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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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MOBILEGEDDON: Non-Mobile Friendly URLs Show Nearly 50% Ranking Drop!
See Our Just-Published Before & After Study

+Eric Enge at +Stone Temple Consulting pulled ranking data on the top 10 mobile results for 15,235 search queries the week of April 17th (before the so-called #Mobilegeddon  Google update rollout), and again the week of May 18th. We pulled ranking information, and also identified whether or not the URLs in the results were designated as Mobile Friendly by Google or not.

Because of the size and methodology of our study, we were able to show the real change that the Mobile Ranking Update brought about that other, smaller and more anecdotal studies missed.

Read the complete study at http://stonet.co/MobilegeddonStudy

If you find this information useful, please reshare it! Thanks!

#mobilemarketing   #mobilefriendly   #mobileseo   #seo  
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good 
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Mark Traphagen

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+Ronell Smith​ I am the International Man of Mystery.
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+Vincent Messina has been running a series explaining various logical fallacies and bad arguments. Understanding these can help you think better, debate better, and spot the holes in flimsy thinking from others.

Check his Google+ post tab on his profile for more. Vincent, perhaps you could put these into a Collection?
 
False Dilemma

A false dilemma is an argument that presents a limited set of two possible categories and assumes that everything in the scope of the discussion must be an element of that set. 3 Thus, by rejecting one category, you are forced to accept the other. For example, “In the war on fanaticism, there are no sidelines; you are either with us or with the fanatics.” In reality, there is a third option, one could very well be neutral; and a fourth option, one may be against both; and even a fifth option, one may empathize with elements of both.

http://www.amazon.com/An-Illustrated-Book-Bad-Arguments/dp/1615192255

#badarguments
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+Mark Traphagen LOL, I have to learn how to create one, but yes, maybe they belong in a collection. ;)
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Mark Traphagen

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+Brent Csutoras knows Reddit. This is a great opportunity if you've been wondering how to market on the anti-marketing social network.
 
In about 2 hours, at 1pm EST, I am going to be doing a webinar about Marketing on Reddit. 

I would love to have you join me, ask some questions, make fun of me, whatever :) 

http://www.searchenginejournal.com/big-brands-reddit-are-you-missing-out/
Brands are often wary of Reddit or simply do not understand what it takes succeed on one of …
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+Israel Rothman Reddit can reap huge rewards, but it is not to be entered without a lot of caution and expertise. It can otherwise blow up in your face!
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Mark Traphagen

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Why Your SEO Starts with On Page Optimization But Doesn't End There

Most of the reasons listed in this article explaining why pages that don't appear to be well-optimized for SEO can still rank well on Google are attributable to one cause:

Great Digital Marketing

That's why at +Stone Temple Consulting we work to move our clients from concentrating strictly on SEO (in the traditional sense) to a more holistic marketing approach. Because we know that ultimately such an approach is the best SEO strategy.
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlink
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Exactly +Mark Traphagen  it was the wrong question.
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Thanks to +Vincent Messina for sharing this.
 
#leadership

It turns out a new study from Harvard Business Review says that insensitive and abrasive communication is what drags down executives and prevents effective leadership.
A new study from Harvard Business Review looks at the personality trait that drags down executives and prevents effective leadership.
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Mark Traphagen

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When you're a science-centered guide in Alaska, this is how you celebrate marriage equality!

(Photo by my wife)
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SWEET!
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By accessing your website's internal data, you can learn more about what content prospects are looking for and how best to serve it up to them in the future.
By mining your internal site search data, you can likely uncover some nuggets that'll greatly improve your website's user experience and conversions.
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God is good
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Interviews of Digital Marketing's Top Influencers

Over the years +Eric Enge of +Stone Temple Consulting has become famous for his interviews of the top names in digital marketing. Many of these interviews are constantly linked to and referenced for the unique and sometimes surprising information revealed.

Now you can access them all on one page at http://stonet.co/EricEngeInterviews

Find insightful revelations and tips from:
+Matt Cutts 
+Chris Brogan 
+Brian Clark 
+Duane Forrester 
+Danny Sullivan 
+Neal Schaffer 
+Gary Illyes 
and many, many more!
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P
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A handy tool to see what's ranking on Google in six different social media networks.

HT +Brian Jensen 
 
Google Social Searcher

With the rise of social search,  analyzing the social content that's surfacing in Google Search for your brand and top competitors can be both insightful and actionable. 

Here's a tool that allows users to run an advanced search that returns social content in Google Search across the most popular social networks.

Try it for yourself here: http://www.social-searcher.com/google-social-search/ 

#socialsearch   #googlesocialsearcher  
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The guy who made this pic was probably renovating / painting something... #interesting
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I'm somewhat reluctant to share "Top People" lists, even if I'm on them, but feel better about this one because it's at least based on an attempt at an objective metric rather than the author's personal choices.

(Methodology for their scoring is at the end of the article.) 

For those wanting the tl;dr, I came in at #55 and +Eric Enge at #25.
 
Top 100 Twitter Content Marketing Influencer People & Brands

Our CEO +Eric Enge and Sr. Director of Online Marketing +Mark Traphagen are both named in this list, which is based on an influence metric of content marketing tweets over the past year.

List by +Onalytica 
What's next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what's next for content marketing? The confluence (yup, pun intented) between Content Marketing and Influencer Marketing is gaining ...
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Amen
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If you have any interest in mobile apps, you will not want to miss this interview +Eric Enge did with Google's +Mariya Moeva.

Mariya answers many questions about how Google indexes mobile app content in Google search (did you even know they did that?). BONUS: Includes a link to a form where you can ask your own questions directly to Mariya!
 
Your Mobile App Indexing Questions Answered by Google’s Mariya Moeva

Comprehensive interview by our CEO Eric Enge. BONUS: A form for you to submit your mobile app indexing questions directly to Google!

http://stonet.co/1IqfVPt
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Mark's Collections
People
In his circles
1,487 people
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132,786 people
Milidrag Kuljanin's profile photo
Chuck Diesel's profile photo
สมพงษ์ บุญเสริม's profile photo
Dr Ghosh Charitable Trust's profile photo
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Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
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Email
Apps with Google+ Sign-in
  • SumAll
Story
Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
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Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 8 months ago
reviewed 8 months ago
I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 8 months ago
reviewed 8 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
• • •
Public - 10 months ago
reviewed 10 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - a year ago
reviewed a year ago
31 reviews
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If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
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Public - 10 months ago
reviewed 10 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
Just good home cooking. Mac & cheese like mom used to make.
Public - a year ago
reviewed a year ago