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Marketing Rockstar Guides
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for marketing technologists
for marketing technologists

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As your use of #marketingautomation  increases, your need to test workflows and nurturing increases. Failures of systems are often because testing failed to take into account various scenarios. Here's how to approach testing as a marketer. #marketo  
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I made a video! If you need subscription management help, here's the process I'll go through with you.
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If you are new to #marketingautomation  or +Marketo you should remember that Sales-Marketing Alignment is a crucial first step before building out workflows or the Lead Lifecycle. Here are some thoughts on that process from the technical side.
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Marketo Newbie FAQs
If you are in the most recent wave of Marketo customers, new to marketing automation or just switching over, you'll need to get up to speed fast. You will need to show a serious time ROI within 90 days or people around your cube will start wondering what you're up to. Here's the latest roundup of key FAQs and How Tos from around the Marketo Nation.
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#RealTime sales and marketing is a mindset...but you have to get it out of your mind and into the real world. So how do you do that? Which tools can help? Here's a list:
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Interested in building a #realtime  business but aren't sure what to do? Here's a roadmap for reaching your goal with people and systems.
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Interested in building a real time business? Here are some of the technologies you need to put together to facilitate that mindset. What have you done to get close to real time?
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Marketing is increasingly responsible for delivering the technology to enable real time sales and service. So let's talk about using your #martech  stack to transform your firm into a real time business.
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