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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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FREE Frame Buster WP Plugin Keeps Your Visitors on YOUR Site

One of the nice add-in features to the +Social Warfare social sharing plugin we use at +Stone Temple Consulting is Frame Buster. What does it do?

There are several popular social sharing services that allow users to create a special link when they share content from your site. The link sends people who click it NOT directly to your site, but to a version of your site contained in a frame with an ad for the user's own content or services!

Frame Buster prevents that from happening.

And now Frame Buster is available as a stand-alone plugin for your WordPress site!

(non-sponsored post, shared because I sincerely love what the folks at Warfare Plugins create!)
Frame Buster Featured on Product Hunt Today!
Have a look-see:

We're very proud of what we've done to protect content creators from getting their content hijacked for other people's agendas. So we've launched today on Product Hunt and would appreciate you taking a look and spreading the word to all your fellow #WordPress lovers!

Bust those frames baby!

cc: +Nicholas Cardot +Jason T. Wiser +Social Warfare +Ralph M. Rivera +Carol Lynn Rivera +Mark Traphagen

#WordPress #ContentMarketing
Frame Buster - Stop content hijackers from placing ADs over your content..
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Mark Traphagen

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Learn what Google RankBrain is and dispel some of the hype and myths about it.
RankBrain myths busted!

Google's announcement of its RankBrain algorithm ignited huge speculation in the SEO community. Eric Enge blasts through a lot of the unfortunate myths about what RankBrain is and does, and give you the sober analysis you need to stay on track.

Read it at
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Mark Traphagen

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At +Stone Temple Consulting we're famous for our data-based studies attempting to resolve many pressing questions about SEO and social media.

You can check them all at the link below!
Every Stone Temple big data SEO & Social Media study on one page!
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Mark Traphagen

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It is not an "artificial intelligence" as we don't have that yet. It is a machine learning algorithm. Such algorithms may become a component of any future AI, but they are not yet AI. 
Omi Sido, SEO practitioner, outlines the history of artificial intelligence and machine learning and how the RankBrain algorithm learns new concept relationships.
Petar Petrov's profile photoMark Traphagen's profile photoZara Altair's profile photo
+Petar Petrov Thank you so much for watching. +Omi Sido's explanations are clear and approachable.
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A great nugget from our recent Virtual Keynote with +Gary Illyes
What Is a Noindex Tag and How Does Google Use It?

In this segment from our recent #VirtualKeynote with Google's +Gary Illyes, our CEO +Eric Enge asks Gary to clarify how Google acts when a site page has a noindex tag.

• Does the page still accumulate and pass SEO signals?
• Does Google still crawl the page, and if so, how often?

These questions and more answered below!
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This was one fabulous conversation!
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Google Displays App Tab for App-relevant Queries

Nice catch by +Kristoffer Howes. At least this is new to me.

Looks like it's query-intent dependent. If I search "facebook" on desktop Google, I get what you see. But if I search something that doesn't necessarily have a strong app presence, I get the "regular" tabs.

Curiously enough, on iPhone Google app, where an app result would be most useful, this doesn't happen (yet).
Search APPS in Google Search!
When I conducted a search this morning, I discovered the "Apps" choice next to the "News, Shopping, Videos, More, and Search Tools."

Apparently "Images" has been moved to "More."

Is this something new +Eric Enge, +Mark Traphagen? I cannot recall if I have ever noticed it before.

#googlesearch   #apps
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Mark Traphagen's profile photoEli Fennell's profile photoFancy Flowers's profile photoStephen Makanda's profile photo
Thanks for good work you're doing.
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Mark Traphagen

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Lesson: Before granting permission to any site to republish your content, check their fine print to see if they are reserving the right to resell it without your knowledge or direct consent. 
Attorney Kerry O'Shea Gorgone discusses B2C's questionable practices in content curation and how they are making money off your copyrighted content
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Facebook Offsite Ads Targeting Non-users

HT +Glenn Gabe 
Will use a mix of cookies, its plugins and buttons, & other data -> Facebook starts selling offsite ads targeting non-users 
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+William Johnston there is nothing illegal or immoral about this. You do realize Google does this too, right? 
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Do External Links Affect Google Rankings? (Once Again)

To my ear, all +John Mueller really said here is that sometimes some links on a page don't help Google assess the quality or relevancy of the page, so Google ignores them.

He didn't really weigh in on the question (are external links a direct ranking factor?), but also didn't explicitly rule out the possibility.

My guess? I think it's more likely that external links are not, in themselves, a direct factor, but are one thing on a page that might be taken into account in determining what a page is about and its relevance to other topics.

HT +Glenn Gabe from a report by +Barry Schwartz 
Can impact quality, but can't be artificial -> Google Comments Again On External Links & Ranking Benefit via +Barry Schwartz #seo
This is not a new topic, in 2015 we covered that Google implied external links are not a ranking factor and in 2016 we covered that Google said external links are NOT a ranking factor and then a third
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Antony Jackson's profile photoRick Kirkham's profile photoMark Traphagen's profile photo
+Rick Kirkham first off, how are you measuring "page rank"? I'd be hesitant always to attribute any SEO gain to any one thing. The way it works is way too complex for that.
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Twitter Confirms: Tweet Structure Major Changes

In a blog post today ( Twitter confirmed the rumors that they will remove a number of barriers that make the 140-character limit more difficult than it needs to be.

The changes announced:

• @names in replies no longer count toward the 140.
• media attachments no longer count toward the 140.
• users will be able to retweet and quote tweet their own tweets.
• Tweets starting with @names will now be seen by all followers. No more need for using .@name to start a tweet. (But replies will still be seen only by mutual followers.)

No mention of links not counting toward the 140 limit, which was mentioned in most of the rumor posts.

The changes will take months to roll out because Twitter wants to give time for developers using its APIs to adapt to the changes. (Twitter caring about third-party developers? That's news too! ;-)

You can already do a lot in a Tweet, but we want you to be able to do even more.
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Google Competition: Are You Paying Attention?

If you have most or all of your SEO eggs in the Google basket, you will want to read the latest +Eric Enge column for +Search Engine Land.

#seo   #google   #search  
Google's Competition Is Significant
and if you're in SEO, you'd better be paying attention!

In my latest column for +Search Engine Land, I explain why even though Google is still the "king of search" it would be foolish to ignore that it has more competition than ever before...and that competition is making significant gains.

If you're in search marketing, you must be paying attention to more than just Google. Find out why in my article, and what you should be doing to cover the bases!
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
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The rise of social search on the social web is a massive shift away from traditional Google search engine searches, and it will only continue to increase. Businesses must get a grip of social if they want to keep up!
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In our latest #HeresWhyMonday  video, learn why so many social networks have switched over to user timelines controlled by algorithms.
Why do social media networks keep monkeying with our timelines?

One-by-one each major social network has taken control of their users' timelines with various algorithms. And every time that happens, power users freak out.

In this video from our Here's Why Monday series, find out why the networks go with algorithmically-driven timelines, and why they never go back.

Get a full transcript and all links mentioned at
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Sr. Director of Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
  • Stone Temple Consulting
    Senior Director of Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing, present
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School, present
  • Abbot Laboratories
    IV Products Sales Representative, present
  • Uarco Business Forms
    Account Manager, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Durham NC
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Social Media Marketing | Content Marketing | Personal Brand Authority

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.


My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
Collections Mark is following
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  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
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Networking, Friends
July 21
Other names
trappermark, the Foolish Sage, sagethefool
Mark Traphagen's +1's are the things they like, agree with, or want to recommend.
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The Pablo Extension: Easily Create Social Media Images

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Antifragile Marketing: How to Grow your business in uncertainty

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Introducing the Social Media Calendar by Buffer: The Natural, Visual Way...

With Buffer's social media calendar, you can plan social media content ahead, reschedule, drag things around, see performance and more, all

5 Reasons to Use Facebook Dynamic Product Ads

As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This

Branding & Social Strategy Advice You HAVEN'T Heard

Live from Pubcon, experts Mark Traphagen, Matt Craine and Mel Carson share insights you HAVEN'T heard on personal branding and social strate

The SEO Scoop with Enge & Traphagen: Video Interview

Stone Temple Consulting's Eric Enge and Mark Traphagen talk Direct Answers, the future of Google+, fearless content marketing and the art of

SEO by the Sea

How does Google+ decide what to show you when you visit the social network, and look at new content; it depends upon who is sharing, and wha

Introducing Buffer for Video: Upload, Schedule and Analyze, All in One P...

Social media has entered the video era. In 2015 we’ve seen the addition of video on Twitter and a giant push by Facebook to make video a maj

ZEN PENCILS » 52. PHIL PLAIT: Welcome to science

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Juvenile Octopus

Look what we found at Within the Wilderness Adventures' Tutka Bay Lodge during super low tide (-4.7) today! A tiny octopus. We had a great t

How to Combat 5 of the SEO World's Most Infuriating Problems - Whiteboar...

When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Fri

Whittier to Kodiak Island: Rain and Drills | Stay Curious

We arrived in Whittier on Thursday morning at 6am. I walked through the pedestrian underground tunnel over to the Anchor Inn. ferry_25_whitt