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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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How Fan Loyalty Get's A 3 Year Old Coffee Company It's Own Super Bowl Commercial Worth $5 Million
+Death Wish Coffee Company entered +Intuit's Small Business Big Game Competition and WON, thanks to the dedication of a very loyal fan base. Death Wish Coffee made history as the smallest business to ever have a commercial in the Super Bowl, beating out 15,000 other businesses who entered the competition. 
You can see their Thank You video to the all the fans who voted for them here, https://youtu.be/J5JVXgbUGz8

So, CONGRAT'S to the 11 employees of Death Wish! You're a testament to every small business, that customer loyalty can make a big difference in a companies success story. 

Hey +David Amerland & +Mark Traphagen I think you will like this ... Caffeine, Tribe, Trust, & Loyalty. 

#coffee   #smallbusiness   #sundaycoffee   #coffeelovers  
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Thanks for the share +Mark Traphagen!! 
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My name is Mark Traphagen, and I endorse this endorsement from +Dustin W. Stout
 
This is why you NEED to be at Social Media Marketing World!
That is, if social media is any part of your livelihood...

After attending for the past 2 years, I'm convinced that +Social Media Examiner's SMMW is the event that #socialmedia  pros need to be at. Period. 

Not only does it draw thousands of business professionals, but it also attracts the brightest minds in the world of Social Media. People like: 

- +Jay Baer 
- +Chris Brogan 
- +Guy Kawasaki (quoted in the article)
- +Mari Smith 
- +Peg Fitzpatrick 
- +Rebekah Radice 
+martin shervington 
- +Donna Moritz 
- +Ryan Hanley 
- +Kim Garst 
- +Brian Fanzo 
- +Amy Schmittauer 
- +Ian Cleary 
- +Pam Moore 
- and so many more...

And if that's not enough, just know that as an attendee you get full access to all 100+ recorded sessions after the event is over. That's enough content to choke a blue whale! 

(Please don't put that assertion to the test, blue whales are precious creatures and do not deserve to be assaulted in any way, let alone with a bunch of social media conference content. Be kind to the whales.)

If you need any more convincing, or just want to see what you should expect from the conference, read the full post by clicking the image below. Especially if you're a fan of fun animated GIFs. You know I always have to have at least one good one. :D

So who is going to be joining me at Social Media Marketing World?

#socialmediamarketing   #smmw16  
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Hahahaha! Thanks +Mark Traphagen! 
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Mark Traphagen

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The One Detail These 15 Content Marketing Thought Leaders Absolutely Want You to Know!

I get included in "expert roundups" like this from time to time, but this one is extra special to me.

Why? Because +Ryan Hanley, himself a true content marketing thought leader, didn't ask a bunch of us to just give him a tip to share.

No. These are all people he's been watching in the space for a long time, and he shares his own observations on what unique characteristic most contributed to our content marketing success.

A lot of good people and insights in this one!

http://www.ryanhanley.com/content-marketing-thought-leaders/
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^I was wondering about that!
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Love this from +martin shervington.

Martin is seeking to move the personal brand space value proposition from thought leadership to "social leadership," and I think he's right.

I don't want just your thoughts. I want your heart and soul. I want your trust. I want your faith and belief.

I want you.

You are a whole human, not a computer for me to link up to with input.

And this is why I still embrace social media marketing. There is nowhere else where I can do all of the above, and do it at scale.
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hello thank you mark for nice messenger
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Twitter nearly burst into flames last night with Buzzfeed's announcement that the network may introduce an algorithmic news feed within the next week.

In this post I step out on a limb and explain why I think this might be the first good move Twitter has made in a long time.

(And if you want to help a fellow out, we'd love to see this post get some attention on the current trending hashtag ‪#‎RIPTwitter‬. So we'd love it if you have a Twitter account and would retweet it. You'll find the tweet at http://twitter.com/marktraphagen/status/696021745308934144)
Gauging by the noise over on Twitter right now, if the Twitter bird were a canary in a coal mine, it would be 'no more. It has ceased to be. It's expired and gone to meet its maker. This is a late canary. It's a stiff. Bereft of life, it rests in peace. If you hadn't nailed it to the perch, it would be pushing up the daisies. It's rung down the curtain and joined the choir invisible. This is an ex-canary.' (Apologies to Monty Python.)True that so...
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Perfect Mark!
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The only two words you need for writing content people will read

In just two minutes the creators of Southpark give you the two words that will change the way you write your next blog post. 
Online Master Classes in Screenwriting
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No video shows. Oh well. 
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Mark Traphagen

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My latest post -> 6 Time-Saving Link Analysis Tips As We Approach Penguin 4.0 [Plugins, Tools, & Resources] #seo

In my post, I cover time-saving link analysis tips from using Excel functions to leveraging SpamFlag's Chrome extension to crawling links via URL Profiler. Link analysis is extremely time consuming, so saving time any way you can is critically important. You should check it out. :) 
The mad dash is on to clean up link profiles. Penguin 4.0 is quickly approaching and many companies are heavily analyzing their link profiles in order to fl
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Thanks ad blocker fans. You're destroying the free web, as predicted.
 
Ad Blocking Fallout: Wired to offer ad-free version of its site for $3.99/month, will block those using ad blockers 
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Click through to some of these sites, go eat lunch, come back, see if it's loaded all the ads and any content yet. Almost done? Ok. Click the page, oops, lots of page flickering as the underpage ad loads. 

Gee... I wonder why people use ad blockers...
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Why You MUST Become a 10X Brand!
Here's Why Monday Video

At the same time that most professional digital marketers realize that brand awareness and trust are major factors contributing to marketing success--even to SEO success--it's becoming harder than ever to stand out as a brand.

That's why our CEO Eric Enge says you must strive to be a "10X Brand," ten times better in every way than your competition.

Find out why in this 5 minute video from our Here's Why series!

*Watch and share at * >> http://stonet.co/20R8LuL
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Another MUST READ from +Rand Fishkin's way, way better half.

Like most of you, I recently read the Elle article about what Amanda Chantal Bacon, a woman who may just be a low-blood-sugar-induced hallucination of Gwyneth Paltrow’s, eats in a given day. It was a lot like the first time I read Shakespeare or heard an interview with Bob Dylan. I knew it was English, but I didn’t understand a goddamn word and in the end just felt really inadequate.
 
Geraldine's satiric recreation of the most insane healthy-eating article I've ever read cracked me up.

http://bit.ly/NoBacon <------- amazing.
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Unreal does not even come close. Would eating powdered pearls make your doo-doo shimmer? 
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UPDATE: Original linked post now updated to include my reactions to statements late today by Twitter CEO Jack Dorsey.

Twitter nearly burst into flames last night with Buzzfeed's announcement that the network may introduce an algorithmic news feed within the next week.

In this post I step out on a limb and explain why I think this might be the first good move Twitter has made in a long time.

(And if you want to help a fellow out, we'd love to see this post get some attention on the current trending hashtag ‪#‎RIPTwitter‬. So we'd love it if you have a Twitter account and would retweet it. You'll find the tweet at http://twitter.com/marktraphagen/status/696021745308934144)
Gauging by the noise over on Twitter right now, if the Twitter bird were a canary in a coal mine, it would be 'no more. It has ceased to be. It's expired and gone to meet its maker. This is a late canary. It's a stiff. Bereft of life, it rests in peace. If you hadn't nailed it to the perch, it would be pushing up the daisies. It's rung down the curtain and joined the choir invisible. This is an ex-canary.' (Apologies to Monty Python.)True that so...
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Couldn't agree more. The real problem Twitter has is that the main feed is generally useless and hence very few people spend time there. We use lists or tools to curate something meaningful for us. There needs to be a place to switch to real time chronological tweets, which is a strength, but they need to make the news feed more relevant. Otherwise I will only ever view tweets on platforms other than Twitter. 
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Big learning day next Thursday!

Thanks +Kristin Drysdale
 
February 11 - BIG Event Day in Search, Trust, & Engagement  

SEO is done on purpose, but if you break it down and really look at why - the answer is pretty straightforward - we want people to come to our web content to engage with us.
~+Oleg Moskalensky

Absolutely yes, Oleg! The relationship fostered between buyer & seller is a special one worth honouring. We want to cultivate that relationship in such a way that we create a portal of conversation and bond of trust... For example: I trust you to see my Saas and use it to your liking. I also trust you to give me feedback and let me know when something breaks down so our team can fix it...

Seeing what is and what can be are sometimes separated only by a user's experience and willingness to share it.
*

We all have an incredible opportunity to witness and take part in the conversation between +Gary Illyes (Google Webmaster Trends Analyst) & +Eric Enge (+Stone Temple Consulting CEO & lead co-author of The Art of SEO) http://stonet.co/23cj66D. Register and submit your questions early so that +Mark Traphagen can moderate and filter the best ones to the top. 

Two hours after the start of the Virtual Keynote, +David Amerland, +Gina Fiedel, and +Oleg Moskalensky will join me in a candid conversation surrounding the all important conversation of The Trust Gap... https://blab.im/kristin-drysdale-the-trust-gap-using-trust-to-improve-our-business-private-lives. (Though there are four of us listed, I'll be more than honoured to rotate out for anyone who would like to grab the chance to ask a question to any of my esteemed guests.)

Finally at the end of that hour, we'll transition to a conversation of which very well might be considered the crux of every human being's experience online→ engagement. ...Every transaction begins with an action. Without that action of engagement we are merely broadcasters... satellites roaming the sky/web and looking for purpose. +Oleg Moskalensky & +David Amerland are all set to tackle this: https://goo.gl/WNTfZD.

- I've got February 11, 2016 mapped out in my Google AND Outlook calendar, and although I rarely set expectations as to avoid limiting myself - I trust that this day will be a day I mark down as the day I learned a great deal more about message, clarity, and outcome.

Join me?

#search   #trust   #engagement  
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Mark's Collections
People
In his circles
1,493 people
Have him in circles
137,696 people
Anas Asyraf's profile photo
Terrence Bullock's profile photo
Adam Kelly's profile photo
John Williams's profile photo
Judi Marash's profile photo
Jenny Zink's profile photo
Kay Grubbs's profile photo
Desman Chathuranga De Alwis's profile photo
Сергей Панкин's profile photo
Work
Occupation
Sr. Director of Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing, present
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School, present
  • Abbot Laboratories
    IV Products Sales Representative, present
  • Uarco Business Forms
    Account Manager, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
Work
Email
Apps with Google+ Sign-in
  • Friends+Me
  • SumAll
Story
Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
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Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool
Excellent service! Driver was 10 minutes early for a 5am pickup, which was great because my check in at the airport was going to be tight. I had a lot of luggage, and the driver hustled up to my door to bring it down to the car. Car was immaculate, and the driver extremely courteous. Kudos to the office staff as well, who were very flexible with an itinerary change I needed to make, and who followed through to make sure that everything was correct. Everything you could want in a limo service, and I will use it again.
• • •
Public - 7 months ago
reviewed 7 months ago
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - a year ago
reviewed a year ago
If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
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Public - a year ago
reviewed a year ago
The Sichuan is authentic and delicious. Be adventurous!
Public - 2 years ago
reviewed 2 years ago
32 reviews
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I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - a year ago
reviewed a year ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
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Public - a year ago
reviewed a year ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - 2 years ago
reviewed 2 years ago