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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
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Mark Traphagen

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Are you ready to do digital marketing in a mobile-first world?

Get prepared at our #Next10X conference in April in Boston! In just one day you'll get actionable insights and tactics for the mobile age. Full info and registration at the link below.
#Next10x: Mastering Mobile Digital Marketing

We’ve brought together several influencers in digital mobile marketing and Fortune 500 companies to explain how and why mastering mobile marketing will help you achieve a competitive advantage.

Seats are limited so register today!
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Mark Traphagen

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+David Kutcher with an important update for restaurant websites 
An important update for restaurants on the web - a new schema is being added for restaurant menus, menu sections, and menu items!

I feel like I've graduated to a new level of geekdom - out of frustration I submitted a schema issue request and started the conversation for implementing a new extension for restaurant menus on the web. And that conversation has been realized with a new menu schema!

My primary reason? Because in working with so many restaurants and their digital strategy, we're continually dealing with the frustration of how Google handles menu data in Google Search's knowledge panels.

Read the new blog post here:

H/T: +Mark Traphagen, +Eric Enge, +Aaron Bradley, and +Jarno van Driel
A microformat schema has now been defined for restaurant menus, menu sections, and menu items - the benefit to restaurants and customers.
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Interesting post Mark, with a very innovative idea
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The Right Way to Do an Informative SEO Audit

An SEO audit is critical to getting your site as prepared as it can be to do well in search. In this guide, Eric Enge, lead co-author of The Art of SEO, shares with you the most crucial elements of an audit.

Read it at
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Google's Mobile Ranking Updates: How Big an Impact?

See the results of our studies showing the impact of Google's "Mobilegeddon" updates on over 18,000 mobile search queries.
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Why are content and authority sustainable competitive advantage builders?

If you want to win in business you don't need a competitive advantage. You need a sustainable competitive advantage that will be hard for your competition to replicate.

In our video find out how authority and content can help you build that!
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Best Digital Marketing Tips from 100 Episodes of Here's Why

Watch this collection of the very best SEO, social media, and content marketing tips we've shared with you in our first 100 episodes of our Here's Why video series. BONUS: Eric Enge shares two "never-before-seen" content marketing tips in the episode!

Watch now at
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Just got notice my photos have been viewed over 100,000 times #googlemaps
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What is rel=prev/next and what does it do for SEO?

In this Here's Why video you'll learn how to avoid duplicate content problems when you have multiple sequential pages about the same product category or news story.

View it at

(You'll find there also a full transcript and all links mentioned in the video)
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Does Google find new URLs via smartphone clipboards?

Smartphone apps can "read" a phone's clipboard, where the most recently copied text is stored. Could Google be using that ability to sniff out new URLs via people who have copied them?

We set up a clever test to find out!

View the results at
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Je voi Mark donc sa montre une découverte de smartphones ou-bien c est l
invasion mark
 ·  Translate
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Is Conference Attendance a Social Media Growth Tactic?

We say yes! Find out why in this episode of Here's Why, our entertaining and informative digital marketing video series.
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So do you talk to your phone?

And we don't mean for phone calls (wait...there's a phone in this thing?!?). See what we found out about the voice command habits of over 900 smartphone users. Will they ask their phone a question in the restroom? Are men more comfortable than women about talking to their phones in public?

Find out those and more at >>
Thomas Morffew's profile photoRon Serina's profile photo
I talk to my phone everyday and the number of times per day is increasing. 
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Is Penguin 4.0 really a kinder, gentler Penguin?

Google's latest and final announced Penguin update is live. How is it different from previous Penguin link spam penalty updates? How should you prepare for it? What can you do if you think Penguin 4.0 has hit your site?

Get all the answers at
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Mark's Collections
Social Media Marketing | Content Marketing | Personal Brand Authority

As Senior Director of Brand Evangelism for Stone Temple Consulting, I'm responsible for raising the awareness of STC's brand and renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.


My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
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Networking, Friends
July 21
Other names
trappermark, the Foolish Sage, sagethefool
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Sr. Director of Band Evangelism - Stone Temple Consulting
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
  • Stone Temple Consulting
    Senior Director of Brand Evangelism, 2016 - present
    Responsible for the reputation of and audience reach of Stone Temple.
  • Stone Temple Consulting
    Senior Director of Marketing, 2014 - 2016
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing, present
  • The Covenant School (Charlottesville VA)
    Teacher and Administrator, present
  • Abbot Laboratories
    IV Products Sales Representative, present
  • Uarco Business Forms
    Account Manager, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Durham NC
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
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Mark Traphagen's +1's are the things they like, agree with, or want to recommend.
5 Science-Backed Reasons Successful CEOs Meditate - Emma Seppälä, Ph.D.

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The Pablo Extension: Easily Create Social Media Images

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Antifragile Marketing: How to Grow your business in uncertainty

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Introducing the Social Media Calendar by Buffer: The Natural, Visual Way...

With Buffer's social media calendar, you can plan social media content ahead, reschedule, drag things around, see performance and more, all

5 Reasons to Use Facebook Dynamic Product Ads

As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This

Branding & Social Strategy Advice You HAVEN'T Heard

Live from Pubcon, experts Mark Traphagen, Matt Craine and Mel Carson share insights you HAVEN'T heard on personal branding and social strate

The SEO Scoop with Enge & Traphagen: Video Interview

Stone Temple Consulting's Eric Enge and Mark Traphagen talk Direct Answers, the future of Google+, fearless content marketing and the art of

SEO by the Sea

How does Google+ decide what to show you when you visit the social network, and look at new content; it depends upon who is sharing, and wha

Introducing Buffer for Video: Upload, Schedule and Analyze, All in One P...

Social media has entered the video era. In 2015 we’ve seen the addition of video on Twitter and a giant push by Facebook to make video a maj

ZEN PENCILS » 52. PHIL PLAIT: Welcome to science

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Juvenile Octopus

Look what we found at Within the Wilderness Adventures' Tutka Bay Lodge during super low tide (-4.7) today! A tiny octopus. We had a great t

How to Combat 5 of the SEO World's Most Infuriating Problems - Whiteboar...

When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Fri

Whittier to Kodiak Island: Rain and Drills | Stay Curious

We arrived in Whittier on Thursday morning at 6am. I walked through the pedestrian underground tunnel over to the Anchor Inn. ferry_25_whitt