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Are marketers beginning to overlook standard display banners?
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Marketing Tech
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Data-driven Marketing  - 
 
Is historical data as important to you now as it was ten years ago?
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Marketing Tech
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Social Media Marketing  - 
 
Do you have any influencer marketing success stories to share?
Brands are being forced to think more creatively, redirecting traditional advertising and media dollars towards more unconventional influencer activations.
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Marketing Tech
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Customer Experience  - 
 
Will 2015 be the year of the phablet?
Phablets recorded their highest volume of sales in the last quarter of 2014 according to a GFK study and it has caused the CRM software industry to sit up and take notice.
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Personalisation  - 
 
What can retailers do more of to engage with customers?
Today’s consumer is more discerning than ever before, with higher expectations than ever before.
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Marketing Tech
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Mobile Marketing  - 
 
Is there revenue-making potential in brand apps?
Earlier this week it was revealed that brand apps are falling short when it comes to consumer engagement.
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Have them in circles
192 people
Mustafa Can's profile photo
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Marketing Tech
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Social Media Marketing  - 
 
Do you think social media has evolved for better or for worse?
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Marketing Tech
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Advertising  - 
 
How long will marketing technology sustain its current growth trajectory?
Companies are planning record investment in digital marketing technology this year, according to a new report from Econsultancy, in partnership with Oracle Marketing Cloud.
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Marketing Tech
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Customer Experience  - 
 
What are you doing to embrace the customer lifecycle?
For all brands managing the customer lifecycle – rather than simply a one off transaction – is a challenge.
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Marketing Tech
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Advertising  - 
 
How much will programmatic advertising grow this year?
As programmatic advertising continues to dominate brand spend, a new survey has revealed that three quarters of marketers plan to increase their spend on the medium within the next six to 12 months.
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Marketing Tech
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Customer Experience  - 
 
How are you tackling the age of the customer?
Today we exist in the Age of the Customer. The heroes of today? Facebook, Apple and Best Buy look set to dominate.
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Marketing Tech
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Personalisation  - 
 
Was John Lennon really a B2B marketer?
Time to pay homage to one of the unsung B2B marketers of the ages: John Lennon. Yes, outside of his music hobby, he was quite the digital marketer.
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People
Have them in circles
192 people
Mustafa Can's profile photo
Lu Yang's profile photo
Rad Rager G+'s profile photo
Mike Jones's profile photo
Andrew Taylor's profile photo
Chris Comer's profile photo
Travelin10's profile photo
Acision's profile photo
Muhammad Kashif's profile photo
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Digital strategy covering commerce, search, content, customer experience, data, mobile and social
Introduction

Marketing Tech is a new hub for news, analysis, comment and thought leadership in the digital marketing industry. Providing cutting edge insight and advice for marketing professionals, we partner with industry experts, bloggers, brands and suppliers to deliver content to an audience of over 90,000 marketing professionals.

We provide tips for building effective marketing campaigns, new technologies to facilitate these, helping marketing managers; brand managers and digital marketers navigate through a range of different marketing strategies: – social media, mobile and internet marketing, CRM and enterprise, app marketing, mobile marketing tactics, search, affiliate, community management, SEO, recommendation, viral and email, PR and much more.

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