The Problem With Udemy (At The Moment).
I just posted this in the Faculty Lounge and thought I would share it here as well for your consumption / thoughts...
Free Coupons And Early Reviews:
Free coupons inherently have a risk...
It attracts the more negative side of the online student community, those that want free then kick you in the teeth with low reviews because they can...
The best strategy we have found, is release it quietly as a free course for 2 to 7 days on Udemy.
Do NOT promote it, let people who are genuinely looking for your content find it (and they will).
Then once you have between 1,000 and 2,000 enrollments, flip the course to paid.
If your course is good, you will have some genuine students that will take it and review it and you will get your reviews going, which is the hardest part of the course launch.
But even in this cautious approach there are risks. Some affiliates look for free courses and if they find yours, they will share it out into the wild west and once again you will have unqualified, non-targeted students in your course that are not engaged, will get bored in the first 5 minutes and leave you a low review when they are prompted to leave a review by Udemy.
Just means some nail biting for the first 3 months of a course launch.
And this is the area Udemy have to work on, I don't think they fully understand the negative effect early reviews have on a brand new baby course and have little in place to prevent casual reviews that can kill months of work in a very short space of time.
The power a negative review has over a course, especially a course with low ratings is exponentially larger than it should be. Early reviews just exacerbate this.
I believe that there should be a requirement for all reviews to have a commentary of at least 30 words, that would stop lazy reviewers.
The core philosophical problem with Udemy's current position is that they don't seem to understand that reviews are subjective and that reviews only have real value when their are enough of them to give an objective valuation.
A one star review, with no explanation, no information is absolutely useless at providing any basis for ranking a course or giving feedback to the instructor.
Compulsory written reviews would overcome this overnight in all but the most malicious instances.#ns