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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
81,587 followers|18,745,644 views
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Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Durham NC
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
Social Media | Google+ | Content Marketing - Sr Director of Online Marketing for Stone Temple Consulting

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media (Google+ tips in particular), and how we can more effectively use it to collaborate and transform our world.

My Google+ Creds: 

Here's a timeline of my Most Popular Google+ Posts Ever (good place to hunt down my Google+ Tips!).

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference on Google+ for business. See what recent attendees at one of my presentations had to say. Contact me through this profile or the email address below.

Google+ Communities I Moderate

Want to get the most out of Google+? I've discovered Google+ to be extremely powerful for getting your message spread far if you know how to use it right. Here are my free Google+ Guides that will help you use brand pages effectively, implement and use Google Authorship and Author Rank, and grow a powerful Google+ network.

New to Google+? Forget the "official" recommended users list. Lots of celebs who either never post or let their publicists do it. If you want to find real people who know their stuff and really engage on Google+, start with this awesome list of shared circles in dozens of topics. Shared Circles are groups of users you can add to your own circles with one click. Also check out this community-nominated list of most-valued plussers. And here's a great guide to the awesome features of Google+.

Personal Stuff

Married for over 30 years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

Here's my Vizify interactive social media bio.

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

About my cover photo: That's me some 30 years ago pointing out the High Peaks of the Adirondack Mountains to my two daughters. I'm still trying to point myself and others toward the high peaks today.

Professional Life

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Writing for Windmill Networking Blog, Secret Life of Emily Dickinson and Virante Orange Juice. I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up | 2011 Communicator's Award of Distinction from International Academy of Visual Arts
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Looking for
Networking, Friends
July 21
Other names
trappermark, the Foolish Sage, sagethefool


Mark Traphagen

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Most people laugh at the miniature floppy disk in this older vision of what wearable computing might look like.

But how the heck were you supposed to use that keyboard? HT +John Mueller 
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The tip of a sharp pencil of course
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Mark Traphagen

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So....I put this on my beer? #beersauce   #t  
Beer sauce?

#beersauce   #wut  
Jane Gardner's profile photoAndrij Harasewych's profile photoRonnie Bincer's profile photoEli Fennell's profile photo
Oh my. I was kidding when I said "so I put this in my beer?" But it turns out that's what it's actually for? I assumed it was like a marinade or dipping sauce made with beer. Joke's on me.

But if you have to add something to your beer to make it taste good, why are you buying that beer?
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Critters at the Museum

Earlier this week I took a morning off to take my grandkids who were on spring break to Durham's +Museum of Life and Science. Here's a flipbook video of some of the critters we saw. #plusonly  
Mark Traphagen's profile photoAbdelwahed Zaidi's profile photoKirstin Hancock's profile photo
Oh she is +Kirstin Hancock, she is indeed!
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Mark Traphagen

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Is this a beautiful circle or what?

Thanks +Brett Lider for making Auto Awesome a little more awesome. #plusonly  
Over 9 years ago, I took a series of photos while on a California road trip, thinking they would make a great panorama if I ever got around to stitching them together. A few weeks later I started my job at Google and found that we were working on Picasa Web. I had the idea that we should be able to detect when a series of photos is a panorama (based on timestamps and overlapping scene content) and then offer to stitch the photos together into a panorama for you. Today I ported a bunch of my old Flickr photos over to G+, and lo and behold, G+ Photos did exactly that to the sequence of photos that inspired that idea – and did an even better job of it, simply doing the work instead of asking me question.

It's nice to see things come full circle and then some. A big thank you to my colleagues on G+ Photos for making this a reality.
Eli Fennell's profile photoBrett Lider's profile photoRicardo Blanco's profile photoSteve Mattison's profile photo
+Eli Fennell ...FANTASTIC PHOTO!!!!!!!
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A Call for LinkedIn to Implement Google Authorship for LI Publishers

As someone who is now publishing regularly one LinkedIn's new Publishing platform, I enthusiastically endorse +Steven Shattuck's call for LI to do it's part to implement Google Authorship for our content there.

Encouraging to hear that he apparently go word they're working on it! #googleauthorship   #plusonly  
The Director of Product Management at LinkedIn says Google Authorship for LinkedIn Today is "on a very high priority list to get included asap."
JD Ebberly's profile photoWes Ryder's profile photoEli Fennell's profile photoC Bret Campbell's profile photo
If LinkedIn Publisher = No, then Jealousy
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In his circles
1,751 people
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I'm sure I'll be one of their primary sources....

#hipwiththekids   #downwiththelingo   #plusonly  
Leila Martin's profile photoEric Enge's profile photoJohn Rochette's profile photoYash Trivedi's profile photo
+Yash Trivedi Right you are - its on Tuesday at 1 PM EDT.  Glad they are working for you!
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Mark Traphagen

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And now I know...

I remember riding from SFO to San Jose on my first trip to SMX West and seeing this giant hangar from the shuttle, and wondering what on earth it might be. 

Figures both NASA and Google would be involved ;-) #plusonly  
NASA's Hangar 1: Among the world's largest freestanding structures 
Hangar One is one of the world's largest freestanding structures, covering 8 acres (32,000 m2). The hangar was constructed in 1931. It is a Naval Historical Monument and a State of California Historic Civil Engineering Landmark. In May 2008, The National Trust for Historic Preservation listed Hangar One on their list of America's "Most Endangered Places". NASA's Ames Research Center is currently evaluating bids to lease the hangar and Moffett Federal Airfield.

In this image, Hangar One is set in blue courtesy of event planners and sponsors of the Breakthrough Prize in Fundamental Physics and Life Sciences event held in December 13, 2013 at Moffett Federal Airfield in California.

Moffett Field's "Hangar One" (built during the Depression era for the USS Macon) and the row of World War II blimp hangars are still some of the largest unsupported structures in the country. The airship hangar is constructed on a network of steel girders sheathed with galvanized steel. It rests firmly upon a reinforced pad anchored to concrete pilings. The floor covers eight acres (32,000 m²) and can accommodate Six (6) (360 feet x 160 feet) football fields. The airship hangar itself, measures 1,133 feet (343 m) long and 308 feet (93 m) wide.

The building has aerodynamic architecture. Its walls curve upward and inward, to form an elongated dome 198 feet (60 m) high. The clam-shell doors were designed to reduce turbulence when the Macon moved in and out on windy days. The "orange peel" doors, weighing 500 tons (511.88 tons) each, are moved by their own 150 horsepower motors operated via an electrical control panel.

The airship hangar's interior is so large that fog sometimes forms near the ceiling. A person unaccustomed to its vastness is susceptible to optical disorientation. Looking across its deck, planes and tractors look like toys. Along its length maintenance shops, inspection laboratories and offices help keep the hangar busy. Looking up, a network of catwalks for access to all parts of the structure can be seen. Two elevators meet near the top, allowing maintenance personnel to get to the top quickly and easily.

Narrow gauge tracks run through the length of the hangar. During the period of lighter-than-air dirigibles and non-rigid aircraft, the rails extended across the apron and into the fields at each end of the hangar. This tramway facilitated the transportation of an airship on the mooring mast to the airship hangar interior or to the flight position. During the brief period that the Macon was based at Moffett, Hangar One accommodated not only the giant airship but several smaller non-rigid lighter-than-air craft simultaneously.

USS Macon (ZRS-5) was a rigid airship built and operated by the United States Navy for scouting and served as a "flying aircraft carrier", designed to carry biplane parasite aircraft, five single-seat Curtiss F9C Sparrowhawk for scouting or two-seat Fleet N2Y-1 for training. In service for less than two years, in 1935 Macon was damaged in a storm and lost off California's Big Sur coast, though most of the crew were saved.

Moffett Federal Airfield is a joint civil-military airport located between northern Mountain View and northern Sunnyvale, California, USA. The airport is near the south end of San Francisco Bay, northwest of San Jose. Formerly a United States Navy facility, the former naval air station is now owned and operated by the NASA Ames Research Center. 

Moffett Airfield is home to H211, LLC, owned by Google founders Larry Page and Sergey Brin. Through the LLC they pay $1.3 million a year to NASA to park their Boeing 767-200 and other Gulfstream V jets. In addition, the airplanes have also had scientific equipment installed by NASA to allow for experiments to be run in flight.

Image Credit: NASA Ames Research Center
Caption Credit: Wikipedia

+NASA Ames Research Center 
+Naval Aviation Museum Foundation, Inc 
+Aviation Week 
+Smithsonian National Air and Space Museum 
+STEM on Google+ Community 

#NASA   #Ames #Aviation #Airships #Blimps #Dirigibles #HangerOne #Research #History   #Naval   #Moffett #Federal #Airfield #USSMacon   #ZRS5 #Engineering #Military   #Civil #Aerodynamics #Architecture #Art #USA #California #Sunnyvale #MountainView
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I know, just couldn't resist the temptation:) My pedant soul got ahead of me.
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How to Create Subscription Circles on Google+

Wish you had a way to make sure you never missed anything from certain pages or people. +Dustin W. Stout shows you how.
How to Make Sure You Never Miss the Best Stuff on Google+

This shot tutorial shows you how to add someone to what's commonly known as a Subscription circle

Basically, Google+ allows you to turn on notifications for your circles so that every time someone in that circle posts something, you get a notification either via email (dependent on your email settings) and under the bell icon as a notification. 

This allows you to keep special tabs on the people who provide the most value or are the most interesting on Google+. People you don't want to miss anything from. 

As you can see in the attached image, it's pretty easy:

1. Hover your pointer over the person's name. Their hovercard will pop up.
2. Hover over the circle button on their hovercard and add them to the circle that you want to be your Subscription circle
3. Click on that circle's stream and make sure you have the little bell in the top right corner clicked to "On" (it should be colored red). 

Now, practice by hovering over and adding me to your subscription circle-- because of course you don't want to miss anything from me! ;)

#googleplus101   #googleplustips   #dustntv  
Michelle Bollinger's profile photoAnne-Marie Valton's profile photoLinda Lindsay's profile photoDustin W. Stout's profile photo
+Dustin W. Stout Ack. Ok, well that explains much then; I thought I was going crazy. I need to learn how to use Wordpress then I suppose, as I seem to do everything wrong. Even now I am stuck where I added some pictures in the text, aligned them left and all was fine until the last picture, and now when I try to start typing again, using spaces or anything, it all types BESIDE the last picture rather than under it. SO frustrating. -_-
Anyway thanks for figuring out what my trouble was :)
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The New SEO & the 3 Pillars of Community
Creation Story | Authoritative Content | User Generated Content

What I love most about this post by +Martin W. Smith is that it was born out of the real struggles, the actual blood-sweat-tears of an infant startup clawing for its first breaths of real air.

Recently when the weather has been nice I've been working outside at Durham's stunning American Tobacco Campus (truly has to be one of the best repurposed urban spaces in any small city in America). And that's allowed me to occasionally drop in on my friends +Martin W. Smith, +Phil Buckley, and +Frank Pollock who are crafting their startup +CrowdFunde in the Startup Factory at the ATC.

So yesterday I stopped by and +Phil Buckley excitedly took me back to a conference room whiteboard. What I saw there is what you hear about in this post. But more exciting, I felt like I'd just seen the true birth of their company, even though they'd been working on it for months.

You are nothing until you have a story you can tell. #entrepreneurship   #smb   #community   #plusonly  
3 Pillars of online community: Creation Story, Authority Content, UGC transforms offline businesses the community needed to make money online.
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Thank you for these important measures, to build and maintain a real development of the online community:
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Why Memes May Be Serious Business for Your Brand Messages

Inspired by a thought-provoking post* by +David Amerland this morning (see my latest +LinkedIn Publishing post (linked below the image) explores why brands ought to take memes seriously, and put them to intentional use to reinforce their messages.

(Does one really need to put "thought-provoking post" before "by David Amerland?")

#memes   #caturday   #branding   #davidamerland   #plusonly  
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+Mark Traphagen you did that for sure ;-)
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The Sichuan is authentic and delicious. Be adventurous!
Public - 3 months ago
reviewed 3 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - 3 months ago
reviewed 3 months ago
We had an emergency today when a hot water pipe sprung a leak inside a wall. The Streamline dispatcher was extremely courteous and worked hard to get us one of their plumbers ASAP. Within 20 minutes after he called us back, the plumber was here. He also was very courteous. explained completely what he would do, and cleaned up after himself. I would recommend Streamline to anyone.
Public - 4 months ago
reviewed 4 months ago
Don't be deceived by the humble exterior. Best Mexican food on Rt 13
Food: ExcellentDecor: Very goodService: Excellent
Public - 9 months ago
reviewed 9 months ago
27 reviews
Just good home cooking. Mac & cheese like mom used to make.
Public - 3 months ago
reviewed 3 months ago
Always excellent service. Items are always ready when they say. They take the "dry" out of dry cleaning with their cheerful employees!
Public - 7 months ago
reviewed 7 months ago
Tiny but charming gift shop. No junk. This is the home of the famous pony penning posters.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 9 months ago
reviewed 9 months ago