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App first? Or mobile site? Let's dig into the details.
Chris P King's profile photo
Hi +Marketing Land - also your target audience has to be a consideration and the type of product you are promoting (whether the site or app is the product or if you have multiple products).

For example, if you're targeting 'silver surfers' (older generation, relatively high disposable income) you would want a web presence, rather than an app.
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