Content Strategy  - 
Why Our Content Sucks And How to Make it Better

If you want to stay lazy about your content, ignore this slideshow by +Jonathon Colman (Principle Experience Architect at REI).

For those ready to rise above the muck of ignorable, useless content and make your content marketing awesome, you ignore this presentation at your peril.
Jessi Hall's profile photoMark Traphagen's profile photo
Wow. Great post. So important to distinguish yourself by becoming a content-creating-force! Thanks, +Mark Traphagen!
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