Sorry I didn't have time to create an acceptable image for this share but it's definitely worth a download. This is how Pinterest shows you how to make a great pin. This will also be one of the instructions in the free webinar I'm doing at the end of the month.
Download here: https://business.pinterest.com/sites/business/files/how-to-make-great-pins-guide-en.pdf
Sign up for the free class here: http://www.wadeharman.com/pinterestwebinar
pin it: https://www.pinterest.com/pin/191614159122446548/
Enhanced eCommerce provides you with a complete picture of what customers on your site are seeing, interacting with and purchasing.
One of the ways you track what your customers are seeing is with product impressions (whenever a user sees an image or description of your products on your website).
Then Wimbledon :/
Since it's such a consistent trend, it doesn't look like that in this case.
It's not about the numbers, but I feel I should celebrate an approaching G+ milestone - 20,000 followers.
My time here on Google+ is enriched with great content and interaction from , , , , , , , and . I'm sure I've missed some. Apologies.
^^ follow those guys ^^
In the UK, I love spending time hanging out with the *#Britpack*
, , , , , , (apologies to anyone I missed).
38 To Go
Thank you all for your great content, openness and willingness to share. Thank you for your banter and kind words.
Thank you all. Friends.
#Celebration #GooglePlus #20k
Factoring in Actions Taken on Videos
This makes sense. Just because a user didn't like a video or comment, doesn't mean that they didn't like the video.
However, making a video full screen or increasing the volume aren't reliable ranking factors either. Increasing the volume means you're in a crowded space or the audio is too quiet to hear.
We know that YouTube includes watch time as a ranking factor in its algorithm (http://goo.gl/pY7j2k). The percentage of a video watched seems a far more relevant metric.
#FacebookMarketing #VideoMarketing #FacebookUpdate
Why fake reviews aren’t good for business
It's about time the Internet cleaned up its act on this front. There have been a number of pieces on this recently both on UK TV and a string of blog posts too.
Someone has their PR machine on full chat, obviously.
Too right though, don't you think? If we rely on the testimony of consumers, we've a right to expect those reviews to be from real people, right?
Question: when was the last time you left a review, why did you and was it positive or negative?
Some reviews have started disappearing mysteriously. On Google+ Local, the search giant hasn’t explained why precisely reviews are vanishing. But its press release saying that “these measures help everyone by ensuring that the reviews appearing on Google+ Local are authentic, relevant, and useful,” suggested that quite a few were not so authentic, relevant or useful. And Google didn’t like them.
#Reviews #eCommerce #Marketing
A fool and his money are quite clearly, easily parted.
One reseller who had written software that could create up to 100,000 new accounts in five days.
“Business is great,” adding that he had hired a couple of freelance programmers, and that “a kid could bypass Twitter’s defenses.”
Why This Is Important
Firstly, people. People who take shortcuts like this and seek out these opportunities, in my experience, NEVER win. They build a reputation or a business (or try) based on fake principles, fake reviews, fake personalities and fake friends.
Is that really how you want to spend your life?
Secondly, Twitter. If Twitter is serious about this retweet spam, it's pretty easy to discover. Hell, with some time, even I could write a simple algorithm to determine accounts for investigation.
If Twitter wants to improve the quality of content in its stream, it must crack down on this crap.
Don't we choose the content we want in our own Twitter stream (or Google+ stream, for that matter)? Doesn't our own selection just filter out this crud, making this not Twitter’s problem, but our own?
What do you think?
#Twitter #TwitterFakes #Cheating
And damn right too. I've seen a little of this overgaming of schema data on a few local searches recently.
Get there on merit. Trust me, it's way more rewarding to earn it than cheat.
The addition of Yahoo's search network by Bing (then Microsoft AdCenter) was a smart move. It added a significant chunk of traffic for PPC advertisers.
Before that happened, justifying the investment in Yahoo Ads and Bing Ads separately with their own (let's be honest, awful campaign management tools) was very, very difficult.
It just took way too long to build, manage and optimise ads across those two networks which each had little traffic compared with Google's share.
A shift to showing Google Ads rather than Bing served ads would be a great move for Yahoo and additional traffic for Google AdWords advertisers without any additional effort (which we like, a lot).
I can't see an upside for Bing.
#BingAds #YahooAds #PPC #SEM
In a "back to the future" move Yahoo, who used to have search results powered by Google until 2004, is partially returning to its roots in a new deal that will see some of its results (and ads) powered by Google: http://goo.gl/SVXJJF.
The deal is important in a number of ways. First, Yahoo is admitting defeat here. It is never going to have a search good enough to compete with BING and Google. Second, it is also looking unlikely that it will have an ad product that will be good enough.
Having said that the company is finally doing the smart thing and has began to play to its strengths. While Yahoo search is a distant memory and the Yahoo ad network was a patchy affair that did not quite deliver as promised, Yahoo as a web property is still valuable. It's monthly visitor count comfortably competes with Google (http://goo.gl/1t2AXa) and outperforms Bing.
In the attention economy we live in, this is key and Yahoo is in a position to parley that power into a King-maker's role. This helps conserve Yahoo resources (which the company really needs) and allows it to focus on what it seems to be able to do well which is capture eyeballs.
There is an underlying anti-trust issue here of course, particularly on the European front where the EU Commission has focused on Google as a primary target and the Yahoo deal may give them even more ammunition - but that, I guess, will be decided on the go.
h/t who caught this. :)
If there's one area area which has been sadly lacking in Google AdWords, it's reporting.
Given the values we're working with, a squirted out table of data just doesn't really cut it. This AdWords update is one I'm really looking forward to playing with.
Let's us create reports with any metric from adwords and analytics, custom or template - and schedule > send. I can get used to this... #nice
"The Reports tab is a new feature that will be rolled out to all accounts over the next few months. If you can’t see the Reports tab in your account yet, you can still use the Reports section in the left navigation bar to find, edit or remove reports."
Reports Tab: https://goo.gl/jdFshR
- Southdowns CollegeBusiness and Finance, 1990 - 1993
MD at UK Digital Marketing Agency, Tillison Consulting.
- Tillison ConsultingManaging Director, 2007 - present
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