Facebook is for existing customers. Google+ is for finding new ones.

I say this until I'm blue in the face to businesses who tell me "our people are on Facebook." Are you in business only to reach the people who already know you? Google+ is the best place to strike out into new territory, building influence, fans, and customers who never would have known you existed otherwise.

(And part of the secret is that she who is influential on Google+ is influential on Google Search!)
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