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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
139,298 followers|49,461,063 views
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Work
Occupation
Sr. Director of Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing, present
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School, present
  • Abbot Laboratories
    IV Products Sales Representative, present
  • Uarco Business Forms
    Account Manager, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
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Email
Apps with Google+ Sign-in
  • Friends+Me
  • SumAll
Story
Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
Collections Mark is following
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Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool

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Mark Traphagen

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If you haven't heard, some "well, finally!" Updates coming from Google.
 
Breaking news -> Google is removing the mobile-friendly tag from the SERPs (I believe due to AMP). Also, interstitials to get hammered in Jan 2017 (pages that employ them will rank lower in the mobile search results) #seo 
1 comment on original post
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Chris Sutton's profile photoJodi Kaplan's profile photoKeith Bloemendaal's profile photo
4 comments
 
+Jodi Kaplan Ah, yeah usually makes me leave almost immediately...
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Mark Traphagen

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Hiking in Cape Breton, Nova Scotia - August 2016

Here are all my edited photos from my recent week in Cape Breton.
71 new photos · Album by Mark Traphagen
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Arthur Morehead's profile photoGina Fiedel's profile photoHalina Aleksiejew's profile photo
3 comments
 
Lezą ksiązki 
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Mark Traphagen

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Very interesting find by +Glenn Gabe
 
I found another AI ranking example. A bot wrote most of this article and it ranks #1 above humans. Beware. :) #seo 
11 comments on original post
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Eli Fennell's profile photoPeter Hatherley's profile photo
41 comments
 
Lol +Eli Fennell 
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Mark Traphagen

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Find out why user experience and content quality should be part of your SEO mindset. And also find out why my online shoe store isn't doing so hot!
 
Are user experience and content quality on your #SEO checklist? Find out why they should be in our latest #HeresWhyMonday video!

Video, transcript and all links mentioned at http://stonet.co/uxseo-gp
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Mark Traphagen

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Today I toured the Oliver Hazard Perry, a modern reproduction of a 19th century frigate, at the Portland NH Sail Festival.
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jayant champaneri's profile photo
 
Good moring to Farend
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Mark Traphagen

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Congratulations to our CEO +Eric Enge!
 
Eric Enge Search Marketer of the Year Finalist!

Congratulations to our CEO +Eric Enge, just announced as a finalist for Search Marketer of the Year for the Landy's, +Search Engine Land's first-ever awards program for our industry.

Winners will be announced at a gala event as part of SMX East in New York City on September 28.

Full announcement at https://www.searchenginejournal.com/seo-guide-search-authority/169064/
3 comments on original post
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Zara Altair's profile photoEric Enge's profile photoAjay Prasad's profile photo
7 comments
 
Congrats +Eric Enge for the nomination.
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Mark Traphagen

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SEO is not for amateurs. The reason why will SHOCK you!!!
 
Why SEO Is NOT a DIY Project!
Here's Why Video

In this video Eric and Mark explain why many people underestimate what it takes to accomplish substantial SEO objectives. Learn best practices to do more effective SEO.
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Eli Fennell's profile photoSEOBoston: Internet Marketing and ...'s profile photo
2 comments
 
informative video..thanks for sharing..
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Mark Traphagen

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Outbound Links DO Help Search Ranking

The main thing to take away from this test is that although we don’t know and have not proved how powerful outgoing links are in the grand scheme of things, we have proved they do have a positive impact if used correctly.

More importantly, we disproved the old myth of Pagerank retention which in my opinion has done nothing but harm to the internet as a whole as webmasters try to keep the ‘link juice’ in house slowly eroding the building blocks of the web.
There are various myths and fables within the online marketing community.
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Eli Fennell's profile photoKeith Bloemendaal's profile photo
3 comments
 
+Eli Fennell No, certainly not, but people used to sure get in heated discussions about it. Have a friend (no longer around, RIP) who built a site just to test this theory, only outbound links to authority sites on the same topic, highly relevant. Long time ago, but if I remember right he got to a PR4 before I stopped paying attention, with zero inbound links. (tool bar PR) It was fascinating and led me to linking out to manufacturers, articles, etc that were related to what my content was.

I've always felt if it helps the user find what they are looking for without going back to search, then you are doing what Google would want.....
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Mark Traphagen

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Tsu Shut Down

I hate "I told you so" posts, so please know I'm hating myself right now ;-) I told you so.

Pyramid schemes are never sustainable long term business models (and please save your explanations of how Tsu was "not" a pyramid scheme). But when your scheme is to turn regular social media users into annoying spammers, your ultimate doom is really sealed.
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Eli Fennell's profile photoCalin Sandici's profile photoThomas VanWart's profile photo
5 comments
 
Still squeezed out a $100 check! ;)
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Mark Traphagen

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Google Hangouts on Air to be folded into YouTube Live

From +Ana Hoffman
 
Hangouts On Air will no longer be available on September 12. Start using YouTube Live

Google is consolidating Hangouts On Air and YouTube Live - on September 12. http://bit.ly/2aX7wbJ

If you want to schedule new Hangouts On Air you will need to use YouTube Live.

Events cannot be scheduled on Google+ after September 12 and you will need to move existing events scheduled to happen after September 12 to YouTube Live.

Follow these steps to set up Hangouts On Air with YouTube Live:

Go to Live Streaming Events in Creator Studio.
Click New live event.
Select Quick (using Google Hangouts On Air).
Give your live stream a title.
Click Go live now or enter in details to schedule your event for later.
Use Hangouts to broadcast live.

You will continue to have access to your recorded event on YouTube. Google+ will have your event content available in read-only format in the Activity Log.

_______________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news

8 comments on original post
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Eli Fennell's profile photoPeggy K's profile photoCentury 21 Four Seasons Select Properties's profile photo
3 comments
 
Google doesn't seem to know which way to go when it comes to video and messaging. A lot of people will also see this as another chunk of Google+ being lopped off.
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Mark Traphagen

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+Karyn Traphagen is a guide at a wilderness lodge in Alaska. She frequently takes guest on bear viewing expeditions. Usually the bears are at binocular distance, but sometimes they are this close.

Follow her adventures on Facebook at https://www.facebook.com/StayCuriousKaryn/
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Gideon Rosenblatt's profile photo
 
Almost stolen, if not for a clean getaway, +Mark Traphagen. Great shot.
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Mark Traphagen

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How Do People Decide if Content Is Trustworthy?

+DEJAN SEO presents a survey of 1000 web users showing what they say they look for in evaluating the trustworthiness of a page of content.

It warmed my heart to see that the reputation of the Publisher and Author were very near the top of the list.
The list of signals web users rely on when deciding whether to trust online content or not.
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Dustin W. Stout's profile photoMage LLC's profile photoMohnesh Kohli's profile photo
3 comments
 
Like the post +Mark Traphagen
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