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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Here's the next Digital Marketing Answers Show: How to Effectively Promote Google+ Content (and yes, we'll be talking +Post Ads, of course!)
 
Google's announcement of +Post ads reminds us of how important it is to effectively promote your content.  Mark Traphagen and Eric Enge will discuss strategies for promoting your content, including +Post ads, in this week's #DMAShow .

The show will be on Tuesday April 22nd at 1 PM EDT (Boston time). Say YES to get access to the video, either for live or later viewing.  We will also share the YouTube link here for mobile viewers.

Please INVITE others by the thousands (;->), or SHARE the event.  More attendees will grow the conversation during the show. Your help is appreciated.
This Hangout On Air is hosted by Eric Enge. The live video broadcast will begin soon.
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Effectively Promoting Google Plus Content
Tue, April 22, 1:00 PM
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Google+ Post Ads: A Revolution in Online Advertising

As you may have heard, Google+ today announced that its +Post Ads feature, in beta testing since last fall, is now available to a wider array of Google+ brand pages.

Below is my post on this on the LinkedIn Publisher platform, explaining why I think +Post Ads are a revolution in online advertising and a genius move for Google+.

cc: +Vic Gundotra  #postads   #googlepostads   #advertising   #googleupdates   #plusonly  
On April 16, 2014, Google announced that its +Post Ads Google+ advertising platform, in beta testing with specific brand partners since last fall, is now open to any brand with a Google+ Page with at
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Thank you +Mark Traphagen. Your LinkedIn post was an excellent summary. 
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BREAKING! Google+ +Post Ads Now for All Brands w/ >1000 Followers!

What are +Post Ads? It's an ingenious advertising platform that allows Google+ brands pages to pay to push their G+ content posts into Google's Display Advertising spaces on millions of websites. What's unique about that?

1. The ads are actually fully interactive G+ posts. That means people can comment on them, +1 them, and reshare them right from the site where they see the ad.

2. That means these ads are content rather than advertising messages. If done right, they actually can add value for the viewer of a web page, rather than be a distraction. So they serve to build your brand goodwill and authority.

3. The ads take advantage of Google's highly sophisticated AdWords Display Ad targeting to get your content ads to just the right audience.

4. +Post Ads monetize Google+ without putting any ads in the social stream. Brilliant!

5. +Post Ads give brands the paid option they want out of any social network. Most successful social media marketing strategies involve a combination of owned, earned, and paid media.

HT +martin shervington for alerting me to this news.
 
Last December, we introduced +Post ads to a limited number of AdWords advertisers as a way to amplify their content to new audiences. Starting today, we’re making +Post ads available to all advertisers with at least 1000 Google+ followers: goo.gl/6gNlsx.

See how brands such as +Audi USA  and +Topman  are using +Post ads to drive more participation with their brand’s content across the web. 

#GooglePlusUpdate
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Mark Traphagen

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Very honored and humbled by this from +Martin W. Smith. This means a lot, because every time I sit down with Marty, I learn something new that makes me better at my job, (and usually a better person, as well). #plusonly  
 
50 Great Content Curators - Mark Traphagen
http://www.crowdfunde.com/great-curator-profile-mark-traphagen/

Today I get to, ever so slightly, repay an impossible to repay debt - the one I owe to +Mark Traphagen. Mark's generosity is amazing and knows no bounds as many know. His DEEP G+ expertise means he is in demand.

Mark speaks all over the country about his understanding and deep love for +Google+. Evangelical support can be damaging to an Internet marketer UNLESS that support is RIGHT (lol). Mark's call on GPlus was early and perfectly timed. When people were making fun of Google's attempt to catch up in the social space Mark stayed the course.

At one time he may have been the only boat in the G+ ocean. Not so much anymore and for good reason. I won't evangelize about G+ here since that is not today's mission, but Mark's call was perfectly timed and way more right than wrong and, in my experience, that is how you make millions online.

A #mustfollow Traphagen's army already has more than 80,000 followers and will grow to many times that number because Mark is generous, kind and he shares what he knows so well. A great teacher, mentor and coach Mark Traphagen is one of our 50 Great #contentcurators .

http://www.crowdfunde.com/great-curator-profile-mark-traphagen/
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Credit given where credit is due +Mark Traphagen & it's so easy to help or laude people who are in turn grateful for it. 
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Google+ Hangouts for Business by David Amerland: A Review

Here is my review of the brand new book by +David Amerland, Google+ Hangouts for Business. Learn why this book is the must-have manual for anyone who wants to make use of this disruptive technology. 

We are all media makers now...David shows us the way!

#plusonly   #hangoutsonair   #hangouts   #bookreview   #seo   #digitalmarketing  
A review of the most complete book-form treatment of Google's disruptive video chat and broadcast technology.
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+Mark Traphagen thank you so much for this. It's always amazing to see one's work through the eyes of an expert, It's like seeds opening up. Gratitude. 
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Have him in circles
81,242 people
 
7 Modern Day SEO Myths

Last week +Rand Fishkin told us that we need to be good SEO skeptics (http://goo.gl/KyFVnx). In the post below +Eric Enge gives you a number of things you ought to be skeptical about. #seo   #ericenge   #plusonly  
 
7 Modern Age SEO Myths

SEO is a field that is loaded with myths.  You can still find people who think that SEO is all about metatags. But, the last few years have brought us some new myths, which +Stone Temple Consulting's CEO +Eric Enge  summarizes here in his latest post on Forbes (link is below).

Please SHARE the article if you like it.  Thanks!

http://www.forbes.com/sites/ericenge/2014/04/15/7-modern-age-seo-myths/
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link is not open
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Google and Social Signals: Here's Why with Mark & Eric

Here's the latest episode of our 3-4 minute videos explaining the "here's why" of various topics in SEO, social media, content marketing, etc.

Many people say the content +Eric Enge and I turn out is like a degree course in digital marketing. Never miss class again; subscribe to our YouTube channel: http://www.youtube.com/user/stonetemplecons

And please do share this video on all your social networks if you find it helpful!

#plusonly   #seo   #socialseo   #google   #googlesearch  
 
Why Isn't Google Using Social Signals for SEO? -Here's Why with Mark & Eric Episode 4

In the 4-minute video below, +Mark Traphagen and +Eric Enge of +Stone Temple Consulting explain why there is not yet any discernible direct effect of social signals on SEO in Google rankings. Here's a complete transcript:

(Resource article links are at the end of this transcript)

ERIC: Welcome to another thrilling episode of "Here's Why with Mark and Eric." I'm Eric Enge, CEO of Stone Temple Consulting, and with me is...

MARK: Mark Traphagen, Senior Director of Online Marketing for Stone Temple Consulting. 

ERIC: So Mark, why is that Google is not making more use of social signals?

MARK: Well, Eric, a lot of people assume that they do, that Google draws a lot of signal--and by signal, we should first define that we mean what factors in to Google search? 

So a lot of people assume they're all this signal out there--there's Facebook Likes and Google +1's, there are retweets on Twitter, and people sharing things all over--that' got to be a rich source of signal. Most people probably assume that Google is using that. Certainly, Google has talked about wanting to make use of that, and that that is a rich signal. 

So why don't we think they're making more use of it? Simply because Google will serve no search ranking signal before its time. They're very, very careful. They're so guarded about that algorithm that determines what ranks. It has to be accurate. It has to be dependable information. The livelihood of their company depends on it. 

So they take they're time in testing and learning, "How do we evaluate a signal?" Evaluating a social signal is not as easy as people assume. For example, I see Stone Temple Consulting come up on Facebook, and I "Like" it. Why did I like it? Did I like it because I really do like Stone Temple Consulting? Did I like it because Eric's picture is there, and he's so handsome I've just got to like it? Is it because they have a coupon, a game, a funny cat picture? It's not as easy as we think to discern [the intent of] like signals. 

Now Eric, you did some testing recently, and some very careful studies, and I think you have another reason why they're not as trusting yet of those signals as they might be.

ERIC: Yes, you're right, we've done three studies. Two of which are published, and one [on Twitter] that is coming out soon. But of the two that are published, one actually directly measured whether Google+ was affecting search rankings. We shared a bunch of links from Google+ profiles to pages that had no other links and no other visibility to Google on the web. Literally no Google Analytics code, no Google+ API code, nothing. The long and the short of it was that the test showed no real reason to believe that Google was using a shared link on a Google+ post as a ranking factor, which was pretty interesting.

And then on the Facebook study we did, we did it in a bit different way. What we did was we took 85 prominent profiles, and we checked 40 different posts spread out over a year for those profiles, to see whether or not they were getting indexed (the specific updates, I mean). They were not getting indexed as much as we thought. They were about 59% indexed.

But the reason I found this so significant was, if this was such a powerful and important signal to Google, and you have these 85 extremely prominent people, they would be indexing all of that content if they thought that was a good signal. 

And then we did another similar study recently with Twitter recently, which isn't published quite yet, but it actually shows very similar results, that the indexing is really kind of poor of those tweets.

MARK: A little spoiler alert there!

Stone Temple Consulting Study of how Facebook impacts SEO:
http://www.stonetemple.com/does-facebook-activity-impact-seo/

Stone Temple Consulting Study of how Google+ impacts SEO:
http://www.stonetemple.com/measuring-google-plus-impact-on-search-rankings/

-----------------

Keep up to date with Stone Temple Consulting's constant updates on what works (and what doesn't!) in digital marketing!

Subscribe to our YouTube channel and get updates on future Here's Why videos, as well as our two weekly Hangout shows: The Digital Marketing Answers Show and the Digital Marketing Excellence Show: http://www.youtube.com/user/stonetemplecons

Follow Eric on Twitter: http://twitter.com/stonetemple
Follow Mark on Twitter: http://twitter.com/marktraphagen
Follow Stone Temple Consulting on Google+: http://google.com/+stonetemple
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Off to subscribe to the channel now, +Mark Traphagen - love this format. ☺
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Revenue for Facebook Advertisers up Nearly 200%

I've been thinking a lot this week about +Rand Fishkin's slide deck "Great Marketers Must Be Great Skeptics." Part of being a good skeptic is to be skeptical about your own prejudices. 

A prevalent prejudice among many marketer who have become fans of Google+ is to be anti-Facebook. Surely there's a lot to criticize about Facebook, but as people who are either trying to make our own businesses succeed, or advise others on how to do so,  we need to be careful not to let our own feelings get in the way of reality.

Say what you want about Facebook, but it can be an amazingly effective advertising platform for those businesses who bother to learn how to take proper advantage of their targeting platform. Thanks to +Danny Sullivan for this.
 
Facebook helped advertisers grow revenue by nearly 200% in the first quarter of 2014, compared to the year before; paid search was 12%.
Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year […]
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Something else to remember is that percentages can be misleading. 200% of 10 is much different to 10% of 2,000,000 for example.

#skeptic
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Managing Social Media Without Going Crazy: Live at 1PM EDT

Today's #dmashow  starts soon! Click through to the event below and come with your questions about keeping up with business social media management.
 
Do you have social media snow blindness?  Too much going on and no idea how to manage it all, or what to do next? This episode of the #DMAShow  is going to cover Mark Traphagen and Eric Enge's strategies for coping with those challenges.

Here is the YouTube link: Managing Social Media without Losing Your Mind 

The show will be at 1 PM EDT (Boston time) on Tuesday April 15th.  Just say YES to the invite to make sure you get access to the video (either to watch live or for later viewing).

Please INVITE others or share the event to help spread the word.  We appreciate it!
This Hangout On Air is hosted by Eric Enge. The live video broadcast will begin soon.
Q&A
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Live
Managing Social Media without Losing Your Mind
Tue, April 15, 1:00 PM
Hangouts On Air

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Thank you for all the awesome advise.
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Mark Traphagen

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Take two minutes and read this wonderful story by +Eli Fennell, proof that magic happens where you least expect it. #plusonly  
 
My Mysterious Superhero of the Night

A little while ago, I got a snack urge.  There isn't much open in my neighborhood at this hour, so I walked to a local BP gas station.  I could have driven, but the night is lovely and the place is basically around the corner so it would be a waste of gas.  The neighborhood is generally safe enough to walk at night.

On my way there, as I was cutting through an office-condo complex parking lot, I noticed a man ahead of me on the main road.  He was an amputee, walking gracefully on a pair of gleaming silvery crutches.  If that was the only notable detail, i.e. his handicap, he wouldn't be my mysterious hero of the night.

As I began to cut across to the main road, I heard someone coming up fast behind me.  Not directly behind me, and not running or anything, but my spidey sense tingled.  I looked back and saw a young man, and while I can't say he was looking at me or moving straight at me, something felt menacing about him

 In retrospect, I think he was moving towards the man on crutches.  Then again, maybe he was just a young man portraying a young male aura of being menacing at a late hour.  For all I know, admittedly, he may have been as concerned as me.  The street we were on was close to a main road and some family neighborhoods,  but just far enough away that any person might feel extra vigilant.

Either way, I sensed a motion ahead of us.  I looked up at the road (I was basically on it by then myself) and the amputee on the crutches was turning.  In a fluid, uninterrupted motion he turned a 180 and began to walk backwards on his crutches... every bit as fast and gracefully as he had when moving forwards.

The whole sight of it caught me so off-guard at that moment that the man on the crutches seemed actually more menacing than the young man behind me.  It was as if he had suddenly started spiderwalking across the ceiling, and there was an intensity about him, as if his own spidey sense had been tingling as well.

I looked back at the young man, who was no longer the least bit menacing (not compared to that amazing creature ahead of us in the road, who at that moment might as well have been a barking pitbull, though apart from the sound of his crutches in stride he never made the slightest sound), and he had clearly felt the same thing I did.  Any sense of menace was gone.  He slowed down only slightly, but he suddenly angled for the middle space between myself and that mysterious amputee ahead of us.  When he passed him, he was all the way on the other side of the road.

Even after he had turned back around (in that same fluid motion), I gave that man plenty of space ahead of me, until I turned behind him.  I wasn't afraid of him, you understand, I just knew that if I came too close to such awesomeness, without time to adjust, my system might go into shock.  I don't know that the young man meant either of us harm, but I know I felt a whole lot safer not having been alone on that street.  He was my personal Batman.

And that is why you, Mister Mysterious-Backwards-Walking-Amputee-On-Crutches-Man, are my #MysteriousSuperherooftheNight !  Wherever you are, keep blowing minds and inspiring people like me.
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+Eli Fennell Those , what if , moments when the possibility  of a less than desirable  result come clearly into focus ...well,  we've all been there .. it's  easy to relate .  
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People
Have him in circles
81,242 people
Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
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Tagline
Social Media | Google+ | Content Marketing - Sr Director of Online Marketing for Stone Temple Consulting
Introduction

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media (Google+ tips in particular), and how we can more effectively use it to collaborate and transform our world.

My Google+ Creds: 

Here's a timeline of my Most Popular Google+ Posts Ever (good place to hunt down my Google+ Tips!).

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference on Google+ for business. See what recent attendees at one of my presentations had to say. Contact me through this profile or the email address below.

Google+ Communities I Moderate

Want to get the most out of Google+? I've discovered Google+ to be extremely powerful for getting your message spread far if you know how to use it right. Here are my free Google+ Guides that will help you use brand pages effectively, implement and use Google Authorship and Author Rank, and grow a powerful Google+ network.

New to Google+? Forget the "official" recommended users list. Lots of celebs who either never post or let their publicists do it. If you want to find real people who know their stuff and really engage on Google+, start with this awesome list of shared circles in dozens of topics. Shared Circles are groups of users you can add to your own circles with one click. Also check out this community-nominated list of most-valued plussers. And here's a great guide to the awesome features of Google+.

Personal Stuff

Married for over 30 years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

Here's my Vizify interactive social media bio.

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

About my cover photo: That's me some 30 years ago pointing out the High Peaks of the Adirondack Mountains to my two daughters. I'm still trying to point myself and others toward the high peaks today.

Professional Life

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Writing for Windmill Networking Blog, Secret Life of Emily Dickinson and Virante Orange Juice. I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up | 2011 Communicator's Award of Distinction from International Academy of Visual Arts
Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool
The Sichuan is authentic and delicious. Be adventurous!
Public - 3 months ago
reviewed 3 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - 3 months ago
reviewed 3 months ago
We had an emergency today when a hot water pipe sprung a leak inside a wall. The Streamline dispatcher was extremely courteous and worked hard to get us one of their plumbers ASAP. Within 20 minutes after he called us back, the plumber was here. He also was very courteous. explained completely what he would do, and cleaned up after himself. I would recommend Streamline to anyone.
Public - 4 months ago
reviewed 4 months ago
Don't be deceived by the humble exterior. Best Mexican food on Rt 13
Food: ExcellentDecor: Very goodService: Excellent
Public - 8 months ago
reviewed 8 months ago
27 reviews
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Just good home cooking. Mac & cheese like mom used to make.
Public - 3 months ago
reviewed 3 months ago
Always excellent service. Items are always ready when they say. They take the "dry" out of dry cleaning with their cheerful employees!
Public - 7 months ago
reviewed 7 months ago
Tiny but charming gift shop. No junk. This is the home of the famous pony penning posters.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 8 months ago
reviewed 8 months ago