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MarketShare

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Is data killing creativity? A video highlight from the Cannes Lions 2012 panel. Featuring MarketShare CEO Jon Vein, McCann CCO Linus Karlsson, and former P&G GMO/President of The Stengel Group Jim Stengel. Moderated by Adobe SVP of Global Marketing, Ann Lewnes. 
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MarketShare

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MarketShare SVP Heath Podvesker speaks at the eMetrics Marketing Optimization summit about the newest generation of marketing analytics.
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MarketShare

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Our most recent blog post on how smart marketers can quantify the ROI on their $3.5MM Super Bowl spot.
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Have them in circles
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MarketShare

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You probably saw a lot of brands involved with the Olympics over the past couple of weeks. Have you wondered if any of that investment paid off? We break it down for you. 
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Measuring the impact of offline word-of-mouth and social media - we've added WOM data streams into our analytics engine to gain insights into how brand conversations affect marketing outcomes. 
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How do you measure the return on marketing between offline and online channels? What is the interaction between traditional advertising on social media? MarketShare is on the forefront of solving those difficult questions with the highest degree of accuracy. Check our most recent blog post for a quick introduction...
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Have them in circles
67 people
Rohitesh Gupta's profile photo
Lara Long's profile photo
Contact Information
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Phone
310-914-5677
Address
11150 Santa Monica Blvd, 5th Floor Los Angeles, CA 90025
Story
Tagline
"Making Marketing Count"
Introduction

MarketShare is an analytics company that enables businesses to grow more efficiently via cross-media attribution and marketing optimization.

We have a track record of ground-breaking innovations in predictive analytics and software, partnered with nearly half of the Fortune 50 and 8 of the top 10 global brands.

Our platform is the industry's most advanced combination of technology, data, modeling and business intelligence solution, driving significant improvements in results and revenue for our clients.

For more information, please go to: www.marketshare.com.

Specialties

Marketing Optimization, Dynamic Attribution(TM), Marketing Mix Modeling, Predictive Modeling, Return on Marketing Investment, Cross-Media Optimization, Attribution, Analytics Software