your customer's eyes and ears and conduct virtual tours using Periscope and the almighty selfie stick?
Why should you have a virtual tour? SAFETY! Safety is of concern for REALTORS. Real estate ranks number eight out of 35 occupational categories for on-the-job homicides with 25 reported cases according to the U. S. Department of Labor, Bureau of Labor Statistics. Traditional Open-Houses can pose a threat. Think of having an open house that reduces risk while being global and repurposing the broadcast into additional forms of content that can cater to the visually and hearing impaired buyers and sellers.
Create listing previews with Periscope
Produce a Walking Tour of Your Community with a selfie stick and mobile device
Plan Open House Interviews and Sign-ins using Periscope
Conduct Customer Interviews with Periscope (information purposes only)
September 15, 2016, Noon-1:30
Social media is the most cost-effective way to connect with clients and meet prospects. Instagram, Pinterest, and Flickr are photo share websites that have great SEO and allows you to prominently display your listing and community for the world to see. You’ll leave this session knowing how to:
Leverage simple photo sharing tools on your computer or mobile device to engage clients
How to use photos to attract and engage new customers by adding a simple call to action
How to use your mobile device camera to capture priceless moments through photos and videos
How to embed photos and display listings side by side