Joining in happiness with the next step in the evolution of the web site. It is now live with "Responsive Design."
What does that mean? It's a method of coding the site that makes it automatically adaptable to being viewed by different browsers and devices, such as mobile phones. In the past that meant developing a different version of the site for each situation. Now thanks to responsive design, the adaptation happens on the fly.
Exciting day for the web site here at , as we just released the responsive web design version of our site. This should make it much easier to read the content from your mobile device!
Addressing your mobile audience is a critical part of any digital marketing strategy. Less than 2 weeks ago I sat in meetings with one client that told us that 35% of their traffic comes from mobile devices today.
This makes mobile readiness a necessity!
Join me at 3 PM EDT today for the kickoff broadcast or the new Social Media Hangout series.
We've brought together an A List of the some of the best-known and trusted social media marketing community runners on Google+, and this brain-bursting panel will assemble every Sunday afternoon to bring you their collective wisdom and experience on how to skyrocket your social media efforts.
Along with and co-sponsors , I'm proud to be a part of this awesome new venture. Please share with anyone you think will enjoy this!
Featuring the likes of:
and more to come, keep an eye out for announcements this week!
We just may sneak in a few surprises and gifts for viewers, so this is one HOA you definitely don't want to miss.
Brought to you by , as well as our wonderful partners: and
If you use the Chrome browser there's a handy extension called DoShare that allows you to schedule Google+ reshares and original posts to be published at a later time.
Below is my complete guide on how to use it. cc:
Here's my complete instructions for using one of the best Google+-related apps created so far: . DoShare not only allow you to schedule posts and shares in advance (including to your G+ Pages!), it is also a great no-distractions place to compose your Google+ Posts.
If you like this guide I did for please let them know, and share it with your friends. Thanks!
If you are no longer supporting or developing it, feel free to ping me and we can talk deets.
I've known for some time now that our regularly does stand up comedy. And I've been dying to see his routine. Now we all can...and what's more, he gives us a picture-in-a -picture view of what he was seeing from the stage as he delivered his set!
And Martin, I honestly was laughing through this whole thing. Well done! #plusonly #martingshervington #standupcomedy
This has the perspective of the crowd and well as mine from the stage too...
Here is another non-Glass one too: Purple Onion - British Martin playing with perceptions, Apple products and more...
Many thanks to for providing this useful summary of tips, insights, and juicy bits from a recent Webmaster's Hangout with of Google.
Highlights of the Feb 14th and Feb 24th hangouts.
Panda and Content Spidering: If you are adding new content to your website daily make sure that spidering is increasing in Webmaster Tools. If you are adding content and they're spidering drops it is likely a Panda quality problem.
HTTP and HTTPS: If you use both versions you need to have a robots.txt file for each version or it causes duplicate content.
Disavowed Links: If you remove links from your disavow file that have been ignored by Google the links will count again, good or bad. The disavow file works like a robot.txt file with a list of instructions to follow. Whether the link is suspect or good it will get the link juice back.
Don't use HTML Sitemap Pages: Google ignores these as a low quality page and will not trust it and could be a Panda issue.
Does Google Pass Juice to Links in Files: John Mueller says that Google will read links in any file (pdf,xls,doc,etc), but will not follow them with link juice. Only proper HTML anchor tagged links in files will pass link juice.
Does Google Use CTR Tracking: Mueller denied, but if you read between the lines you could figure out that they do. It is mentioned in the book, "In the Plex" on Click through analysis, fom SERP to site and back to SERP. If visitors are bouncing from that page, add some fresh content, video or links from internal pages that are ranking.
Panda: they use internal usage metrics. If it looks nicer in the SERPS and a quality issue of on page content. "Have to have to site optimized before sending traffic of any kind" this implies that they may watch paid traffic in terms of the bounce rate for panda but has previously denied it in past hangouts.
They will ignore 301 is a directive to follow if you forward to a to b and they like A they will ignore the page your redirecting to.
New Site Honeymoon: Make sure your traffic is responding to your pages for "New Site Honeymoon" split test to do A/B testing to see if it perfoms well. It implies that the algorithm puts your site in a category for user metrics and specifically "sharing". Social proof is something they look at and if your website is not getting social traffic it will disapear. Google has algorithms for rank, for trust and de-rank according to social signals.
Site errors: 500, PHP, MySQL errors will be a "Panda" quality factors. Do not have errors for more than 48 hours with our testing.
Google is Machine Learning It is alive, it is SkyNet. It is equivellant to a 3 year old child.
Geo targeting Algorithm Working on a Best Guess Basis Even if you have .com or .uk Your content has to reflect your geo-targeting href lang. Based on quality or trust they will decide whether or not you are relevant to that specific geo location. Not just by the URL. Everything is proportional based and machine learning. That is what they are using on-the-fly to rank websites.
Share Your Disavow File to Public: John Mueller stated that when you supply a Google spreadsheet for your disavow list that is set to "Public" otherwise the web spam team cannot access it. The Webspam team does not have access to your Google account backend. It is against Google's terms and conditions that they cannot get into your account.
Review snippets: John Mueller implied that the review snippet is a quality factor. It's a great way to share the site.
Cloned Sites: When you have multi URL with same design, topic and just trying to rank for keywords. You cannot use clones but you can have exact match domains if it is trusted. If you have non-exact match keywords pointed to the site is preferable.
Google could detect that the IP is the same, registered by the same person, the design is the same, back links, keywords and content topic, that they will choose the best version that they determine which is the main site and will canonicallize it for you.
Does Forwarding from a Penalized Domain to a New One Reset a Penalty? If you try to kill your domain that was hit by Penguin and you create a new domain and forward everything over that they will "help" by automatically setting a 301 redirect. So they look at old site information and forward all the signals, good or bad to the new site. They have 2 indexes one is the historical index and the ranking index to compare and make a decision based on the mined data.
"They don't want spammers to get away with cloning sites" John Mueller said.
They keep a changelog and can tell if you are maintaining the pages. They could figure out that these are all the same and that you are trying to manipulate the SERPS.
Site Navigation is a Ranking Factor: Internal navigation needs to be logical. The page on your site that you want to rank the highest you need to point your internal links to that page to "sculpt" you page rank internally.
If you are experiencing issues with Google's many algorithms you could visit us at http://www.gobiya.com/ for answers.
I was just tipped off by to of outside of Boston. Clemente has begun producing some really great guitar playing tips on their blog, and Richard will be sharing them here. If you're a guitar player, you might want to circle and let him know Mark and sent you!
#guitar #guitarlessons #music
One of our instructors, Paul Chourchaine, wrote a great blog article about how to start using triads in your comping and improvisation.
This is a great read for students new to the concept of triads as well as more experienced students who need a refresher on the power of using them in your performance.
#guitarlessons #improvisation #jazz
Sure has profit interests in this fight, but who cares? What benefits them benefits all of us.
What is net neutrality, and why should you care about it? Net neutrality is the principle that the internet has become an essential public conduit and should and must remain open to all for equal access.
What is threatening net neutrality? The greed of certain internet service providers who want to set up tiers of access, particularly at the bandwidth level, that could force information providers and receivers to have to pay them more to access the resources they want.
Is net neutrality actually under threat? Yes. See http://goo.gl/PqNupY
What can you do? Click the link below, sign the petition, and reshare this with everyone you can anywhere you can. Netflix is trying to rally a huge group of its customers, investors, and any other interested parties for a massive call to action: if ISPs begin to act to restrict freedom of the Internet, petition signers will be called upon to remove their business from them.
#netneutrality #freedom #netflix HT and
PLEASE SIGN THIS PETITION, and protect our rights!
- Stone Temple ConsultingSenior Director of Online Marketing, 2014 - presentResponsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
- Virante Inc.Director of Digital Outreach, 2011 - 2013
- Virante Inc.Internet Marketing Analyst, 2009 - 2011
- Westminster BookstoreManager of Online Marketing
- The Covenant School (Charlottesville VA)Assistant Administrator of Lower School
- Abbot LaboratoriesIV Products Sales Representative
- Uarco Business FormsAccount Manager
What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound Marketing + Internet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!
My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.
I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.
On Google+ you'll see me posting and sharing mostly about social media (Google+ tips in particular), and how we can more effectively use it to collaborate and transform our world.
My Google+ Creds:
- Active user every day since Google+ Day 3
- In the Top 3000 of 500 million G+ Users by an engagement-based metric
- In the Top 500 of US G+ users according to CircleCount.com
- Well-known for my Google+ tips here and on my blog
- Regular columnist about Google+ for Maximize Social Businesshttp://maximizesocialbusiness.com/author/mark-traphagen/ (owned by Fortune Mag Top 50 in Social Media guy Neal Schaffer)
- Speaker on Google+ for business and Google Authorship at major conferences across the US.
- Regular panelist for Google+ webinars subscribed to by Fortune 500 companies and major universities
Here's a timeline of my Most Popular Google+ Posts Ever (good place to hunt down my Google+ Tips!).
Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:
- Google+ Plus Power http://flip.it/IxUeA
- Online Marketing Daily http://flip.it/h2nXP
- SEO Search Engine Optimization Daily http://flip.it/7LvQK
Available to speak at your conference on Google+ for business. See what recent attendees at one of my presentations had to say. Contact me through this profile or the email address below.
Google+ Communities I Moderate
- Google Authorship & Author Rank (owner)
- Content Marketing (owner)
- Link Removal
- Vine Videos - 6 Second Video Sharing
- Community Moderators
- Search Engine Land
Want to get the most out of Google+? I've discovered Google+ to be extremely powerful for getting your message spread far if you know how to use it right. Here are my free Google+ Guides that will help you use brand pages effectively, implement and use Google Authorship and Author Rank, and grow a powerful Google+ network.
New to Google+? Forget the "official" recommended users list. Lots of celebs who either never post or let their publicists do it. If you want to find real people who know their stuff and really engage on Google+, start with this awesome list of shared circles in dozens of topics. Shared Circles are groups of users you can add to your own circles with one click. Also check out this community-nominated list of most-valued plussers. And here's a great guide to the awesome features of Google+.
Here's my Vizify interactive social media bio.
About my cover photo: That's me some 30 years ago pointing out the High Peaks of the Adirondack Mountains to my two daughters. I'm still trying to point myself and others toward the high peaks today.
All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.
Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:
In nomine Google, et Long Tail, et spiritus AuthorRank.
- Westminster Theological SeminaryM.A.R. in Biblical Studies, 2004 - 2009
- Liberty UniversityB.A. Interdisciplinary.
- Stone Temple Consulting Blog (current)
- Search Engine Land (current)
- Moz.com (current)
- Maximize Social Business Blog (current)
- +Virante Orange Juice (current)
- AuthorRank.org (current)
- New Media Leaders (current)
- Social Media Today (current)
- Slideshare (current)
- Pinterest (current)
- SteamFeed (current)
- GplusGeek (current)
- NCBrewing.org (past)
- League of Inveterate Poets (current)
- G+SEO.net (past)
- SocialFresh Blog (current)
- PublicLens (past)
- Schaefer Shelving (current)
- Inbound.org (current)
- Pinterest (current)
- Max Real Estate Exposure (current)
- Buzz (past)
- Cisco Blog (current)
- Link Removal Community (current)
- Amazon Reviews (current)
- Flipboard Magazines (current)
- Demotix (current)