I have long admired your business savvy and your points of view.Your insights and opinions here are no exception.
This only solidifies my respect for someone who clearly sees life and business from a holistic perspective. Thank you for posting this.
I loved reading every word of your post here. I plan on referring back often.....I agree with you completely (and in turn, +Mike Elgan
), in that the micro-platforms are critical to deepening the reach for data-gathering and also building #community
with much stronger foundations than any one behemoth could do alone, even with Facebook at over a billion users.
You really summed it up in a nutshell, what I've been saying since I opened up my own G+ channel, but could never say as succinctly and adequately as you do here: "So Google+ became the catalyst not only to finally unify Google, but to get a much larger amount of user accounts, while incentivizing users to log in to those accounts, thus providing user data that generates more ad revenue for Google."
My earliest observation was that Google arrived very late to the #social
game and as you say, it's nearly impossible to overcome the perception that it's a "ghost town" after 3 years of a good go at it.
I completely agree, especially given your examples here, that Google HAS done a great job of integrating some amazing tools, and in this regard (and more), it's been successful as just that, one platform as part of the Google advertising and data-gathering
machine overall. And further, as you aptly put it, "Google is strategically moving from pushing Google+ the social engagement platform
to promoting Google+ the one-stop data miner for webmasters and app developers in relation to their users.
This is really what Google is brilliant at doing, and it's exciting to see how this will unfold in the coming years.
As a #socialmedia
agency founder and marketer myself, I've experienced much of the same responses and questions from brands I work with over the past couple years (about G+).
it's heartening to know that when all is said and done, human behavior is consistent throughout our interaction with each other, and also with technology as it evolves. The intersection between human beings and technology: This is the realm I am fascinated with. Hopefully, we evolve in ways that bring us closer together across the channels, and across the miles, to create a world where our future generations will thrive, not merely survive. #Sharing #Google #GooglePlus #PlusOnly