Profile

Cover photo
Verified name
Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
131,194 followers|35,967,108 views
AboutPostsCollectionsReviews
People
In his circles
1,480 people
Have him in circles
131,194 people
Shujas Chanda's profile photo
Nhelle M's profile photo
Darnell Williams's profile photo
Darcie Walthour's profile photo
Jesse Newhart's profile photo
lesbiennes cameroun's profile photo
Natalie Dickey's profile photo
sebastiano monaco's profile photo
Kendra Benson's profile photo
Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
Work
Email
Story
Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
Collections Mark is following
View all
Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool

Stream

Pinned

Mark Traphagen

Shared publicly  - 
 
This is my #marketing  crusade...

Brands who nurture and encourage employee personal brands,
people passionate about their business who develop their own loyal audiences,
who create content and engage on topics relevant to the company brand,
those people create unique and powerful relational connections for those brands, connections that may not have happened any other way.

Read the post below I wrote for +Moz to find out why PBRs (Personal Brand Representatives) are so powerful, and what they could do for your business.

The Ideal: The company brand is well-represented by a stable of powerful and beloved people.

+Moz is a great example in our industry: +Rand Fishkin +Cyrus Shepard +Pete Meyers +Erica McGillivray +Jennifer Sable Lopez and more.

The Reality for many brands though, is that they are not quite ready for the full-blown PBR strategy. Even launching one PBR may be difficult.

For that reason in the weeks and months ahead I'm going to be creating a content series that gives brands the incremental steps to get from Reality to the Ideal.

And BTW, not all brands need to go all the way to "Ideal." There will be actionable material for everyone in this series.

Watch this space!
 
Personal Brand Representatives: What They Are and Why Your Brand Needs Them
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
58
7
German Serrano Clotet's profile photoNolan B's profile photoWest Wind's profile photoJoe Cloud's profile photo
24 comments
 
I dont know bt i think you can help to give me a resson
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Two of the many early 19th century buildings in Hillsborough NC.

#plusonly  
21
Абдураззок Максудов's profile photo
 
Здравствуйте. Марк
 ·  Translate
Add a comment...

Mark Traphagen

Shared publicly  - 
 
From my photowalk yesterday in Hillsborough NC

#plusonly  
23
3
Chris Sutton's profile photoAnna Beatris Bia's profile photoTR C's profile photoUlrike  Singer-Bayrle's profile photo
6 comments
 
+Mark Traphagen A great selection nonetheless, and I like seeing details like the old brick sidewalk. There is much beauty in the details of the world around us in my view. 
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Early peek at the new Google Photos app

First thing I want to note: this is NOT the removal of photos from Google+. That idea is absurd and has never been what anyone at Google actually said.

It is simply making available to non Google+ users the amazing photo functions we Google+ users have enjoyed for a while, with a few new bells and whistles.

HT +Glenn Gabe
 
An exclusive early look at the new standalone Google Photos app on Android
We've been hearing for a very long time - virtually ever since Vic Gundotra left Google+, with more rumors springing up recently - that Photos would be spl... by Liam Spradlin in Exclusives, Google, Leaks, News
3 comments on original post
38
5
Monika Schmidt's profile photoJ. Steven York's profile photoMatthew Stephenson's profile photoMukesh Kumar's profile photo
18 comments
 
Nice. I like it 
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Float plane taxiing on Tutka Bay at Tutka Bay Lodge, Kenai Peninsula, Alaska, two years ago today.

#plusonly   #alaska  
69
4
Kevin McGowan (kaymackgee)'s profile photoedward tungani's profile photoStephan James's profile photoထြန္းလင္း စိုး2013's profile photo
 
Very moving. This is my dream. For some reason, Alaska and float planes is my thing. Thank you.
Add a comment...

Mark Traphagen

Shared publicly  - 
 
If you are concerned with local search marketing, I highly recommend you follow +Mike Blumenthal's Local Search Collection at https://plus.google.com/u/0/collection/4fWkb
 
Starting last Thursday, location results from the main Google SERPS started acting weird. They are still weird. Here is a G+ discussion about the issue raised by Terry Simmonds: https://plus.google.com/u/0/+TerrySimmonds/posts/1BZ6guvy9mE
1 comment on original post
11
Add a comment...
In his circles
1,480 people
Have him in circles
131,194 people
Shujas Chanda's profile photo
Nhelle M's profile photo
Darnell Williams's profile photo
Darcie Walthour's profile photo
Jesse Newhart's profile photo
lesbiennes cameroun's profile photo
Natalie Dickey's profile photo
sebastiano monaco's profile photo
Kendra Benson's profile photo

Mark Traphagen

Shared publicly  - 
 
Eno River

Scenes captured during a walk on the Eno River Walk in Hillsborough NC yesterday.

#plusonly  
19
3
Jamal dine Benmoussa's profile photoUlrike  Singer-Bayrle's profile photo
Add a comment...

Mark Traphagen

Shared publicly  - 
 
How to Implement a NoIndex Tag: Digital Marketing Classroom with Professor Enge

In today's 2-1/2 minute video lesson, "Professor" +Eric Enge of +Stone Temple Consulting shows you how to use a NoIndex tag. A NoIndex tag tells search engines that you do not want them to index that page for display in search results.

There's a lot more to it than that, though. View the lesson at http://stonet.co/howtonoindex to find our why and when you should use a NoIndex tag, and what it actually does (and does not) do.

View the lesson at http://stonet.co/howtonoindex

#seo   #dmclassroom   #noindex   #html   #plusonly  
4
2
Eric Enge's profile photoOleg Moskalensky's profile photo
Add a comment...

Mark Traphagen

Shared publicly  - 
 
 
What's Up With SEO in 2015?

An interview I did with Christopher Meloni that published just today: 

http://www.blurbpoint.com/blog/an-interview-with-eric-enge-founder-of-stone-temple-consulting/
2 comments on original post
18
2
Joshua Berg's profile photoSquall Leonhart's profile photo
Add a comment...

Mark Traphagen

Shared publicly  - 
 
 
Watch astronauts dock with the International Space Station

http://bit.ly/1SwStUE
Sometimes reality can be just as stunning as the movies. That's certainly the case with this latest video from NASA. The space agency has released a video documenting the Russian Soyuz capsule as...
1 comment on original post
15
2
Jennifer Slegg (Jenstar)'s profile photoSteve Mattison's profile photo
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Wild Ride: POV Astronauts Would Have in an Aborted Space X Launch

HT +Scot Duke  #t  
Scot Duke originally shared to Science:
 
A pilot's eye view of what happens when a rocket launch goes wrong is not something most would like to experience, but SpaceX can help you live it vicariously.
View original post
17
1
Jaime Thompson's profile photoWilliam Rock's profile photoJennifer Slegg (Jenstar)'s profile photo
2 comments
 
They have come a long way from when, I first started following +SpaceX 
Add a comment...

Mark Traphagen

Shared publicly  - 
 
If you care about local search, I highly recommend you follow +Mike Blumenthal's Local Search Collection at https://plus.google.com/u/0/collection/4fWkb

#collections   #localsearch   #t  
 
Starting last Thursday, location results from the main Google SERPS started acting weird. They are still weird. Here is a G+ discussion about the issue raised by Terry Simmonds: https://plus.google.com/u/0/+TerrySimmonds/posts/1BZ6guvy9mE
1 comment on original post
13
2
Gina Fiedel's profile photoMike Blumenthal's profile photoMark Traphagen's profile photowade saunders's profile photo
2 comments
 
Thanks!!!
Add a comment...
Mark's Collections
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 6 months ago
reviewed 6 months ago
I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 7 months ago
reviewed 7 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
• • •
Public - 9 months ago
reviewed 9 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - a year ago
reviewed a year ago
31 reviews
Map
Map
Map
If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
• • •
Public - 8 months ago
reviewed 8 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
Just good home cooking. Mac & cheese like mom used to make.
Public - a year ago
reviewed a year ago