Profile

Cover photo
Verified name
Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
125,359 followers|34,376,711 views
AboutPostsReviews

Stream

Pinned

Mark Traphagen

Shared publicly  - 
 
This is my #marketing  crusade...

Brands who nurture and encourage employee personal brands,
people passionate about their business who develop their own loyal audiences,
who create content and engage on topics relevant to the company brand,
those people create unique and powerful relational connections for those brands, connections that may not have happened any other way.

Read the post below I wrote for +Moz to find out why PBRs (Personal Brand Representatives) are so powerful, and what they could do for your business.

The Ideal: The company brand is well-represented by a stable of powerful and beloved people.

+Moz is a great example in our industry: +Rand Fishkin +Cyrus Shepard +Pete Meyers +Erica McGillivray +Jennifer Sable Lopez and more.

The Reality for many brands though, is that they are not quite ready for the full-blown PBR strategy. Even launching one PBR may be difficult.

For that reason in the weeks and months ahead I'm going to be creating a content series that gives brands the incremental steps to get from Reality to the Ideal.

And BTW, not all brands need to go all the way to "Ideal." There will be actionable material for everyone in this series.

Watch this space!
 
Personal Brand Representatives: What They Are and Why Your Brand Needs Them
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
40
3
Jane Rakali's profile photoBrian Jensen's profile photoN C LeGrand's profile photoYoung Fenton's profile photo
24 comments
 
+Mark Traphagen  That would probably be really helpful. I notice they've changed their marketing considerably, recently. I mentioned them as an example, because they're Australia's largest telco, the company I have my internet connection with, and were formerly a public company. This is something of a challenging navigation for a company in that situation.

It is my hope that navigating the transition to social media, where consumers can and do interact directly, the company's internal culture might also benefit, since this reflects some considerable social shifts at present.

Now I wish I'd considered this conversation more carefully. But as the 21st century unfolds and business has to adapt to the shifting social circumstances, there are considerable benefits to be had by embracing social media and the feedback that can enable.
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Google+ is now active on Twitter
 
Do you tweet? Well now we do too. Follow @GooglePlus on Twitter. https://twitter.com/GooglePlus
208 comments on original post
41
4
Relevanza Inc's profile photoVincent Messina's profile photoCircleCount's profile photoSaul Fleischman's profile photo
4 comments
 
+Mark Traphagen did you see the article from +Mashable on this tweet? They used it as evidence that Google+ is shutting down, which I only mention because the article referenced +Stone Temple Consulting and +Eric Enge in supporting that claim, and misquoted your study in doing it.

You can see it here: http://mashable.com/2015/05/01/google-plus-tweet-twitter/
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Goodbye Duluth. What a great little city on the rebound. Awesome time speaking to #zenith2015 about social SEO. My deck is at stonet.co/zenithsocialseo #plusonly 
19
1
Mark Traphagen's profile photoGreg Cooper's profile photo
3 comments
 
D-E-V-O - very cool +Mark Traphagen !
Add a comment...

Mark Traphagen

Shared publicly  - 
 
As I share this I'm getting ready to speak at the #Zenith2015 Conference in Duluth MN. Read to find out why I see IRL events like this as part of my social media strategy.

#Plusonly
 
It's All Social Now: How Real World Events Affect Your Social Media http://stonet.co/1QnhOiO
If you're on social media for the purpose of building influence, one of the key metrics you pay attention to is your follower counts. If you're experienced in social media, you know that a large follower count in and of itself is no guarantee of real influence, but it is certainly a first step in that direction.You can find a huge amount of content about techniques for building your social media following, but many of those ignore the power of no...
View original post
7
Eric Enge's profile photoMark Traphagen's profile photo
2 comments
 
+Eric Enge excellent! SRO crowd very engaged 
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Just over 25% of search queries are in the form of a question

...according to a study by BlueNile, reported by +Search Engine Land (read it at http://searchengineland.com/study-searchers-use-question-formats-27-of-the-time-using-how-why-where-which-219955)

No wonder Google has implemented direct answers in search! 

Our own (+Stone Temple Consulting) study found that as of February about 19% of over 800K "information please" queries we entered into Google returned a Direct Answer box. 

For more on that study and how direct answers are affecting search (as well as how businesses might be able to benefit from them), see my slide deck: http://stonet.co/DirectAnswerDeck)
15
3
Al Remetch's profile photoRené Bygballe's profile photoSteve Plunkett's profile photoVane Kitrozoski's profile photo
3 comments
 
There's a lot of people out there that can't do an effective search. 
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Always a welcome sight on any flight ;-)
30
Yash Trivedi's profile photoBen Miller (Fullbeam Copy)'s profile photoCharles A's profile photoSheila Cawley's profile photo
8 comments
 
Ohhhhhh YES!
Add a comment...
In his circles
2,024 people
Have him in circles
125,359 people
Anna Na's profile photo
accord ad value's profile photo
EURO MEDIASOLUTIONS's profile photo
Jeremy Keeton's profile photo
Elaine Nieberding's profile photo
ABED BARAKA's profile photo
Tiago Torégão's profile photo
Abhishek Kataria's profile photo
mohamed tarek's profile photo

Mark Traphagen

Shared publicly  - 
 
You don't start doing social media marketing by doing social media
 
Why you need to get your social media marketing cart behind your marketing horses
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy.
View original post
22
3
Ryan Cornelius's profile photoTR C's profile photoCraig Deakin's profile photoJoel Don's profile photo
2 comments
 
Thanks +Mark Traphagen love the slideshow 
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Meerkat beats Periscope to the Android market. #Plusonly

Via +Ana Hoffman
 
Meerkat one-ups Twitter’s Periscope by launching its live video-streaming app for Android

Live video-streaming app Meerkat has finally arrived for Android. While the app is still technically classed as a beta product, it’s now available for anyone to download via Google Play.

This could definitely give Meerkat a big boost...

Do you use either Meerkat or Periscope?

Full story at +Venturebeat http://tgcafe.it/1IvM8o2

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
5 comments on original post
11
3
Craig Deakin's profile photoTR C's profile photoSteve Plunkett's profile photoPlatinum Plus Services's profile photo
5 comments
 
Who would you say is worth following? 
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Duluth to Chicago to Dallas to DC today. Sometimes air travel is like Chinese checkers.

#Plusonly 
4
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Creating Content for Boring Industries

You should read this in-depth Moz article by +Ronell Smith even if you're in the World's Most Exciting Business. What? Because Ronell does such a great job of showing you what you need to be thinking about before you write one word of content.

Highly recommended! #Plusonly
 
Think you can't create content that gets read, shared and linked to? Think again.Your boring content is the problem, not your industry.
If you think creating content for boring industries is tough, try creating content for an expensive product that’ll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debutting a line of new high-end products for the fishing industry in 2009.After years of pestering the executives of his tradit...
3 comments on original post
11
1
Jane Gardner's profile photoRonell Smith's profile photoEric Enge's profile photo
3 comments
 
Thanks very much, +Jane Gardner. Fishing and hunting are sports with very, very unique challenges: The people who enjoy the sports most, are not much interested in consuming content on the topic. They will, but it needs to be of a certain type (e.g., educational) and from a specific source (e.g., celebrity angler).

With the data in hand, c/o ESPN, I knew what I was up against when helping companies marketing products to these respective industries.
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Why Put on a Conference? - Traphagen's Takeout Order

Why go through all the trouble of putting on a local marketing conference? +Marty Weintraub, CEO of aimClear, shares with us why the Zenith conference aimClear co-sponsors in Duluth MN is such a passion of his.

Click the image below to listen! (3 minutes) 

Traphagen's Takeout Order is a daily audio blog.

Follow me on +SoundCloud at https://soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Playlist of all past episodes!

Follow my podcast on Pinterest at http://stonet.co/TTOPinterest

#tto   #podcast   #marketing   #plusonly  
Traphagen's Takeout Order
23 Why Put On A Conference?
8
2
Steve Plunkett's profile photoVane Kitrozoski's profile photo
Add a comment...

Mark Traphagen

Shared publicly  - 
 
Getting the Duluth overview from its biggest fan, +Marty Weintraub of +aimClear before the #Zenith2015 conference

#Plusonly

23
Add a comment...
People
In his circles
2,024 people
Have him in circles
125,359 people
Anna Na's profile photo
accord ad value's profile photo
EURO MEDIASOLUTIONS's profile photo
Jeremy Keeton's profile photo
Elaine Nieberding's profile photo
ABED BARAKA's profile photo
Tiago Torégão's profile photo
Abhishek Kataria's profile photo
mohamed tarek's profile photo
Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool
Story
Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
Work
Email
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 6 months ago
reviewed 6 months ago
I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 6 months ago
reviewed 6 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
• • •
Public - 8 months ago
reviewed 8 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - a year ago
reviewed a year ago
31 reviews
Map
Map
Map
If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
• • •
Public - 8 months ago
reviewed 8 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
Just good home cooking. Mac & cheese like mom used to make.
Public - a year ago
reviewed a year ago