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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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This is my #marketing  crusade...

Brands who nurture and encourage employee personal brands,
people passionate about their business who develop their own loyal audiences,
who create content and engage on topics relevant to the company brand,
those people create unique and powerful relational connections for those brands, connections that may not have happened any other way.

Read the post below I wrote for +Moz to find out why PBRs (Personal Brand Representatives) are so powerful, and what they could do for your business.

The Ideal: The company brand is well-represented by a stable of powerful and beloved people.

+Moz is a great example in our industry: +Rand Fishkin +Cyrus Shepard +Pete Meyers +Erica McGillivray +Jennifer Sable Lopez and more.

The Reality for many brands though, is that they are not quite ready for the full-blown PBR strategy. Even launching one PBR may be difficult.

For that reason in the weeks and months ahead I'm going to be creating a content series that gives brands the incremental steps to get from Reality to the Ideal.

And BTW, not all brands need to go all the way to "Ideal." There will be actionable material for everyone in this series.

Watch this space!
 
Personal Brand Representatives: What They Are and Why Your Brand Needs Them
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
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I dont know bt i think you can help to give me a resson
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dustn.tv originally shared to Google+ Tips & Tricks:
 
In case you missed it:
Master Google+ Circles and Make Your Online Connections More Relevant!

This guide was originally created in 2013 and has now been updated to be current as of May 2015! This is the ultimate guide to understanding and optimizing your circles on +Google+!

Read the full post here: http://dustn.tv/google-plus-circles/

For those of you who want to really make an impact on Google+ (something +martin shervington knows a lot about), develop strong relationships (something +Wade Harman talks a lot about), and build a strong brand optimized for personalize search (+Mark Traphagen forte) then you need to start with mastering the art and science of Google+ circles. 

When you've mastered circles on Google+ you can effectively make it the most efficient of all your social networks and make it the easiest way to keep in touch with social connections. 

Have a read, and pass it along for those who haven't quite gotten the idea of circles yet! 

#googleplustips  
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Hey, thanks for sharing +Mark Traphagen! 
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+Search Engine Land was able to confirm that Google has appointed someone to take the place of +Matt Cutts as head of the web spam team. Cutts remains on indefinite leave.

What is clear is that this new person (unnamed by Google) will not be taking on Cutts's role as the main spokesperson for Google to the SEO community. 

That role currently seems to be split amongst Google staffers such as +John Mueller, +Gary Illyes and +Pierre Far.

#plusonly   #seo   #google   #mattcutts  
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I had a suspicion that he would leave as soon as he announced that he was taking a leave, as opposed to a vacation. He will be missed by many
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Knowing the Value of What You Don't Know - Today's Traphagen Takeout Order

Today's 3 minute podcast episode: If you want to keep growing as a marketer, a business person...or even just as a person, then the more you know you don't know, the more you know. You know? OK, just listen!

Click image below to listen right here in G+!

Mentioned in today's episode: +Jim Burns of Avitage.

Here's how to subscribe to never miss an episode:

iTunes: stonet.co/TTOiTunes (slowly creeping up New & Notable - your reviews SO appreciated!)

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") 

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com                

#tto   #podcast   #marketing   #personalgrowth   #plusonly  
Traphagen's Takeout Order
34 Knowing The Value Of What You Don't Know
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+Jim Burns as I said, I'd never seen that illustration before, but it so perfectly models a concept I try to teach anyone I mentor.
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Building "good, unique content" really isn't enough. Rand explains in today's Whiteboard Friday! http://mz.cm/1Snm1nD
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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My #productivity tip: Each day skip reading at least three “10 Best Apps to Increase Your Productivity” articles.

#Plusonly 
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But #4 will blow your mind!
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+Eric Enge interviewed about the new Twitter integration in Google
Eric Enge originally shared to Digital Marketing:
 
Commentary on the Google-Twitter Integration So Far

As written up by +Chris Crum of +WebProNews - my thoughts are contained in here as well.

In a nutshell, this is just early experimentation in my view, and there is likely much more to come. I don't think there is anyway they would have worked through all the mechanics of a deal for this level of functionality alone.

But, time will tell if I am right! ;->

http://www.webpronews.com/what-does-googles-new-tweet-section-mean-for-you-2015-05
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Memorial Day Facebook campaigns going live this afternoon for clients. Custom Audiences FTW. More about custom audiences in my SEW column.
Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.
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Personalize Your Results Directly From A Knowledge Panel

I spotted a feature "in the wild" today that allows for another layer of personalization in search results. Searchers can now select to get updates about a person directly from their Knowledge Panel result.

In limited testing it appears the feature is only available for people, but I would'nt be surprised if they extended it to businesses/brands. 

+Eric Enge or +Mark Traphagen have you guys seen this?

#knowledgepanel   #personalizedsearch  
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Buffets aren't the healthiest choice, whether for your food or your information diets. Productivity wisdom from entrepreneur Chris Brogan.

#productivity​   #plusonly  
Are you "keeping up?" Are you reading and peeking and testing and signing up for betas so that you're up on "what's new?" Are you going to conferences to "find ideas" and "seek out thought leadership?" You have to stop. The Problem with Buffets is UsAt my hotel breakfast this morning, I could have eaten at least five types of protein, almost twenty types of pastry, eleven fruit options, plus I could make my own waffles from "scratch" and we haven...
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cool tnxs
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Traphagen's Takeout Order Podcast Now on iTunes!

Now you can subscribe to my weekdaily 3 minute podcast on iTunes. Each weekday I bring you a quick marketing takeaway that you can chew on for the rest of the day.

If you've been benefiting from my shows so far here on Google+ via Soundcloud, then would you do me a favor? Visit the link below, subscribe, download some episodes, and most important: leave 5 stars and a review.

The first week is a make-or-break time for a new podcast on iTunes. Sufficient reviews and downloads can jump me up into the "New & Noteworthy" list, which can lead to big audiences.

#tto   #podcast  
Thanks to all of you who have been listening and been so encouraging with your comments!
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Why doesn't Google+ brass respond to all the Google will kill G+ rumors?

From Google+'s +Yonatan Zunger in a comment thread to a post by +Sean Cowen asking the above question:

Well, there are probably a few reasons you haven't heard from Bez. One is that we don't comment on every half-baked rumor out there. Another is that Bez hasn't headed Social in a while; you'll hear from Bradley when the time is right. :-)

(The reference to "Bez" was because Sean had mistakenly appealed to +Dave Besbris, who headed Google Social for a year after +Vic Gundotra departed. +Bradley Horowitz has been head of Social for about two months now.)
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I for one don't want to see G+ be removed.  It's amazing, like nothing else out there!
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Mark's Collections
People
Have him in circles
131,094 people
Gustiawan Adri's profile photo
Peter Cutforth's profile photo
nino abuladze's profile photo
Orighomisan KIN GAGAR's profile photo
Adam Helweh's profile photo
Savanna Hinojosa's profile photo
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Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
Work
Email
Story
Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
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Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 6 months ago
reviewed 6 months ago
I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 7 months ago
reviewed 7 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
• • •
Public - 9 months ago
reviewed 9 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - a year ago
reviewed a year ago
31 reviews
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If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
• • •
Public - 8 months ago
reviewed 8 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
Just good home cooking. Mac & cheese like mom used to make.
Public - a year ago
reviewed a year ago