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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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I agree with most of the tips provided here by +Omi Sido. But as a former English teacher who specialized in teaching composition, I would advise that it is better to vary the length or your sentences and paragraphs (with a slight bias toward shorter).

Varying short and longer sentences and paragraphs makes your writing both more natural and more interesting.
Blog Post Editing: 8 Steps to Take Before You Hit Publish

1. Try and use images preferably every 100-150 words.
- Take screenshots.
- Use free stock photos,,,
- Create a graphic or an infographic on

2.Give each section of your content a subheading - use the tags H2-H3 to do so. A good one makes it so much easier for readers to find your article (SEO benefits), and much more likely that they will read what you have written.

3. Edit yall your sentences so that they are as brief as possible. Very often long sentences are grammatically correct. But long sentences frequently contain several ideas, so they can easily lose the reader’s focus.

4. Paragraphs shouldn’t be more than 3-4 lines long. And remember that one paragraph = one point.

5. Add numbered and bulleted lists. They help structure your information and make the content easier to read and understand at-a-glance. They are also good for #SEO.

6. Highlight the key phrases with tags <strong> (bold text) or <em> (italics). People quickly get the point by skimming these words.

7. Use videos and slideshows as needed. Most people respond to visual content, and they respond strongly. Even highly complex ideas are easy to digest in those formats.

8. Don’t forget to proofread your post and correct all the mistakes and typos.

By +Omi Sido 
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Rajesh Saharan's profile photo
"Try and use images preferably every 100-150 words". Not agree with this. Rest is fine.
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Mark Traphagen

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When you think of invasive species, do you think of drug lord introduced hippos?

You will after you read this from +Yonatan Zunger 
Invasive species have been a tremendous problem around the world. When a species arrives in a brand-new ecosystem and thrives, most often there isn't a network of other species already in place to integrate with it: so the species might simply choke off competitors who haven't evolved to deal with it (e.g. kudzu), eat all the food and cause other species to starve (e.g. rabbits), or dump so many nutrients into the river that they cause massive algae blooms, while being a perpetual risk for killing people (e.g. hippos).

If your first response to that was "wait, invasive hippos?" then you're probably not alone. Apparently, Pablo Escobar had quite a number on his estate, and when he was gunned down in 1993, nobody really knew what to do about them. So they're still there, and doing what hippopotami do -- namely, make more hippopotami. And produce copious quantities of feces.

Unlike most invasive species, this problem is still contained enough that it could be stopped if people decided to. (The recommended way to stop invasive hippopotami is with high-caliber ranged weapons, in case you're wondering.) However, it isn't clear that people do; the locals apparently file them under "charismatic megafauna" and kind of like having them around.

That said, this opinion is likely to change as they increase in number; hippos are generally considered to be the deadliest animals in Africa, killing nearly 3,000 people a year. While they're vegetarian, they're very large, and extremely ornery. They frequently charge and attack boats, destroy crops, and are well-known for something technically known as "projectile pooping."

In the scope of the problems facing the world right now, a few dozen hippos are probably not the biggest thing we need to be concerned about. But it's nice to think about some kind of potential apocalypse that doesn't involve public officials, for a change.

Via +rone.
The drug lord is long gone, but his hippos are still terrorizing the Medellín countryside.
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Thats another word for Pablo people "HIPPO",THEY WANT TO SHOOY FELLOWERS
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Newport Bridge at sunset. From a recent day trip. 
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I resist sharing the typical "10 Rules for Success" posts because most of them are written by "life coaches" whose only success is tricking you into buying their success class.

This is different. First, it's as real as Louis CK, and if you know his comedy at all, you know that's real. Second, it's a masterful compilation of Louis just talking, both his standup and interviews. This is just the outflow of what he shares all the time.

I got so much out of this I know I'll be watching it again, and I'll probably play it for my team at Stone Temple Consulting​.
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God brought us here for a purpose Amen
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47 years ago tonight I was an angry 11-year old.

As a child of the 60s, the space program WAS my childhood. My earliest memories flow Mercury to Gemini to Apollo. But on the evening of 20 July 1969 I was on the verge of sweeping all my NASA scale models off my bedroom shelf.

Why? I'd just heard that the Apollo 11 astronauts then in a craft on the surface of the moon had decided to waive a scheduled nap and step on the surface that night (this night). On the 20th.

The 21st was my 12th birthday.

And all I wanted for that birthday was for it to forever be the day humans first set foot on ground not called Earth. But it wasn't to be.

But as I watched Walter Cronkite wipe away tears as Neil made that "one small step," all was forgiven.

Now on the verge of my 59th trip around the sun, forgiveness has turned to exaltation. The science and technology and human spirit that captured my young boy's heart have grown up along with me. And now they send me birthday photos of close up portraits of Pluto and Jupiter.

The best birthday present ever is Wonder.
Breathtaking shots of Pluto and its moons, close-up views of icy mountains, glaciers of frozen nitrogen and the dwarf planet's hazy, tenuous atmosphere.
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Esse é o nosso Campo da Arte.

E da Cultura quem Conhece

Pode se uni a nós 
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Are links as powerful for SEO as they used to be?

Check out our latest data study to find out!
Do links still rule when it comes to search ranking?

As ranking factors increase in complexity, some experts doubt they count as much as they used to.

As usual, at Stone Temple we don't guess, we test! Check out our latest study at
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Todd “toddlo” Lohenry's profile photoMark Traphagen's profile photoEli Fennell's profile photo
+Todd Lohenry​ Connections, referral traffic, additional positions in Search (social back links may not count, but your Facebook, Twitter, etc... Profiles and Pages still can get positions in SERP's), authority building, attracting organic back links, etc...
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Join us on Wednesday for a conversation about content marketing and content marketing tools with +Steve Rayson of +BuzzSumo and +Ronell Smith of +Moz 
@RonellSmith joins the BuzzSumo/Moz CM Tools RoundTable, July 27th at 11 AM PST. Register here:
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Wait, +Eric Enge says CTR is NOT a direct ranking factor? Why would he say that when so many #SEO  experts assume it is? Find out in our latest #HeresWhyMonday  video!
Why CTR Is NOT a Direct Ranking Factor
Here's Why Video

Many SEOs assume that click behavior such as click-through rate (CTR) is used by Google as a ranking factor. So why does +Eric Enge insist that it is NOT a direct factor?

Find out in our latest #HeresWhyMonday video!
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I have never considered CTR as a ranking factor as anything that can be easily manipulated by a human should never be a ranking factor
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Earlier this year +Rand Fishkin shared with us three emerging trends he's following in digital marketing. How do you think each of these is going? Was Rand right in his focus areas?
Rand Fishkin on why digital marketing will never be the same again
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Rand Fishkin on why digital marketing will never be the same again
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It's (Not) All About Links

I love it when +Eric Enge and team +Stone Temple Consulting get all science-y, for it typically means we'll (a) learn something new, (b) have our eyes opened to a new way of thinking, or (c) both.

Count this study in the "C" category, in large part because it has some cool STAT info I haven't seen/used since college, and makes a very thought-provoking point regarding links and content quality.

While many SEOs question whether links are as important as they used to be, this study proves they are indeed.
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+Mark Traphagen,
❤️🌹send this message to a friend Well, you are another year older and you haven't changed a bit. That's great because you are perfect just the way you are. Happy Birthday.❤️🌹
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Massive study of 100,000 websites by +SEMrush reveals the most common on-site SEO issues.

Great opportunity to learn from the mistakes of others!
Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engin...
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Sr. Director of Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
  • Stone Temple Consulting
    Senior Director of Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing, present
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School, present
  • Abbot Laboratories
    IV Products Sales Representative, present
  • Uarco Business Forms
    Account Manager, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Durham NC
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Social Media Marketing | Content Marketing | Personal Brand Authority

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.


My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
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  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
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Networking, Friends
July 21
Other names
trappermark, the Foolish Sage, sagethefool
Mark Traphagen's +1's are the things they like, agree with, or want to recommend.
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