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Marketing Agency Insider
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Have you conducted an employee brand and culture audit? What did you learn that surprised you?
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The most sought-after agencies execute integrated campaigns, measure performance in real-time, and adapt strategy based on results. Dynamic and nimble campaign management and execution, however, requires the proper technology infrastructure and a digitally savvy staff.

Is your agency equipped to thrive in this environment? Join us for a 3-part webinar series with +Paul Roetzer to find out.
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Differentiate your #agency by delivering results. Here's 10 tips to get started from +Paul Roetzer 
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While aimed at founders, "Zero to One: Notes on Startups, or How to Build the Future" contrarian thinking about how to build the future offers all marketers some important lessons.

via +Mike Kaput 
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What's the best client services theory? Robert Solomon presents two hypotheses:

1. Strategy drives ideas, and better ideas generally mean better strategies.

2. The key to winning more assignments is deeper, more trust-based relationships.
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Have them in circles
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Here's how one young agency professional learned to navigate PR lingo, in a whole new way.
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Armed with timesheet reports, you’ll have access to the data required to effectively evaluate your agency’s profitability across the following three key pillars: client, employee and pricing.
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Should confidential client files be leaked, you could be subject to the subsequent investigation. Here's how to protect your agency.
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In our latest Insider Series, +Michael Reynolds, president and CEO of SpinWeb, discusses the benefits of a Results-Only Work Environment™ (ROWE™), and his experiences implementing one at SpinWeb.
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You’ve won the business, delivered awesome work, exceeded expectations, and built a great relationship with your main client contact. Next thing you know, a new president is announced, who decides to slash marketing budget, and your agency is kicked to the curb. Sound familiar?

+Taylor Radey shares four tips to gain buy-in with client decision-makers to overcome obstacles like this.
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When successfully implemented, internship programs can be instrumental in the growth and development of your organization. Here are five elements to an effective program.
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The hub for a more open and collaborative agency ecosystem.
Introduction

Marketing Agency Insider is the hub for marketing agency news, information, resources, training, education and engagement. The website is dedicated to building a more open and collaborative agency ecosystem for:

  • Advertising agencies
  • Brand development agencies
  • Content marketing firms
  • Copywriters
  • Digital/interactive marketing agencies
  • Graphic design shops
  • Inbound marketing agencies
  • Marketing communications firms
  • Marketing consultants
  • Public relations agencies
  • Search engine optimization firms
  • Website development firms