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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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Spaced Out, As Usual

Me last night at the Tech Museum of Innovation in San Jose, CA, on their space walk simulator game. You had to maneuver the chair using air jets with the goal of getting a light beam projected from the chair to hit as many targets on the ceiling as you cold within 60 seconds. 

Part of the fun at the +Search Marketing Expo (SMX)  #SMX West After Dark event last night at the museum. Photo by +Eric Enge 

#plusonly  
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Hal, open the pod bay doors.
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Mark Traphagen

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Important Update on Google's Coming "Significant" Mobile Ranking Update

From +Glenn Gabe as relayed by +Rae Hoffman and +Jennifer Slegg from this morning's session by Googler +Gary Illyes here at #SMX  West in San Jose.
 
Listen up -> Via +Rae Hoffman and +Jennifer Slegg at SMX West: #seo  

+Gary Illyes from Google says the mobile factors coming to the algo will be rolling and will be a PAGE BY PAGE basis, not site based.

Will there be a separate tablet only ranking factor? According to Gary, Google has no plans for a anything specific to tablets.

When asked how strong mobile friendly signals would be, Gary says he can't really elaborate past "significant" effect on serps.
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The Cathedral Basilica of St. Joseph, San Jose, CA

Shot this morning during my walk before #SMX  West Day 2. #plusonly  
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Beautiful contrasts, shapes, textures and reliefs! 
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Google help to get ready for the 21 April mobile ranking change. #MobileMadness

Via +Glenn Gabe
 
We have a lot of cool things lined up for #MobileMadness, our monthlong campaign to help prepare you for the April 21 mobile-friendly ranking change. Check out the schedule below and follow us to be a part of the #MobileMadness!

Live presentation: Maximize your online strategy & search performance
http://goo.gl/lb1ASU

4-part live series: Basics of a mobile website for SMBs
→ 1. http://goo.gl/qpDvR7
→ 2. http://goo.gl/dWHqQq
→ 3. http://goo.gl/tQYS7w
→ 4. http://goo.gl/6y7Twi

Live Q&A session for mobile-friendly ranking change
→ http://goo.gl/VB9qPT

30 Day Challenge to go #mobilefriendly
http://goo.gl/pi7y3k

Ongoing #mobilefriendly tips

Fun polls every Friday

Does your site pass the Mobile-Friendly Test? Take it here→http://goo.gl/YPb80C
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NEW! Google Contacts: Organize Your Gmail Contacts Easily

This is really, really nice. 

+Bradley Horowitz today announced the release of Google Contacts (in Preview). Google Contacts allows you to organize and manage your Gmail contacts quickly and easily, and with a very beautiful UI. 

Check it out at contacts.google.com
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Not easy to confusing Google should look in free voice mail available for Canada
If people called Google handouts it will be butter that way
Os people can live message or thay are given a code to live voice mail ones
You set it up callers will have use the code live there massage

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STOP THE PRESSES: Is the Google+ Breakup Just a Big Misunderstanding???

That seems to be the message from Googler +Yonatan Zunger in this comment on a Google+ thread about the alleged splitting off of Photos and Hangouts from Google+ (see https://plus.google.com/+AmyBethInverness/posts/67gicvzi8VV)

Zunger says this is just an "internal org" renaming, and that there will be "no big user-facing changes." 

The widely-reported breakup seems to have begun with a Forbes interview with Google's +Sundar Pichai. The pertinent part of the article is:

But Pichai said that two important parts of Google+, Photos and Hangouts, may soon be separated from the main product. “I think increasingly you’ll see us focus on communications, photos and the Google+ Stream as three important areas, rather than being thought of as one area,” he said.

Notice that Pichai is only quoted as saying that the individual areas will get "focus...as three important areas." It is the Forbes reporter who says that he "said" that they "may soon be separated from the main product."

Of course, Pinchai does say, "....rather than being thought of as one area" which only adds to the ambiguity.

Would love to hear further clarity from +Yonatan Zunger confirming that there are NO plans to spin off Hangouts and Photos as separate entirely from Google+.
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Clever to have the link to an update on your LinkedIn post lead right to G+.
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Why Your Most Important Penalty Recovery Tool Is Between Your Two Ears

+Eric Enge's latest article for +Moz is getting a lot of positive comments. It's encouraging to see that the Moz community gets what Eric is after, but we see way too many webmasters waste time trying to hold on to their "precious" links while their businesses are going down the pipes.

This is a post the entire webmaster community needs to see. Please share it!

#seo   #penaltyrecovery   #plusonly  
 
The Most Important Link Penalty Removal Tool: Your Mindset

In this post for Moz, Eric Enge says that a lot of attempts at recovery from a Google link-based penalty fail or take way too long because the site owner hasn't accepted the reality that it's time to go to war with his own link profile.

This article will come as a cold slap of hard reality for some who would rather try to hold on to a heavy chest while they're drowning. But those who will embrace what Eric has to say will get back more quickly to what matters: rebuilding their businesses.

Read it at >> http://stonet.co/1BaMrjo
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Thanks +Mark Traphagen!
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Direct Answers in Search: Eric Enge's SMX West Slide Deck

+Eric Enge gave a fascinating presentation yesterday at SMX West showing how quickly Google is growing in its ability to answer questions directly in search results, as well as the vast variety of methods it uses to provide those answers.

#smx  
 
My Presentation on Rich Answers in Search from SMX West

I presented my take on rich answers in search at SMX West yesterday morning.  The full presentation is shown at the link below.

In our study of 855K queries, we found that Google responded to more than 19% of them.

My prediction is that when we rerun that query set at the end of the year that this number will scale up to 40% or more.  I am expecting big things in this area from Google this year!

http://www.slideshare.net/ericenge/rich-answers-in-search-my-presentation-at-smx-west
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Thanks +Gideon Rosenblatt. As Jeeves would say, "One endeavors to be of service."
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My Take on the Google+ News This Week

Below is my LinkedIn post from a couple of days ago which has now become my most-viewed-ever LI Publisher post. I'm sticking with the original title out of integrity, even though it is now pretty clear that there actually is no user-facing "split up" of Google+ coming.

Nevertheless, my post gives my take on the change of leadership from Dave Besbris to +Bradley Horowitz, as well as some other thoughts on the future of Google+.

#plusonly  
Today Google announced that Dave Besbris would be stepping away from his role of head of Google+ (which he assumed when G+ founding father Vic Gundotra left last spring). Besbris is being replaced by long-time Googler Bradley Horowitz, who was seen as Gundotra's real righthand man in the early days of Google+.Furthermore, Horowitz confirmed seemed to say that Google plans to split off Hangouts and Photos as their own products separate from Google...
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I agree +Ronnie Bincer, the issues are complex. Glad they're not mine to solve!
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If your business involves responding to RFPs from prospective clients, you'll get a laugh from this post by +David Kutcher.

But don't treat it as a literal drinking game. You'll be fired for being intoxicated at work in the first day!

#Plusonly
 
How to become an alcoholic if responding to Requests for Proposals (RFPs) is part of your job

Ok, don't become an alcoholic. And please, know your limits and drink responsibly.

But admit it: responding to RFPs has in the past driven you to drink.

Now you have a game to play (or at least a few laughs)!

(one of my favorite posts from the archives)
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I try not to play it too often :)
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Blogs Used to Be Albums- Now They're Singles
And why that matters to your content strategy

Brilliant and useful extended analogy by +Jay Baer

#contentmarketing #blogging #plusonly 
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There are certainly different ways of playing the songs ;-)

We've chosen to not (so far) have guest posters on our STC blog because we want everything there to directly represent our native expertise and authority. 

That's not a "better way," but it is a conscious choice we made for clear strategic reasons.
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I'm in San Jose CA for #SMX West.

#Plusonly 
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Please say hi +Eric Greene
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Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool
Story
Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
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Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 4 months ago
reviewed 4 months ago
I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 4 months ago
reviewed 4 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
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Public - 6 months ago
reviewed 6 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - a year ago
reviewed a year ago
31 reviews
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If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
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Public - 6 months ago
reviewed 6 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
Just good home cooking. Mac & cheese like mom used to make.
Public - a year ago
reviewed a year ago