- Stone Temple ConsultingSenior Director of Online Marketing, 2014 - presentResponsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
- Virante Inc.Director of Digital Outreach, 2011 - 2013
- Virante Inc.Internet Marketing Analyst, 2009 - 2011
- Westminster BookstoreManager of Online Marketing
- The Covenant School (Charlottesville VA)Assistant Administrator of Lower School
- Abbot LaboratoriesIV Products Sales Representative
- Uarco Business FormsAccount Manager
As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients.
What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound Marketing + Internet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!
My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.
I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.
On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.
- Active user every day since Google+ Day 3
- In the Top 500 of US G+ users according to CircleCount.com
- The Stone Temple Digital Marketing Excellence Blog
- Social Media Marketing columnist for Marketing Land
- Published on Search Engine Land, Moz (Featured Author), Social Media Today and many other top publications.
- All my LinkedIn Pulse articles
- Speaker at major conferences across the US, including MozCon, SMX, and Pubcon
Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:
- Google+ Plus Power http://flip.it/IxUeA
- Online Marketing Daily http://flip.it/h2nXP
- SEO Search Engine Optimization Daily http://flip.it/7LvQK
Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.
All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.
My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.
I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.
I tweet at @marktraphagen
Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:
In nomine Google, et Long Tail, et spiritus AuthorRank.
- Westminster Theological SeminaryM.A.R. in Biblical Studies, 2004 - 2009
- Liberty UniversityB.A. Interdisciplinary.
- Stone Temple Consulting Blog (current)
- Marketing Land Social Media Column (current)
- Search Engine Land (current)
- Moz.com (current)
- Maximize Social Business Blog (current)
- AuthorRank.org (current)
- New Media Leaders (current)
- Social Media Today (current)
- Plus Your Business (current)
- LinkedIn Publishing (current)
- Slideshare (current)
- Pinterest (current)
- SteamFeed (current)
- GplusGeek (current)
- G+SEO.net (past)
- SocialFresh Blog (current)
- Inbound.org (current)
- Pinterest (current)
- Max Real Estate Exposure (current)
- Buzz (past)
- Cisco Blog (past)
- Amazon Reviews (current)
- Flipboard Magazines (current)
- Real Integrated Marketing (current)
See Our Just-Published Before & After Study
at pulled ranking data on the top 10 mobile results for 15,235 search queries the week of April 17th (before the so-called #Mobilegeddon Google update rollout), and again the week of May 18th. We pulled ranking information, and also identified whether or not the URLs in the results were designated as Mobile Friendly by Google or not.
Because of the size and methodology of our study, we were able to show the real change that the Mobile Ranking Update brought about that other, smaller and more anecdotal studies missed.
Read the complete study at http://stonet.co/MobilegeddonStudy
If you find this information useful, please reshare it! Thanks!
#mobilemarketing #mobilefriendly #mobileseo #seo
The goal of the project is to create high resolution maps of air quality across cities. It will see Street View cars equipped with sensors that allow them to take measurements of carbon dioxide, carbon monoxide, nitrogen dioxide, nitric oxide, ozone, methane, black carbon, particulate matter and Volatile Organic Compounds (VOCs) – all of which can have a negative impact on health.
with some brilliant branding lessons from the hit TV show Supernatural.
In surveying the internet marketing landscape, I feel I can hardly overstate the importance of a single demographic: teenagers.
As I wrote in "Take the Teen Smartphone Challenge for Your Business" (http://goo.gl/mW6mvm), "Teens drive consumer technology in the 21st Century." ... "These are your future, if not present, customers."
The last statement is a truism, of course: today's teens are tomorrow's adults, so obviously if teens are not already your customers, at least some will be as adults.
Teens have a less immediate impact on popular entertainment, depending on the type; their influence on music, for example, is greater than their influence on television or movies.
Their tastes, as we know, change quickly, especially as teens soon mature into adults and "put aside childish things". Yet, for nearly a decade, one TV show has held the attention and enthusiasm of a largely teenage audience, even retaining many of them as fans as they grow to adulthood: Supernatural (http://goo.gl/wkFGrm)
First launched on the WB Network in 2005 (which merged into The CW Channel in 2006-2007), Supernatural follows the adventures of two brother 'hunters', Sam and Dean Winchester, who battle ghosts, demons, and other supernatural and mythical beings.
While the Dawson's Creeks, One Tree Hills, and Smallvilles of the same network have folded, Supernatural has continued to win the new teenage audience every time the old one grew up and moved on. So how did they do it?
Putting it bluntly: repetition. The entire show can be described as a repeating story arc with slight variations: at first some catalyzing event, usually a tragedy, reunites the estranged brothers, who set out for revenge and to help others along the way. Sam faces a spiritual crisis of some sort, whereby he can go down a path leading to doom or damnation, or pull back. Dean takes charge when he feels Sam has gone too far, and asserts his own impulsive judgment. Sam goes too far, Dean pulls him back just barely in time (but always just a bit late), and one brother or the other dies, forcing the other to make a foolish self-sacrifice to bring the other back. The brother who is brought back resents this, other things go wrong between them, and they split.
With slight variations, and only as a simplistic framework, this is the formula of the show. And it works. In addition, the arc opens to a new adversary each time: ghosts, demons, angels, werewolves and vampires, gods, etc... The brothers remain the same, but the trappings of their adventures are given a fresh coat of paint.
What can your brand learn from this? In the first place, that consistency works. Absolute originality may be the obsession of the starving artist, but even the great artists always use a certain degree of formula. For businesses, where you won't be judged in a softly lighted gallery over wine and gourmet cheeses by intellectuals, formula is indispensable.
Beyond that, while the formula remains the same, something has to change to keep people interested. Even a huge brand like Coca Cola has reimagined and reinvented its branding too many times to count. The cola may remain Classic, but nothing else is too sacred to at least explore other options and approaches.
Your target customers and clients are as fickle as teenagers when it comes to choosing you, and why shouldn't they be? They owe you nothing unless you win their loyalty, over and over again. Give them what they want, while keeping them delighted, and they'll help keep the demons of poverty from breaking the circle of your bottom line.
~ , SEO,,
Our popular Here's Why with Mark and Eric video series has been on a two week summer vacation. It sent us some beautiful postcards, letting us know it's fit, tanned and ready to come back to work!
In these videos and I give you the "why" behind many aspects of SEO, social media, content marketing, and marketing in general, all in under five minutes.
Look for a new episode this coming Monday, and every Monday.
You can subscribe by following our Google+ Here's Why Collection, and setting the Notification to "On" using the settings gear at the top of the collection page. Follow at stonet.co/HWGplus
This is a screenshot from our account with them, looking at keywords that sent search traffic to Moz.com. Their methodology is pretty solid - they have a panel of millions of web users around the world and can capture (anonymously) the keywords they search for, websites they visit, etc. based on clickstream data. Thus, they saw thousands of web surfers search for these in Google, then visit Moz, and it becomes the source for the data.
It's like keyword (not provided) is gone and real KW data is back (at least, a sizable sample set of it).
SEARCH w/ David Amerland, Martin Shervington, Mark Traphagen
We are extremely excited to share with you our fourth and final broadcast of the SiteSell Presents series: SEARCH with , , and The event took place live on Monday, July 27th and was an intense and relevant topic, both for the panel and attendees.
Besides getting a chance to hear from such recognized experts as David, Martin, and Mark, we tackled questions like:
What Is Semantic Search, Social Search, And Where Is Google Headed?
What Can Businesses Do To Stay Ahead Of Google?
What SEO Tools & Services Do You Recommend?
Where Is Search Heading As It Relates To Content-driven Sites?
… and more!
#SiteSellPresents #HOA #Search
Why in 2015 "owning your audience" is becoming an illusion
I'm going to say this without any intended hyperbole: if you are a content publisher, this may be the most important (and unsettling) article you read this year.
John Herrman on The Awl drops some hard truths. Increasingly, platforms (things like Facebook and YouTube and Snapchat) are the publishers. They are where people go to consume content, not your site.
He brings out several implications of this:
➤ The platforms then are where the advertising will be seen. That means they control the revenue stream. Will they share it with you? At what costs?
➤ Platforms now take on the liabilities associated with controversial content. That might seem like a relief to content creators, but there is a cost: the platforms now dictate what is acceptable in your content.
➤ The forms of content are increasingly dictated by the platforms. This adds a whole other layer of complexity on to the job of content creation. You can't just publish once and then distribute to all the platforms. You have to create unique forms for each platform.
➤ Content creators whose primary revenue stream is direct monetization of the content are left with only two choices going forward: either gain some "partnership" with the platforms, or find creative ways to attract audience outside the platforms.
THIS is the real "content chaos." Not the glut of content, but who controls the eyeballs, where people actually want to consume their content.
Anyone in the content business who isn't thinking seriously about this is already dead.
HT on Facebook #content #contentmarketing #l
She has been named the 2015 University Scholar for the Duke University School of Nursing. This means she gets a full scholarship.
“Among a group of highly qualified and deserving nominees, Sarah stood out for her strong history of teamwork, leadership, creativity, problem solving and critical thinking,” said Janice Humphreys, PhD, RN, FAAN, professor and associate dean for academic affairs at Duke University School of Nursing. “Her personal and professional background and experiences led us to conclude that she would be an excellent DUSON University Scholar.” - See more at: https://nursing.duke.edu/news/school-nursing-selects-absn-student-university-scholar#sthash.j9pS4tuS.dpuf
Google's has posted about the immediate and foreseeable future of Google+.
TL;DR Google+ is here to stay, but will be "tighter and brighter." It will no longer be forced as the social necessity for all of Google, but allowed to flourish on its own as a "connector of people according to their interests."
It’s been a little more than a quarter since I took on leadership of a newly formed team, which we’ve christened SPS: Streams, Photos, and Sharing.
In that short time, I’ve had some time to reflect on the products we’ve built over the last few years, and also the opportunity to oversee the launch of our new Google Photos product. I’ve concluded that it’s time for a “pivot”... or more precisely time to talk more openly about a pivot that’s been underway for some time (and in fact is reflected in the name of the new team). We're going to continue focusing Google+ on helping users connect around the interest they love, and retire it as the mechanism by which people share and engage within other Google products.
Four years ago when we conceived of the “Google+ Project”, we made it clear that our goals were always two-fold: Google+ aspired to be both a “platform layer that unified Google’s sharing models”, and a product / stream / app in its own right.
This was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing. For instance, and perhaps most controversially, integration with YouTube implied that leaving a comment on YouTube (something users had obviously been doing successfully for years) suddenly and unexpectedly required “joining Google+.”
We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google. We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.
Some of the consequences of this shift in thinking have already been deployed. Others we’re rolling out as fast as possible (e.g. the changes to YouTube we referenced today). And many more will roll out over the rest of the year.
What does this mean for Google+ the product? Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine (like the recent launch of Collections - https://plus.google.com/collections/featured).
It’s been incredibly gratifying to see how this strategy has played out as realized in the recent Google Photos launch, a product which in many ways embodies and telegraphs the changes discussed above. Google Photos not only doesn’t require a Google+ account, but as much of the functionality as possible doesn’t even require an account at all. It was important to me that when we launched Google Photos, we stressed the product implements sharing by any means a user prefers… without compromise or agenda. This is the right thing for users and the feedback and usage has been extremely validating.
I’m excited to share this strategy with the world, excited about what it means for Google+, and most of all for all of Google’s users.