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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
81,946 followers|18,971,414 views
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Have him in circles
81,946 people
Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
Work
Email
Story
Tagline
Social Media | Google+ | Content Marketing - Sr Director of Online Marketing for Stone Temple Consulting
Introduction

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media (Google+ tips in particular), and how we can more effectively use it to collaborate and transform our world.

My Google+ Creds: 

Here's a timeline of my Most Popular Google+ Posts Ever (good place to hunt down my Google+ Tips!).

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference on Google+ for business. See what recent attendees at one of my presentations had to say. Contact me through this profile or the email address below.

Google+ Communities I Moderate

Want to get the most out of Google+? I've discovered Google+ to be extremely powerful for getting your message spread far if you know how to use it right. Here are my free Google+ Guides that will help you use brand pages effectively, implement and use Google Authorship and Author Rank, and grow a powerful Google+ network.

New to Google+? Forget the "official" recommended users list. Lots of celebs who either never post or let their publicists do it. If you want to find real people who know their stuff and really engage on Google+, start with this awesome list of shared circles in dozens of topics. Shared Circles are groups of users you can add to your own circles with one click. Also check out this community-nominated list of most-valued plussers. And here's a great guide to the awesome features of Google+.

Personal Stuff

Married for over 30 years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

Here's my Vizify interactive social media bio.

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

About my cover photo: That's me some 30 years ago pointing out the High Peaks of the Adirondack Mountains to my two daughters. I'm still trying to point myself and others toward the high peaks today.

Professional Life

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Writing for Windmill Networking Blog, Secret Life of Emily Dickinson and Virante Orange Juice. I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up | 2011 Communicator's Award of Distinction from International Academy of Visual Arts
Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool

Stream

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East Coast Storage Equipment's profile photoFlorentina Huaman's profile photoPeter G McDermott's profile photo
2 comments
 
Enjoy. I like the glass. :)
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Martin Shervington Hangout: Connecting Online & Offline Marketing

Starts in 15 minutes (3:30 PM EDT)! #plusonly   #dmeshow  
 
+martin shervington and +Eric Enge talk about the power of connections you can build between your real world networking and virtual world networking.  Learn how these  reinforce each other and tips for making it work for you.

The show time will be 3:30 PM EDT (Boston time) on Thursday April 24th.  Just say YES to get access to the video for live or later viewing.

We will share the video link here shortly before show time.

Please INVITE others!  Please SHARE the event!  Let's get a lot of people involved in the discussion, and thanks for your help!
This Hangout On Air is hosted by Eric Enge. The live video broadcast will begin soon.
Q&A
Preview
Live
How Connecting Your Real and Virtual Worlds Drives Success
Today, April 24, 3:30 PM
Hangouts On Air

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Mark Traphagen

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Help CrowdFunde Find a New Name!

My friends at +CrowdFunde have come to a point in development of their revolutionary tool where they've realized their original name no longer covers what they do.

Click through to +Martin W. Smith's post below, read his description of what their tool now does, and either vote for one of their current name ideas, or suggest your own in the comments. 

Be a part of startup history!
 
Changing CrowdFunde's Name - VOTE in Our Poll
http://www.crowdfunde.com/marketing/crowdfunde-name-change-poll/ Vote in our +CrowdFunde change our name poll.

Page explains why a name change is inevitable. You can help by VOTING and making suggestions. Thanks, Marty

Vote Here
http://www.crowdfunde.com/marketing/crowdfunde-name-change-poll/
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Mark Traphagen

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The Power of You-Us Trust

A beautiful trilogy of articles on the importance of trust and authenticity by the always authentic and articulate +Gina Fiedel 

#plusonly  
 
Connecting Our Own Dots: You, Us and…. There Is No Them
A Series About Authenticity, Trust, Connections & Relationships

YOU:
Locate Authenticity At The Intersection: Social Media & Life
Who are you anyway?

Why is it that something as seemingly fundamental as ‘being ourselves’ has become such a mystery and is commanding acute examination? Because we’ve never before had so much stress placed on us to perform publicly this way with this level of scrutiny as we are now through social media and content marketing. We’re doing it for the world now. Everyone can see us and we want to be seen. We want to be found. And yet people have questions about behavior and concerns about how to flourish online. They’re wondering: “Who should I be?”

 Jump To The Article:
http://www.fateyes.com/locate-authenticity-at-the-intersection-social-media-life/

US:
How Our Social Media Relationships Begin: Identity & Trust
Can I trust you?

It’s important to be trusted. We know that key to being trusted is authenticity and that if we add a dash of transparency and a touch of vulnerability mixed with engagement, generosity and contribution, in due course we will most likely gain trust. Demonstrate our expertise consistently enough and we may eventually build authority in our industry through the trust we’ve gained. I don’t mean to be glib; I take this all very seriously. But like other words we’re using freely these days, I like to take a step back, get into the heart and nature of the concepts and how we apply them. Avoid the formulaic.

It can be interesting to shift the gear into reverse and think about it like this: What is it In Ourselves that Allows Us to Trust Others? How do I remain open to your authentic-self, your generous transparency and willingness to be vulnerable? If we look at it from both sides it might help us to find answers to our own basic questions about how these things function.

 Jump To The Article:
http://www.fateyes.com/how-our-social-media-relationships-begin-identity-trust/

THEM:
There Is No Them: The SEO of Connections & Relationships
We are Us. [connected]

We thrive alongside and rely on each other for our success and for the deep and interesting ride we can take together.

The more we are able to not place and then restrict ourselves to our own self-created autonomous container, operating without a conscious awareness of how critical our connections are to all aspects of our existence, the better equipped we’ll be to achieve what we’re hoping to achieve.

That’s what I’m getting at when I say “There Is No Them”.
This applies to our emotional well-being, personal growth, marriage, partnership, friendships and to our business success… Doing business and marketing our business is more aligned with the other aspects of how we live than ever before.

Everything is interconnected and connections run deep and wide. This is especially true on the web. Who we are and the actions we take cycle back, re-connect to us in ways beyond what we can easily and humanly perceive and if we do what we do intentionally and consistently it’s additive and hopefully effectual. With technology and Holistic SEO this is especially true: Outreach and receptivity. Connections. Relationships. The company you keep. Transparency. Trust. Linking up, down and sideways naturally.

If you think that creating and fostering an ‘us and them’ approach will bring you success, I’ll ask you to think twice. If you have that regard toward your customers you are creating a gap between you. If you find that you constantly have that regard towards your competitors you are creating a bigger gap than what already exists between you. Because even if you’re competing for the same business, the thing is, you are each adding to the space and are respectively learning something and gaining in some way from each other. If you have that regard built in to a hierarchy within your own company you are creating division that is likely to be unnecessary and counterproductive.

Jump To The Article:
http://www.fateyes.com/there-is-no-them-the-seo-of-connections-relationships/
 
Thank you to +Mark Traphagen +Eric Enge +Stone Temple Consulting for the AHA moment inspiration to join these three articles together into one post on their HOA, "Effectively Promoting Google Plus Content" : http://goo.gl/8Vi6jl

Posted by +Gina Fiedel for +Fat Eyes Web Development
Pre-Remixed Photo: Doug Anderson of Fat Eyes
 
#socialmedia   #seo   #relationshipmarketing   #authenticity  
#trust #transparency #connections  
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Gina Fiedel's profile photoMichael Kostyshyn's profile photoBoris Krumov's profile photo
2 comments
 
Aw wow +Mark Traphagen, thank you for sharing and for the kindness in your intro. It's a remarkable feeling to be seen.

And I'm equally grateful to you for sparking the idea in my pea brain to make a formal trilogy of the three articles. They were conceived as a trio, images created as such and yet it hadn't occurred to me to put them in one post like this until you gave me the freedom to figure it out.
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Balancing Customer Mission & Social Mission in Company Mission Statements

If you have any interest in forward-thinking business practices, you really ought to be following +Gideon Rosenblatt and +The Vital Edge. This post is yet another excellent example of why.

Gideon examines the usefulness of both customer-faced mission statements and socially-aware mission statements, and shows that not only do the two not need to be in conflict, but the best results are achieved when they are united. 

Why does a business exist?  When companies really answer this question, they don’t generate mealymouthed mission statements. They also become less susceptible to the fallacy that their primary mission is simply to maximize returns for shareholders.

When it comes to mission statement definition, money is important, but not as an end in itself, so much as a means to some greater purpose.

#business   #mission   #plusonly  
Mission statement definition is a critical - and often botched - job in many businesses. One of the ...
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Thanks very much, +Mark Traphagen. I like the way you frame it in your intro, and picking up your earlier comment, it's such a waste when companies squander this important opportunity to define their place in the world with vague, wishy-washy platitudes. 
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Have him in circles
81,946 people
 
Worried whether Google+ is in good hands? Fret not

Really appreciate this personal testimony from +Yonatan Zunger about the new head of Google+. Just looking at his profile I already felt we were in good hands. 
 
Several people have been asking me, and I can confirm that +Dave Besbris  is indeed going to be taking over as head of Google+. Bez has been with the project since its very beginning, and he and +Bradley Horowitz  have both been Vic's top lieutenants: if Google+ were its own company, Bez would have been its COO. He's also an amazing leader: someone who profoundly understands the subtleties of social, of apps, of engineering, of product, and of how to run an organization. Even though you haven't seen him talking in public as much as you've seen Vic, I expect that you'll be very pleasantly surprised when you see what happens with him at the helm. +Bradley Horowitz, in the meantime, will continue his role as the head of product -- where he will presumably continue to be one of the most thoughtful and intelligent men I've worked with.

A big leadership change like this is always a shock, but I'm very glad to see that we're maintaining core continuity, and that our new leader is someone I trust so deeply. Every hail and farewell is bittersweet, but I couldn't have hoped for better people.

You can also learn more at the Re/Code article (http://recode.net/2014/04/24/exclusive-google-head-vic-gundotra-leaving-company/) which I think does a great job. (Although they slightly got wrong that Bez was somehow a surprise choice; I would have described him as the obvious successor)
The head of Google+ and Google’s social efforts, Vic Gundotra, announced that he’s stepping down today. Google has confirmed that his replacement will be, as Re/code sources speculated, the current vice president of engineering for Google+, David Besbris. Re/code broke the news of Besbris taking over according to its sources, but Google itself didn’t confirm […]
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Dude gotta lose those Transitions Lenses though. :)
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VP of Engineering Dave Besbris will Now Head Google+

HT +Danny Sullivan. Very quickly after +Vic Gundotra announced his departure from Google today, we get this announcement. 

+Dave Besbris is an unknown to me, but I look forward to working with him. I hope he will be as engaging and accessible to the community here as Vic was.
 
Google makes it official. The new head of +Google+ will be its VP of engineering +Dave Besbris, taking over from +Vic Gundotra. 
The head of Google+ and Google’s social efforts, Vic Gundotra, announced that he’s stepping down today. Google has confirmed that his replacement will be, as Re/code sources speculated, the current vice president of engineering for Google+, David Besbris. Re/code broke the news of Besbris taking over according to its sources, but Google itself didn’t confirm […]
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I am monitoring his circle count over the next 24 hours. I bet it is going to go crazy. When I first wrote it down, it was 58,346 and in 15 minutes it is already 58,610. :D
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Engagement Strategies for Google+ with Martin Shervington

If you've paid any attention to me in recent weeks, you know how thrilled I was with the podcast interview +James Reynolds did with me. He's a great interviewer and puts out a high quality product.

Now he got +martin shervington to his microphones, and the result is bound to be magic. I'll be listening this evening!
 
Google Plus Your Business Reach: Engagement Strategies For Your G+ Circles 
Awesome +martin shervington rocks the mic on episode 35
 
+martin shervington knows more than a thing or two about Google Plus. Referenced by +Guy Kawasaki as “one of the most clever people in social media” and by +Chris Brogan, author of Google Plus for Business as his go to guy, you know this Brit has got this Google+ thing sussed.

With more than 340,000 Google+ followers and engagement levels that place him in the top 500 of all 500 million Google+ users +martin shervington has the stats to back it up too!

Listen in to episode 35 of Traffic Jam and learn how Martin leverages some little known circle strategies to steadily increase his following and engagement levels, AND how this has helped him increase traffic and revenue for +Plus Your Business! (www.PlusYourBusiness.com)

Episode highlights;:

Google+ Etiquette.
Effective Content Creation for Google+
Using Google+ Communities to Your Advantage.
Building and Engaging Your Google+ Following.
Utilizing Google+ Circles Effectively.

Listen in here to the streaming audio and get a full transcript of the episode; http://www.veravo.com/trafficjam/google-plus-circle-strategies-martin-shervington/

Or subscribe via iTunes (http://lnx5.co/pn) or Stitcher (http://lnx5.co/po)

Special mentions to +Ronnie Bincer for the intro to Martin, plus +David Amerland and +Mark Traphagen who seem to pop up on every episode I've recorded lately.

=== ===

#googleplustips   #googleplus   #googleauthorship   
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Vic Gundotra, Head of Google+, to Depart Google

Farewell +Vic Gundotra. To say you will be missed is a huge understatement. 

You were the most personable and accessible head of a social network ever. This network is indelibly stamped with your touch. It is your child.

But like any well-reared child, it will thrive after separation from the parent. 

Go do more great things Vic. The world can't get enough of them.
 
And Then

Last month, my wife's uncle died in a tragic accident in LA when the bicycle he was using to get lunch was hit by a truck. At the memorial service his daughter relayed a very touching story. 

She said her dad (who was her best friend) called every day to talk. But instead of opening the call with the customary "How are you" or "What's going on", her dad always opened the conversation with "And then?" Her father viewed each conversation as a continuation of the last, and what pained her the most was that there were to be no more "and thens". I cried. 

Since then I've thought a lot about how similar this is to our life's endeavors. We pour our heart and soul into our work and it becomes something we love and cherish. But even the challenges we work on today will one day become "and thens" as we move on to the next. 

Today I'm announcing my departure from Google after almost 8 years.

I have been incredibly fortunate to work with the amazing people of Google. I don't believe there is a more talented and passionate collection of people anywhere else. And I'm overwhelmed when I think about the leadership of +Larry Page and what he empowered me to do while at Google. From starting Google I/O, to being responsible for all mobile applications, to creating Google+, none of this would have happened without Larry's encouragement and support.

I'm also forever in debt to the Google+ team. This is a group of people who built social at Google against the skepticism of so many. The growth of active users is staggering, and speaks to the work of this team. But it doesn't tell you what kind of people they are. They are invincible dreamers. I love them. And I will miss them dearly.

Finally, thank you to all those who I've met on Google+. The community here has been so supportive that I don't even know how to say thank you. You all make Google+. Without you, this social network wouldn't exist. Your support for Google+, and for me personally is something I will never forget. 

But, now is the time for a new journey. A continuation. An "and then". I am excited about what's next. But this isn't the day to talk about that. This is a day to celebrate the past 8 years. To cry. And smile. And to look forward to the journey yet to come.

And then....
+Vic Gundotra 



#andthen    
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Wow what a lovely farewell he wrote.  Thanks for helping all of us see this +Mark Traphagen 
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How Google Is Using AI to Develop Better Search

In this first +Stone Temple Consulting *Throwback Thursday Blast from the Past* we bring back a fascinating interview by +Eric Enge with Google Director of Research Peter Norvig from October 2011. 

Enjoy and share! #plusonly   #tbt   #throwbackthursday  
 
Google Search Algorithms & Artificial Intelligence: Interview with Peter Norvig

Introducing a new regular Thursday feature from Stone Temple Consulting: Throwback Thursday STC Blast from the Past!

Each #throwbackthursday  we'll bring you a piece of content from the STC archives that still has great value.

For STC  #tbt  #1, enjoy this interview +Eric Enge did with Google's +Peter Norvig in October 2011. It's chock full of insights on how Google is developing artificial intelligence (AI) algorithms to help fulfill their mission of "organize the world's information."

Topics covered include:

☞ The basic approach used to build Google Translate
☞ The process Google uses to test and implement algorithm updates
☞ How voice driven search works
☞ The methodology being used for image recognition
☞ How Google views speed in search
☞ How Google views the goals of search overall

#google   #googlesearch   #peternorvig   #stctbt   #plusonly  
Google Director of Research Peter Norvig discusses search algorithms and artificial intelligence.
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The Sichuan is authentic and delicious. Be adventurous!
Public - 3 months ago
reviewed 3 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - 3 months ago
reviewed 3 months ago
We had an emergency today when a hot water pipe sprung a leak inside a wall. The Streamline dispatcher was extremely courteous and worked hard to get us one of their plumbers ASAP. Within 20 minutes after he called us back, the plumber was here. He also was very courteous. explained completely what he would do, and cleaned up after himself. I would recommend Streamline to anyone.
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reviewed 4 months ago
Don't be deceived by the humble exterior. Best Mexican food on Rt 13
Food: ExcellentDecor: Very goodService: Excellent
Public - 9 months ago
reviewed 9 months ago
27 reviews
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Just good home cooking. Mac & cheese like mom used to make.
Public - 3 months ago
reviewed 3 months ago
Always excellent service. Items are always ready when they say. They take the "dry" out of dry cleaning with their cheerful employees!
Public - 7 months ago
reviewed 7 months ago
Tiny but charming gift shop. No junk. This is the home of the famous pony penning posters.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 9 months ago
reviewed 9 months ago