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Mark Traphagen
136,525 followers -
Social Media Marketing | Content Marketing | Personal Brand Authority
Social Media Marketing | Content Marketing | Personal Brand Authority

136,525 followers
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Does Google Sniff Out New Web Pages from Google Analytics?

Because Google has access to any data in Google Analytics, some suspect that they might use it to discover and index new pages on the web. We set up a careful trap to catch them at it...if they do!
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Are you an in-house SEO?

You'll get a lot further in your career and your goals for your work if you colleagues understand what it is you do. Our Colleen Toole shows you how!
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My latest for +Marketing Land

Good riddance to social media mass production by @marktraphagen https://mklnd.com/2Q8bMYC
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Ever hear of the uncanny valley phenomenon? It’s that odd, uncomfortable feeling we get when something appears very human, but we know it’s not, like an android or an AI-powered chatbot.

In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explains why attempting to personalize your marketing at mass scale can backfire for your brand, and why a real, personal approach in marketing is now essential.
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Explores the implications of new additions to Google's Search Quality Rater Guidelines that highlight the importance of using high-reputation, authoritative authors for your content. Included: Practical tips for both publishers and authors!
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In 7 transcribed video conversations, our +Eric Enge chats with artificial intelligence expert +Christopher Penn of BrainTrust Insights about the impact these technologies will have on search and more.
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You can’t manage what you don’t measure 📏. But how do you know what your analytics should measure?

In this episode of our popular Here’s Why digital marketing video series, Eric Enge gives you four fundamental principles that should define your approach to analytics.
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Nobody's sure how rapidly voice interaction with devices is growing, but all agree it will be the future of search and beyond. Learn how to get ready for the changes in every area of your business!
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Eric has created a new machine learning app to help Mark improve his driving. Can anything perform such a miracle?

In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains what benefits Google tries to get from machine learning to improve the quality of search results.
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You WANT to rank for that keyword. You NEED to rank for that keyword. But you still might not be able to! 🤨

Why not? In this video we explain why certain KWs may be out of your reach, but also how to determine where your ranking efforts will bear more fruit.
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