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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
133,593 followers|38,633,413 views
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Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
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Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool

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Mark Traphagen

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MOBILEGEDDON: Non-Mobile Friendly URLs Show Nearly 50% Ranking Drop!
See Our Just-Published Before & After Study

+Eric Enge at +Stone Temple Consulting pulled ranking data on the top 10 mobile results for 15,235 search queries the week of April 17th (before the so-called #Mobilegeddon  Google update rollout), and again the week of May 18th. We pulled ranking information, and also identified whether or not the URLs in the results were designated as Mobile Friendly by Google or not.

Because of the size and methodology of our study, we were able to show the real change that the Mobile Ranking Update brought about that other, smaller and more anecdotal studies missed.

Read the complete study at http://stonet.co/MobilegeddonStudy

If you find this information useful, please reshare it! Thanks!

#mobilemarketing   #mobilefriendly   #mobileseo   #seo  
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Nice to see some data and not just the rhetoric on the topic, thanks +Mark Traphagen 
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Are you making any of these mistakes in your SEO? Check +Eric Enge's article to make sure you are not!
 
7 Common #SEO Mistakes >> http://stonet.co/commonseomistakes 
There are many different types of SEO mistakes that people make, and today I am going to outline the most common ones. These mistakes result because there are many different types of publishers out there, with greatly differing levels of knowledge and approaches. These fall into 4 different groups: People who [...]
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Glad it helped you, +Todd Lohenry !
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Google to Use Street View to Monitor Pollution

The goal of the project is to create high resolution maps of air quality across cities. It will see Street View cars equipped with sensors that allow them to take measurements of carbon dioxide, carbon monoxide, nitrogen dioxide, nitric oxide, ozone, methane, black carbon, particulate matter and Volatile Organic Compounds (VOCs) – all of which can have a negative impact on health.
Google has teamed up with Aclima to incorporate the company's environmental sensors into the search giant's Street View cars. Initially tested on three vehicles in the Denver metro area, the partnership should lead to a better understanding of overall air quality in urban environments.
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But it will look great in their ads for their cars:)
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What Your Brand Can Learn from a Hit TV Show

+Eli Fennell with some brilliant branding lessons from the hit TV show Supernatural.
 
How To Be a 'Supernatural' Brand

In surveying the internet marketing landscape, I feel I can hardly overstate the importance of a single demographic: teenagers.

As I wrote in "Take the Teen Smartphone Challenge for Your Business" (http://goo.gl/mW6mvm), "Teens drive consumer technology in the 21st Century." ... "These are your future, if not present, customers."

The last statement is a truism, of course: today's teens are tomorrow's adults, so obviously if teens are not already your customers, at least some will be as adults.

Teens have a less immediate impact on popular entertainment, depending on the type; their influence on music, for example, is greater than their influence on television or movies.

Their tastes, as we know, change quickly, especially as teens soon mature into adults and "put aside childish things".  Yet, for nearly a decade, one TV show has held the attention and enthusiasm of a largely teenage audience, even retaining many of them as fans as they grow to adulthood: Supernatural (http://goo.gl/wkFGrm)

First launched on the WB Network in 2005 (which merged into The CW Channel in 2006-2007), Supernatural follows the adventures of two brother 'hunters', Sam and Dean Winchester, who battle ghosts, demons, and other supernatural and mythical beings.

While the Dawson's Creeks, One Tree Hills, and Smallvilles of the same network have folded, Supernatural has continued to win the new teenage audience every time the old one grew up and moved on.  So how did they do it?

Putting it bluntly: repetition.  The entire show can be described as a repeating story arc with slight variations: at first some catalyzing event, usually a tragedy, reunites the estranged brothers, who set out for revenge and to help others along the way.  Sam faces a spiritual crisis of some sort, whereby he can go down a path leading to doom or damnation, or pull back.  Dean takes charge when he feels Sam has gone too far, and asserts his own impulsive judgment.  Sam goes too far, Dean pulls him back just barely in time (but always just a bit late), and one brother or the other dies, forcing the other to make a foolish self-sacrifice to bring the other back.  The brother who is brought back resents this, other things go wrong between them, and they split.

With slight variations, and only as a simplistic framework, this is the formula of the show.  And it works.   In addition, the arc opens to a new adversary each time: ghosts, demons, angels, werewolves and vampires, gods, etc...  The brothers remain the same, but the trappings of their adventures are given a fresh coat of paint.

What can your brand learn from this?  In the first place, that consistency works.  Absolute originality may be the obsession of the starving artist, but even the great artists always use a certain degree of formula.  For businesses, where you won't be judged in a softly lighted gallery over wine and gourmet cheeses by intellectuals, formula is indispensable.

Beyond that, while the formula remains the same, something has to change to keep people interested.  Even a huge brand like Coca Cola has reimagined and reinvented its branding too many times to count.  The cola may remain Classic, but nothing else is too sacred to at least explore other options and approaches.

Your target customers and clients are as fickle as teenagers when it comes to choosing you, and why shouldn't they be?  They owe you nothing unless you win their loyalty, over and over again.  Give them what they want, while keeping them delighted, and they'll help keep the demons of poverty from breaking the circle of your bottom line.

~ +Eli Fennell, SEO,, +On Track Tips | Wiser Sites

#Branding   #BrandingTips  
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P.S. - Just caught the Collection title. Very flattering. ;-) easy to overlook since I follow all your Posts.
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Here's Why with Mark and Eric will Return!

Our popular Here's Why with Mark and Eric video series has been on a two week summer vacation. It sent us some beautiful postcards, letting us know it's fit, tanned and ready to come back to work!

In these videos +Eric Enge and I give you the "why" behind many aspects of SEO, social media, content marketing, and marketing in general, all in under five minutes.

Look for a new episode this coming Monday, and every Monday.

You can subscribe by following our Google+ Here's Why Collection, and setting the Notification to "On" using the settings gear at the top of the collection page. Follow at stonet.co/HWGplus
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Thanks everyone. We have some great episodes coming up!
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At +Stone Temple Consulting we're just as impressed with +SimilarWeb PRO Great to have met these guys at #MozCon.

Cc +Eric Enge
 
Very Impressed with SimilarWeb Pro

This is a screenshot from our account with them, looking at keywords that sent search traffic to Moz.com. Their methodology is pretty solid - they have a panel of millions of web users around the world and can capture (anonymously) the keywords they search for, websites they visit, etc. based on clickstream data. Thus, they saw thousands of web surfers search for these in Google, then visit Moz, and it becomes the source for the data.

It's like keyword (not provided) is gone and real KW data is back (at least, a sizable sample set of it).
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Thank you +Roy Hinkis. :) Circled both accounts.
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+SiteSell has now posted the video and full transcript of the hangout about Search they did this week with +David Amerland, +martin shervington and me.
 
VIDEO AND FULL TRANSCRIPT INSIDE!
SEARCH w/ David Amerland, Martin Shervington, Mark Traphagen

We are extremely excited to share with you our fourth and final broadcast of the SiteSell Presents series: SEARCH with +David Amerland+martin shervington,  and +Mark Traphagen  The event took place live on Monday, July 27th and was an intense and relevant topic, both for the panel and attendees.

Besides getting a chance to hear from such recognized experts as David, Martin, and Mark, we tackled questions like:

What Is Semantic Search, Social Search, And Where Is Google Headed?
What Can Businesses Do To Stay Ahead Of Google?
What SEO Tools & Services Do You Recommend?
Where Is Search Heading As It Relates To Content-driven Sites?

… and more!

MORE >>http://owl.li/QkP1K

#SiteSellPresents   #HOA   #Search  
The fourth and final broadcast of the SiteSellPresents series was on the topic of Search, and featured three brilliant experts: David Amerland, Martin Shervington and Mark Traphagen.
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+Mark Traphagen it was a great one and it was really cool catching up with you :) 
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When Platforms Become Publishers
Why in 2015 "owning your audience" is becoming an illusion

I'm going to say this without any intended hyperbole: if you are a content publisher, this may be the most important (and unsettling) article you read this year.

John Herrman on The Awl drops some hard truths. Increasingly, platforms (things like Facebook and YouTube and Snapchat) are the publishers. They are where people go to consume content, not your site.

He brings out several implications of this:

➤ The platforms then are where the advertising will be seen. That means they control the revenue stream. Will they share it with you? At what costs?

➤ Platforms now take on the liabilities associated with controversial content. That might seem like a relief to content creators, but there is a cost: the platforms now dictate what is acceptable in your content.

➤ The forms of content are increasingly dictated by the platforms. This adds a whole other layer of complexity on to the job of content creation. You can't just publish once and then distribute to all the platforms. You have to create unique forms for each platform.

➤ Content creators whose primary revenue stream is direct monetization of the content are left with only two choices going forward: either gain some "partnership" with the platforms, or find creative ways to attract audience outside the platforms. 

THIS is the real "content chaos." Not the glut of content, but who controls the eyeballs, where people actually want to consume their content.

Anyone in the content business who isn't thinking seriously about this is already dead.

HT +Ronell Smith on Facebook #content   #contentmarketing   #l  
In 2015, the illusion of audience ownership is becoming harder to sustain.
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+MaAnna Stephenson I should have noted perhaps that the article is directed at sites that are primarily content publishers. That is, they don't publish content to market some other business, but the content is their business. In the past, their model was to monetize that content by bringing people to their site via the platforms where they are exposed to the ads they sell. But as the Platforms become the Publishers themselves, this leaves those sites in the position print newspapers found themselves in a few years ago.
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So proud of my daughter Sarah Traphagen Free​
 
She has been named the 2015 University Scholar for the Duke University School of Nursing​. This means she gets a full scholarship.
 
“Among a group of highly qualified and deserving nominees, Sarah stood out for her strong history of teamwork, leadership, creativity, problem solving and critical thinking,” said Janice Humphreys, PhD, RN, FAAN, professor and associate dean for academic affairs at Duke University School of Nursing. “Her personal and professional background and experiences led us to conclude that she would be an excellent DUSON University Scholar.” - See more at: https://nursing.duke.edu/news/school-nursing-selects-absn-student-university-scholar#sthash.j9pS4tuS.dpuf
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+Mark Traphagen LOL... and oldie but goodie insider joke!
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Does Google Focus More on High Volume Keywords?

+Gary Illyes says...no. 
Gary Illyes responded to an interesting question on Twitter which questions whether Google puts more focus on keywords with higher search volume over those keywords with a lower search volume. @Jonny_J_ No. — Gary Illyes (@methode) July 30, 2015 In some respects, I could see why some would think this is a possibility.  After all, …
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Google+ Repurposing Announced by Bradley Horowitz

Google's +Bradley Horowitz has posted about the immediate and foreseeable future of Google+.

TL;DR Google+ is here to stay, but will be "tighter and brighter." It will no longer be forced as the social necessity for all of Google, but allowed to flourish on its own as a "connector of people according to their interests."

HT +martin shervington 
 
Everything in Its Right Place

It’s been a little more than a quarter since I took on leadership of a newly formed team, which we’ve christened SPS: Streams, Photos, and Sharing.

In that short time, I’ve had some time to reflect on the products we’ve built over the last few years, and also the opportunity to oversee the launch of our new Google Photos product. I’ve concluded that it’s time for a “pivot”... or more precisely time to talk more openly about a pivot that’s been underway for some time (and in fact is reflected in the name of the new team). We're going to continue focusing Google+ on helping users connect around the interest they love, and retire it as the mechanism by which people share and engage within other Google products.

Four years ago when we conceived of the “Google+ Project”, we made it clear that our goals were always two-fold: Google+ aspired to be both a “platform layer that unified Google’s sharing models”, and a product / stream / app in its own right.

This was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing. For instance, and perhaps most controversially, integration with YouTube implied that leaving a comment on YouTube (something users had obviously been doing successfully for years) suddenly and unexpectedly required “joining Google+.”

We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google. We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.  

Some of the consequences of this shift in thinking have already been deployed. Others we’re rolling out as fast as possible (e.g. the changes to YouTube we referenced today). And many more will roll out over the rest of the year.

What does this mean for Google+ the product? Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine (like the recent launch of Collections - https://plus.google.com/collections/featured).

It’s been incredibly gratifying to see how this strategy has played out as realized in the recent Google Photos launch, a product which in many ways embodies and telegraphs the changes discussed above. Google Photos not only doesn’t require a Google+ account, but as much of the functionality as possible doesn’t even require an account at all. It was important to me that when we launched Google Photos, we stressed the product implements sharing by any means a user prefers… without compromise or agenda. This is the right thing for users and the feedback and usage has been extremely validating.

I’m excited to share this strategy with the world, excited about what it means for Google+, and most of all for all of Google’s users.
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^^^ or at least they don't seem to anymore.
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Last photo from Alaska. Always so dawn hard to leave this place, as eager as I am to get home to family and the work I love. 

Tern Lake along the Seward Highway. 
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Very beautiful +Mark Traphagen 
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Mark's Collections
Excellent service! Driver was 10 minutes early for a 5am pickup, which was great because my check in at the airport was going to be tight. I had a lot of luggage, and the driver hustled up to my door to bring it down to the car. Car was immaculate, and the driver extremely courteous. Kudos to the office staff as well, who were very flexible with an itinerary change I needed to make, and who followed through to make sure that everything was correct. Everything you could want in a limo service, and I will use it again.
• • •
Public - 3 weeks ago
reviewed 3 weeks ago
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 9 months ago
reviewed 9 months ago
If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
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Public - 11 months ago
reviewed 11 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
32 reviews
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I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 9 months ago
reviewed 9 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
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Public - 11 months ago
reviewed 11 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - a year ago
reviewed a year ago