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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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+Glenn Gabe was right (that happens often).

For years SEOs asked why Google didn't just devalue any links that appeared to be spammy. Looks like we have confirmation that that is what Penguin 4.0 does.
I told you! :) Penguin devalues spammy links, doesn't penalize them. Disavow for other reasons #seo
You technically no longer need to use the disavow file to help fix your Google Penguin issues - here is why.
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Arthur Morehead's profile photo
Sure nice to get a confirmation for once. I am shocked and smiling At least now we know
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An important post from +Glenn Gabe for anyone working in SEO, not only for his excellent detective work on the September Google updates, but for a deeper understanding of how complex such updates can be.

Such an understanding is crucial to avoiding false or oversimplified conclusions.
Reminder: Google can & will roll out several updates at one time. Remember the algo sandwich from 2012? Panda, Penguin 1.0, & then Panda again all in 10 days #seo

And then there was Penguin 3.0 on 10/17/14, with a Panda update on 10/24/14. Sneaky & can throw off analysis. :) That's important to understand as we've seen tremendous volatility since 8/31. Chances are we've seen several updates, not one. 
Think you just got hit by Penguin 3.0 but the data don't quite make sense? You might be looking at a Penguin-Panda-Pirate combo. Glenn Gabe explains
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Thanks Mark. I appreciate it. It's a fitting post given the volatile September we've seen so far.
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From earlier this week... +Eric Enge and I explain why "mobile first" means so much more than just having a mobile-responsive site.
Mobile First Design: Why It Should Be Your Mindset

Sure mobile is now the way most people access the web, but does adopting a mobile-first mindset bring your site other benefits beside being "mobile friendly"? Find out in this video!
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Might want to consider this before having your brand's content show up on these things. via +Glenn Gabe
Study: Only 50% of content recommendation widgets led to legitimate advertisers, 25% to clickbait, 4% to fake news #seo

I've seen that often during audits. Publishers need to understand how it impacts quality & user perception of a site. And regarding disclosure, "The most clear labels “Paid content,” “Ad content,” etc were the least used".

So deception wins... great. 
"Publishers hate these companies but make too much money from them to stop working with them."
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Eli Fennell's profile photoIan Dixon's profile photo
'Best' experience I had with one of the most well known of these curses was when I clicked on a link supplied by one of them on a reputable site. AVG anti virus went haywire when the link attempted to open and blocked 5 attempts by the destination site to load malware. Needless to say, I completely left the site concerned

Since then, I have never clicked on any of these third party link articles that even some big sites insist on using. Perhaps somebody should write a blocking program for them along the lines of the ad blockers.
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+Karyn Traphagen had orcas come right up to her skiff in Tutka Bay Alaska. Right after she switched off her camera, they surfaced 12 inches from the boat!
Gina Fiedel's profile photoBen Fisher's profile photoRonell Smith's profile photo
That is so cool. Could not imagine being so close to one of nature's most intelligent and most social creatures.
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East Falmouth, Massachusetts, at dawn
Chris Sutton's profile photoLee Anne McClymont's profile photo
I spent my summers as a child in Popponesset. Yes, WAY before it became chic. Now our family spends summers in Dennis, your neighbor to the East a wee bit. Nice to see this piece of New England.
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Content marketing and SEO with +Mark Traphagen 
Brand content tends to be created with either SEO or reputation/brand-enhancement in mind, but rarely with both, as if they were mutually exclusive.
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If Google says there is no such thing as "TrustRank" in their search algo, why do we think it still matters a lot to SEO?

Find out why in our latest fun and informative Here's Why video!

And for more on this vital subject, I recommend the book The Tribe That Discovered Trust by +David Amerland
Why Trust Matters to SEO (Even If It's NOT a Ranking Factor)
Here's Why Videos

Obviously, trust is an important issue in life but it's also critical to long-term SEO success for your business. Here's why!
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Google Posts Seen in Google SERPs

+Matt Ridout on Twitter shared with me one of the first examples I've seen of the Google Posts feature we first heard about back in May of this year.

Google Posts is a (for now) limited program allowing brands to publish content directly to the Google search results. The content shows up in a slider as you see below, labeled "on Google."

I'm calling this a test because I couldn't reproduce the result, but it may also just be highly targeted, as Valentino is a fashion brand, and Matt works in that industry.
John Dietrich's profile photoEli Fennell's profile photoPaolo Amoroso's profile photoMark Traphagen's profile photo
+Paolo Amoroso Yes, this particular instance is a special campaign, but the feature itself (Google Post) is being used beyond this, albeit still with only a limited number of partner sites.
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From the Black Hat district of Amsterdam.

Via +John Mueller
Bruce Marko's profile photoDavid Kutcher's profile photo
the back alley after-party at a Moz event? ;)
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I'm on Allo, are you?
Our first look at Assistant -> Google launches Allo messaging app w/Smart Reply & Google Assistant for iOS & Android 
Google's brand-new chat app is smarter than most, but will that be enough to get you to switch?
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CircleCount's profile photoEli Fennell's profile photoDaniel Schudel's profile photo
On it. The Goog Assistant is fun.
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When Google starts penalizing mobile pages with interstitials next year, even delayed popups are not exempt.

Via +Glenn Gabe
Via +John Mueller: Displaying a popup when users scroll? Yes, that could get hammered too (w/the impending popup algo) at 1:13:05 in the video #seo

To clarify, if you trigger the popup as soon as users start to scroll, that inhibits the user experience just like if it triggered immediately. 
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Keith Bloemendaal's profile photo
I wish they would penalize them all, mobile or not. Especially anything that auto plays video with sound....
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Mark's Collections
Social Media Marketing | Content Marketing | Personal Brand Authority

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.


My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
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July 21
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trappermark, the Foolish Sage, sagethefool
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Sr. Director of Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
  • Stone Temple Consulting
    Senior Director of Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing, present
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School, present
  • Abbot Laboratories
    IV Products Sales Representative, present
  • Uarco Business Forms
    Account Manager, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Durham NC
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Mark Traphagen's +1's are the things they like, agree with, or want to recommend.
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