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Marketing Technology, Inc.
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We had a lively group Friday at our TechBreakfast BizWorkshop on #IntegratedMarketing Communications Campaign Planning.
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We are co-facilitating a TechBreakfast BizWorkshop this Friday: Learn How To Develop An Integrated #marketing  Campaign http://www.meetup.com/TechBreakfast/events/203102572/ #Bethesda, #contentmarketing #contentstrategy  
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Strategies for winning the “Zero Moment of Truth”

Zero Moment of Truth” may sound ominous but it is actually a #marketing opportunity.

First introduced by Google in 2011, “Zero Moment of Truth” (ZMOT) - describes an evolution in the way consumers research and make purchases in the digital age.

Google and Shopper Sciences studied the consumer path to purchase. They learned that consumers research before they buy – consulting 11 information sources on average.

#ContentStrategies For Winning The "Zero Moment Of Truth“
Read more at http://www.marketingtechnologyinc.com/blog/zero-moment-of-truth-what-is-your-game-plan
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Do More with Less by Repurposing Content for Different Audiences and Marketing Channels

Here are some tips for repurposing content to extend reach and effectiveness.  Learn more: http://www.marketingtechnologyinc.com/blog/repurpose-content-to-extend-reach-and-effectiveness

#contentmarketing   #onlinemarketing   #inboundmarketing  
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Extend the reach of your marketing efforts with an Integrated Marketing Communications Campaign Plan 

Utilize online and offline marketing methods to better engage and grow your customer  base.

http://www.marketingtechnologyinc.com/blog/how-to-create-an-integrated-marketing-communications-campaign-plan

#integratedmarketing   #onlinemarketing  
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How To Use Color Psychology For Website Design

Include color psychology in your website’s design. Make sure the colors you select evoke the emotional response you want from website visitors.  Many large companies use color psychology for website design.  Here is how you can too: http://www.marketingtechnologyinc.com/blog/how-to-use-color-psychology-for-website-design

#WebDesign, #WebDesignCompany
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Love Is In The Air At Protea Diamonds 

Meet Anthony Taitz, owner of Protea Diamonds in Arlington, Va.
• Learned the diamond trade in South Africa, where he grew up.
• Moved to the U.S. and traveled the country selling loose diamonds to small-town retailers.  
• Settled in the Washington, D.C. metro area and opened Protea Diamonds nearly 30 years ago.

Protea Diamonds has grown by providing quality diamond jewelry, personal attention and great service.

Read interview at
http://www.marketingtechnologyinc.com/blog/diamond-retailer-grows-business-with-great-service-and-beautiful-jewelry

#diamondengagementring  #diamondjewelry  
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Congratulations to Deborah Benson and her team on launching Leaders for Leadership Ltd – Leadership development, training and support for top executives to new supervisors. 
“We provide a new and exciting way to understand and deliver leadership, based on the latest research, into the natural instinct-driven dynamics of leadership.” http://www.leadersforleadership.co.uk/  #LeadershipTraining, #ExecutiveCoaching
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