Google Performance Summit is Google’s annual event for key AdWords and Google Analytics customers, where new features, product plans, research and more are shared. Don’t fret if you missed it. Catch up with Danny Sullivan's recap of everything you need to know and more:
Any vendor that says it can tell you exactly where a mobile user is probably not telling the truth -- because, without user self-reporting, beacons or other supplemental location technology, mobile device location is accurate to within only about 93 feet.
Instead of clicking around inside of Google Analytics to find the answer you want about your web traffic, wouldn’t it be nice to just talk to Google to get what you want? That future is coming, as Google demoed today, thanks to machine learning. Have a watch: