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Because even the search industry has its own type of weird...
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Get the scoop on Informatica's new Marketing Data Lake, which it describes as the first such repository specifically for the needs of marketers:
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Google has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360:
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Kerry Jones shares content marketing insights from an analysis of BuzzFeed's 100 most-shared articles:
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If you haven't started using Facebook's in-app advertising network, it might be time to hop on board. Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers:
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MobileFuse is partnering with AppNexus to launch a new marketplace, MFX, that matches selected publishers with curated but open programmatic ad bidding:
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Google Performance Summit is Google’s annual event for key AdWords and Google Analytics customers, where new features, product plans, research and more are shared. Don’t fret if you missed it. Catch up with Danny Sullivan's recap of everything you need to know and more:
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Any vendor that says it can tell you exactly where a mobile user is probably not telling the truth -- because, without user self-reporting, beacons or other supplemental location technology, mobile device location is accurate to within only about 93 feet.
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Say hi to Dun & Bradstreet CMO Rishi Dave & find out how his team leveraged marketing technology to completely overhaul its go-to-market strategy:
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Worried about the changes to Google's ad layout? Don't panic. Eric Dezendorf says attribution may help you determine the best next steps:
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Instagram is giving brands a boost with data-rich features and the ability to promote visuals, among others:
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Instead of clicking around inside of Google Analytics to find the answer you want about your web traffic, wouldn’t it be nice to just talk to Google to get what you want? That future is coming, as Google demoed today, thanks to machine learning. Have a watch:
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Brought to you by the producers of Search Engine LandSearch Marketing Expo, and MarTech ConferenceMarketing Land provides daily news coverage and regular columns about online marketing, including social media, e-mail marketing, marketing technology, analytics, and much more. We’ll be seeking new authors for a variety of original columns, so feel free to get in touch with us if you’re interested. 
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