- Stone Temple ConsultingSenior Director of Online Marketing, 2014 - presentResponsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
- Virante Inc.Director of Digital Outreach, 2011 - 2013
- Virante Inc.Internet Marketing Analyst, 2009 - 2011
- Westminster BookstoreManager of Online Marketing
- The Covenant School (Charlottesville VA)Assistant Administrator of Lower School
- Abbot LaboratoriesIV Products Sales Representative
- Uarco Business FormsAccount Manager
As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients.
What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound Marketing + Internet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!
My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.
I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.
On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.
- Active user every day since Google+ Day 3
- In the Top 500 of US G+ users according to CircleCount.com
- The Stone Temple Digital Marketing Excellence Blog
- Social Media Marketing columnist for Marketing Land
- Published on Search Engine Land, Moz (Featured Author), Social Media Today and many other top publications.
- All my LinkedIn Pulse articles
- Speaker at major conferences across the US, including MozCon, SMX, and Pubcon
Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:
- Google+ Plus Power http://flip.it/IxUeA
- Online Marketing Daily http://flip.it/h2nXP
- SEO Search Engine Optimization Daily http://flip.it/7LvQK
Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.
All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.
My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.
I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.
I tweet at @marktraphagen
Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:
In nomine Google, et Long Tail, et spiritus AuthorRank.
- Westminster Theological SeminaryM.A.R. in Biblical Studies, 2004 - 2009
- Liberty UniversityB.A. Interdisciplinary.
- Stone Temple Consulting Blog (current)
- Marketing Land Social Media Column (current)
- Search Engine Land (current)
- Moz.com (current)
- Maximize Social Business Blog (current)
- AuthorRank.org (current)
- New Media Leaders (current)
- Social Media Today (current)
- Plus Your Business (current)
- LinkedIn Publishing (current)
- Slideshare (current)
- Pinterest (current)
- SteamFeed (current)
- GplusGeek (current)
- G+SEO.net (past)
- SocialFresh Blog (current)
- Inbound.org (current)
- Pinterest (current)
- Max Real Estate Exposure (current)
- Buzz (past)
- Cisco Blog (past)
- Amazon Reviews (current)
- Flipboard Magazines (current)
- Real Integrated Marketing (current)
has the data once again!
In July of this year Wikipedia confirmed that it had experienced a significant drop in organic traffic from Google. Eric looked at thousands of informational and commercial queries on Google to see how Wikipedia was ranking, and you'll want to see his discoveries.
(And big thanks to for supplying some critical data!)
Read it and share it at the link below!
has shared the most incisive article I've seen so far on the implications of AMP not only for publishers, but for the Web itself.
Is this the transition point to a fully mobile and cloud based experience?
But once you start to get it, it's clear that:
A) This well help SAVE the web. Yes, AMP removes some stuff from our normal web repertroire, but a lot of it needs to go, anyways: we can't build websites like everyone was accessing them from high speed broadband on a high end PC. Many companies including Google are working hard to limit the gap between low end user and high end, but that gap still substantially exists, and we need to admit that, otherwise the 'Miracle of the Web' remains beyond much of the world to enjoy.
B) Google is sacrificing advantages here, as well. They're also in the business of analytics, and this will limit what they can analyze; in fact, the project notes suggest AMP Pages will deliver a single, uniform set of results to any provider eventually, giving them literally no advantage beyond already having a large body of data to add that to. With browsing moving to mobile, this represents a huge field-levelling for all analytic providers.
Thanks to and for publishing this.
On by Eric Enge
Let’s face it: #Google loves Wikipedia. It seems like we see a #Wikipedia result in nearly every search result page (a.k.a. “#SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly.
So what does this mean to you as a publisher? Read on!
About Eric Enge
Eric Enge is the CEO of Stone Temple Consulting, a 45+ person digital marketing agency that serves Fortune 500 companies and other large enterprises. Eric regularly contributes to Forbes, Search Engine Land, The Digital Marketing Excellence blog, Copyblogger, Social Media Today, and other sites. He is lead co-author of The Art of SEO and is a regular speaker at many different digital marketing conferences.
Thanks for the report
Second time, within a week.
The link https://www.linkedin.com/pulse/how-i-hire-its-all-cultural-contribution-fit-diego-rodriguez3 mentioned in recent article https://goo.gl/afPS5V redirect to a different link. Similar to a default redirect when post not found.
https://www.linkedin.com/pulse/why-i-dont-worry-stolen-online-content-mark-traphagen also stopped working after some time. Current status: "post no longer available".
Any news on the Ticket generated against the problem, Mark?
The only content worth producing these days is not only highly tuned to the demographics and psychographics of your potential customers, but also to their specific intentions as they search.
Businesses are doing a crappy (and crappier) job of creating content for their audience (and buyer personas). Rather than write their content to address their audience's challenges and micro-moments (http://goo.gl/4tcPne), they're writing the content in the overt marketing-speak of yesteryear. They haven't learned anything about the web and using the web since the web was born, that it is not to be used as a marketing promotional piece. It needs to speak to your buyer's dilemmas, and how you and you alone are the best qualified to help them.
As says, "These mirror my own findings in conducting qualitative buyer persona research interviews directly with buyers the past two years. In one such buyer interview, an executive handed me a folder, rubberbanded. Saying: “here is all the stuff they sent me through email and regular mail. I collected it rather than throw it all out so someone could take it back and let them see what they are doing.” I did take it back and it was an eye opener indeed."
It starts from understanding your Audience(s), documenting your Buyer Personas, and then drafting strategies that speak towards each of their goals (http://goo.gl/TFmbPX)
In the article is also linked research from and
My presentation from Pubcon yesterday focused on providing my answers to that question. Topics Include:
1. The Rise of the Millennials
3. Mobile, Voice Search
4. Content Effectiveness Optimization
5. Rich Answers in Search
6. Deep Learning
You can see the full presentation here:
What makes for successful Redditors whose shares get consistently upvoted and promoted?
My friend has made Reddit super users his passion and his obsession, and in this deck you get many of his observations.
Fell free to share and like as well.
I found 's duplicate content presentation yesterday to be exceptionally useful, especially as I am frequently requested to do SEO audits & pretty much without exception, find &/or have to resolve many of the issues described here. So I've put together these time stamped notes in a Google+ friendly format & believe these may be useful to you webmasters as well.
1:00 Duplicate content affects pretty much all sites
Search recommended reading on this topic:
● Duplicate content - Search Console goo.gl/2saV8y
● Duplicate content & multi site issue goo.gl/uHRV6t
● Demystifying "dup. content penalty" goo.gl/9RQqu8
These were useful articles found from said search
1:45 What's duplicate content?
● Exact same page, or same piece of content
● www / non-www / http / https / index.html / ?=...
● Separate mobile URLs, printer-friendly URL's, etc.
● Tag pg's, press releases, syndicated, descript., etc.
● Every website can have these things!
3:22 Not duplicate content
● Different pages with same title & description
● Content in apps
● Localized content... sometimes
4:30 Websearch simplified
Schedulr ↓ ↓
↖URLs ←Parser → Indexing → Index →Search
5:41 Handling duplicate content during crawling
● Duplicates waste resources, "crawl-budget"/time
-> New/changed content longer to be picked up.
● The URL parameter handling tool helps!
● Don't use robots.txt for this!
● We have smart systems too
● Not a penalty!
6:40 Duplicate content during indexing
● Duplicates are a waste of storage & resources
● If whole page is duplicate, we just keep one copy
● Tricky: localization, same page for 2 countries?
● Not a penalty!
7:32 Duplicate content in search results
● Duplicates are confusing to users, we just show one
● Often visible as "...we have omitted some entries..."
● Not a penalty!
8:23 Duplicate content problems
● Unnecessary crawling
● Harder to track metrics
● We might pick "un-preferred" URL to show
10:00 What about penalties?!
● Scraper sites
● Content spinning based on other sites
(auto translations, rewriting, etc.)
● Doorway pages / sites
These are spam. Follow Webmaster Guidelines.
11:02 Recognizing duplicate content
● Are we showing the other URL in search?
● Search Console /Duplicate titles & descriptions
● Crawling much more than your site has content?
12:18 Affiliate /shared or syndicated content
● Make pgs stand on their own; provide unique value
● Noindex un-resolvable duplicate content
● Some kind of duplication can't avoid, that's normal
13:35 Bad practices for duplicate content
● Don't use robots.txt to block duplicate content.
● Don't artificially rewrite content.
● Don't use the URL removal tools.
16:06 Fixing duplicate content
● Be consistent. "...is the mother of all good SEO"
Use a single URL (sitemap, canonical, hreflang, etc.)
● Avoid unnecessary URL variations (in CMS, etc.)
● Use 301 redirects where possible. Use canonical...
● Use Search Console (preferred domain, URL para.)
● Use geotargeting & hreflang, where relevant.
19:00 Begins Q&A on duplicate content
Note: useful questions & discussion on this topic continues for the rest of the hour, that I recommend viewing for follow-up.
#DuplicateContent #SEO #WebmasterCentral
Our latest #HeresWhyMonday video
In today’s marketing landscape, content is king. Content, however, is also everywhere. This means that producing content that truly stands above the rest becomes harder and harder each passing day.
Mark and Eric are here to help. In this episode of Here’s Why, they will explain how to implement a content marketing plan that will not only increase the awareness of your brand, but will help you build your brand and your customer base.
Read 's report of the six big takeaways offered up by of Google and of Bing at SMX East last week.
That's not just my opinion. Since he delivered I've had countless attendees tell me that Eric's talk was worth the whole price of the conference.
Get his slide deck at his link below!
I had the honor of presenting this as a solo hour-long session to a large and engaged crowd here at Pubcon 2015 in Las Vegas.
In this deck you'll find out what I think the top trends are in SEO at present and into the foreseeable future.