- Westminster Theological SeminaryM.A.R. in Biblical Studies, 2004 - 2009
- Liberty UniversityB.A. Interdisciplinary.
- Stone Temple Consulting Blog (current)
- Marketing Land Social Media Column (current)
- Search Engine Land (current)
- Moz.com (current)
- Maximize Social Business Blog (current)
- AuthorRank.org (current)
- New Media Leaders (current)
- Social Media Today (current)
- Plus Your Business (current)
- LinkedIn Publishing (current)
- Slideshare (current)
- Pinterest (current)
- SteamFeed (current)
- GplusGeek (current)
- G+SEO.net (past)
- SocialFresh Blog (current)
- Inbound.org (current)
- Pinterest (current)
- Max Real Estate Exposure (current)
- Buzz (past)
- Cisco Blog (past)
- Amazon Reviews (current)
- Flipboard Magazines (current)
- Real Integrated Marketing (current)
As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients.
What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound Marketing + Internet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!
My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.
I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.
On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.
- Active user every day since Google+ Day 3
- In the Top 500 of US G+ users according to CircleCount.com
- The Stone Temple Digital Marketing Excellence Blog
- Social Media Marketing columnist for Marketing Land
- Published on Search Engine Land, Moz (Featured Author), Social Media Today and many other top publications.
- All my LinkedIn Pulse articles
- Speaker at major conferences across the US, including MozCon, SMX, and Pubcon
Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:
- Google+ Plus Power http://flip.it/IxUeA
- Online Marketing Daily http://flip.it/h2nXP
- SEO Search Engine Optimization Daily http://flip.it/7LvQK
Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.
All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.
My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.
I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.
I tweet at @marktraphagen
Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:
In nomine Google, et Long Tail, et spiritus AuthorRank.
- Stone Temple ConsultingSenior Director of Online Marketing, 2014 - presentResponsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
- Virante Inc.Director of Digital Outreach, 2011 - 2013
- Virante Inc.Internet Marketing Analyst, 2009 - 2011
- Westminster BookstoreManager of Online Marketing
- The Covenant School (Charlottesville VA)Assistant Administrator of Lower School
- Abbot LaboratoriesIV Products Sales Representative
- Uarco Business FormsAccount Manager
Brands who nurture and encourage employee personal brands,
people passionate about their business who develop their own loyal audiences,
who create content and engage on topics relevant to the company brand,
those people create unique and powerful relational connections for those brands, connections that may not have happened any other way.
Read the post below I wrote for to find out why PBRs (Personal Brand Representatives) are so powerful, and what they could do for your business.
The Ideal: The company brand is well-represented by a stable of powerful and beloved people.
is a great example in our industry: and more.
The Reality for many brands though, is that they are not quite ready for the full-blown PBR strategy. Even launching one PBR may be difficult.
For that reason in the weeks and months ahead I'm going to be creating a content series that gives brands the incremental steps to get from Reality to the Ideal.
And BTW, not all brands need to go all the way to "Ideal." There will be actionable material for everyone in this series.
Watch this space!
It is my hope that navigating the transition to social media, where consumers can and do interact directly, the company's internal culture might also benefit, since this reflects some considerable social shifts at present.
Now I wish I'd considered this conversation more carefully. But as the 21st century unfolds and business has to adapt to the shifting social circumstances, there are considerable benefits to be had by embracing social media and the feedback that can enable.
I wrote this article a year ago not because I just take as Gospel anything says (I don't), but because what he had to say here makes so much sense.
The bottom line: social signals aren't the slam dunk ranking signal that people assume they are.
There is way, way too much "expert advice" about online marketing that is simply sharing formulas or best practices repeated from someone else.
Never confuse that with strategy!
I may "steal" this for an upcoming TTO podcast!
I'm listening to a podcast where the host asked his guest, "Do you have a strategy for how often you send marketing emails to your list vs valuable newsletter content?"
The response was, (you're gonna love this), "I follow the 80/20 rule."
I've got news for you, the 80/20 rule is a formula not a strategy!
A strategy for how often you send marketing emails to your list involves more factors than time. You'll segment your list (sadly, the guest made zero mention of using any of the intelligence from the email marketing data). You'll develop a subscriber persona that scores and tags them based on what they interact with, and when. You'll look at external factors such as industry trends and news, for your product and that of your subscribers'.
In other words, your strategy is the steps needed to divine the optimal opportunity to send a "selly-sell" that gets opened, read, and acted upon.
Since this opportunity will be different for everyone on your list, a blanket formula of 80/20, once a quarter, Tuesdays at 2pm ET, etc., is only setting yourself up for mediocre results.
This applies to any communication channel, including social media.
Thanks for listening :)
In four more days I'll be bidding my dear wife Karyn adieu for her five month wilderness adventure on the Kenai Peninsula of Alaska.
She will be on staff of a wilderness resort with numerous duties (everyone does a little of everything), but her primary job is to serve as one of the wilderness guides for resort guests.
This will be our longest time apart ever, but I'm tremendously excited for this opportunity and fully support my favorite scientist! I'll join her for an extended visit in July.
If you're on Facebook, she'll be chronicling her adventures, what she learns and sees, on her Stay Curious page: https://www.facebook.com/StayCuriousKaryn
Give it a like and follow along! #plusonly
Check out Traphagen's Takeout Order, my every-weekday 3-4 minute audio piece of my mind.
If you like what you hear in this episode, there's a link below to all 20 recorded so far.
Thanks for giving it a listen, and do let me know what you think!
You might not think that building a great brand reputation has anything to do with SEO...but you'd be wrong! Find out why in just 3 minutes in this episode.
Click the image below to listen! (3 minutes)
Link from this episode:
"Why SEO That Used to Work, Fails" bit.ly/whyseofails
Also relevant: "Thinking Beyond the 10 Blue Links" goo.gl/rgokC3 Traphagen's Takeout Order is a daily audio blog.
Follow me on +SoundCloud at https://soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Playlist of all past episodes!
Follow my podcast on Pinterest at http://stonet.co/TTOPinterest
#seo #tto #podcast #branding #plusonly
Our room was the one on the far right. Electricity was only on for a few hours in the evening. The "bathroom" was a toilet that had to be flushed by filling the tank with a bucket from a 55 gallon drum of water in our room. The same drum and bucket served as our "shower."