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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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MOBILEGEDDON: Non-Mobile Friendly URLs Show Nearly 50% Ranking Drop!
See Our Just-Published Before & After Study

+Eric Enge at +Stone Temple Consulting pulled ranking data on the top 10 mobile results for 15,235 search queries the week of April 17th (before the so-called #Mobilegeddon  Google update rollout), and again the week of May 18th. We pulled ranking information, and also identified whether or not the URLs in the results were designated as Mobile Friendly by Google or not.

Because of the size and methodology of our study, we were able to show the real change that the Mobile Ranking Update brought about that other, smaller and more anecdotal studies missed.

Read the complete study at http://stonet.co/MobilegeddonStudy

If you find this information useful, please reshare it! Thanks!

#mobilemarketing   #mobilefriendly   #mobileseo   #seo  
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Nice to see some data and not just the rhetoric on the topic, thanks +Mark Traphagen 
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Did you know +SlideShare (the best place for finding and sharing slide decks) has analytics? Here's my guide to making use of them to improve your presence on Slideshare.
 
How to Use SlideShare Analytics: A Complete Guide
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What Does Content Marketing Actually DO?

+Vincent Messina's outline below is superb, but following our mutual friend +Jim Burns, I would add one more purpose that would fit many businesses: Sales & Retention.

If you have built up a catalog of great, in-depth content, it can be a great tool for selling new clients or customers and helping existing ones. What better when a question comes up from a client or prospect and you're able to say, "Ah, here's a great post or video we have about that very topic."

Here's Vincent's outline:

Why Content?

How do companies using the principles of the modern version of content marketing gain?

There are many ways you gain when using content as part of your overall marketing plan. For me, I think it is easiest to wrap your head around it all by considering the three main outcomes of any decent sales and marketing plan.

Getting Found

Content is indeed used to make people aware of who you are and the value you bring their way. Some examples include:

- Advertising a useful piece of content 
- Develop content that adds insight to other peoples content
- Create content that helps search engines understand that you are the best choice for their users
- Create content to share with your social networks
- Create content for influential channel partners and networks

Getting Chosen

Getting chosen is without a doubt a fairly important follow up to letting people know who you are. If the people find you, but they dont like what they see when they do, they will likely take their business elsewhere. Content helps them stick around, and make you their choice.

- Content that is designed to be useful attracts people to your business and makes them feel like they can trust that you know their business
- Content demonstrates your expertise, adding a layer of credentialing that is much harder to demonstrate without content
- When you create content for a particular niche, you develop a reputation as the go-to solution provider for that niche
- Content helps people make decisions, and when you help people make decisions, they like you. ;)

Getting Referred

And then there is the all mighty referral. Every business should be doing everything they need to do in order to get some word-of-mouth business. Where does content fit?

- Content is likely to make your current customers more satisfied. Satisfied customers are more likely to refer.
- Content is often the center piece of an actual referral, usually in the form of "Hey check out this article so and so wrote..."
- Content is the conversation piece that starts conversations about you by other people. 

This Wednesday +Ammon Johns and I are going to do our best to cover these and a few other concepts related to using content in your marketing and sales efforts.
 
What's up with all the talk about content marketing?

Series Recap
In Session 1 ( https://goo.gl/7Sklh2 )+Ammon Johns and I discussed the basics of what marketing actually is, and how you can use a well designed strategy to create the best tactical marketing plan for your business.

In session 2 ( https://goo.gl/JUnPLI ) we talked quite a bit about the importance of knowing who you are selling to, and how they buy what you sell.

Session 3 ( https://goo.gl/XX3vjT ) was an overview of what it means to have an online presence, as well as the fundamental components that make online marketing successful.

In session 4 ( https://goo.gl/7Aj8VZ ) we discussed why you need a website and the things you need to consider in order to make your website a business asset.

To continue our series, in session 5 ( https://goo.gl/3ucBqf ) Ammon and I will talk about the fundamentals of online content marketing.

Really, these days its kind of silly to even call it content marketing, because in reality, it is all just marketing. The major difference, or shift if you will, is that consumers require information in the form of educational content, as a way to check you out, and see if you have the goods. ;)

Among the many directions we can take this conversation, of primary purpose will be to discuss how to create content to meet people at different stages of their buying process, and how to match your content to their goals and objectives.

Hope to see you there!

#CMWVContentMarketing
This Hangout On Air is hosted by Vincent Messina. The live video broadcast will begin soon.
Q&A
Preview
Live
Session 5 - Fundamentals of Online Content Marketing
Wed, August 5, 1:00 PM
Hangouts On Air - Broadcast for free

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Ugh yeah, I keep forgetting that! I'll copy your outline into my reshare.
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+SiteSell has now posted the video and full transcript of the hangout about Search they did this week with +David Amerland, +martin shervington and me.
 
VIDEO AND FULL TRANSCRIPT INSIDE!
SEARCH w/ David Amerland, Martin Shervington, Mark Traphagen

We are extremely excited to share with you our fourth and final broadcast of the SiteSell Presents series: SEARCH with +David Amerland+martin shervington,  and +Mark Traphagen  The event took place live on Monday, July 27th and was an intense and relevant topic, both for the panel and attendees.

Besides getting a chance to hear from such recognized experts as David, Martin, and Mark, we tackled questions like:

What Is Semantic Search, Social Search, And Where Is Google Headed?
What Can Businesses Do To Stay Ahead Of Google?
What SEO Tools & Services Do You Recommend?
Where Is Search Heading As It Relates To Content-driven Sites?

… and more!

MORE >>http://owl.li/QkP1K

#SiteSellPresents   #HOA   #Search  
The fourth and final broadcast of the SiteSellPresents series was on the topic of Search, and featured three brilliant experts: David Amerland, Martin Shervington and Mark Traphagen.
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+Mark Traphagen it was a great one and it was really cool catching up with you :) 
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When Platforms Become Publishers
Why in 2015 "owning your audience" is becoming an illusion

I'm going to say this without any intended hyperbole: if you are a content publisher, this may be the most important (and unsettling) article you read this year.

John Herrman on The Awl drops some hard truths. Increasingly, platforms (things like Facebook and YouTube and Snapchat) are the publishers. They are where people go to consume content, not your site.

He brings out several implications of this:

➤ The platforms then are where the advertising will be seen. That means they control the revenue stream. Will they share it with you? At what costs?

➤ Platforms now take on the liabilities associated with controversial content. That might seem like a relief to content creators, but there is a cost: the platforms now dictate what is acceptable in your content.

➤ The forms of content are increasingly dictated by the platforms. This adds a whole other layer of complexity on to the job of content creation. You can't just publish once and then distribute to all the platforms. You have to create unique forms for each platform.

➤ Content creators whose primary revenue stream is direct monetization of the content are left with only two choices going forward: either gain some "partnership" with the platforms, or find creative ways to attract audience outside the platforms. 

THIS is the real "content chaos." Not the glut of content, but who controls the eyeballs, where people actually want to consume their content.

Anyone in the content business who isn't thinking seriously about this is already dead.

HT +Ronell Smith on Facebook #content   #contentmarketing   #l  
In 2015, the illusion of audience ownership is becoming harder to sustain.
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+Mark Traphagen​ "I actually agree. " - Ha! It's not that rare an occurrence, is it?!
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What Your Brand Can Learn from a Hit TV Show

+Eli Fennell with some brilliant branding lessons from the hit TV show Supernatural.
 
How To Be a 'Supernatural' Brand

In surveying the internet marketing landscape, I feel I can hardly overstate the importance of a single demographic: teenagers.

As I wrote in "Take the Teen Smartphone Challenge for Your Business" (http://goo.gl/mW6mvm), "Teens drive consumer technology in the 21st Century." ... "These are your future, if not present, customers."

The last statement is a truism, of course: today's teens are tomorrow's adults, so obviously if teens are not already your customers, at least some will be as adults.

Teens have a less immediate impact on popular entertainment, depending on the type; their influence on music, for example, is greater than their influence on television or movies.

Their tastes, as we know, change quickly, especially as teens soon mature into adults and "put aside childish things".  Yet, for nearly a decade, one TV show has held the attention and enthusiasm of a largely teenage audience, even retaining many of them as fans as they grow to adulthood: Supernatural (http://goo.gl/wkFGrm)

First launched on the WB Network in 2005 (which merged into The CW Channel in 2006-2007), Supernatural follows the adventures of two brother 'hunters', Sam and Dean Winchester, who battle ghosts, demons, and other supernatural and mythical beings.

While the Dawson's Creeks, One Tree Hills, and Smallvilles of the same network have folded, Supernatural has continued to win the new teenage audience every time the old one grew up and moved on.  So how did they do it?

Putting it bluntly: repetition.  The entire show can be described as a repeating story arc with slight variations: at first some catalyzing event, usually a tragedy, reunites the estranged brothers, who set out for revenge and to help others along the way.  Sam faces a spiritual crisis of some sort, whereby he can go down a path leading to doom or damnation, or pull back.  Dean takes charge when he feels Sam has gone too far, and asserts his own impulsive judgment.  Sam goes too far, Dean pulls him back just barely in time (but always just a bit late), and one brother or the other dies, forcing the other to make a foolish self-sacrifice to bring the other back.  The brother who is brought back resents this, other things go wrong between them, and they split.

With slight variations, and only as a simplistic framework, this is the formula of the show.  And it works.   In addition, the arc opens to a new adversary each time: ghosts, demons, angels, werewolves and vampires, gods, etc...  The brothers remain the same, but the trappings of their adventures are given a fresh coat of paint.

What can your brand learn from this?  In the first place, that consistency works.  Absolute originality may be the obsession of the starving artist, but even the great artists always use a certain degree of formula.  For businesses, where you won't be judged in a softly lighted gallery over wine and gourmet cheeses by intellectuals, formula is indispensable.

Beyond that, while the formula remains the same, something has to change to keep people interested.  Even a huge brand like Coca Cola has reimagined and reinvented its branding too many times to count.  The cola may remain Classic, but nothing else is too sacred to at least explore other options and approaches.

Your target customers and clients are as fickle as teenagers when it comes to choosing you, and why shouldn't they be?  They owe you nothing unless you win their loyalty, over and over again.  Give them what they want, while keeping them delighted, and they'll help keep the demons of poverty from breaking the circle of your bottom line.

~ +Eli Fennell, SEO,, +On Track Tips | Wiser Sites

#Branding   #BrandingTips  
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P.S. - Just caught the Collection title. Very flattering. ;-) easy to overlook since I follow all your Posts.
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I'm with +martin shervington. Mondays are the time to get re-inspired, a fresh restart on what you love to do.
 
Mondays - best day of the week for worky stuff!
I love the way the world kicks into full flow on a Monday...

And being back in Wales (the pic is of the Gower coastline) I can safely say this view is not shared by everyone. The key would seem to be either a) being self-employed, or b) loving your job.
Either way, I surfaced some fun facts that should help your Monday get off to a flying start...

1. A survey in 2011 reported that the average person moans for about 34 minutes on a Monday morning, compared to 22 minutes on other days.
(that is a lot of moaning)

2. Monday is the only day of the week when the US stock market is more likely to fall than rise.

3. On average Monday is the least rainy day of the week, possibly as a result of man-made pollution decreasing over the weekend.
(See? in Wales this really matters.)

4. Monday is the only day of the week that is an anagram of a single word: ‘dynamo’.
(Tuesday is the only day with the anagram Yadseut :D)

5. People do their shopping online more on Mondays than they do any other day of the week.

6. According to a study by Marmite in 2011, the average person in the UK does not smile on a Monday until 11.16am.
(which is why I though I would leave putting out this post until after 11am :P)

7. Bob Geldof’s song I Don’t Like Mondays was written after he read of a US woman going on a shooting spree because she didn’t like Mondays.

8. ‘Monday’ is a slang term for a large, heavy sledgehammer.
(https://www.youtube.com/watch?v=g93mz_eZ5N4)

9. The only film with Monday in its title to win an Oscar was ‘Closed Mondays’ which was voted Best Animated Short Film in 1974.

10. There were 53 Mondays in the year 2012. The next time this will happen will be 2018.

Let's hope then that by 2018, with a little Social Media love, we can all see Mondays as the best day of the week :D

Source: http://goo.gl/ydY2Ix
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Weekends are Monday Prep
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+Eli Fennell with a perfect analysis of this from his Facebook share:

Bad Science: Yet Another 'Cell Phone Cancer' Scare

A new study is claiming that cellphone radiation can, in fact, cause cancer. While many people are rushing to embrace this resurrected fear, this part of it is worth keeping in mind:

Skeptics emphasized that the new study is a "meta-study," or one that is a compilation of many other reviews. The larger study, in turn, inherits any and all inadequacies of those evaluations, including possible inaccuracies in study-participant reporting, recall bias, and changes in technology.

A Meta Analysis or Meta Study is an effective tool in some cases for isolating a weak and inconsistent effect, such as the link between daily low dose aspirin and heart attacks, and is most easily accepted when the studies it analyzes aren't especially controversial methodologically, i.e. the underlying experiments are not widely believed to have been flawed.

In this case, the underlying flaws in the studies analyzed were never reconciled, and despite fancy postulating about metabolic imbalances, the fact remains that years of laboratory tests exposing cells and lab animals to cellphone radiation have never observed them growing tumors or suffering other ill effects even at levels and durations of exposure no normal human would be subjected to.

Cellphone radiation is electromagnetic radiation, and at sufficient power can cause thermal damage (hence microwave ovens), but is not an ionizing form of radiation like gamma rays which cause cellular mutations and, yes, cancers. Your mother might not have known this when she warned you not to stand in front of the microwave, but remember, she was also taught ducking under her desk would save her from atomic warfare.

So keep calm and keep embracing your smartphone addictions, folks. It is probably one of the safest vices out there.
Radiation emitted from wireless devices can cause a metabolic imbalance in users, which can lead to various health risks including cancer and neurodegenerative disease, according to a new study.
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No comment needed....From +Yonatan Zunger of Google+

#t  
 
I don't often share press articles about our products – they rarely seem to say much of use – but this was just such a good case of a journalist Getting It Right that I had to share. Google+ is very much alive, and our recent changes are focused on making it be the best product it can be for what it's best at: helping people meet people and have great conversations about things they're passionate about. 

One particularly noteworthy thing in this article is its discussion of the "majority illusion:" people tend to assume that their friends are typical of the wider world, but almost by definition they aren't – for one thing, they all have one uncommon attribute in common, which is being your friend in the first place. And since people don't choose their friends randomly from the entire spectrum of humanity, one's friends are always a distorted sample. 

So yes, we have here a tech press article which (correctly) uses an important result in cognitive psychology to explain why lots of tech press articles are nonsense.
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Why would it not... huh..
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Are you making any of these mistakes in your SEO? Check +Eric Enge's article to make sure you are not!
 
7 Common #SEO Mistakes >> http://stonet.co/commonseomistakes 
There are many different types of SEO mistakes that people make, and today I am going to outline the most common ones. These mistakes result because there are many different types of publishers out there, with greatly differing levels of knowledge and approaches. These fall into 4 different groups: People who [...]
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Glad it helped you, +Todd Lohenry !
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Google to Use Street View to Monitor Pollution

The goal of the project is to create high resolution maps of air quality across cities. It will see Street View cars equipped with sensors that allow them to take measurements of carbon dioxide, carbon monoxide, nitrogen dioxide, nitric oxide, ozone, methane, black carbon, particulate matter and Volatile Organic Compounds (VOCs) – all of which can have a negative impact on health.
Google has teamed up with Aclima to incorporate the company's environmental sensors into the search giant's Street View cars. Initially tested on three vehicles in the Denver metro area, the partnership should lead to a better understanding of overall air quality in urban environments.
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But it will look great in their ads for their cars:)
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So proud of my daughter Sarah Traphagen Free​
 
She has been named the 2015 University Scholar for the Duke University School of Nursing​. This means she gets a full scholarship.
 
“Among a group of highly qualified and deserving nominees, Sarah stood out for her strong history of teamwork, leadership, creativity, problem solving and critical thinking,” said Janice Humphreys, PhD, RN, FAAN, professor and associate dean for academic affairs at Duke University School of Nursing. “Her personal and professional background and experiences led us to conclude that she would be an excellent DUSON University Scholar.” - See more at: https://nursing.duke.edu/news/school-nursing-selects-absn-student-university-scholar#sthash.j9pS4tuS.dpuf
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+Mark Traphagen​ LOL... an oldie but goodie insider joke!
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Work
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Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
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Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
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Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
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trappermark, the Foolish Sage, sagethefool
Excellent service! Driver was 10 minutes early for a 5am pickup, which was great because my check in at the airport was going to be tight. I had a lot of luggage, and the driver hustled up to my door to bring it down to the car. Car was immaculate, and the driver extremely courteous. Kudos to the office staff as well, who were very flexible with an itinerary change I needed to make, and who followed through to make sure that everything was correct. Everything you could want in a limo service, and I will use it again.
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reviewed 3 weeks ago
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 9 months ago
reviewed 9 months ago
If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
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Public - 11 months ago
reviewed 11 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
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I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 9 months ago
reviewed 9 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
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Public - 11 months ago
reviewed 11 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
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