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Mark Traphagen
Works at Stone Temple Consulting
Attended Westminster Theological Seminary
Lives in Durham NC
124,362 followers|33,216,704 views
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At Social Media Marketing World last week I asked +Brian Clark, founder of +Copyblogger, to share a few thoughts about the value of personal branding, and how to do it right.

#personalbranding   #plusonly  
 
Brian Clark: Create Real Value and the Personal Brand Builds Itself

At Social Media Marketing World 2015, I asked Copyblogger founder +Brian Clark to share his unique take on the topic of "personal branding." What he has to say might surprise you, considering that he himself is a well known personal brand.

If you enjoyed this, please share....and be sure to subscribe to my channel!

#personalbranding  
Traphagen's Takeout Order
5 Brian Clark of Copyblogger on Personal Branding
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Author Authority Is Far from Dead

Some future-forward thoughts from +Eric Enge 

#plusonly  
 
Does Author Authority Still Matter?

It's been nearly a year since Google killed Google Authorship in search. But Eric Enge says that the importance of author authority is far from dead.

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ICYMI earlier today...

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The Power of Brand Collaboration for Content Marketing

+Eric Enge just published his insights from a recent interview he had with Robin Zucker, VP of Marketing for Playboy. 

Robin shared the incredible results Playboy and its partner brands have achieved by collaborating on content that has no promotions, just is exciting and relatable for their audiences.

Eric's chief takeaways:

☛ Audience Targeting - There has to be a match between the content and the audience to which that content is delivered.
☛ Authentic, Non-Commercial Content - In today's environment, this is a must. When you do this right, your audience will help you spread the message.
☛ Relevance - The content has to be relevant to the brand. How is Danny MacAskill relevant? The Red Bull marketing push is subtle and distinctive. All of their marketing pushes the message about how you feel after you drink Red Bull, rather than the drink itself.
☛ Advertiser KPIs and Measurement - Any marketing campaign needs to be measured and reported on. This allows for ongoing optimization and tuning of the results on a continual basis with each new campaign.

Read it at >> stonet.co/BrandCollaboration

#branding   #contentmarketing   #plusonly  
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If you're on Twitter, join us for #SEOchat  this Thursday, 1 PM EST. 

Topic is Mobile #SEO  Bootcamp: Getting Ready for Google Mobile Ranking. Host is +Lisa Buyer, with +Eric Enge as her special guest!

#plusonly  
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I'll just leave this here...

http://www.worldtimebuddy.com/gmt-to-est-converter

:-)
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The 5 Questions Every Company Should Ask Itself
Every day I'm learning more about how asking (the right) questions can empower my team and also unearth challenges that may be presenting road blocks. This post by +Warren Berger has some important questions to ask about your own company. I especially like #1 as it focuses on the importance of understanding your meaning beyond money.
In interviewing innovation experts from Clayton Christensen to Eric Ries, Warren Berger found that asking the right questions can be more challenging...
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+Mark Traphagen Great article.. thanks for posting..
I think the last 10 years I have been really struggling with the legacy of my past "successes" and realizing that has been more of a burden and roadblock than anything..

Letting go is hard....
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Real talk: Are you blaming marketing for your sales problem?
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Yep +Mark Traphagen, have admired her work for a couple years now, but finally got to meet her briefly at the conference. +Savvy Sexy Social and I need to do an interview ASAP (don't think I forgot +Amy Schmittauer)! ;)
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Why Brian Clark Doesn't Care About Personal Branding

How can one of the best-known and most effective personal brands in online marketing say he doesn't give much thought to personal branding?

Find out in this post featuring my interview with +Brian Clark of +Copyblogger at Social Media Marketing World last week.

Read it at http://stonet.co/BrianClarkBranding

#personalbranding   #contentmarketing   #brianclark   #smmw15   #plusonly  
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Thanks Mark! I really enjoyed this interview and thought it was a good thing for those working to establish their personal brand to read. It can't just be about you.
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Is Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The Grade

74 percent of survey participants said they noticed the quality of spelling and grammar on company websites, with 59 percent claiming they would not use a company whose site included poor grammar.

The report also noted the importance of correct grammar in terms of search marketing, referencing a quote from Bing webmaster +Duane Forrester. “If you struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of content exist to serve the searcher?” asked Forrester.

#contentmarketing  #plusonly
Using linguistic analytics software to measure grammar and style, Acrolinx finds most content marketing lacks quality.
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+Russell Davison headlines typically remove such words such as "and" and "the". The missing "A" is hardly incorrect. 
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Traphagen's Takeout Order: Did I Get Paid?

Sometimes I give away my knowledge and expertise for free. Which is a strange thing to do, given those things are the only product I have to sell. Or is it that strange? There's more than one way to be paid.

Traphagen's Takeout Order is a daily 3-minute audio blog.

Listen below, and subscribe on +SoundCloud at https://soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

And here's the playlist of all the episodes so far: https://soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

#tto   #marketing   #podcast   #consulting   #plusonly  
Traphagen's Takeout Order
6 Did I Get Paid?
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Don't forget you can pin Soundcloud files to Pinterest! +Mark Traphagen :)  They play natively inside the platform like YouTube videos do.
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The Power of Brand Collaboration for Content Marketing

+Eric Enge just published his insights from a recent interview he had with Robin Zucker, VP of Marketing for Playboy. 

Robin shared the incredible results Playboy and its partner brands have achieved by collaborating on content that has no promotions, just is exciting and relatable for their audiences.

Eric's chief takeaways:

☛ Audience Targeting - There has to be a match between the content and the audience to which that content is delivered.
☛ Authentic, Non-Commercial Content - In today's environment, this is a must. When you do this right, your audience will help you spread the message.
☛ Relevance - The content has to be relevant to the brand. How is Danny MacAskill relevant? The Red Bull marketing push is subtle and distinctive. All of their marketing pushes the message about how you feel after you drink Red Bull, rather than the drink itself.
☛ Advertiser KPIs and Measurement - Any marketing campaign needs to be measured and reported on. This allows for ongoing optimization and tuning of the results on a continual basis with each new campaign.

Read it at >> stonet.co/BrandCollaboration

#branding   #contentmarketing   #plusonly  
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Thanks +Mark Traphagen!
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Will Google+ Survive?

+Eric Enge lists 10 factors he thinks key to the future of this platform.

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Will Google+ Survive? 10 Key Factors
What's the real story with Google+? Should you invest time into using it? Discover the 10 key factors that will determine the future of the social network.
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+George Station I still really like the conversations I have her on G+!
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Some of my favorite photos from my visit to New Orleans last year.

#plusonly  
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I can feel a slight Fernweh seeing your pictures +Mark Traphagen . I really loved NOLA, when I visited it in July 2013. I am already planning on visiting it again.
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People
In his circles
2,008 people
Have him in circles
124,362 people
Laura Mikulski's profile photo
George Fischer's profile photo
miguel angel fernandez's profile photo
Shujas Chanda's profile photo
Jesse Newhart's profile photo
Jonathan Wilbur's profile photo
mozafra shalifa's profile photo
Elaine Nieberding's profile photo
Pyro MoverHD's profile photo
Education
  • Westminster Theological Seminary
    M.A.R. in Biblical Studies, 2004 - 2009
  • Liberty University
    B.A. Interdisciplinary.
Basic Information
Gender
Male
Looking for
Networking, Friends
Birthday
July 21
Relationship
Married
Other names
trappermark, the Foolish Sage, sagethefool
Story
Tagline
Social Media Marketing | Content Marketing | Personal Brand Authority
Introduction

As Senior Director of Online Marketing for Stone Temple Consulting, I'm responsible for raising the awareness of STC's renowned services for our many Fortune 500 level clients. 

What can you expect me to talk and engage about? Social Media Consulting + Social Media Marketing + Content Marketing + Inbound MarketingInternet Marketing + Google+ Business Pages + Paid Search Advertising and anything to do with connecting on the web!

My mission is to help you get seen and heard, to get your message out and bring in people who want and need what you have to offer. My special know-how is in the intersection of social and search.

I'm the Senior Director of Online Marketing for Stone Temple Consulting, one of the leading online marketing agencies in the United States.

On Google+ you'll see me posting and sharing mostly about social media and how we can more effectively use it to collaborate and transform our world.

My Creds: 

Read and subscribe to my Flipboard Magazines. I daily curate there the best online marketing related news, tips, and articles I run across all over the web:

Available to speak at your conference! Also for press, podcast, and webinar interviews. Contact me through this profile or the email address below.

Personal Stuff

Married for over 30+ years to Karyn Louise Murphy Traphagen. Two grown-and-married daughters; six grandchildren. #nerdfighter #DFTBA!

I've competed in The Monti storytelling event (winning a StorySlam and runner-up in a GrandSlam), and joined a New Orleans-style second line band called the Bulltown Strutters.

Cover photo courtesy of Dustin W. Stout & Weal Media. Profile image by Jennifer Rich.

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of my employer or any other organization with which I might be connected.

Elsewhere

My home blog is at Stone Temple Consulting. I write the Social Media Marketing column for Marketing Land, I also contribute to Moz, Search Engine Land, Maximize Social Business, Social Media Today and many other top digital marketing sites.

I have spoken at numerous industry conferences, including MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

I tweet at @marktraphagen

Finally, let me leave you with a benediction, courtesy of my friend Eli Fennell:

In nomine Google, et Long Tail, et spiritus AuthorRank.

Bragging rights
Old enough to have an Early Adopter Badge from Foursquare for Planet Earth | The Monti StorySlam Winner & GrandSlam Runner Up
Work
Occupation
Sr. Director of Online Marketing: Social Media Marketing - Google+ Marketing - Content Marketing - SEO - Organic Link Building
Skills
SEO, social media marketing, link building, content marketing, writing, content production, blogging, speaking
Employment
  • Stone Temple Consulting
    Senior Director of Online Marketing, 2014 - present
    Responsible for strategic planning and implementation of the online branding, promotion, and reputation of Stone Temple Consulting, as well as specialized consulting with selected Stone Temple clients.
  • Virante Inc.
    Director of Digital Outreach, 2011 - 2013
  • Virante Inc.
    Internet Marketing Analyst, 2009 - 2011
  • Westminster Bookstore
    Manager of Online Marketing
  • The Covenant School (Charlottesville VA)
    Assistant Administrator of Lower School
  • Abbot Laboratories
    IV Products Sales Representative
  • Uarco Business Forms
    Account Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durham NC
Previously
Youngstown OH - Columbus OH - Dayton OH - Muskego Lake WI - Menomonee Falls WI - Indianapolis IN - San Antonio TX - Cedar Grove NJ - Ramsey NJ - Cortland NY - Lynchburg VA - Hoolehua HI - Charlottesville VA - Glenside PA - Wyncote PA
Contact Information
Work
Email
Absolutely amazing. Some of the best French food I've had anywhere. The owner is a delight.
Public - 5 months ago
reviewed 5 months ago
I have found the dentist I've been looking for all my adult life. Not only was the entire staff friendly and highly professional, they and Dr. Gadol did everything possible to make me relaxed and for my procedures to be as pain-free and comfortable as possible. I particularly appreciate that Dr. Gadol explains everything she is doing and why. I would recommend this service to anyone I know.
Public - 5 months ago
reviewed 5 months ago
I just found my new regular dry cleaner. At 11:30 am today I found out I needed to leave early tomorrow for an event that would require my suit, which needed cleaning. I called Regency, knowing that I was way past their deadline of 10 am for same-day service. The woman who answered the phone couldn't have been nicer. She repeated their policy, but understood my plight, and found a way for them to get my suit into their schedule. With service like that, you know I will be back!
• • •
Public - 7 months ago
reviewed 7 months ago
We asked our relatives to recommend one of the best restaurants in Ithaca and they sent us to Mahogany. They called it right. We were so impressed with everything from the appetizers to the entrees to the cocktails. This is a place to be savored, so it upsets me that people took away a star because the service wasn't "fast." Try McDonalds.
Public - a year ago
reviewed a year ago
31 reviews
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If you want to experience all the charm, elegance, and nostalgia of 19th century Lancaster PA first-hand, you'll do no better than a stay at Ascot House. My wife and I stayed two nights here while attending a wedding in a nearby town. We first fell in love with the town itself. Market Street, it's main street, is like a museum of 19th century architecture. You'll see it all there, from log cabins to Federal style, Duch Colonial, etc. But staying at Ascot House makes the experience even better. Owner Wendy has done an incredible job to restore this c. 1812 townhouse while subtly including modern conveniences that made our stay enjoyable. We arrived in the afternoon and after settling in enjoyed a fabulous wine and cheese snack on the veranda overlooking the spectacular back garden that Wendy created as her first project after buying the house. Part of a good B&B experience is an interesting and gracious host, and Wendy excels in those categories. She retains most of her delightful English accent though she's lived in the US almost 30 years. And she brings a touch of British polish and charm to the Americana of Ascot House, including to her delicious breakfasts that always have a Brit touch to them. We highly recommend Ascot House, and would definitely stay there again when staying in the area.
• • •
Public - 7 months ago
reviewed 7 months ago
The Sichuan is authentic and delicious. Be adventurous!
Public - a year ago
reviewed a year ago
Just good home cooking. Mac & cheese like mom used to make.
Public - a year ago
reviewed a year ago