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Had an incredible interview with Drew Burns of Adobe Target, be sure to listen, follow Drew online, and read his blog for best practices and ideas on testing and personalization. The interview is packed with information, but a few things really stood out:…
Marketing Expert Interviews: Drew Burns of Adobe Target by Douglas Karr on Marketing Technology
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Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page,…
SeeVolution: Heatmaps and Real-Time Analytics by Douglas Karr on Marketing Technology
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As we review topics on the Marketing Technology Blog to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we…
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Single sign-in has been proven effective across the board – either utilizing social logins to complete landing page forms, or now by using payment technologies to quickly convert a customer. Visa offers a single-sign on system called Visa Checkout that…
Visa's Single Sign-On Checkout is a Winner! by Douglas Karr on Marketing Technology
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The marketing world has abundantly changed with the age of digital resources and social media. With the deluge of solutions available today, resources for professionals to assert more influence are at an all-time high. Many tools offer resources and…
Cobia Systems: Fully Automated Social Media and Syndication by Douglas Karr on Marketing Technology
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On Edge of the Web Radio, we’ve been discussing branding the last couple weeks. To be honest, for years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the…
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We spent quite a few episodes on Edge of the Web Radio reporting to our audience on the importance of mobile. We often speak in terms of mobile marketing but as I was sitting in the station discussing the show with Erin Sparks of Site Strategics, it…
An Infographic With Every Reason You Need to Focus on Mobile by Douglas Karr on Marketing Technology
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The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, ecommerce stores, online marketplaces to social media channels,…
What Measures Marketers Need to Take to Succeed Online by Richard Hollis on Marketing Technology
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Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps…
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Sometimes it’s not the huge, mega-enterprise, complex platforms that really make your day. Today we received some sample one-sheets from our designer that looked fantastic but were 12Mb when I converted them to PDFs. To be honest, I haven’t a clue about…
Smallpdf: A Free Conversion and Compression PDF Utility by Douglas Karr on Marketing Technology
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We were discussing internally that the word optimization is often thought to be associated with SEO – search engine optimization. I honestly think the term SEO really needs to go away altogether. If you’re optimizing your site for conversions, it only…
Conversion Optimization: Everything You Ever Wanted to Know by Douglas Karr on Marketing Technology
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In their circles
23 people
Have them in circles
758 people
Laserfiche's profile photo
Mohammed Asaduallah's profile photo
Bill West's profile photo
Powermellon Corporation's profile photo
Zip Dandy's profile photo
Frank Alegre's profile photo
John Chow Bibery (ForexTrader)'s profile photo
Justin Lundsteen's profile photo
John Lee's profile photo
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Technology and Marketing Advice from New Media Marketing Experts
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A blog founded by Douglas Karr.  Our goal is to provide technology and marketing advice from new media marketing experts.
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