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MarketShare

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Is data killing creativity? A video highlight from the Cannes Lions 2012 panel. Featuring MarketShare CEO Jon Vein, McCann CCO Linus Karlsson, and former P&G GMO/President of The Stengel Group Jim Stengel. Moderated by Adobe SVP of Global Marketing, Ann Lewnes. 
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MarketShare SVP Heath Podvesker speaks at the eMetrics Marketing Optimization summit about the newest generation of marketing analytics.
Heath Podvesker and Gregg Nathan present on the importance of stepping up the optimization team's work in Fidelity Investments. They discuss how they moved from a system of reporting once a year to a ...
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Our most recent blog post on how smart marketers can quantify the ROI on their $3.5MM Super Bowl spot.
At MarketShare, we help companies clearly see which marketing investments work, which don't, and how budgets can be most effectively deployed. Our MarketShare platform lets our clients look deeper int...
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One of our favorite recent articles about big money, big data, and analytics.
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Have them in circles
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MarketShare

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You probably saw a lot of brands involved with the Olympics over the past couple of weeks. Have you wondered if any of that investment paid off? We break it down for you. 
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Measuring the impact of offline word-of-mouth and social media - we've added WOM data streams into our analytics engine to gain insights into how brand conversations affect marketing outcomes. 
Word of mouth is getting a leg-up in campaign planning circles thanks to new tools that integrate data on what people talk about with information on media exposure. Joe Fernandez reports.
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How do you measure the return on marketing between offline and online channels? What is the interaction between traditional advertising on social media? MarketShare is on the forefront of solving those difficult questions with the highest degree of accuracy. Check our most recent blog post for a quick introduction...
Offline activities have always influenced online behaviors, and vice versa - but until now most companies acted as if they were two separate, independent universes. Online marketing and offline market...
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Have them in circles
82 people
Wes Nichols's profile photo
Lauren Barnett's profile photo
Rita DeFelicis's profile photo
Olivier de Gaudemar's profile photo
Marc Vermut's profile photo
Jessie Field's profile photo
Glenn Gow's profile photo
Emily C's profile photo
lorie yuan's profile photo
Contact Information
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Phone
310-914-5677
Address
11150 Santa Monica Blvd, 5th Floor Los Angeles, CA 90025
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"Making Marketing Count"
Introduction

MarketShare is an analytics company that enables businesses to grow more efficiently via cross-media attribution and marketing optimization.

We have a track record of ground-breaking innovations in predictive analytics and software, partnered with nearly half of the Fortune 50 and 8 of the top 10 global brands.

Our platform is the industry's most advanced combination of technology, data, modeling and business intelligence solution, driving significant improvements in results and revenue for our clients.

For more information, please go to: www.marketshare.com.

Specialties

Marketing Optimization, Dynamic Attribution(TM), Marketing Mix Modeling, Predictive Modeling, Return on Marketing Investment, Cross-Media Optimization, Attribution, Analytics Software