Summer can be rough on digital marketing efforts. Online stuff slumps during the summer: traffic declines as exciting outdoor activities take priority, content marketing drags, and there are fewer networking events to mix with other marketers.
Why does this happen? Well, many people’s schedules are irregular because of vacations. As kids are home from school, parents are focused on entertaining and spending time with their little ones. The weather is hot and not conducive to lots of events.
Everyone else is ready for fall to start. But the real question: is your business ready? #DigitalMarketing #CMO