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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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It's (Not) All About Links

I love it when +Eric Enge and team +Stone Temple Consulting get all science-y, for it typically means we'll (a) learn something new, (b) have our eyes opened to a new way of thinking, or (c) both.

Count this study in the "C" category, in large part because it has some cool STAT info I haven't seen/used since college, and makes a very thought-provoking point regarding links and content quality.

While many SEOs question whether links are as important as they used to be, this study proves they are indeed.
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+Mark Traphagen,
❤️🌹send this message to a friend Well, you are another year older and you haven't changed a bit. That's great because you are perfect just the way you are. Happy Birthday.❤️🌹
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Are links as powerful for SEO as they used to be?

Check out our latest data study to find out!
Do links still rule when it comes to search ranking?

As ranking factors increase in complexity, some experts doubt they count as much as they used to.

As usual, at Stone Temple we don't guess, we test! Check out our latest study at
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+Todd Lohenry​ Connections, referral traffic, additional positions in Search (social back links may not count, but your Facebook, Twitter, etc... Profiles and Pages still can get positions in SERP's), authority building, attracting organic back links, etc...
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Our latest #HeresWhyMonda  video!
Understanding Rel=Canonical Links

Uh oh! All three of our Musketeers claim to be the same person. What a mess!

Sometimes Google finds itself in a similar dilemma. If you have very similar pages on your site, which is the real one that it should index? That is, which would be considered the canonical version of the page? In this Here’s Why video we explain why the rel=canonical tag can help search engines know which of your pages to rank.

Watch and get the transcript at
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404 is still there.
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Bass Harbor Light, Maine
Φίλιππος Ιντζεμπατζάκης's profile photoDolly Agcang's profile photoSumaila Masudu's profile photoBill Bean's profile photo
but are there any bass?!?
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+Robert Ryan on how content can be both a connections creator and builder....that ultimately helps build the power of your content.
Content is the conduit for connections and without regular publishing your efforts for online success will be hamstrung - find out why now!
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You're a gent +Mark Traphagen, cheers for sharing, appreciate it.. 
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Mark Traphagen

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47 years ago tonight I was an angry 11-year old.

As a child of the 60s, the space program WAS my childhood. My earliest memories flow Mercury to Gemini to Apollo. But on the evening of 20 July 1969 I was on the verge of sweeping all my NASA scale models off my bedroom shelf.

Why? I'd just heard that the Apollo 11 astronauts then in a craft on the surface of the moon had decided to waive a scheduled nap and step on the surface that night (this night). On the 20th.

The 21st was my 12th birthday.

And all I wanted for that birthday was for it to forever be the day humans first set foot on ground not called Earth. But it wasn't to be.

But as I watched Walter Cronkite wipe away tears as Neil made that "one small step," all was forgiven.

Now on the verge of my 59th trip around the sun, forgiveness has turned to exaltation. The science and technology and human spirit that captured my young boy's heart have grown up along with me. And now they send me birthday photos of close up portraits of Pluto and Jupiter.

The best birthday present ever is Wonder.
Breathtaking shots of Pluto and its moons, close-up views of icy mountains, glaciers of frozen nitrogen and the dwarf planet's hazy, tenuous atmosphere.
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Esse é o nosso Campo da Arte.

E da Cultura quem Conhece

Pode se uni a nós 
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Massive study of 100,000 websites by +SEMrush reveals the most common on-site SEO issues.

Great opportunity to learn from the mistakes of others!
Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engin...
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Mansion mansard, Newport RI
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Don't you just love these?!?
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Google: There's no difference in rankings between devices (with some caveats). i.e. some features not available in iOS vs. Android h/t +Mark Traphagen #seo
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Could having dynamic urls instead of "friendly urls" make that much of a difference? Another likely factor is that malicious code got inserted into my site to hijack it for spam, so I've had that to deal with, also.
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Ignore the fact that I look like I'm sleeping here ;-) +Glenn Gabe isolates an important moment in our recent "Everything Mobile" Virtual Keynote event with Google's +Mariya Moeva and +John Mueller.

You can see the entire event, or read a transcript, at
Google's +Mariya Moeva: We might add reporting in GSC that isolates voice queries (in Search Analytics). Could be within the next year. at 48:44 in the video #seo h/t +Eric Enge +Mark Traphagen 
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+Glenn Gabe That's the plan!
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Get Mobile Insights from Google!

Here's the replay and transcript from our most recent #VirtualKeynote  session with top Googlers.
Everything Mobile with Google Experts

Here's the full video and transcript of our recent ‪#‎VirtualKeynote‬ with Google's John Mueller and Mariya Moeva. Our CEO Eric Enge talked with Mariya and John about mobile first design, mobile ranking, AMP, apps and much more.

Get insider information in this video!.
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Google pro persons are millounes
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Sr. Director of Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
  • Stone Temple Consulting
    Senior Director of Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing, present
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School, present
  • Abbot Laboratories
    IV Products Sales Representative, present
  • Uarco Business Forms
    Account Manager, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Durham NC
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Social Media Marketing | Content Marketing | Personal Brand Authority

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.


My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
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  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
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July 21
Other names
trappermark, the Foolish Sage, sagethefool
Mark Traphagen's +1's are the things they like, agree with, or want to recommend.
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5 Reasons to Use Facebook Dynamic Product Ads

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Introducing Buffer for Video: Upload, Schedule and Analyze, All in One P...

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Look what we found at Within the Wilderness Adventures' Tutka Bay Lodge during super low tide (-4.7) today! A tiny octopus. We had a great t

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When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Fri

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