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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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What we stand for
 
Our eight company "we" statements. #valueswelive

From Instagram- follow us at @stonetempleconsulting
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Thanks....
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Mark Traphagen

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What does delighting your users have to do with your site's SEO? Find out from +Eric Enge below!
 
Delighting your users is now an SEO factor - Here's why and what to do about it!
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Come join me later today: Wicked Smaht Blab

I've been playing with Blab for the last few days. It's Hangouts On Air for the masses. I've had the opportunity to get in meaningful conversations and relationship building with top influencers I've never been able to talk to in person before.

Anyway, after being in a bunch of Blabs and watching how people are using it, I've decided NOT to try to create some regularly scheduled show, at least for now. What people seem to love on Blab is the spontaneous chats that happen the way they would at a local bar or coffee shop.

So that's what I'm going to do. From time to time, when I have time, I'll schedule a show where I'll invite smart people I know to seed the chat, and then let others rotate in to the "seats" as we go. 

No fixed topic, just smart stuff that anyone wants to bring up. Can be marketing, biz, tech, science....whatever.

I'm calling it Wicked Smaht Chat (in honor of Stone Temple Consulting's Boston roots). 

First show later today at 5pm ET. Go to https://blab.im/mark-traphagen-wicked-smaht-chat-smartblab and click the subscribe button to get notified when the show starts!

See you on Blab! #blab   #smartblab   #hangingout   #chat  
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NASA starts year-long isolation in Hawaii to simulate life on Mars
A team of NASA recruits has begun living in a dome near a barren volcano in Hawaii to simulate what life would be like on Mars. The isolation experience, which will last a year starting on Friday, will be the longest of its type attempted.

Experts estimate that a human mission to the Red Planet could take between one and three years. The six-strong team will live in close quarters under the dome, without fresh air, fresh food or privacy.
They closed themselves away at 15:00 local time on Friday (01:00 GMT Saturday).

A journey outside the dome—which measures only 36ft (11m) in diameter and is 20ft (6m) tall—will require a spacesuit.
A French astrobiologist, a German physicist and four Americans—a pilot, an architect, a journalist and a soil scientist—make up the NASA team.

HI-SEAS - Hawai'i Space Exploration Analog and Simulation
Learn more at http://hi-seas.org/

Credit: +BBC News 

#NASA #Mars #Space #Exploration #Mission #Crew #Astronaut #HISEAS #Simulation #Analog #International #RedPlanet #Planet #JourneytoMars #Human #Spaceflight #SolarSystem #Hawaii #USA #UnitedStates
A team of Nasa recruits begins a year-long isolation in a dome near a barren volcano in Hawaii, to simulate life on Mars.
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OK I was thinking of the first phase. Thanks for the clarification!
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How Answer Boxes (Featured Snippets) Are Won & Lost
A Case Study

If you have any interest in the topic of what Google calls featured snippets (and the rest of us tend to call Google answer boxes or rich answer boxes) then you need to read this fascinating case study by +Glenn Gabe.

There are too many variables to peg any one of them as the likely culprit, but Glenn's suggestions at the end are all good things for you to try to do if you want to rank into Google answer boxes
When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results.
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For sure +Glenn Gabe. As always your meticulous attention to details and insatiable curiosity pays off for the whole SEO community.
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Catch up with +Stone Temple Consulting content from this past week....
 
ICYMI Saturday - Stone Temple Content from This Past Week

ICYMI = In Case You Missed It, here's what was published by or about us on the Interwebs this past week:

💾 How to Structure Your Data for Better SEO
Hardcore Marketing Video Series
stonet.co/structureddatahc

💾 How to Build a Relationship with an Influencer
(Digital Marketing Classroom video) http://stonet.co/InfluencerHowTo

💾 7 Steps to Semantic Content Excellence 
+Eric Enge explains how to take advantage of Semantic Content Optimization for #SEO   (on +Search Engine Land)
stonet.co/7stepsSCO

💾 Why Do Some People Get More Engagement on Google+? 
Here's Why with Mark and Eric Video Series
+Mark Traphagen and +Eric Enge summarize the findings from our recent study of over 33K Google+ posts.
stonet.co/gplusengagevideo

💾 Stone Temple Consulting on Instagram
See photos of our company culture and get updates on our latest study findings. Follow us at http://instagram.com/stonetempleconsulting
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Ohjjj, - I just saw it over here !
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So I don't often look at +Klout (really, I don't!), but today I did.

Was kinda pleasantly surprised to find myself in the Top 10 Experts list for three categories: Content Marketing, SEO and Google+. Klout says these lists are based on the accounts that have generated "the most engaged content on the topic in the past 90 days."

Some great Plussers in these lists, including:

+Jaana Nyström +martin shervington +Christine DeGraff +Eli Fennell +Dustin W. Stout +Stephan Hovnanian +Wade Harman +Kristin Drysdale +Search Engine Land +Rand Fishkin +Moz +Bill Slawski +SEMrush +Jay Baer +Content Marketing Institute +Lee Odden +Ann Handley 
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+Jaana Nyström​ Twitter or Facebook login.
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Mark Traphagen

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OK Google, What's on my Chromecast?

If you have backdrop images enabled for your Chromecast-equipped TV, and want more information about the image you're currently viewing, just go to the Google app on your phone and ask, "What's on my Chromecast?"

#google   #googletips   #chromecast  
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I love my Google chromecast as  I got mine on first release way back when..

My family questioned me :)  Daddy you are to geek with Google and You are Addicted ..

However after they installed the app on their phones, that was a different story. 

There is no going back :) we love it for sure...

I cannot wait for more opportunities for customization with Photo Galleries you can feature on the TV's all through out the Home or Office. 
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Our world just got a little less curious about itself....

Thanks to my friend +Brandon Withrow for posting this tribute (and I highly recommend you check out his wonderful blog +The Curious Ape )
 
Dr. Oliver Sacks's Life of Curiosity | +The Curious Ape

"...Above all, I have been a sentient being, a thinking animal, on this beautiful planet, and that in itself has been an enormous privilege and adventure...."

http://www.thecuriousape.com/dr-oliver-sackss-life-of-curiosity/
Oliver Sacks, neurologist and bestselling author, passed away and now the world is a less interesting place.
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Thanks....
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ICYMI, here's ICYMI Saturday ;-)
 
ICYMI Saturday - Stone Temple Content from This Past Week

ICYMI = In Case You Missed It, here's what was published by or about us on the Interwebs this past week:

💾 How to Structure Your Data for Better SEO
Hardcore Marketing Video Series
stonet.co/structureddatahc

💾 How to Build a Relationship with an Influencer
(Digital Marketing Classroom video) http://stonet.co/InfluencerHowTo

💾 7 Steps to Semantic Content Excellence 
+Eric Enge explains how to take advantage of Semantic Content Optimization for #SEO   (on +Search Engine Land)
stonet.co/7stepsSCO

💾 Why Do Some People Get More Engagement on Google+? 
Here's Why with Mark and Eric Video Series
+Mark Traphagen and +Eric Enge summarize the findings from our recent study of over 33K Google+ posts.
stonet.co/gplusengagevideo

💾 Stone Temple Consulting on Instagram
See photos of our company culture and get updates on our latest study findings. Follow us at http://instagram.com/stonetempleconsulting
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Thanks to +martin shervington for including our +Stone Temple Consulting Google+ engagement study in the +Plus Your Business! Roundup.
 
‘Plus Your Business’ Community - We Dig Weekly Roundup!
Check out the current happenings in the PYB Community. Read more…

Message from +martin shervington

This week has seen the new arrival of many new members to the Academy. The 'We Dig' movement is creating some super positive energy, and people can see it bringing us all together once more.

Thanks to everyone involved, new and old members alike. As I've said many times, this is a journey, with many twists and turns. The main thing to do is surround yourself with people who can help you become your best self.
 
And if you want to be involved in 'We Dig' Mondays? Please let me know! We have a 30 minute Blab booked in on Monday about it here too:  https://blab.im/t7p0uq

Have a great Sunday and see y'all soon!!

Stories We Dig From PYB Academy Members 
Posts you may have missed from PYB Academy Members

1. Why do Some People Get More Engagement on Google Plus? – Here’s Why with Mark & Eric ...by +Mark Traphagen & +Eric Enge http://plusyourbiz.com/x0 

2. What is ‘We Dig’ all about? And how you can get involved! ...by +martin shervington http://plusyourbiz.com/x1

3. A quick introduction to ‘Blab’! ...by +martin shervington http://plusyourbiz.com/x4

4. How to create a ‘Collection’ on Twitter ...by +martin shervington  http://plusyourbiz.com/x2

5. We Dig Mondays – Celebrating the best day of the week for business! …by  +martin shervington    http://plusyourbiz.com/x3

Learn More About Being an Academy Member here...www.plusyourbusiness.com/academy 

That’s our week in review! Great to see you all this week and can’t wait to see what the next 7 has in store. Cheers!

#WeDig
#plusyourbusiness
#PYBAcademy 
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Always a pleasure! Have a great week ahead chap.
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Why Science Welcomes (Productive) Criticism

A recent study attempted to replicate a large number of findings from Psychological studies, and failed to reproduce the vast majority.

Putting aside that (by the admission of the researchers themselves) this finding is no more definitive than the studies they replicated, for a variety of reasons (e.g. some weak effects require very large numbers of replications and subsequent meta-analyses to validate), their findings appear to laymen to undermine the whole field.

On the contrary, however, this is precisely how science works: findings are replicated and challenged vigorously through peer review, and any good scientist welcomes this. This finding will only improve the rigour and scrutiny of Psychological research going forward.

I couldn't explain it better, however, than one of the most respected scientists in the field:

“It’s like we’ve come clean,” said Alan Kraut, the executive director of the Association for Psychological Science, which publishes one of the journals analyzed in the new report. “This kind of correction is something that has to happen across science, and I’m proud that psychology is leading the charge on this.”

This is science at its best.

#Science
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I welcome them to take them apart....Carl JUNG style....
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Mark's Collections
People
Have him in circles
134,828 people
Nicole Munoz's profile photo
Milidrag Kuljanin's profile photo
fernanda saene's profile photo
Andry Andry's profile photo
W. Amadeo Kronig's profile photo
Jonathan Collier's profile photo
Diverse Communications's profile photo
Zaigham Zulqernain's profile photo
Mark Tugliach's profile photo
Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
Work
Email
Apps with Google+ Sign-in
  • SumAll
Story
Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
Collections Mark is following
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Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool
Excellent service! Driver was 10 minutes early for a 5am pickup, which was great because my check in at the airport was going to be tight. I had a lot of luggage, and the driver hustled up to my door to bring it down to the car. Car was immaculate, and the driver extremely courteous. Kudos to the office staff as well, who were very flexible with an itinerary change I needed to make, and who followed through to make sure that everything was correct. Everything you could want in a limo service, and I will use it again.
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Public - a month ago
reviewed a month ago
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 10 months ago
reviewed 10 months ago
If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
• • •
Public - 12 months ago
reviewed 12 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
32 reviews
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I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 10 months ago
reviewed 10 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
• • •
Public - a year ago
reviewed a year ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - a year ago
reviewed a year ago