Every time you do something, you are representing your company.
In the bridal industry, your engaged prospects are just that… Engaged!! They are fully involved in the wedding process and in the marketplace. They have eyes and ears everywhere. You must keep a consistent message to your audience at all times… even when you are sleeping!!
The best way to do that is to have a brand that is self-sufficient. Its important for you as a business owner, a.k.a. brand master, to make sure your communications are branded. That where miscommunication is limited and brand reinforcement is achieved.
Here are some questions to see if the little pieces of you are adding up:
+Do you have a logo?
+Is is unqiue and does it represent what you provide to customers?
+Do you have a colorscheme that you stick to?
+Does your storefront, printed collateral, and web presence look like they belong in the same room?
+Do all of your communications speak the same language?
If you have answered no to any of these questions, it’s time to put your brand under the microscope. Remeber, your brand is the face of your company. In the hospitality industry, everyone who wants to do business needs a face and personality. Consistency builds trust!
Tip: It can be as simple as putting your logo on your proposals and contract. Be Consistent!http://www.marketing-queen.com/2012/04/20/hello-world/