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In Depth: Seminal Posts that Go Beyond the Basics  - 
 
BrandRank: The Author Rank for Brands?

Stop the presses! This is the post we've been waiting for. The most in-depth exploration and speculation I've seen anywhere about what Google may have planned for rel=publisher, written by our own +Mike Arnesen 

I'm so impressed by this, I sent it straight to our "Hall of Fame" category for the seminal Authorship/AuthorRank posts.

Mike wonders, "...is Google actually using [rel=publisher] in the same way [as rel=author]? The short answer is “no” but the longer answer is “not really, but kinda”. At the moment, Rel Publisher makes five things possible in Google.

1. It enables PPC ads to feature a brand’s Google+ page so that you get more followers on Google+.
2. It makes “Direct Connect” possible so that users can follow the brand’s Google+ page directly from the search results.
3. It allows Google to group together posts by the same publisher in order to show users additional content after they read an first post from the publisher.
4. It “gives Google information we can use to determine the relevancy of your site to a user query in Google Web Search“.
5. It allows Google to verify a connection between a brand’s site and their official Google+ page. This gives that “verified site” notation that shows up on a brand’s Google+ page."

He goes on to do some reasonable speculation about what Google may do with #5 to build a type of BrandRank system that would rank brands by topical authority, and he tells you what to do to prepare your brand for BrandRank.
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11 comments
 
Is it ok to be both author and publisher of your website according to Google+? #kgtodo  
 
This will be a game changer for Google
 
Great question, +Katerina Gasset. The author should always be hooked to a regular, personal Google+ profile. Publisher should be hooked to a Google+ Page (for a company). If it's just a personal site, you mostly likely only need Rel Author.
 
Katerina Gasset personal branding is different stuff
 
+Katerina Gasset you can be both; it's just the mechanics of the the two tags that +Mike Arnesen was advising you about. There can be only one Publisher per site, and the rel=publisher covers the whole site and links it to the one brand page for the site (which could certainly be a personal brand Page). The rel=publisher connects each author on the site to his or her G+ personal profile. It is only the latter that will generate the Author Rich Snippet in SERPs, and only for the author of the individual piece of content.
 
Great article and thanks for sharing +Mark Traphagen.

Does this change your mind on where rel=publisher should be located on a site? Would you recommend that rel=publisher markup should be located on the home page, all static pages and all blog posts?
 
No +Derek Sanders, it doesn't change my mind. Google has always been clear; rel=publisher is a site-wide tag. Have it once on the home page (or somewhere that appears on every page, like a header or sidebar), link back from the page, and you're done.
 
Sounds great, thanks +Mark Traphagen. As you can tell, I haven't gotten around to adding publisher markup past my homepage on my site...looks like that will be a nice goal for tomorrow :)
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