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Marketing Agency Insider
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"While some may view irreplaceability as a badge of honor, the reality is that it’s often a sign that they’re failing to fulfill their most important role: leading."
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Here's how one young agency professional learned to navigate PR lingo, in a whole new way.
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Armed with timesheet reports, you’ll have access to the data required to effectively evaluate your agency’s profitability across the following three key pillars: client, employee and pricing.
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Should confidential client files be leaked, you could be subject to the subsequent investigation. Here's how to protect your agency.
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In our latest Insider Series, +Michael Reynolds, president and CEO of SpinWeb, discusses the benefits of a Results-Only Work Environment™ (ROWE™), and his experiences implementing one at SpinWeb.
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You’ve won the business, delivered awesome work, exceeded expectations, and built a great relationship with your main client contact. Next thing you know, a new president is announced, who decides to slash marketing budget, and your agency is kicked to the curb. Sound familiar?

+Taylor Radey shares four tips to gain buy-in with client decision-makers to overcome obstacles like this.
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Have you conducted an employee brand and culture audit? What did you learn that surprised you?
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The most sought-after agencies execute integrated campaigns, measure performance in real-time, and adapt strategy based on results. Dynamic and nimble campaign management and execution, however, requires the proper technology infrastructure and a digitally savvy staff.

Is your agency equipped to thrive in this environment? Join us for a 3-part webinar series with +Paul Roetzer to find out.
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Differentiate your #agency by delivering results. Here's 10 tips to get started from +Paul Roetzer 
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While aimed at founders, "Zero to One: Notes on Startups, or How to Build the Future" contrarian thinking about how to build the future offers all marketers some important lessons.

via +Mike Kaput 
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What's the best client services theory? Robert Solomon presents two hypotheses:

1. Strategy drives ideas, and better ideas generally mean better strategies.

2. The key to winning more assignments is deeper, more trust-based relationships.
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People
In their circles
143 people
Have them in circles
299 people
Mike Hodgdon's profile photo
Helena Dias's profile photo
Eduardo Lara's profile photo
GottyCode's profile photo
James Graham's profile photo
Anthwane Jackson's profile photo
Zakariyya Manly Spain's profile photo
Ky Mobile Web's profile photo
Samantha Parton's profile photo
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The hub for a more open and collaborative agency ecosystem.
Introduction

Marketing Agency Insider is the hub for marketing agency news, information, resources, training, education and engagement. The website is dedicated to building a more open and collaborative agency ecosystem for:

  • Advertising agencies
  • Brand development agencies
  • Content marketing firms
  • Copywriters
  • Digital/interactive marketing agencies
  • Graphic design shops
  • Inbound marketing agencies
  • Marketing communications firms
  • Marketing consultants
  • Public relations agencies
  • Search engine optimization firms
  • Website development firms