- Stone Temple ConsultingSenior Director of Online Marketing, 2014 - presentResponsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
- Virante Inc.Director of Digital Outreach, 2011 - 2013
- Virante Inc.Internet Marketing Analyst, 2009 - 2011
- Westminster BookstoreManager of Online Marketing
- The Covenant School (Charlottesville VA)Assistant Administrator of Lower School
- Abbot LaboratoriesIV Products Sales Representative
- Uarco Business FormsAccount Manager
What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound Marketing + Internet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!
My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.
I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.
On Google+ you'll see me posting and sharing mostly about social media (Google+ tips in particular), and how we can more effectively use it to collaborate and transform our world.
My Google+ Creds:
- Active user every day since Google+ Day 3
- In the Top 3000 of 500 million G+ Users by an engagement-based metric
- In the Top 500 of US G+ users according to CircleCount.com
- Well-known for my Google+ tips here and on my blog
- Regular columnist about Google+ for Maximize Social Businesshttp://maximizesocialbusiness.com/author/mark-traphagen/ (owned by Fortune Mag Top 50 in Social Media guy Neal Schaffer)
- Speaker on Google+ for business and Google Authorship at major conferences across the US.
- Regular panelist for Google+ webinars subscribed to by Fortune 500 companies and major universities
Here's a timeline of my Most Popular Google+ Posts Ever (good place to hunt down my Google+ Tips!).
Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:
- Google+ Plus Power http://flip.it/IxUeA
- Online Marketing Daily http://flip.it/h2nXP
- SEO Search Engine Optimization Daily http://flip.it/7LvQK
Available to speak at your conference on Google+ for business. See what recent attendees at one of my presentations had to say. Contact me through this profile or the email address below.
Google+ Communities I Moderate
- Google Authorship & Author Rank (owner)
- Content Marketing (owner)
- Link Removal
- Vine Videos - 6 Second Video Sharing
- Community Moderators
- Search Engine Land
Want to get the most out of Google+? I've discovered Google+ to be extremely powerful for getting your message spread far if you know how to use it right. Here are my free Google+ Guides that will help you use brand pages effectively, implement and use Google Authorship and Author Rank, and grow a powerful Google+ network.
New to Google+? Forget the "official" recommended users list. Lots of celebs who either never post or let their publicists do it. If you want to find real people who know their stuff and really engage on Google+, start with this awesome list of shared circles in dozens of topics. Shared Circles are groups of users you can add to your own circles with one click. Also check out this community-nominated list of most-valued plussers. And here's a great guide to the awesome features of Google+.
Here's my Vizify interactive social media bio.
About my cover photo: That's me some 30 years ago pointing out the High Peaks of the Adirondack Mountains to my two daughters. I'm still trying to point myself and others toward the high peaks today.
All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.
Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:
In nomine Google, et Long Tail, et spiritus AuthorRank.
- Westminster Theological SeminaryM.A.R. in Biblical Studies, 2004 - 2009
- Liberty UniversityB.A. Interdisciplinary.
- Stone Temple Consulting Blog (current)
- Search Engine Land (current)
- Moz.com (current)
- Maximize Social Business Blog (current)
- AuthorRank.org (current)
- New Media Leaders (current)
- Social Media Today (current)
- Plus Your Business (current)
- LinkedIn Publishing (current)
- Slideshare (current)
- Pinterest (current)
- SteamFeed (current)
- GplusGeek (current)
- G+SEO.net (past)
- SocialFresh Blog (current)
- Inbound.org (current)
- Pinterest (current)
- Max Real Estate Exposure (current)
- Buzz (past)
- Cisco Blog (past)
- Amazon Reviews (current)
- Flipboard Magazines (current)
- Real Integrated Marketing (current)
But how the heck were you supposed to use that keyboard? HT
But if you have to add something to your beer to make it taste good, why are you buying that beer?
It's nice to see things come full circle and then some. A big thank you to my colleagues on G+ Photos for making this a reality.
As someone who is now publishing regularly one LinkedIn's new Publishing platform, I enthusiastically endorse 's call for LI to do it's part to implement Google Authorship for our content there.
Encouraging to hear that he apparently go word they're working on it! #googleauthorship #plusonly
I remember riding from SFO to San Jose on my first trip to SMX West and seeing this giant hangar from the shuttle, and wondering what on earth it might be.
Figures both NASA and Google would be involved ;-) #plusonly
Hangar One is one of the world's largest freestanding structures, covering 8 acres (32,000 m2). The hangar was constructed in 1931. It is a Naval Historical Monument and a State of California Historic Civil Engineering Landmark. In May 2008, The National Trust for Historic Preservation listed Hangar One on their list of America's "Most Endangered Places". NASA's Ames Research Center is currently evaluating bids to lease the hangar and Moffett Federal Airfield.
In this image, Hangar One is set in blue courtesy of event planners and sponsors of the Breakthrough Prize in Fundamental Physics and Life Sciences event held in December 13, 2013 at Moffett Federal Airfield in California.
Moffett Field's "Hangar One" (built during the Depression era for the USS Macon) and the row of World War II blimp hangars are still some of the largest unsupported structures in the country. The airship hangar is constructed on a network of steel girders sheathed with galvanized steel. It rests firmly upon a reinforced pad anchored to concrete pilings. The floor covers eight acres (32,000 m²) and can accommodate Six (6) (360 feet x 160 feet) football fields. The airship hangar itself, measures 1,133 feet (343 m) long and 308 feet (93 m) wide.
The building has aerodynamic architecture. Its walls curve upward and inward, to form an elongated dome 198 feet (60 m) high. The clam-shell doors were designed to reduce turbulence when the Macon moved in and out on windy days. The "orange peel" doors, weighing 500 tons (511.88 tons) each, are moved by their own 150 horsepower motors operated via an electrical control panel.
The airship hangar's interior is so large that fog sometimes forms near the ceiling. A person unaccustomed to its vastness is susceptible to optical disorientation. Looking across its deck, planes and tractors look like toys. Along its length maintenance shops, inspection laboratories and offices help keep the hangar busy. Looking up, a network of catwalks for access to all parts of the structure can be seen. Two elevators meet near the top, allowing maintenance personnel to get to the top quickly and easily.
Narrow gauge tracks run through the length of the hangar. During the period of lighter-than-air dirigibles and non-rigid aircraft, the rails extended across the apron and into the fields at each end of the hangar. This tramway facilitated the transportation of an airship on the mooring mast to the airship hangar interior or to the flight position. During the brief period that the Macon was based at Moffett, Hangar One accommodated not only the giant airship but several smaller non-rigid lighter-than-air craft simultaneously.
USS Macon (ZRS-5) was a rigid airship built and operated by the United States Navy for scouting and served as a "flying aircraft carrier", designed to carry biplane parasite aircraft, five single-seat Curtiss F9C Sparrowhawk for scouting or two-seat Fleet N2Y-1 for training. In service for less than two years, in 1935 Macon was damaged in a storm and lost off California's Big Sur coast, though most of the crew were saved.
Moffett Federal Airfield is a joint civil-military airport located between northern Mountain View and northern Sunnyvale, California, USA. The airport is near the south end of San Francisco Bay, northwest of San Jose. Formerly a United States Navy facility, the former naval air station is now owned and operated by the NASA Ames Research Center.
Moffett Airfield is home to H211, LLC, owned by Google founders Larry Page and Sergey Brin. Through the LLC they pay $1.3 million a year to NASA to park their Boeing 767-200 and other Gulfstream V jets. In addition, the airplanes have also had scientific equipment installed by NASA to allow for experiments to be run in flight.
Image Credit: NASA Ames Research Center
Caption Credit: Wikipedia
#NASA #Ames #Aviation #Airships #Blimps #Dirigibles #HangerOne #Research #History #Naval #Moffett #Federal #Airfield #USSMacon #ZRS5 #Engineering #Military #Civil #Aerodynamics #Architecture #Art #USA #California #Sunnyvale #MountainView
Wish you had a way to make sure you never missed anything from certain pages or people. shows you how.
This shot tutorial shows you how to add someone to what's commonly known as a Subscription circle.
Basically, Google+ allows you to turn on notifications for your circles so that every time someone in that circle posts something, you get a notification either via email (dependent on your email settings) and under the bell icon as a notification.
This allows you to keep special tabs on the people who provide the most value or are the most interesting on Google+. People you don't want to miss anything from.
As you can see in the attached image, it's pretty easy:
1. Hover your pointer over the person's name. Their hovercard will pop up.
2. Hover over the circle button on their hovercard and add them to the circle that you want to be your Subscription circle.
3. Click on that circle's stream and make sure you have the little bell in the top right corner clicked to "On" (it should be colored red).
Now, practice by hovering over and adding me to your subscription circle-- because of course you don't want to miss anything from me! ;)
#googleplus101 #googleplustips #dustntv
Anyway thanks for figuring out what my trouble was :)
Creation Story | Authoritative Content | User Generated Content
What I love most about this post by is that it was born out of the real struggles, the actual blood-sweat-tears of an infant startup clawing for its first breaths of real air.
Recently when the weather has been nice I've been working outside at Durham's stunning American Tobacco Campus (truly has to be one of the best repurposed urban spaces in any small city in America). And that's allowed me to occasionally drop in on my friends , , and who are crafting their startup in the Startup Factory at the ATC.
So yesterday I stopped by and excitedly took me back to a conference room whiteboard. What I saw there is what you hear about in this post. But more exciting, I felt like I'd just seen the true birth of their company, even though they'd been working on it for months.
You are nothing until you have a story you can tell. #entrepreneurship #smb #community #plusonly
Inspired by a thought-provoking post* by this morning (see stonet.co/1hWpdp6) my latest Publishing post (linked below the image) explores why brands ought to take memes seriously, and put them to intentional use to reinforce their messages.
(Does one really need to put "thought-provoking post" before "by David Amerland?")
#memes #caturday #branding #davidamerland #plusonly