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MarketShare
89 followers -
"Making Marketing Count"
"Making Marketing Count"

89 followers
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You probably saw a lot of brands involved with the Olympics over the past couple of weeks. Have you wondered if any of that investment paid off? We break it down for you. 

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Is data killing creativity? A video highlight from the Cannes Lions 2012 panel. Featuring MarketShare CEO Jon Vein, McCann CCO Linus Karlsson, and former P&G GMO/President of The Stengel Group Jim Stengel. Moderated by Adobe SVP of Global Marketing, Ann Lewnes. 

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Measuring the impact of offline word-of-mouth and social media - we've added WOM data streams into our analytics engine to gain insights into how brand conversations affect marketing outcomes. 

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How do you measure the return on marketing between offline and online channels? What is the interaction between traditional advertising on social media? MarketShare is on the forefront of solving those difficult questions with the highest degree of accuracy. Check our most recent blog post for a quick introduction...

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