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The Marketing Zen Group
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The Marketing Zen Group

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What you need to know, as marketers, about social poaching:

#Socialmedia   #Cmo   #marketing  
When social poaching is done right, it can be a big win for the consumer and for the marketer. But is it stealing, or simply good ol’ fashioned opportunism?
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The Marketing Zen Group

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Here at Marketing Zen, we recognize that people are people first and customers second. Still, the Internet allows specialized, differentiated marketing for CMOs on shoestring budgets. A sensitive, smart marketer will realize there are a few ways to apply the general traits of this generation to better reach Boomer consumers.

#BabyBoomers   #Boomers   #CMO   #DigitalMarketing  
Although pop culture would have you think otherwise, most Boomers LOVE technology. Use savvy marketing to reach them online and grow your audience.
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It’s one thing to use news in marketing, another to use a sensitive issue just to make a sale. So, how appropriate is it for a business to publicly comment or take a stance on trending controversial social issues?

#CMO   #MarketingStrategy   #OnlineMarketing   #Digitalmarketing  
Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media.
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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts
Learn about the tools Buzzsumo offers to help you improve your digital marketing strategy by assessing content, social media, influencers, and more!
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Brainstorming tips to create the best content. #contentmarketing   #digitalmarketing  
Brainstorming unique ideas for content is hard. Read Marketing Zen's advice on how to brainstorm ideas that will turn great ideas into even better content.
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Looking for a #design  #intern! Is that you?
We have a paid design internship open! Learn what it'll take to come work with Marketing Zen.
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The Marketing Zen Group

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The best strategy is to combine these four digital marketing tips with traditional methods for a holistic, inclusive marketing strategy to woo Generation X.

#Genx   #Generationx   #CMO   #digitalmarketing  
Marketing to Generation X can be tricky. The best strategy is to combine digital and traditional methods for a holistic, inclusive marketing strategy.
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What do you need to know to market your business to members of the Millennial, Gen X, and Baby Boomer Generations? We've cracked the code: 

#CMO   #DigitalMarketing   #Millennials  
Not every Millennial is a plaid-wearing, PBR-drinking hipster. Still, most share some traits that can help you develop targeted marketing strategies.
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What can businesses learn from non-profits? More than you think says our CEO +Shama Hyder in her latest piece from +Inc.

#NonProfit   #Marketing   #DigitalMarketing  
What can businesses learn from non-profits? More than you think.
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In our latest blog post we've got 8 points that will sure help you out on social when doing a #contest or sweepstakes. #socialmedia  
Launching a contest or sweepstakes event via social media is a great way to engage customers and obtain information to use in your marketing strategy.
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Know your customer!
What questions should you be asking yourself to create the perfect customer profile? Whether you are in a B2B or B2C industry, we can help!
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What's our secret to success? When three teams specifically, find the time to collaborate: #content, #socialmedia, and #search.
Learn about why bringing your content, social, and search teams together will create the quality content and results that lead your team to success.
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In their circles
15 people
Have them in circles
340 people
Amy Coello's profile photo
wangshow vang's profile photo
Arjuna Sumathiratne's profile photo
Lisa Taylor's profile photo
Marusia Ivanova's profile photo
Tribzi's profile photo
Elizabeth Miller's profile photo
Farzana Irani's profile photo
Amanda Baker's profile photo
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Award-Winning Online Marketing Company
Introduction
The Marketing Zen Group is a full-service digital marketing firm dedicated to providing strategy and implementation services for businesses looking to fully leverage the internet.

We serve clients around the world and across industries. We work with everyone from technology start-ups to well established offline businesses looking to market online.

We offer services including: social media marketing, search engine optimization, website design and conversion, content marketing, blog design and development, training, consulting, and speaking.

Check out our Blog, Twitter, LinkedIn, Shama's page, and our new Facebook page