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Mark Tillison
Works at Tillison Consulting
Attended Southdowns College
Lives in Waterlooville, Hampshire
20,026 followers|21,290,366 views
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Mark Tillison

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[Infographic] Building Relevant Ads with Ad Extensions » https://goo.gl/r6FC6I

If you want to boost an ad's visibility, be sure you're adding ad extensions. Learn how they play an important role in increasing clickthrough rates and all about the different types of ad extensions.
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10 Trending Product Ideas for Black Friday 2016

Black Friday and Cyber Monday present a huge business opportunity. Online shoppers spent nearly $3 billion on Black Friday weekend last year, including almost $1 billion in mobile sales alone.
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The Beginner's Guide to Product Photography

Product photography can be intimidating for beginners, but it’s a challenge you can definitely overcome – there’s a science to this art form.
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Import Offline Conversions from Salesforce CRM into AdWords

Cool. More integrations coming soon, let's hope.
 
AdWords Conversion Import for Salesforce is now available to all advertisers.

In June, we introduced AdWords Conversion Import for Salesforce http://goo.gl/7f1wrq, a solution to help measure the value of your AdWords offline conversions, without the need to manually reconcile your AdWords and customer relationship management (CRM) data. Starting today, AdWords Conversion Import for Salesforce is available to all advertisers: http://goo.gl/A9tlL4

Peninsula, an early adopter of AdWords Conversion Import for Salesforce, saw an 11% decrease in cost per lead and says, “We now have the ability to easily see the keywords that drive qualified leads. This has allowed us to concentrate efforts in the right areas and make better use of our budget.” Learn more about how Peninsula used AdWords Conversion Import for Salesforce to improve ROI across their AdWords ad campaigns: https://goo.gl/Xob2LL.
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How Can Google Search Console help you AMPlify your site?

If you have recently implemented Accelerated Mobile Pages on your site, it’s a great time to check which of your AMP pages Google has found and indexed by using Search Console.
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9 Tips for Better Facebook Video Ads

Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content.

In this article, you’ll discover nine ways to improve your Facebook video ads.
Wondering how you can make stronger Facebook video ads? Discover nine ways to improve promoted Facebook video posts and videos uploaded as ads.
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New Google App: Google Trips!

Google Trips is a personalized tour guide in your pocket. Each trip contains key categories of information, including day plans, reservations, things to do, food & drink, and more, so you have everything you need at your fingertips.
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Twitter has introduced an “I don’t like this tweet option” for iOS users

Twitter has enabled a feature that lets you mark tweets that you don’t like - for iOS users for now.

This seems to be helpful if you elected to view Twitter's (new) algorithmic timeline instead of its traditional chronologically-ordered one.

(If you are not sure what I am talking about, learn about it here http://tgcafe.it/1osoHWy or see how to turn it off here http://tgcafe.it/22prZID.)

Presumably the more tweets you mark, the better the algorithm gets at determining what you like and don’t like.

You can learn more about controling your Twitter experience here: https://support.twitter.com/articles/20170134#controls

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Stay on top of marketing newshttp://tgcafe.it/your-marketing-news
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Google adds reviews to knowledge graphs for local business searches

At the end of August, Google announced some changes to its’ guidelines for local reviews. The new guidelines stated that while adding third party reviews to your site was still permissible, it is now preferred that they aren’t marked up with local business schema. This caused a bit of a fuss in the SEO industry, with people questioning why Google would dismiss authoritative review sites from their search results.
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Last week at dmexco, Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, announced two ad innovations for apps and YouTube. Check out his blog post [http://goo.gl/fGVGiO] and watch his keynote [https://goo.gl/3Qmlao]
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Weird Link-Building Myths

I think, to summarise for +Rand Fishkin​, earn links, create link-worthy content. Be a link-worthy brand, good things will happen naturally.

"Is this natural?" should be your first and foremost link building question, closely followed by, "is this spam?".
 
There Are Some Weird Link Building Myths Floating Around

In this week's new Whiteboard Friday, I'm covering 8 of the most pernicious and problematic -- ones you should definitely be aware of, and avoid: http://bit.ly/crazylinkmyths
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Serious Times Folks ... Sorry
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Longer Tweets Are Here: All You Need to Know About Twitter’s 140 Character Update

Twitter has just made a big change to the way tweets work.

From today, Twitter is cutting back on what types of content will use up its 140-character limit.

Now, @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet. This allows for richer public conversations that are easier to follow on Twitter and ensures people can attach media to tweets without sacrificing the characters they have to express themselves.
Longer Tweets Are Here: All You Need to Know About Twitter's 140 Character Update. Ash Read; 19 Sep 2016. Twitter has just made a big change to the way tweets work. From today, Twitter is cutting back on what types of content will use up its 140-character limit. Now, @names in replies, ...
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Mark's Collections
Story
Tagline
MD at leading UK Digital Marketing Agency, Tillison Consulting.
Introduction
I love it here. I've made lots of friends and spoken at conferences on why Google+ is such an important strategy for business success.


Are You New to Google+?
I created some stuff you might find useful.

The Twitter Addict's Guide to Google+ explains the terminology and basics in a way that Twitter users will understand, drawing comparisons and differences between the two.

Google+ for Business is a complete guide which accompanies my talks which will take you through creating an effective profile, using simple techniques to build your brand and engage an audience, right through to using Communities.

Personal Stuff
Would happily survive on vindaloo, jalfrezi and garlic-chilli chicken were it not for my waistline.

Reasonable standard snooker and billiards player and more recently, runner (#RunFatBoyRun)

MD at UK Digital Marketing Agency, Tillison Consulting.

With an amazing team, we help clients generate more sales online using integrated strategies; Pay Per Click, Search Engine Optimisation and Social Media wrapped up in User Experience Consultancy to maximise the potential of every click.
Education
  • Southdowns College
    Business and Finance, 1990 - 1993
Basic Information
Gender
Male
Collections Mark is following
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Work
Occupation
Digital Marketing Consultant
Skills
Pay Per Click, SEO, Social Media
Employment
  • Tillison Consulting
    Managing Director, 2007 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Waterlooville, Hampshire
Mark Tillison's +1's are the things they like, agree with, or want to recommend.
Google AdWords Email Targeting
tillison.co.uk

AdWords Email Targeting might be coming to a Google Account near you soon. Includes email retargeting best practices and other tips.

28 Helpful Resources for the 21st April Mobile Friendly Update
tillison.co.uk

Don't panic, here are 28 helpful tools and resources to help you prepare for Google's 21st April mobile friendly update.

Video: Understanding Impression Share
tillison.co.uk

Video: A guide to how people behave online and how you can evaluate this data in Google AdWords. Learn how to use your data garner better re

The Customer Journey to Online Purchase – Think with Google
www.thinkwithgoogle.com

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.

Malware spam: aquaid.co.uk "Card Receipt"
blog.dynamoo.com

This spam claims to be from the legitimate firm AquAid, but it isn't. Instead it comes with a malcious attachment. The email is a forgery, A

Mobile access, connect to Gmail, bulk imports, and more…
blog.highrisehq.com

I hope you’ve been having a great start to the holiday season. We’ve definitely been busy leading up to it. Here are a ton of useful things

Use your title and thumbnail to get discovered - YouTube
www.youtube.com

Your videos themselves contain a story. But, you should think about teasing that story out with your videos' thumbnails, titles, and descrip

Twitter Remarketing: What It Is and How to Use It to Target Audiences
www.marketingprofs.com

Advertising - When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful

Beaver Hot Jalapeno Mustard
www.ocado.com

Beaver Hot Jalapeno Mustard

Free Guide: Google Plus for Business
tillison.co.uk

Google Plus is beneficial for your business in more ways than just brand reach. Sign up for a FREE 'Get Google Plus: A Guide for Business' n

Google Plus Terminology Guide
tillison.co.uk

Google+ is definitely not a network you can afford to miss out on which is why we've written you a simple guide to learning the Google+ term

Growing Your Network Through Google+ Communities
tillison.co.uk

Learn how to grow your network though the use of Google+ communities.

Google Tag Manager official website
www.google.com.vn

Google Tag Manager makes it easy for marketers to add and update website tags -- including analytics, remarketing, and more – with just a fe

Untitled
connect.garmin.com

4.18 mi • 43:24 • 10:23 min/mi • 5.8 mph • 124 ft

New Photos Show 'Bosco Verticale' Vertical Forest Nearing Completion in ...
inhabitat.com

Inhabitat spoke to Boeri Studio this January for an update on construction progress at the Bosco Verticale Vertical Forest in Milan.

This Man Spent 42 Hours Alphabetizing Every Word in Star Wars | Underwir...
www.wired.com

Tom Murphy VII spent at least 42 hours making a video that reorganizes the original Star Wars into alphabetical order? Why? Why not?

The Multi-Channel Funnel
tillison.co.uk

The multi channel funnel report in Google Analytics is designed to show the interaction between your traffic streams with relation to your g

AdWords Success Guide | Tillison Consulting
tillison.co.uk

This free paper explains how, for the same budget, you can get more clicks and more profit from Google AdWords. Other readers' comments: It'

Simple Genius
tillison.co.uk

I found this on the wonderful GapingVoid site. If I could only comment without detracting from its simple genius.

Canva – Amazingly simple graphic design for blogs, presentations, Facebo...
www.canva.com

Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, inv

The menu is getting really old and the novelty wearing off too. It's a reasonable meal and the staff still make the effort to sing happy birthday, but these places need a refresh.
Public - 2 weeks ago
reviewed 2 weeks ago
Food was wonderful, attentive staff (but not overly). It's been recommended a few times, but this was our first visit. We'll definitely be back.
Public - 2 weeks ago
reviewed 2 weeks ago
Standard cafe fare. Breakfast fry up is exactly what you'd expect. Couldn't fault it.
Public - 2 weeks ago
reviewed 2 weeks ago
Always polite staff that make you feel welcome.
Public - 2 weeks ago
reviewed 2 weeks ago
28 reviews
Map
Map
Map
Friendly, honest chaps. Fast service. Couldn't ask for more than that.
Public - 2 weeks ago
reviewed 2 weeks ago
Always happy to lend a hand or offer advice and provide a professional job. I wouldn't hesitate to recommend Ken and his team.
Public - 2 weeks ago
reviewed 2 weeks ago
Food is overpriced and portion sizes are on the measly side.
Public - 2 weeks ago
reviewed 2 weeks ago