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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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Are you ready to do digital marketing in a mobile-first world?

Get prepared at our #Next10X conference in April in Boston! In just one day you'll get actionable insights and tactics for the mobile age. Full info and registration at the link below.
#Next10x: Mastering Mobile Digital Marketing

We’ve brought together several influencers in digital mobile marketing and Fortune 500 companies to explain how and why mastering mobile marketing will help you achieve a competitive advantage.

Seats are limited so register today!
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Mark Traphagen

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Why is enterprise-level SEO so hard?

Come with us on the voyages of the Starship SEO Enterprise as we seek you the unique challenges of SEO for large companies and boldly propose strategies for overcoming them!

Get the resources mentioned and a transcript at the link below
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Nobody wants our brand's tattoo...yet

Why one of your chief marketing goals should be to build a brand so beloved people want themselves identified with it.
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Why Does Authority Matter to SEO?
Here's Why Videos

Even though "authority" isn't a distinct ranking factor in the Google algorithms, it has an important effect on SEO. Mark and Eric explain why in under six minutes!
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Why Trust Matters to SEO (Even If It's NOT a Ranking Factor)
Here's Why Videos

Obviously, trust is an important issue in life but it's also critical to long-term SEO success for your business. Here's why!
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How can this be true? what about all this fake news that always comes top of the search - totally untrustworthy and yet there they are 
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What is rel=prev/next and what does it do for SEO?

In this Here's Why video you'll learn how to avoid duplicate content problems when you have multiple sequential pages about the same product category or news story.

View it at

(You'll find there also a full transcript and all links mentioned in the video)
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Influencer Marketing: How Do You Get an Influencer to Write for You?

Having an influencer create or partner on content associated with your brand can be magic, but how do you make the magic happen?
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Should you just try to create as much content as you possibly can? Find out in our video
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Why Anchor Content Is KEY to Content Marketing Success

"Good content must die!" Wait...what? Why would we want to kill "good" content? Because good content is the enemy of anchor-level content, and Eric says you must create anchor content to have any hope of success in content marketing.

Find out why, and what Eric recommends you do!

Chris Jones's profile photo
"very good is bad"?? That got me thinking. I still don't get it. :-)
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Every Stone Temple big data SEO & Social Media study on one page!
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Just got notice my photos have been viewed over 100,000 times #googlemaps
Keith Bloemendaal's profile photo
I didn't know you could see those stats, thanks for sharing. Mine are up to 45k, but I am beating you as a level 3 local guide :-)

Have a great Sunday!
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+David Kutcher with an important update for restaurant websites 
An important update for restaurants on the web - a new schema is being added for restaurant menus, menu sections, and menu items!

I feel like I've graduated to a new level of geekdom - out of frustration I submitted a schema issue request and started the conversation for implementing a new extension for restaurant menus on the web. And that conversation has been realized with a new menu schema!

My primary reason? Because in working with so many restaurants and their digital strategy, we're continually dealing with the frustration of how Google handles menu data in Google Search's knowledge panels.

Read the new blog post here:

H/T: +Mark Traphagen, +Eric Enge, +Aaron Bradley, and +Jarno van Driel
A microformat schema has now been defined for restaurant menus, menu sections, and menu items - the benefit to restaurants and customers.
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Very well ! 
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Social Media Marketing | Content Marketing | Personal Brand Authority

As Senior Director of Brand Evangelism for Stone Temple Consulting, I'm responsible for raising the awareness of STC's brand and renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.


My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
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July 21
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trappermark, the Foolish Sage, sagethefool
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Sr. Director of Band Evangelism - Stone Temple Consulting
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
  • Stone Temple Consulting
    Senior Director of Brand Evangelism, 2016 - present
    Responsible for the reputation of and audience reach of Stone Temple.
  • Stone Temple Consulting
    Senior Director of Marketing, 2014 - 2016
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing, present
  • The Covenant School (Charlottesville VA)
    Teacher and Administrator, present
  • Abbot Laboratories
    IV Products Sales Representative, present
  • Uarco Business Forms
    Account Manager, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Durham NC
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Mark Traphagen's +1's are the things they like, agree with, or want to recommend.
5 Science-Backed Reasons Successful CEOs Meditate - Emma Seppälä, Ph.D.

Mindfulness is quickly following yoga in becoming a billion-dollar industry. It’s no surprise, then, that the popularity of meditation – one

The Pablo Extension: Easily Create Social Media Images

How much time do you spend creating a social media image? Two minutes? Twenty minutes? An hour or more? I’ve done it all! I’ve been down tho

+Charity Stebbins

At the beginning of the year, Google and Twitter penned a deal that would be mutually beneficial. Google would get access to Twitter’s conte

Antifragile Marketing: How to Grow your business in uncertainty

Where the world’s leading digital marketers share their top tips and strategies

Introducing the Social Media Calendar by Buffer: The Natural, Visual Way...

With Buffer's social media calendar, you can plan social media content ahead, reschedule, drag things around, see performance and more, all

5 Reasons to Use Facebook Dynamic Product Ads

As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This

Branding & Social Strategy Advice You HAVEN'T Heard

Live from Pubcon, experts Mark Traphagen, Matt Craine and Mel Carson share insights you HAVEN'T heard on personal branding and social strate

The SEO Scoop with Enge & Traphagen: Video Interview

Stone Temple Consulting's Eric Enge and Mark Traphagen talk Direct Answers, the future of Google+, fearless content marketing and the art of

SEO by the Sea

How does Google+ decide what to show you when you visit the social network, and look at new content; it depends upon who is sharing, and wha

Introducing Buffer for Video: Upload, Schedule and Analyze, All in One P...

Social media has entered the video era. In 2015 we’ve seen the addition of video on Twitter and a giant push by Facebook to make video a maj

ZEN PENCILS » 52. PHIL PLAIT: Welcome to science

Phil Plait, better known as The Bad Astronomer, is an astronomer (obviously), noted skeptic and popular science writer. His Bad Astronomy bl

Juvenile Octopus

Look what we found at Within the Wilderness Adventures' Tutka Bay Lodge during super low tide (-4.7) today! A tiny octopus. We had a great t

How to Combat 5 of the SEO World's Most Infuriating Problems - Whiteboar...

When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Fri

Whittier to Kodiak Island: Rain and Drills | Stay Curious

We arrived in Whittier on Thursday morning at 6am. I walked through the pedestrian underground tunnel over to the Anchor Inn. ferry_25_whitt