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Mark Tillison
Works at Tillison Consulting
Attended Southdowns College
Lives in Waterlooville, Hampshire
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Instagram Marketing Tips

8 tips to help grow your brand and gain fans and engagement on Instagram, by +Gemma Louise Scarth

Via +Tillison Consulting

#Instagram #InstagramMarketing
 
Instagram Marketing Tips

Have you considered using Instagram for your business?

This post includes 8 Instagram Marketing Tips that will help maximise the reach of your brand, gain new fans and new customers.

#Instagram   #socialmediamarketing  
8 Instagram Marketing Tips for Business that will help maximise the reach of your brand and gain new fans and customers.
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How to Use Instagram Ads for Your Brand

Great chatting with PPC Specialist +Perry Richardson this afternoon, talking about Instagram Ads.

Check out the big tech fail a few minutes in (I think I recovered well)

We covered
- How to setup Instagram Ads - https://youtu.be/5hAqS_r3bbM?t=119
- What Targeting Criteria to Use for Instagram Ads - https://youtu.be/5hAqS_r3bbM?t=363
- Which Instagram Ad Formats Work Best? - https://youtu.be/5hAqS_r3bbM?t=481
- What you can expect to achieve with Instagram ads and how to measure it - https://youtu.be/5hAqS_r3bbM?t=608
- How to Measure Success With Instagram Ads - https://youtu.be/5hAqS_r3bbM?t=779

Via +Tillison Consulting

#InstagramAds #Instagram #InstagramMarketing
 
In this show,+Mark Tillison is joined by Pay Per Click Specialist +Perry Richardson to explain how to use Instagram Ads.

We'll be covering;
 - How to setup Instagram Ads for your business or brand
 - What targeting criteria you can use
 - What ad formats you can use on Instagram and which work best
 - What you can expect to achieve with Instagram ads and how to measure it

#Instagram   #InstagramAds  
This Hangout On Air is hosted by Tillison Consulting. The live video broadcast will begin soon.
Q&A
Preview
Live
How to Use Instagram Ads - T-Time With Tillison
Today, February 11, 10:24 AM
Hangouts On Air - Broadcast for free

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The Accelerated Mobile Pages Project - Everything You Need to Know

- What it is and Why it Matters To You
- Learn to Write AMP Pages Quickly
- The Anatomy of AMP
- AMP and Google Analytics
- AMP and Search Console

#AMP #MobileMarketing
This post explores the fundamentals of the Accelerated Mobile Pages Project. Why it matters, and a heap of resources to prepare your business.
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What Google is Doing to Make Sure You're Paying for REAL Traffic

Click fraud is a subject that comes up in conversation occasionally, I'm glad to say, with new clients. That suggests that either people are naive, or there are some pretty good controls in place.

This is a never ending battle against automated bots, pretending to be human. It won't anytime soon.

Google is working hard with some very smart people to stop this traffic with a new development, announced recently.

Today we're further reinforcing our existing botnet defenses across our ad systems through a new feature that automates the filtering of traffic from three of the top ad fraud botnets, amongst those we are monitoring and defending against.

#ClickFraud #Fraud #AdWords
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Google Launches AMP Support for Analytics

Google says: Today, the AMP team announced the launch of an analytics component that will enable measurement on AMP pages. The Google Analytics team is committed to helping our users measure their content wherever it appears. So, for publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages.

#Analytics #AMP #MobileMarketing 
When Google was a few years old, we wrote up a list of Ten things we know to be true. The list includes items like “Focus on the user and all else will follow” as well as “Fast is better than slow.” It would be tough to say that much of the mobile web has adhered to these principles.
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What To Do When Your Facebook Ads Account Gets Suspended

This is a frustrating one and +Facebook​'s setup seems a little inadequate to deal with issues caused by its automated system.

Advertisers can wait up to one month to get a response.

I'm not sure many of us could expect to stay in business with that customer service policy.

Via +Charli Day​ and +Emeric ARNOULT

#FacebookAds #FacebookMarketing 
You’re a busy Social Media Manager…one minute your Facebook ads are happily ticking along and the next… well it's social Armageddon
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I totally agree. As someone spending 10K + per month it really isn't acceptable.
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Update Your GTINs by May 16th (Google Shopping)

+AdWords getting all feisty about uniformity of data once again.

Don't panic: If the manufacturer of the products on your store is not included in the list of those providing GTINs, you don't have to include them.

#GoogleShopping   #GoogleAdWords  
 
Update your product GTINs by May 16, 2016

In 2015, Google began requiring GTINs (Global Trade Identification Numbers) for products from a list of 50 brands. By May 16, 2016, we will require merchants targeting the US, Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, and the UK to submit correct GTINs and the corresponding brand for all new products with GTINs assigned by the manufacturers.

Providing GTINs is vital to ensuring that Google recognizes your products and can offer the best experience possible for consumers. We’ve seen that including GTINs can unlock performance improvements that may directly benefit your advertising efforts. In fact, offers matched to the Google Shopping product catalog may receive up to 40% more clicks than unmatched offers.

To learn more about the GTIN requirement, please visit our Help Center for more information. [https://goo.gl/muNjtl] 
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Yay! Another Google+ Update

Via +Luke Wroblewski​ and +Jaana Nyström

#GPlusTips #GooglePlus
 
G+ Web Preview Update Feb 10
Today we're starting to roll out several improvements and bug fixes on the new Google+ Web preview including:

* 102 bug fixes
* Search for members in a Community
* Approve or reject comments we (G+) flag as spam
* Upload multiple images at once (from your device) to a post

Please keep sending us your ideas and issues using the Send Feedback menu item. We continue to listen and make changes.
Thanks~
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‫أنا بحبك يا علي Akil‬‎'s profile photoErnie Snyder's profile photoMark Tillison's profile photo
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+Ernie Snyder I am. You?
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Twitter Algorithm Launching (But Don't Worry)

The new Twitter algorithm is rolling out now, but will have an opt-out and is also limited to only the first dozen or so of your timeline. Good work, Twitter!

Since I'm such a big user of lists (http://goo.gl/x4TrF6), I'm wondering if this function will also work there too?

Before you start freaking out it is important to realise that this is not the big bad algorithm overhaul of Facebook. Twitter was never ever going to go down the Facebook route of using an algorithm for all of their content, that would without doubt be the end of the service. Twitter knows how important the “live” feeling is behind the platform, this is where big news now breaks and it is important that they do not let go of that.

#TwitterUpdate #TwitterAlgorithm #TwitterMarketing
By @TheMarkDaltonToday Twitter has started rolling out one of the most important and fundamental changes that it has made yet: a major tweak to the timeline. We knew that something was coming alon
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AMP error report preview in Search Console

Clearly, Google is pretty serious about AMP. Which means you should be too.

More and more sites are implementing Accelerated Mobile Pages (AMP) for news content, so we've decided to provide a preview of error reports in Search Consoleto help you get ready for the upcoming official AMP launch and get early feedback from you.

#AMP #SearchConsole #MobileMarketing 
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8 Google Analytics eCommerce Dashboards

Including dashboards for;
- Mobile eCommerce
- SEO
- Paid Search
- Traffic Growth
- Email

Also see: Google Analytics Demographic Dashboard http://goo.gl/UgW6kC

Useful resource via +PrestaShop​ by +Kunle Campbell

#GoogleAnalytics #eCommerce #AnalyticsDashboards
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Twitter Algorithm

Does Twitter really think an algorithm is the right way to go?

First, we had rumours of the 10,000 character limit tweet (http://goo.gl/eVSfQS), a removal of the 140 character limit, one of the things which makes Twitter unique.

Now, there's talk of removing another unique Twitter feature, the chronological time line.

Via +Gemma Louise Scarth

#TwitterMarketing #TwitterAlgorithm
 
Is Twitter really changing its algorithm to be more like Facebook?

#RIPTwitter was the trending hashtag on Saturday as rumours came out that Twitter will implement a Facebook-style algorithm to curate users' feeds.

This means that instead of your news feed being in chronological order it will be done on value and what they think users will prefer to see.

#twitter  
Rumors that Twitter will implement a Facebook-style algorithm to curate users' feeds has raised concerns that the site could lose its distinctiveness as a real-time social platform.
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Mark Tillison's profile photoElizabeth Childs's profile photo
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+Mark Tillison Nice thanks.
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Work
Occupation
Digital Marketing Consultant
Skills
Pay Per Click, SEO, Social Media
Employment
  • Tillison Consulting
    Managing Director, 2007 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Waterlooville, Hampshire
Story
Tagline
MD at leading UK Digital Marketing Agency, Tillison Consulting.
Introduction
I love it here. I've made lots of friends and spoken at conferences on why Google+ is such an important strategy for business success.


Are You New to Google+?
I created some stuff you might find useful.

The Twitter Addict's Guide to Google+ explains the terminology and basics in a way that Twitter users will understand, drawing comparisons and differences between the two.

Google+ for Business is a complete guide which accompanies my talks which will take you through creating an effective profile, using simple techniques to build your brand and engage an audience, right through to using Communities.

Personal Stuff
Would happily survive on vindaloo, jalfrezi and garlic-chilli chicken were it not for my waistline.

Reasonable standard snooker and billiards player and more recently, runner (#RunFatBoyRun)

MD at UK Digital Marketing Agency, Tillison Consulting.

With an amazing team, we help clients generate more sales online using integrated strategies; Pay Per Click, Search Engine Optimisation and Social Media wrapped up in User Experience Consultancy to maximise the potential of every click.
Education
  • Southdowns College
    Business and Finance, 1990 - 1993
Basic Information
Gender
Male
Mark Tillison's +1's are the things they like, agree with, or want to recommend.
Google AdWords Email Targeting
tillison.co.uk

AdWords Email Targeting might be coming to a Google Account near you soon. Includes email retargeting best practices and other tips.

28 Helpful Resources for the 21st April Mobile Friendly Update
tillison.co.uk

Don't panic, here are 28 helpful tools and resources to help you prepare for Google's 21st April mobile friendly update.

Video: Understanding Impression Share
tillison.co.uk

Video: A guide to how people behave online and how you can evaluate this data in Google AdWords. Learn how to use your data garner better re

The Customer Journey to Online Purchase – Think with Google
www.thinkwithgoogle.com

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.

Malware spam: aquaid.co.uk "Card Receipt"
blog.dynamoo.com

This spam claims to be from the legitimate firm AquAid, but it isn't. Instead it comes with a malcious attachment. The email is a forgery, A

Mobile access, connect to Gmail, bulk imports, and more…
blog.highrisehq.com

I hope you’ve been having a great start to the holiday season. We’ve definitely been busy leading up to it. Here are a ton of useful things

Use your title and thumbnail to get discovered - YouTube
www.youtube.com

Your videos themselves contain a story. But, you should think about teasing that story out with your videos' thumbnails, titles, and descrip

Twitter Remarketing: What It Is and How to Use It to Target Audiences
www.marketingprofs.com

Advertising - When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful

Beaver Hot Jalapeno Mustard
www.ocado.com

Beaver Hot Jalapeno Mustard

Free Guide: Google Plus for Business
tillison.co.uk

Google Plus is beneficial for your business in more ways than just brand reach. Sign up for a FREE 'Get Google Plus: A Guide for Business' n

Google Plus Terminology Guide
tillison.co.uk

Google+ is definitely not a network you can afford to miss out on which is why we've written you a simple guide to learning the Google+ term

Growing Your Network Through Google+ Communities
tillison.co.uk

Learn how to grow your network though the use of Google+ communities.

Google Tag Manager official website
www.google.com.vn

Google Tag Manager makes it easy for marketers to add and update website tags -- including analytics, remarketing, and more – with just a fe

Untitled
connect.garmin.com

4.18 mi • 43:24 • 10:23 min/mi • 5.8 mph • 124 ft

New Photos Show 'Bosco Verticale' Vertical Forest Nearing Completion in ...
inhabitat.com

Inhabitat spoke to Boeri Studio this January for an update on construction progress at the Bosco Verticale Vertical Forest in Milan.

This Man Spent 42 Hours Alphabetizing Every Word in Star Wars | Underwir...
www.wired.com

Tom Murphy VII spent at least 42 hours making a video that reorganizes the original Star Wars into alphabetical order? Why? Why not?

The Multi-Channel Funnel
tillison.co.uk

The multi channel funnel report in Google Analytics is designed to show the interaction between your traffic streams with relation to your g

AdWords Success Guide | Tillison Consulting
tillison.co.uk

This free paper explains how, for the same budget, you can get more clicks and more profit from Google AdWords. Other readers' comments: It'

Simple Genius
tillison.co.uk

I found this on the wonderful GapingVoid site. If I could only comment without detracting from its simple genius.

Canva – Amazingly simple graphic design for blogs, presentations, Facebo...
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Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, inv

Attentive, friendly staff, a great, welcoming space and a great breakfast. Definitely coming back.
Public - 9 months ago
reviewed 9 months ago
Really friendly staff and perfectly cooked chips. The first time I've had fish from a chippy in 15 years - I wasn't disappointed.
Public - 11 months ago
reviewed 11 months ago
Bagels in New York were on our bucket list. When we spotted this place for a breakfast trip, we weren't disappointed. Plenty of choice of bagel flavours, sizes and toppings, I worked out somewhere in the region of 1,352 combinations including toasting or not and larger sizes. I couldn't even remember our two options and was amazed at how the staff managed it! Food was great, staff were very friendly and accommodating but only slightly let down by the seating and space. For the budget, no real complaints. Well worth a breakfast visit.
• • •
Public - a year ago
reviewed a year ago
Amazing. Great service. Food was awesome and the waiting staff attentive without rushing us, despite it being VERY busy during our Friday evening visit. Warning for fellow Brits: don't expect 6 oz, 8 oz etc. steaks. It's just "a steak". There's no weight. They are huge though, so careful on the starter and side dish orders. Whilst it was by far our most expensive meal out, it was worth every dime, but I certainly wouldn't be doing it every night.
Public - a year ago
reviewed a year ago
21 reviews
Map
Map
Map
Allow plenty of time. We expected to be in the museum for 1-2 hours and we're amazed to discover that we'd been in there 3.5! This is like no museum you've ever been in elsewhere and is emotionally exhausting. I actually reached a point where I couldn't absorb any more information or emotion. You have been warned. Very well presented, very respectful and a celebration of the heroism of New Yorkers on that fateful day. I was also very pleased to see no blame or finger-pointing and a fair, considered explanation of the culprits and an admission of the failures that contributed to this dreadful event. If you're experiencing New York for more than a few days, this is a must-see.
• • •
Public - a year ago
reviewed a year ago
Oh. My. God. A friend highly recommended the cheesecake and we weren't disappointed. I'd strongly recommend one slice between two though.
Public - a year ago
reviewed a year ago
Great location within walking distance of Times Square, Central Park, Bloomingdales, Empire State and the Rockefeller Centre amongst others. The Chrysler Building could be viewed from our window too. Staff were friendly and helpful and the room spacious, with the usual trimmings you'd expect; big screen TV with plenty of channels, desk, comfortable chairs and table. Couldn't fault it at all. Thank you.
Public - a year ago
reviewed a year ago