Great chatting with PPC Specialist this afternoon, talking about Instagram Ads.
Check out the big tech fail a few minutes in (I think I recovered well)
- How to setup Instagram Ads - https://youtu.be/5hAqS_r3bbM?t=119
- What Targeting Criteria to Use for Instagram Ads - https://youtu.be/5hAqS_r3bbM?t=363
- Which Instagram Ad Formats Work Best? - https://youtu.be/5hAqS_r3bbM?t=481
- What you can expect to achieve with Instagram ads and how to measure it - https://youtu.be/5hAqS_r3bbM?t=608
- How to Measure Success With Instagram Ads - https://youtu.be/5hAqS_r3bbM?t=779
#InstagramAds #Instagram #InstagramMarketing
Click fraud is a subject that comes up in conversation occasionally, I'm glad to say, with new clients. That suggests that either people are naive, or there are some pretty good controls in place.
This is a never ending battle against automated bots, pretending to be human. It won't anytime soon.
Google is working hard with some very smart people to stop this traffic with a new development, announced recently.
Today we're further reinforcing our existing botnet defenses across our ad systems through a new feature that automates the filtering of traffic from three of the top ad fraud botnets, amongst those we are monitoring and defending against.
#ClickFraud #Fraud #AdWords
Google says: Today, the AMP team announced the launch of an analytics component that will enable measurement on AMP pages. The Google Analytics team is committed to helping our users measure their content wherever it appears. So, for publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages.
#Analytics #AMP #MobileMarketing
This is a frustrating one and 's setup seems a little inadequate to deal with issues caused by its automated system.
Advertisers can wait up to one month to get a response.
I'm not sure many of us could expect to stay in business with that customer service policy.
In 2015, Google began requiring GTINs (Global Trade Identification Numbers) for products from a list of 50 brands. By May 16, 2016, we will require merchants targeting the US, Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, and the UK to submit correct GTINs and the corresponding brand for all new products with GTINs assigned by the manufacturers.
Providing GTINs is vital to ensuring that Google recognizes your products and can offer the best experience possible for consumers. We’ve seen that including GTINs can unlock performance improvements that may directly benefit your advertising efforts. In fact, offers matched to the Google Shopping product catalog may receive up to 40% more clicks than unmatched offers.
To learn more about the GTIN requirement, please visit our Help Center for more information. [https://goo.gl/muNjtl]
Today we're starting to roll out several improvements and bug fixes on the new Google+ Web preview including:
* 102 bug fixes
* Search for members in a Community
* Approve or reject comments we (G+) flag as spam
* Upload multiple images at once (from your device) to a post
Please keep sending us your ideas and issues using the Send Feedback menu item. We continue to listen and make changes.
The new Twitter algorithm is rolling out now, but will have an opt-out and is also limited to only the first dozen or so of your timeline. Good work, Twitter!
Since I'm such a big user of lists (http://goo.gl/x4TrF6), I'm wondering if this function will also work there too?
Before you start freaking out it is important to realise that this is not the big bad algorithm overhaul of Facebook. Twitter was never ever going to go down the Facebook route of using an algorithm for all of their content, that would without doubt be the end of the service. Twitter knows how important the “live” feeling is behind the platform, this is where big news now breaks and it is important that they do not let go of that.
#TwitterUpdate #TwitterAlgorithm #TwitterMarketing
Clearly, Google is pretty serious about AMP. Which means you should be too.
More and more sites are implementing Accelerated Mobile Pages (AMP) for news content, so we've decided to provide a preview of error reports in Search Consoleto help you get ready for the upcoming official AMP launch and get early feedback from you.
#AMP #SearchConsole #MobileMarketing
Does Twitter really think an algorithm is the right way to go?
First, we had rumours of the 10,000 character limit tweet (http://goo.gl/eVSfQS), a removal of the 140 character limit, one of the things which makes Twitter unique.
Now, there's talk of removing another unique Twitter feature, the chronological time line.
#RIPTwitter was the trending hashtag on Saturday as rumours came out that Twitter will implement a Facebook-style algorithm to curate users' feeds.
This means that instead of your news feed being in chronological order it will be done on value and what they think users will prefer to see.
- Tillison ConsultingManaging Director, 2007 - present
MD at UK Digital Marketing Agency, Tillison Consulting.
- Southdowns CollegeBusiness and Finance, 1990 - 1993
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