Being a lazy blogger can pay off sometimes.
I've mentioned before that I tend to be a
lazy blogger at times. Every day we are bombarded with posts telling us how important it is to produce regular blog content. Blog or die! Now drop and give me 20 blog posts!
For many of us solo business folk, the issue is time. Let's talk about that for a minute.
Your typical blog subject matter probably will equate directly to the amount of time it takes you to produce a blog post. Some folks can probably maintain a weekly/daily content schedule because of the type of content they produce (fluff?). A nice cover image and a few well-written paragraphs work for them.Don't beat yourself up if you can't keep up with those guys. Just switch tactics to something that works better for you.
For folks involved in training (like me), blog posts usually include screenshots and details that must be checked/verified before each post. An error in a blog post can hurt your credibility.
If you create "complex content" don't forget video as an option. Remember that your blog isn't the only way for folks to discover your business. Bloggers encourage you to focus on your blog/website, but remember that YouTube is the second largest search engine in the world
. You may want to include video in your content strategy for that reason alone.Not to put too fine a point on it, Google owns YouTube so your YT videos also favor well in Google Search so you are kind of killing two birds with one stone. (sorry Prince)The misconception is that video is complicated to produce and will take more time than a blog post.
When we share one of our blog posts to G+ we hope that people will share and "+1" and the best scenario is for an influencer with a large following to share the post. Why is everyone so focused on doing this only with blog posts?
The attached video took me less than 30 minutes to produce offline and upload to YouTube. +David Amerland
, +Donna Beckett
and others have shared the post. In fact in less than 12 hours its been shared over 15 times.
For me, that's a huge success
and it probably has already acquired more G+ shares than my most popular blog posts.
Where folks run into trouble is that they haven't taken time to set up their YouTube channel for success. You probably agonized over the best plug-ins for your blog, and I'd bet dollars to donuts that you still don't have any cover art on your YT channel, right? Don't make me go look, you know that I will!
You can include a CTA annotation in your video that links to a landing page on your website, just like your blog post and YouTube allows you to monetize
When people comment on the video, (if checked) their comment and your video appear in their stream so your video can get a lot of exposure on G+.
To convey the same information as a blog post would have taken me about 4 hours. I would have to produce several screenshots, blah blah... lots of work. Probably would have gotten 3-4 "+1's on G+.
Yes, the blog is important and having fresh quality content is needed to keep Google Search interested in our site. Just don't ignore Google's cousin, YouTube (2nd largest search engine) when you create content. Remember, your YouTube videos are "evergreen content" too.
➤ evergreen content that's easy to monetize
➤ evergreen content that appears in G+ streams automatically whenever folks comment (even 6 months from now)
➤ evergreen content that is indexed by two
major search engines automatically
➤ evergreen content that has its own built in analytics
for each "post".
➤ evergreen content that you can embed
in blog posts to create even more evergreen content
Ok, I'm going to stop typing now. Because this has gotten almost as long as a blog post, and as I said at the start - I'm too
lazy to do those.