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Census Bureau data demonstrate some interesting developments in how young adults live today as compared to 1980.
The Census Bureau recently released new statistics from the American Community Survey, also highlighting how young adults' socioeconomic characteristics have changed over the past few decades. The results include some intriguing data: this cohort's share of the population has actually declined...
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A sizable proportion of senior marketers are planning significant increases in tech spending this year:
Source: Conductor Notes: Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied to the...
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Global e-commerce sales are growing quickly, but are still a fraction of total retail:
Source: eMarketer Notes: Despite more than one trillion dollars in online purchases worldwide in 2013, e-commerce accounted for just 5.1% share of total retail spending, per eMarketer. That share grew to an estimated 5.9% this past year on the back of a 22.2% increase in e-commerce spending,...
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SaaS companies who use freemium offerings are quite reliant on them for new business:
Source: Totango [download page] Notes: While 37% of respondent companies do not use freemium offerings or free trials to attract new business, one-third of those who do generate a majority of their new business from the model. That's according to a study from Totango, which also finds that...
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A collection of curated data points to get you through the weekend.
How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT service)? The good news for pay-TV providers, according to survey results from Centris Marketing...
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Hispanics' above-average spending is tied to their likelihood of having kids in the home.
Source: Gallup Notes: Hispanics report $96 per day in discretionary spending ("yesterday" spending excluding major purchases and normal household bills), edging Asians ($95) for the most among major races and ethnicities, and well above the $90 adult average, according to a Gallup survey. The...
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A reliance on data is bringing measurable results to those most committed to data-driven practices, and many have changed their marketing campaigns on the basis of analytics.
Source: Forbes Insights / Turn [download page] Notes: More than 7 in 10 executives believe that their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years, according to a report from Forbes Insights and Turn....
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IT decision-makers' content needs shift during the purchase journey; obtaining trustworthy content emerges as a challenge.
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase, according to a survey...
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It's the end of 2014 - time for an update on social networking use by US adults:
Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%). Consistent with most research on the topic, women lead men in stated adoption of most social networks, with LinkedIn and...
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Facebook and TV are prominent discovery methods, but one channel continues to lead the pack:
Source: Forrester Research, Inc. 2014 [download page] Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found the online information or...
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Who's looking to buy wearables, and which brands are top of mind?
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media...
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What 377 business leaders had to say about their marketing budget plans for next year:
Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year's survey), with one-third of those forecasting budget growth of at least...
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