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New updates to the audience insights dashboard and demographic targeting have come to Twitter:
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As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first. (Hat-tip Aaron Strout)
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The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” Check it out:
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Marketers have mere seconds to grab consumers’ attention. Brian Rigney offers tips on getting customers to engage in a world of glimpses and instant gratification:
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Push notifications more than doubled a mobile app’s average 30, 60 and 90-day retention rate:
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Choosing the right PPC agency can be a daunting task... Matt Umbro has some tips on what you should discuss during the sales process:
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If you fear you may be forgetting the "marketing" in "content marketing" ... this webcast may help:
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How do you craft e-commerce content that results in conversions? Look to your consumers to provide insights and create relevant content, of course! (Hat-tip Benjamin Spiegel)
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Twitter has added a handy new feature to its mobile apps: the ability to monitor and adjust ad campaigns while you are on the go.
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Kantar Worldpanel ComTech reports Android’s US market share is up 2.8%, with Android now owning 64.9% of the market.
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Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds.
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Facebook is turning into Google. +Marketing Land 
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Social media, martech, online advertising, mobile marketing & more.
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Brought to you by the producers of Search Engine LandSearch Marketing Expo, and MarTech ConferenceMarketing Land provides daily news coverage and regular columns about online marketing, including social media, e-mail marketing, marketing technology, analytics, and much more. We’ll be seeking new authors for a variety of original columns, so feel free to get in touch with us if you’re interested. 
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