The show time will be 3:30 PM EDT (Boston time) on Thursday April 24th. Just say YES to get access to the video for live or later viewing.
We will share the video link here shortly before show time.
Please INVITE others! Please SHARE the event! Let's get a lot of people involved in the discussion, and thanks for your help!
My friends at have come to a point in development of their revolutionary tool where they've realized their original name no longer covers what they do.
Click through to 's post below, read his description of what their tool now does, and either vote for one of their current name ideas, or suggest your own in the comments.
Be a part of startup history!
http://www.crowdfunde.com/marketing/crowdfunde-name-change-poll/ Vote in our change our name poll.
Page explains why a name change is inevitable. You can help by VOTING and making suggestions. Thanks, Marty
A Series About Authenticity, Trust, Connections & Relationships
Locate Authenticity At The Intersection: Social Media & Life
Who are you anyway?
Why is it that something as seemingly fundamental as ‘being ourselves’ has become such a mystery and is commanding acute examination? Because we’ve never before had so much stress placed on us to perform publicly this way with this level of scrutiny as we are now through social media and content marketing. We’re doing it for the world now. Everyone can see us and we want to be seen. We want to be found. And yet people have questions about behavior and concerns about how to flourish online. They’re wondering: “Who should I be?”
Jump To The Article:
How Our Social Media Relationships Begin: Identity & Trust
Can I trust you?
It’s important to be trusted. We know that key to being trusted is authenticity and that if we add a dash of transparency and a touch of vulnerability mixed with engagement, generosity and contribution, in due course we will most likely gain trust. Demonstrate our expertise consistently enough and we may eventually build authority in our industry through the trust we’ve gained. I don’t mean to be glib; I take this all very seriously. But like other words we’re using freely these days, I like to take a step back, get into the heart and nature of the concepts and how we apply them. Avoid the formulaic.
It can be interesting to shift the gear into reverse and think about it like this: What is it In Ourselves that Allows Us to Trust Others? How do I remain open to your authentic-self, your generous transparency and willingness to be vulnerable? If we look at it from both sides it might help us to find answers to our own basic questions about how these things function.
Jump To The Article:
There Is No Them: The SEO of Connections & Relationships
We are Us. [connected]
We thrive alongside and rely on each other for our success and for the deep and interesting ride we can take together.
The more we are able to not place and then restrict ourselves to our own self-created autonomous container, operating without a conscious awareness of how critical our connections are to all aspects of our existence, the better equipped we’ll be to achieve what we’re hoping to achieve.
That’s what I’m getting at when I say “There Is No Them”.
This applies to our emotional well-being, personal growth, marriage, partnership, friendships and to our business success… Doing business and marketing our business is more aligned with the other aspects of how we live than ever before.
Everything is interconnected and connections run deep and wide. This is especially true on the web. Who we are and the actions we take cycle back, re-connect to us in ways beyond what we can easily and humanly perceive and if we do what we do intentionally and consistently it’s additive and hopefully effectual. With technology and Holistic SEO this is especially true: Outreach and receptivity. Connections. Relationships. The company you keep. Transparency. Trust. Linking up, down and sideways naturally.
If you think that creating and fostering an ‘us and them’ approach will bring you success, I’ll ask you to think twice. If you have that regard toward your customers you are creating a gap between you. If you find that you constantly have that regard towards your competitors you are creating a bigger gap than what already exists between you. Because even if you’re competing for the same business, the thing is, you are each adding to the space and are respectively learning something and gaining in some way from each other. If you have that regard built in to a hierarchy within your own company you are creating division that is likely to be unnecessary and counterproductive.
Jump To The Article:
Thank you to for the AHA moment inspiration to join these three articles together into one post on their HOA, "Effectively Promoting Google Plus Content" : http://goo.gl/8Vi6jl
Posted by for
Pre-Remixed Photo: Doug Anderson of Fat Eyes
#socialmedia #seo #relationshipmarketing #authenticity
#trust #transparency #connections
And I'm equally grateful to you for sparking the idea in my pea brain to make a formal trilogy of the three articles. They were conceived as a trio, images created as such and yet it hadn't occurred to me to put them in one post like this until you gave me the freedom to figure it out.
If you have any interest in forward-thinking business practices, you really ought to be following and . This post is yet another excellent example of why.
Gideon examines the usefulness of both customer-faced mission statements and socially-aware mission statements, and shows that not only do the two not need to be in conflict, but the best results are achieved when they are united.
Why does a business exist? When companies really answer this question, they don’t generate mealymouthed mission statements. They also become less susceptible to the fallacy that their primary mission is simply to maximize returns for shareholders.
When it comes to mission statement definition, money is important, but not as an end in itself, so much as a means to some greater purpose.
#business #mission #plusonly
Really appreciate this personal testimony from about the new head of Google+. Just looking at his profile I already felt we were in good hands.
A big leadership change like this is always a shock, but I'm very glad to see that we're maintaining core continuity, and that our new leader is someone I trust so deeply. Every hail and farewell is bittersweet, but I couldn't have hoped for better people.
You can also learn more at the Re/Code article (http://recode.net/2014/04/24/exclusive-google-head-vic-gundotra-leaving-company/) which I think does a great job. (Although they slightly got wrong that Bez was somehow a surprise choice; I would have described him as the obvious successor)
HT . Very quickly after announced his departure from Google today, we get this announcement.
is an unknown to me, but I look forward to working with him. I hope he will be as engaging and accessible to the community here as Vic was.
If you've paid any attention to me in recent weeks, you know how thrilled I was with the podcast interview did with me. He's a great interviewer and puts out a high quality product.
Now he got to his microphones, and the result is bound to be magic. I'll be listening this evening!
Awesome rocks the mic on episode 35
knows more than a thing or two about Google Plus. Referenced by as “one of the most clever people in social media” and by , author of Google Plus for Business as his go to guy, you know this Brit has got this Google+ thing sussed.
With more than 340,000 Google+ followers and engagement levels that place him in the top 500 of all 500 million Google+ users has the stats to back it up too!
Listen in to episode 35 of Traffic Jam and learn how Martin leverages some little known circle strategies to steadily increase his following and engagement levels, AND how this has helped him increase traffic and revenue for (www.PlusYourBusiness.com)
Effective Content Creation for Google+
Using Google+ Communities to Your Advantage.
Building and Engaging Your Google+ Following.
Utilizing Google+ Circles Effectively.
Listen in here to the streaming audio and get a full transcript of the episode; http://www.veravo.com/trafficjam/google-plus-circle-strategies-martin-shervington/
Or subscribe via iTunes (http://lnx5.co/pn) or Stitcher (http://lnx5.co/po)
Special mentions to for the intro to Martin, plus and who seem to pop up on every episode I've recorded lately.
#googleplustips #googleplus #googleauthorship
Farewell . To say you will be missed is a huge understatement.
You were the most personable and accessible head of a social network ever. This network is indelibly stamped with your touch. It is your child.
But like any well-reared child, it will thrive after separation from the parent.
Go do more great things Vic. The world can't get enough of them.
Last month, my wife's uncle died in a tragic accident in LA when the bicycle he was using to get lunch was hit by a truck. At the memorial service his daughter relayed a very touching story.
She said her dad (who was her best friend) called every day to talk. But instead of opening the call with the customary "How are you" or "What's going on", her dad always opened the conversation with "And then?" Her father viewed each conversation as a continuation of the last, and what pained her the most was that there were to be no more "and thens". I cried.
Since then I've thought a lot about how similar this is to our life's endeavors. We pour our heart and soul into our work and it becomes something we love and cherish. But even the challenges we work on today will one day become "and thens" as we move on to the next.
Today I'm announcing my departure from Google after almost 8 years.
I have been incredibly fortunate to work with the amazing people of Google. I don't believe there is a more talented and passionate collection of people anywhere else. And I'm overwhelmed when I think about the leadership of and what he empowered me to do while at Google. From starting Google I/O, to being responsible for all mobile applications, to creating Google+, none of this would have happened without Larry's encouragement and support.
I'm also forever in debt to the Google+ team. This is a group of people who built social at Google against the skepticism of so many. The growth of active users is staggering, and speaks to the work of this team. But it doesn't tell you what kind of people they are. They are invincible dreamers. I love them. And I will miss them dearly.
Finally, thank you to all those who I've met on Google+. The community here has been so supportive that I don't even know how to say thank you. You all make Google+. Without you, this social network wouldn't exist. Your support for Google+, and for me personally is something I will never forget.
But, now is the time for a new journey. A continuation. An "and then". I am excited about what's next. But this isn't the day to talk about that. This is a day to celebrate the past 8 years. To cry. And smile. And to look forward to the journey yet to come.
Introducing a new regular Thursday feature from Stone Temple Consulting: Throwback Thursday STC Blast from the Past!
Each #throwbackthursday we'll bring you a piece of content from the STC archives that still has great value.
For STC #tbt #1, enjoy this interview did with Google's in October 2011. It's chock full of insights on how Google is developing artificial intelligence (AI) algorithms to help fulfill their mission of "organize the world's information."
Topics covered include:
☞ The basic approach used to build Google Translate
☞ The process Google uses to test and implement algorithm updates
☞ How voice driven search works
☞ The methodology being used for image recognition
☞ How Google views speed in search
☞ How Google views the goals of search overall
#google #googlesearch #peternorvig #stctbt #plusonly
- Stone Temple ConsultingSenior Director of Online Marketing, 2014 - presentResponsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
- Virante Inc.Director of Digital Outreach, 2011 - 2013
- Virante Inc.Internet Marketing Analyst, 2009 - 2011
- Westminster BookstoreManager of Online Marketing
- The Covenant School (Charlottesville VA)Assistant Administrator of Lower School
- Abbot LaboratoriesIV Products Sales Representative
- Uarco Business FormsAccount Manager
What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound Marketing + Internet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!
My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.
I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.
On Google+ you'll see me posting and sharing mostly about social media (Google+ tips in particular), and how we can more effectively use it to collaborate and transform our world.
My Google+ Creds:
- Active user every day since Google+ Day 3
- In the Top 3000 of 500 million G+ Users by an engagement-based metric
- In the Top 500 of US G+ users according to CircleCount.com
- Well-known for my Google+ tips here and on my blog
- Regular columnist about Google+ for Maximize Social Businesshttp://maximizesocialbusiness.com/author/mark-traphagen/ (owned by Fortune Mag Top 50 in Social Media guy Neal Schaffer)
- Speaker on Google+ for business and Google Authorship at major conferences across the US.
- Regular panelist for Google+ webinars subscribed to by Fortune 500 companies and major universities
Here's a timeline of my Most Popular Google+ Posts Ever (good place to hunt down my Google+ Tips!).
Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:
- Google+ Plus Power http://flip.it/IxUeA
- Online Marketing Daily http://flip.it/h2nXP
- SEO Search Engine Optimization Daily http://flip.it/7LvQK
Available to speak at your conference on Google+ for business. See what recent attendees at one of my presentations had to say. Contact me through this profile or the email address below.
Google+ Communities I Moderate
- Google Authorship & Author Rank (owner)
- Content Marketing (owner)
- Link Removal
- Vine Videos - 6 Second Video Sharing
- Community Moderators
- Search Engine Land
Want to get the most out of Google+? I've discovered Google+ to be extremely powerful for getting your message spread far if you know how to use it right. Here are my free Google+ Guides that will help you use brand pages effectively, implement and use Google Authorship and Author Rank, and grow a powerful Google+ network.
New to Google+? Forget the "official" recommended users list. Lots of celebs who either never post or let their publicists do it. If you want to find real people who know their stuff and really engage on Google+, start with this awesome list of shared circles in dozens of topics. Shared Circles are groups of users you can add to your own circles with one click. Also check out this community-nominated list of most-valued plussers. And here's a great guide to the awesome features of Google+.
Here's my Vizify interactive social media bio.
About my cover photo: That's me some 30 years ago pointing out the High Peaks of the Adirondack Mountains to my two daughters. I'm still trying to point myself and others toward the high peaks today.
All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.
Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:
In nomine Google, et Long Tail, et spiritus AuthorRank.
- Westminster Theological SeminaryM.A.R. in Biblical Studies, 2004 - 2009
- Liberty UniversityB.A. Interdisciplinary.
- Stone Temple Consulting Blog (current)
- Search Engine Land (current)
- Moz.com (current)
- Maximize Social Business Blog (current)
- AuthorRank.org (current)
- New Media Leaders (current)
- Social Media Today (current)
- Plus Your Business (current)
- LinkedIn Publishing (current)
- Slideshare (current)
- Pinterest (current)
- SteamFeed (current)
- GplusGeek (current)
- G+SEO.net (past)
- SocialFresh Blog (current)
- Inbound.org (current)
- Pinterest (current)
- Max Real Estate Exposure (current)
- Buzz (past)
- Cisco Blog (past)
- Amazon Reviews (current)
- Flipboard Magazines (current)
- Real Integrated Marketing (current)