Google+ Pro Tip of the Day: Link Between Posting Frequency & Engagement

Here's my latest tip for my weekly column at the Google+ Pro Tip Community https://plus.google.com/u/0/communities/105248841768188069608
Sunday Pro Tip: Want More Engagement? Post More Often

The graph below is from a free social analytics service called +SumAll. This particular graph plots my publishing activity on Google+ (blue line) vs. "Advocacy Activity" by my followers (comments, +1's, reshares). 

Notice that in this view from June to the present, the two lines have a remarkable correspondence. Sure there are outliers in the "advocacy" plot. One viral post can generate a lot of engagement on a particular day. But on the whole, the advocacy line very much follows the shape of the posting activity line.

That the more you post the more engagement you'll get seems intuitive, but this graph seems to confirm it, at least for my Google+ experience.

That being said, I'm betting that not everyone will necessarily see the same results. There are users who have very active posting lines but still almost flat engagement lines.

If that's the case (and if you care about your engagement levels), it's time to do a self-analysis of your Google+ habits:

1. Who is in your network? Have you built relationships with people who care about what you post and who have shown themselves to be engagers?

2. Do your content and your audience match? Take some time to look at a sampling of what the most active people you follow are posting. Doe their interests match what you post about? If not, time to go seek out new people and communities with which to interact.

3. Speaking of communities, are you participating in some good ones in your main topic areas? I think communities are currently one of the best places to gain new, relevant followers. If you are participating regularly in a topical community and showing yourself to be valuable there, people in that community may begin to circle you.

4. Are you creating posts that people want to open, read, and engage with? For tips see http://www.martinshervington.com/google-plus-posts-the-ultimate-guide/

5. Have you shown yourself to be a generous engager and re-sharer? People like to boost people who boost them. Be sure to spend some of your G+ time each day commenting on other people's posts and resharing the best with your followers. When you reshare, add a personal comment explaining the value of the post you're sharing, and be sure to +mention its creator!

And when you're doing all that...post more often!

What tips have you found help get you more engagement?
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