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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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An example of how popular science reporting can get things wrong.

First, there is no guarantee Google will ever use this. They patent a lot of ideas but don't use them all.

But if they do, this will be added in to the hundreds of factors that determine ranking. The article isn't even correct about how links are used. It's not just the number of links, but the quality and relevancy of the sites and pages from which they come.
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I wonder how many patents are registered as a protection against patent trolls as opposed to technology in development.
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Very sweet of +Marty Weintraub to name +Eric Enge as one of his favorite people to follow in Twitter.

Ht +Lisa Buyer #plusonly
Meet up with Marty +Search Marketing Expo (SMX)  next week or read about some of his favorite people and #SocialPrSecre  to success 
Social Public Relations, Social Media, SEO Trending Topics by @LisaBuyer @TheBuyerGroup
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Something about +Marty Weintraub being sweet on me that I am working on a bit ... no seriously, I appreciate the mention Marty!
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Photos from my trip to Portland OR to speak at the #SearchFest  2015 conference.

#portlandoregon   #portlandia   #plusonly  
Eric Enge's profile photoMark Traphagen's profile photoRandy Glary's profile photoJim Enright's profile photo
nice photo's Mark - went to many of the same places in July. Portland is so nice....
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Get all our SEO and SMM studies in one place.
Every Stone Temple big data SEO & Social Media study on one page!
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Mark Traphagen

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Study: How Google Indexes Tumblr Posts

Tumblr is a big unknown for many marketers. It's weird hybrid of a blogging platform with a social network leaves it almost in a category of its own.

+Weal Media did an eight week test, publishing different types of content to see how quickly Google search crawled the posts and then whether they showed in search and how long that took.

My Take: it's not surprising to me that Google crawls Tumblr. What is encouraging from the Weal study is how quickly a new account began to get regular attention from Google. Of course, posting daily as they did helps with that.

As an SEO strategy this is on par with posting to other social networks that Google is able to crawl: yes, the posts can get indexed, but only for longer tail keywords of lower search volume, and the posts will never compete with posts on well-established web sites.

Nevertheless, if you want to have a "blanket the SERPs" strategy for some longer tail keywords, Weal has shown that Tumblr can be a contributor.
Uncovered: The Social & Search Benefits of Tumblr
An 8-week study on how much content marketing value Tumblr has.

After a series of conversations and questions regarding this seemingly enigmatic hybrid of a blogging platform and social network, we decided to do some investigating. What we found was quite surprising.

Read the full-blown study here:

Bottom line: You should probably be considering using Tumblr as a supplemental content marketing channel. Our study shows that the platform can yield a great return if you stay consistent.

Are you currently using Tumblr as part of your content marketing efforts?

#contentmarketing #socialmedia #tumblr #study
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koy saim's profile photoKatrin Muller's profile photoSéan Ó Dúláinne's profile photomichael logan's profile photo
+Stephan Hovnanian have you tried reading the infographic instead? We tried to make it super straight forward there. 

+David Kutcher that's a great way to put it, "a weird community network". It's not 100% social network, but like Google+ it has it's own culture and that culture interprets things a certain way that doesn't translate to anyone used to other typical social networks. 
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Mark Traphagen

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Can You Kill a Penguin Penalty with Just Good Links?

That's hat +Venchito Tampon wanted to find out. So he asked 19 SEO experts including +Eric Enge of +Stone Temple Consulting.
If you're still asking if getting good links can remove a penguin penalty even without disavowing the bad links, then here's a round-up post for you.
It has been an intriguing discussion in the SEO community when John Mueller (Google Webmaster Trends Analyst) answered this question: If the majority of the links become the quality links, would this help a person to remove or would Google robot remove the Penguin penalty? His answer was straightforward, “That would definitely help. Yeah.” More information [...]
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Venchito Tampon's profile photoIan Bowland's profile photo
Thanks Mark. :)
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You might be in Portlandia when kid in airport restroom asks his dad if he can get a water saving toilet for his birthday #portland #pdx #plusonly 
Alexandra Riecke-Gonzales's profile photoDustin W. Stout's profile photoWalter Lim's profile photo
What a kid! How do we bring Portland to Singapore, where kids take water for granted? :)
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Yesterday Google's +John Mueller announced that as of 21 April the mobile friendliness of a site will become a "significant" ranking factor for mobile searches.

How significant remains to be seen, but it's probably (past?) time for site owners to be thinking about making their sites mobile friendly.

Below +Joshua Berg has very helpfully time stamped the video session with Mueller.
On Mobile-friendly Becoming a Search Ranking Factor on 4/21 - Q&A Hangout With Google's John Mueller

This morning's meeting with John Mueller has a trove of answers & recommendations regarding Google's big announcement that (, Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more #mobilefriendly  sites in search results.

So here I've time stamped the Q&A's on this topic:
0:25   John announces mobile-friendliness is becoming a ranking factor.

0:55   Mobile-friendly by Default a presentation
          by John Mueller, Google Feb 27, 2015

9:22   If a site is not mobfr (my mobile-friendly abbr.) what are Google's suggestions.

10:50   Is mobfr ranking going to start immediately on announced date, or will it be a rollout over a period of time?

11:59   When you rollout the update, are nonmobile-friendly sites going to drop down, or will we still see these ranking in higher positions?

31:25   John's giggle that's fun to click replays. :D

Here I managed to squeeze in a few minutes for my own questions on the mobfr ranking changes (Yes, please excuse my cold. LOL.) :

44:40   Will mobile search results now become significantly different from regular search, or will this change affect all platforms?

45:24   Was there significant restructuring needed to separate mobile search results rankings from desktop search?

46:18  Will mobile search specifically be looking just to surface mobfr content, or will it also be looking to demote non-mobfr?

47:32   Are the factors listed in our WMT going to be the specific factors affecting our ranking, or is that just as a notification, something that operates entirely separately?

48:44   So it would be safe to assume the WMT data that we're seeing, is the content that is being used for that ranking?

49:33   Of the specific WMT ranking factors, which would you say are most important that they will more strongly affect these changes?

50:54   Will users reaction within mobile be playing strong on results?

51:50   from Mihai, is the affect mobile ranking factors give to mobfr websites simply black & white, or is it degrees, like depending on scores?

53:20   Would it be a problem if interstitials show up a minute, or so later, or do these have to be shown immediately?

56:53   On behalf of another user, I ask a question regarding an interesting search result [allegedly] seen on mobile, where certain mobile results are preceeded by a red Slow label. Here is that image   which appears to show Google experimenting with labeling slow loading results with a bold red tag.

#MobileFriendly   #GoogleSearch   #ResponsiveWebDesign  
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Joshua Berg's profile photoGina Fiedel's profile photoMark Traphagen's profile photoAl Remetch's profile photo
I see it in iPhone 
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Googler Confirms that Google+ Photos & Hangouts Likely to Spin Off

HT +Ana Hoffman 
Could GooglePlus become GoogleMinus - with Photos and Hangouts separated into their own products?

In this recent interview with +Forbes, Google SVP Sundar Pichai indicated that the company is thinking of the social stream, photos and communication as 'separate areas'.

Here are the Q&As pertaining to G+ discussion:

Q: The one thing that comes to mind is Google+. We haven’t seen a lot of new things there and many people outside of Google think it’s been a flop. What are the lessons you learned from it? What’s the future for it?

A: Google+ has always meant two things for us. There’s the stream in the product that you see. And for us, Google+ was also a way by which Google after many years, we made sure there’s common [login and] identity across our products. The second part was in many ways even more important than the first part. That part has worked really well for us. In terms of the stream itself, based on the stats we see, we have a passionate community of users. We would definitely like to see more scale at what we do. The team is working on a few next generation ideas. But to us these are two different things, and I don’t think we have always done a good job of explaining that.

Q: There are other parts of Google +, like photos, which people seem to like but seem to have been dormant because they are part of the larger product.

A: We are actively working on all of these areas. To me, photos is an important area. I see that as a specific problem space that’s different from the [Google+] stream.

Q: Should we expect Google+ to remain as one big product?

A: I think increasingly you’ll see us focus on communications [Hangouts], photos and the Google+ stream as three important areas, rather than being thought of as one area.

ht +Martin Beck at +Marketing Land

And no, no where in the interview did Pichai indicate that Google is unhappy with G+, or it's going anywhere, etc, so don't even start with 'The sky is a-falling on G+' rants...

#googleplus   #socialmediamarketing   #marketingnews  

More marketing news:
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Cristian Motoiu's profile photoThe Women In Biz's profile photoEvan Brody's profile photoJohn Marston's profile photo
+Johan Claeys with universal account?
then it's OK!
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About to speak on Social Content Flow at #searchfest Portland

Kiomi Moore's profile photoPamela Ziemann's profile photoAlex Schleber's profile photo
Dang, I would have driven down for this one! Just learned about it here.
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Mark Traphagen

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In case you missed it yesterday, a new massive study by +Eric Enge that shows how far Google has come with answering your questions directly on the search results page.

Google Provided Rich Answers to 19% of the Queries We Asked it

I just published the results of our study in which we askew Google and Bing 855,000 questions. The questions were designed to have some chance of providing a rich answer result.  Google provided a rich result more than 19% of the time.

Wondering what a rich answer is? These are cases where Google directly answers the result. For example, if you ask Google how many quarts there are in a gallon, it will give you the answer.

Keep in mind that 2 years ago that number was zero, and while we did not test it last year, I'd be surprised if it was any more than a few percent back then.

This shows the rapid progress that Google has made over the past year.

The study also shows:

1. How Google user attribution in their rich answer results.
2. What types of domains Google is using to source such answers.
3. How Google's step by step answer results are being used by Google.

I also talk about what this means for publishers as well.  Here is the full link:
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Kathy D
+Mark Traphagen​​ A funny story to add. I recently introduced a very elderly neighbor to the Internet and Google. She called in a panic the other day to say Google wasn't working anymore and was quite upset. She told me that she had asked Google "When will the weather warm up? " and Google refused to answer her. I explained about the links that were displayed and that she could browse through them to look at different answers. After saying that she only trusts Google to give her correct information she said "Do you mean I actually have to read it? Why, that's almost like going back to the dark ages !! "
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Google+ Upgraded for Mobile Browsers
Today we’re excited to announce the new and improved Google+ experience for mobile web. We focused on making everything faster, more beautiful, and more intuitive. To check out all the new updates, visit on your phone or tablet’s browser.  
As always, we’d love to hear what you think!  

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+Mark Traphagen gotcha..thanks!
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  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
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July 21
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Social Media Marketing | Content Marketing | Personal Brand Authority

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.


My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
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Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
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I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
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I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
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We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
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If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
• • •
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reviewed 6 months ago
The Sichuan is authentic and delicious. Be adventurous!
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Just good home cooking. Mac & cheese like mom used to make.
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