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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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MOBILEGEDDON: Non-Mobile Friendly URLs Show Nearly 50% Ranking Drop!
See Our Just-Published Before & After Study

+Eric Enge at +Stone Temple Consulting pulled ranking data on the top 10 mobile results for 15,235 search queries the week of April 17th (before the so-called #Mobilegeddon  Google update rollout), and again the week of May 18th. We pulled ranking information, and also identified whether or not the URLs in the results were designated as Mobile Friendly by Google or not.

Because of the size and methodology of our study, we were able to show the real change that the Mobile Ranking Update brought about that other, smaller and more anecdotal studies missed.

Read the complete study at http://stonet.co/MobilegeddonStudy

If you find this information useful, please reshare it! Thanks!

#mobilemarketing   #mobilefriendly   #mobileseo   #seo  
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Nice to see some data and not just the rhetoric on the topic, thanks +Mark Traphagen 
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Great how-to from +Kathy Alice Brown 
 
Moving a WordPress domain in 7 steps

I recently moved a WordPress blog to a new subdomain (without moving the hosting). Here's the steps I took, and the nifty #WordPress  plugin that updated all the references for me.

http://webenso.com/moving-wordpress-to-new-domain/ 
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Thanks +Mark Traphagen for the share!
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Same sculpture two years apart. At North Carolina Museum of Art Park
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We have a couple of these on the corner of Randolph and Wendover here in Charlotte... it's always interesting to find out some of the public art you're used to seeing every day is found in various incarnations elsewhere. I like the setting and sequence above much better than the placement of the pair here. Ours look like giant onion rings.
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I'm with +martin shervington. Mondays are the time to get re-inspired, a fresh restart on what you love to do.
 
Mondays - best day of the week for worky stuff!
I love the way the world kicks into full flow on a Monday...

And being back in Wales (the pic is of the Gower coastline) I can safely say this view is not shared by everyone. The key would seem to be either a) being self-employed, or b) loving your job.
Either way, I surfaced some fun facts that should help your Monday get off to a flying start...

1. A survey in 2011 reported that the average person moans for about 34 minutes on a Monday morning, compared to 22 minutes on other days.
(that is a lot of moaning)

2. Monday is the only day of the week when the US stock market is more likely to fall than rise.

3. On average Monday is the least rainy day of the week, possibly as a result of man-made pollution decreasing over the weekend.
(See? in Wales this really matters.)

4. Monday is the only day of the week that is an anagram of a single word: ‘dynamo’.
(Tuesday is the only day with the anagram Yadseut :D)

5. People do their shopping online more on Mondays than they do any other day of the week.

6. According to a study by Marmite in 2011, the average person in the UK does not smile on a Monday until 11.16am.
(which is why I though I would leave putting out this post until after 11am :P)

7. Bob Geldof’s song I Don’t Like Mondays was written after he read of a US woman going on a shooting spree because she didn’t like Mondays.

8. ‘Monday’ is a slang term for a large, heavy sledgehammer.
(https://www.youtube.com/watch?v=g93mz_eZ5N4)

9. The only film with Monday in its title to win an Oscar was ‘Closed Mondays’ which was voted Best Animated Short Film in 1974.

10. There were 53 Mondays in the year 2012. The next time this will happen will be 2018.

Let's hope then that by 2018, with a little Social Media love, we can all see Mondays as the best day of the week :D

Source: http://goo.gl/ydY2Ix
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haha great way to start my Monday Thanks +Mark Traphagen 
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+Eli Fennell with a perfect analysis of this from his Facebook share:

Bad Science: Yet Another 'Cell Phone Cancer' Scare

A new study is claiming that cellphone radiation can, in fact, cause cancer. While many people are rushing to embrace this resurrected fear, this part of it is worth keeping in mind:

Skeptics emphasized that the new study is a "meta-study," or one that is a compilation of many other reviews. The larger study, in turn, inherits any and all inadequacies of those evaluations, including possible inaccuracies in study-participant reporting, recall bias, and changes in technology.

A Meta Analysis or Meta Study is an effective tool in some cases for isolating a weak and inconsistent effect, such as the link between daily low dose aspirin and heart attacks, and is most easily accepted when the studies it analyzes aren't especially controversial methodologically, i.e. the underlying experiments are not widely believed to have been flawed.

In this case, the underlying flaws in the studies analyzed were never reconciled, and despite fancy postulating about metabolic imbalances, the fact remains that years of laboratory tests exposing cells and lab animals to cellphone radiation have never observed them growing tumors or suffering other ill effects even at levels and durations of exposure no normal human would be subjected to.

Cellphone radiation is electromagnetic radiation, and at sufficient power can cause thermal damage (hence microwave ovens), but is not an ionizing form of radiation like gamma rays which cause cellular mutations and, yes, cancers. Your mother might not have known this when she warned you not to stand in front of the microwave, but remember, she was also taught ducking under her desk would save her from atomic warfare.

So keep calm and keep embracing your smartphone addictions, folks. It is probably one of the safest vices out there.
Radiation emitted from wireless devices can cause a metabolic imbalance in users, which can lead to various health risks including cancer and neurodegenerative disease, according to a new study.
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No comment needed....From +Yonatan Zunger of Google+

#t  
 
I don't often share press articles about our products – they rarely seem to say much of use – but this was just such a good case of a journalist Getting It Right that I had to share. Google+ is very much alive, and our recent changes are focused on making it be the best product it can be for what it's best at: helping people meet people and have great conversations about things they're passionate about. 

One particularly noteworthy thing in this article is its discussion of the "majority illusion:" people tend to assume that their friends are typical of the wider world, but almost by definition they aren't – for one thing, they all have one uncommon attribute in common, which is being your friend in the first place. And since people don't choose their friends randomly from the entire spectrum of humanity, one's friends are always a distorted sample. 

So yes, we have here a tech press article which (correctly) uses an important result in cognitive psychology to explain why lots of tech press articles are nonsense.
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Talk torrow
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Imagine the time and money you could save if you were able to discern harmless webspam from harmful webspam. Imagine also if you were able to block the latter from you website for good. Well, you can both. This post teaches you how.
Don't be distracted by web spam. A simple, easy to use filter could remove the majority of your worries surrounding spam.
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That's a good post on the ghost spam. For the crawlers that do hit the site, I've found the GM Block Bots plugin very effective. And keeps me from playing a whack a mole game in my .htaccess to block them.
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Our latest video in our "Here's Why with Mark & Eric" series.

Here's how to subscribe to our Here's Why series:

- On Google+, follow our Here's Why Collection: http://stonet.co/HWGplus

- On YouTube: http://stonet.co/HeresWhyPlaylist
 
Why Should You Not Fear Linking Out?
Here's Why with Mark & Eric Video

With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up.

The unfortunate side effect of that is now many sites have cut back on or even stopped altogether linking out to other sites. Is that a warranted reaction to Google’s actions?

In this episode of Here’s Why, Mark & Eric explain why links continue to be a primary way Google assesses the authority of sites and web pages for its search rankings, and why building outbound links to good, quality resources serves the web and your site users.
With Google’s crackdown on link spam, many sites have become feafrul or linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up. In this episode of Here’s Why, Mark & Eric explain why links continue to be a primary way Google assesses the authority of sites and web pages for i...
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Seachmetrics 2015 Ranking Factors Study

Each year +Searchmetrics provides one of the most thorough and rigorous studies of what factors seem to have the highest correlation with higher search rankings on Google. The 2015 study has now been published.

As always, it's important to realize that no claim is being made here that these are the exact factors that Google uses, nor are they necessarily a direct factor, even if they do end up having some influence. 

Some of the major findings in this year's study:

➤ Relevant, holistic content is more important than ever
➤ User experience is rising as a factor
➤ Keywords are becoming more obsolete
➤ Backlink correlation is also decreasing
➤ Social signals continue to be strong
The Searchmetrics Ranking Factors Analysis 2015 offers insights into the most important aspects for top search result rankings on Google.com.
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+Mark Traphagen can you give me just one example. The exact query and the content in the search results. I'm yet to experience this and would greatly appreciate seeing it first hand. 
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Did you know +SlideShare (the best place for finding and sharing slide decks) has analytics? Here's my guide to making use of them to improve your presence on Slideshare.
 
How to Use SlideShare Analytics: A Complete Guide
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What Does Content Marketing Actually DO?

+Vincent Messina's outline below is superb, but following our mutual friend +Jim Burns, I would add one more purpose that would fit many businesses: Sales & Retention.

If you have built up a catalog of great, in-depth content, it can be a great tool for selling new clients or customers and helping existing ones. What better when a question comes up from a client or prospect and you're able to say, "Ah, here's a great post or video we have about that very topic."

Here's Vincent's outline:

Why Content?

How do companies using the principles of the modern version of content marketing gain?

There are many ways you gain when using content as part of your overall marketing plan. For me, I think it is easiest to wrap your head around it all by considering the three main outcomes of any decent sales and marketing plan.

Getting Found

Content is indeed used to make people aware of who you are and the value you bring their way. Some examples include:

- Advertising a useful piece of content 
- Develop content that adds insight to other peoples content
- Create content that helps search engines understand that you are the best choice for their users
- Create content to share with your social networks
- Create content for influential channel partners and networks

Getting Chosen

Getting chosen is without a doubt a fairly important follow up to letting people know who you are. If the people find you, but they dont like what they see when they do, they will likely take their business elsewhere. Content helps them stick around, and make you their choice.

- Content that is designed to be useful attracts people to your business and makes them feel like they can trust that you know their business
- Content demonstrates your expertise, adding a layer of credentialing that is much harder to demonstrate without content
- When you create content for a particular niche, you develop a reputation as the go-to solution provider for that niche
- Content helps people make decisions, and when you help people make decisions, they like you. ;)

Getting Referred

And then there is the all mighty referral. Every business should be doing everything they need to do in order to get some word-of-mouth business. Where does content fit?

- Content is likely to make your current customers more satisfied. Satisfied customers are more likely to refer.
- Content is often the center piece of an actual referral, usually in the form of "Hey check out this article so and so wrote..."
- Content is the conversation piece that starts conversations about you by other people. 

This Wednesday +Ammon Johns and I are going to do our best to cover these and a few other concepts related to using content in your marketing and sales efforts.
 
What's up with all the talk about content marketing?

Series Recap
In Session 1 ( https://goo.gl/7Sklh2 )+Ammon Johns and I discussed the basics of what marketing actually is, and how you can use a well designed strategy to create the best tactical marketing plan for your business.

In session 2 ( https://goo.gl/JUnPLI ) we talked quite a bit about the importance of knowing who you are selling to, and how they buy what you sell.

Session 3 ( https://goo.gl/XX3vjT ) was an overview of what it means to have an online presence, as well as the fundamental components that make online marketing successful.

In session 4 ( https://goo.gl/7Aj8VZ ) we discussed why you need a website and the things you need to consider in order to make your website a business asset.

To continue our series, in session 5 ( https://goo.gl/3ucBqf ) Ammon and I will talk about the fundamentals of online content marketing.

Really, these days its kind of silly to even call it content marketing, because in reality, it is all just marketing. The major difference, or shift if you will, is that consumers require information in the form of educational content, as a way to check you out, and see if you have the goods. ;)

Among the many directions we can take this conversation, of primary purpose will be to discuss how to create content to meet people at different stages of their buying process, and how to match your content to their goals and objectives.

Hope to see you there!

#CMWVContentMarketing
This Hangout On Air is hosted by Vincent Messina. The live video broadcast will begin soon.
Q&A
Preview
Live
Session 5 - Fundamentals of Online Content Marketing
Tomorrow, August 5, 1:00 PM
Hangouts On Air - Broadcast for free

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Ugh yeah, I keep forgetting that! I'll copy your outline into my reshare.
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+SiteSell has now posted the video and full transcript of the hangout about Search they did this week with +David Amerland, +martin shervington and me.
 
VIDEO AND FULL TRANSCRIPT INSIDE!
SEARCH w/ David Amerland, Martin Shervington, Mark Traphagen

We are extremely excited to share with you our fourth and final broadcast of the SiteSell Presents series: SEARCH with +David Amerland+martin shervington,  and +Mark Traphagen  The event took place live on Monday, July 27th and was an intense and relevant topic, both for the panel and attendees.

Besides getting a chance to hear from such recognized experts as David, Martin, and Mark, we tackled questions like:

What Is Semantic Search, Social Search, And Where Is Google Headed?
What Can Businesses Do To Stay Ahead Of Google?
What SEO Tools & Services Do You Recommend?
Where Is Search Heading As It Relates To Content-driven Sites?

… and more!

MORE >>http://owl.li/QkP1K

#SiteSellPresents   #HOA   #Search  
The fourth and final broadcast of the SiteSellPresents series was on the topic of Search, and featured three brilliant experts: David Amerland, Martin Shervington and Mark Traphagen.
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+Mark Traphagen it was a great one and it was really cool catching up with you :) 
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Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
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Durham NC
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Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
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Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
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trappermark, the Foolish Sage, sagethefool
Excellent service! Driver was 10 minutes early for a 5am pickup, which was great because my check in at the airport was going to be tight. I had a lot of luggage, and the driver hustled up to my door to bring it down to the car. Car was immaculate, and the driver extremely courteous. Kudos to the office staff as well, who were very flexible with an itinerary change I needed to make, and who followed through to make sure that everything was correct. Everything you could want in a limo service, and I will use it again.
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Public - 3 weeks ago
reviewed 3 weeks ago
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 9 months ago
reviewed 9 months ago
If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
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Public - 11 months ago
reviewed 11 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
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I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 9 months ago
reviewed 9 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
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Public - 11 months ago
reviewed 11 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - a year ago
reviewed a year ago