Bing Redoes Social Search - And It Might Be Awesome

Very in-depth review by +Danny Sullivan of +Search Engine Land of the completely revamped social search results now rolling out to Bing users.

tl;dr - Bing found a way to present social results that's cleaner and less "in your face" than Google's Search plus Your World, and it has results from more networks, including Google+! The social results have lots of cool functions that are actually helpful if you're trying to crowd source a question.

Not only that, but Danny thinks Bing has improved its results overall:

Danny sums up: "...in real life, the personalization Google does may indeed work better than Bing. I’ve got a lot more testing to do, and results will vary based on each person’s own social connections. But see my sidebar article for more: Head-To-Head: Bing’s Social Search Vs. Google’s Search Plus Your World.

"Still, I I’ve been spending a lot more time on Bing over the past week or so, as I’ve tried to assess if Google’s recent Penguin Update made Google’s results better or worse. There’s no way I or anyone can tell with a few searches if that’s the case.

"What I do know is that Bing’s results do feel comparable to Google. I even spent the past day using them exclusively instead of Google. I didn’t struggle. I didn’t feel I couldn’t find stuff. A part of me kept feeling like I should run back “home” to Google, but the more I used Bing, the less that became.

"I’d say that Bing is even more competitive with Google than ever before. It’s definitely worth another look by anyone, and the competition between the two benefits everyone."
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