Shared publicly  - 
Most of the conversion behavior in mobile is going to be “offline.” So you can’t just stop at the click.
Too many marketers are relying on clicks and CTR as mobile success metrics. While CTR has validity in PC search campaigns, clicks are a lazy or sloppy metric in mobile that don’t tell you that much ab...
Lina Aas-Eng's profile photoBill Hipsher's profile photo
Add a comment...