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Mark Tillison
Works at Tillison Consulting
Attended Southdowns College
Lives in Waterlooville, Hampshire
19,992 followers|2,320,466 views
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Mark Tillison

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How to Improve Your Facebook Organic Reach

Optimising your organic reach isn’t rocket science. By using Facebook to analyze your fans, you can gain insights to grow your reach.

#FacebookMarketing #Facebook #SocialMedia #Infographic
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Mark Tillison

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Create Great Pins

Via +Wade Harman
 
Downloaded Content for Pinterest
Sorry I didn't have time to create an acceptable image for this share but it's definitely worth a download.  This is how Pinterest shows you how to make a great pin.  This will also be one of the instructions in the free webinar I'm doing at the end of the month.

Download here: https://business.pinterest.com/sites/business/files/how-to-make-great-pins-guide-en.pdf

Sign up for the free class here: http://www.wadeharman.com/pinterestwebinar

pin it: https://www.pinterest.com/pin/191614159122446548/

#pinteresttips  
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Thanks +Mark Tillison​
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How To Setup Enhanced Ecommerce Impressions Using Scroll Tracking

Enhanced eCommerce provides you with a complete picture of what customers on your site are seeing, interacting with and purchasing.

One of the ways you track what your customers are seeing is with product impressions (whenever a user sees an image or description of your products on your website).

#Analytics #DigitalSales
by Nate Denlinger, Web Developer at GACP InfoTrust, LLC One of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts with installing Google's Universal Analytics web analytics software ...
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Mark Tillison

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25 Outstanding Content Marketing Tools For Brand

Just spotted this over on Pinterest. Some neat tools in there I'd not come across before.

Are you using any of these?

Source
http://pinterest.com/pin/287386019948740275/

#ContentMarketing #Content
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+Phil Buckley it may be unrelated, as I said, but when the sun comes out, net stats and behaviour go loopy.

Then Wimbledon :/

Since it's such a consistent trend, it doesn't look like that in this case. 
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38

It's not about the numbers, but I feel I should celebrate an approaching G+ milestone - 20,000 followers.

My time here on Google+ is enriched with great content and interaction from +Dustin W. Stout​​​​, +David Amerland​​​​, +Mark Traphagen​​​​, +Eric Enge​​​​, +Jaana Nyström​​​​, +Stephan Hovnanian​​​​, +Chef Dennis Littley​​​​, +Rebekah Radice​​​​ and +Denis Labelle​​​​. I'm sure I've missed some. Apologies.

^^ follow those guys ^^

In the UK, I love spending time hanging out with the *#Britpack*
+Donna Beckett​​​​, +Ian Dixon​​​​, +Elite Cleaning Ltd.​​​​, +Phil Buckley​​​​, +Lee Rickler​​​​, +Kath Dawson​​​​, +Peter Lunn​​​​ (apologies to anyone I missed).

38 To Go
Thank you all for your great content, openness and willingness to share. Thank you for your banter and kind words.

Thank you all. Friends.

#Celebration #GooglePlus #20k
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Tonight's the night methinks ..... 6 to go ..... then we can crack open the tea and biscuits :-) 
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Facebook News Feed Algorithm Change
Factoring in Actions Taken on Videos

This makes sense. Just because a user didn't like a video or comment, doesn't mean that they didn't like the video.

However, making a video full screen or increasing the volume aren't reliable ranking factors either. Increasing the volume means you're in a crowded space or the audio is too quiet to hear.

We know that YouTube includes watch time as a ranking factor in its algorithm (http://goo.gl/pY7j2k). The percentage of a video watched seems a far more relevant metric.

#FacebookMarketing #VideoMarketing #FacebookUpdate 
Facebook's News Feed algorithm (known unoffiically and externally as EdgeRank) will take into account actions taken on videos when it determines how widely the video will be seen.
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Mark Tillison

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Fakers, You're Not Welcome
Why fake reviews aren’t good for business

It's about time the Internet cleaned up its act on this front. There have been a number of pieces on this recently both on UK TV and a string of blog posts too.

Someone has their PR machine on full chat, obviously.

Too right though, don't you think? If we rely on the testimony of consumers, we've a right to expect those reviews to be from real people, right?

Question: when was the last time you left a review, why did you and was it positive or negative?

Excerpt:
Some reviews have started disappearing mysteriously. On Google+ Local, the search giant hasn’t explained why precisely reviews are vanishing. But its press release saying that “these measures help everyone by ensuring that the reviews appearing on Google+ Local are authentic, relevant, and useful,” suggested that quite a few were not so authentic, relevant or useful. And Google didn’t like them.

#Reviews #eCommerce #Marketing
By Hannah Murray-Sykes. It's no secret: reviews make people buy stuff. Research conducted by public relations and marketing agency Cone revealed 85% of people (an 8% increase on the previous year) said they were more likely to purchase products or services when they could find additional ...
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Cardboard Pinball

Wow! That's pretty awesome.

Via +Panah Rad
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Fake Twitter Followers Business Creates £Millions

A fool and his money are quite clearly, easily parted.

One reseller who had written software that could create up to 100,000 new accounts in five days.

“Business is great,” adding that he had hired a couple of freelance programmers, and that “a kid could bypass Twitter’s defenses.”

Why This Is Important
Firstly, people. People who take shortcuts like this and seek out these opportunities, in my experience, NEVER win. They build a reputation or a business (or try) based on fake principles, fake reviews, fake personalities and fake friends.

Is that really how you want to spend your life?

Secondly, Twitter. If Twitter is serious about this retweet spam, it's pretty easy to discover. Hell, with some time, even I could write a simple algorithm to determine accounts for investigation.

If Twitter wants to improve the quality of content in its stream, it must crack down on this crap.

But Wait
Don't we choose the content we want in our own Twitter stream (or Google+ stream, for that matter)? Doesn't our own selection just filter out this crud, making this not Twitter’s problem, but our own?

What do you think?

#Twitter #TwitterFakes #Cheating
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well i was advised by  the adviser   
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Penalties for Spammy Schema

And damn right too. I've seen a little of this overgaming of schema data on a few local searches recently.

Get there on merit. Trust me, it's way more rewarding to earn it than cheat.

Via +Eric Enge
 
Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution #seo  
Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you're making use of structured data markup, here's how you can avoid getting slammed.
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Agreed +Mark Tillison!
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Interesting News

The addition of Yahoo's search network by Bing (then Microsoft AdCenter) was a smart move. It added a significant chunk of traffic for PPC advertisers.

Before that happened, justifying the investment in Yahoo Ads and Bing Ads separately with their own (let's be honest, awful campaign management tools) was very, very difficult.

It just took way too long to build, manage and optimise ads across those two networks which each had little traffic compared with Google's share.

A shift to showing Google Ads rather than Bing served ads would be a great move for Yahoo and additional traffic for Google AdWords advertisers without any additional effort (which we like, a lot).

I can't see an upside for Bing.

Via +David Amerland

#BingAds #YahooAds #PPC #SEM

 
Yahoo's Next Gambit

In a "back to the future" move Yahoo, who used to have search results powered by Google until 2004, is partially returning to its roots in a new deal that will see some of its results (and ads) powered by Google: http://goo.gl/SVXJJF

The deal is important in a number of ways. First, Yahoo is admitting defeat here. It is never going to have a search good enough to compete with BING and Google. Second, it is also looking unlikely that it will have an ad product that will be good enough. 

Having said that the company is finally doing the smart thing and has began to play to its strengths. While Yahoo search is a distant memory and the Yahoo ad network was a patchy affair that did not  quite deliver as promised, Yahoo as a web property is still valuable. It's monthly visitor count comfortably competes with Google (http://goo.gl/1t2AXa) and outperforms Bing. 

In the attention economy we live in, this is key and Yahoo is in a position to parley that power into a King-maker's role. This helps conserve Yahoo resources (which the company really needs) and allows it to focus on what it seems to be able to do well which is capture eyeballs. 

There is an underlying anti-trust issue here of course, particularly on the European front where the EU Commission has focused on Google as a primary target and the Yahoo deal may give them even more ammunition - but that, I guess, will be decided on the go. 

h/t +kara wood who caught this. :) 
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This Could be Beautiful

If there's one area area which has been sadly lacking in Google AdWords, it's reporting.

Given the values we're working with, a squirted out table of data just doesn't really cut it. This AdWords update is one I'm really looking forward to playing with.

Great find, +Imran Sq

cc +Antony Potts+Liam Ingram+Perry Richardson

#AdWordsUpdate #AdWords
 
New Drag/Drop AdWords Reporting Feature (Graphs / Pie Charts) Unlocked?
Let's us create reports with any metric from adwords and analytics, custom or template - and schedule > send. I can get used to this...  #nice  

"The Reports tab is a new feature that will be rolled out to all accounts over the next few months. If you can’t see the Reports tab in your account yet, you can still use the Reports section in the left navigation bar to find, edit or remove reports."

Reports Tab: https://goo.gl/jdFshR

  #adwords #customreports  
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Mark's Collections
People
In his circles
1,170 people
Have him in circles
19,992 people
allo ha canada's profile photo
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Education
  • Southdowns College
    Business and Finance, 1990 - 1993
Basic Information
Gender
Male
Story
Tagline
MD at leading UK Digital Marketing Agency, Tillison Consulting.
Introduction
I love it here. I've made lots of friends and spoken at conferences on why Google+ is such an important strategy for business success.


Are You New to Google+?
I created some stuff you might find useful.

The Twitter Addict's Guide to Google+ explains the terminology and basics in a way that Twitter users will understand, drawing comparisons and differences between the two.

Google+ for Business is a complete guide which accompanies my talks which will take you through creating an effective profile, using simple techniques to build your brand and engage an audience, right through to using Communities.

Personal Stuff
Would happily survive on vindaloo, jalfrezi and garlic-chilli chicken were it not for my waistline.

Reasonable standard snooker and billiards player and more recently, runner (#RunFatBoyRun)

MD at UK Digital Marketing Agency, Tillison Consulting.

With an amazing team, we help clients generate more sales online using integrated strategies; Pay Per Click, Search Engine Optimisation and Social Media wrapped up in User Experience Consultancy to maximise the potential of every click.
Work
Occupation
Digital Marketing Consultant
Skills
Pay Per Click, SEO, Social Media
Employment
  • Tillison Consulting
    Managing Director, 2007 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Waterlooville, Hampshire
Mark Tillison's +1's are the things they like, agree with, or want to recommend.
Google AdWords Email Targeting
tillison.co.uk

AdWords Email Targeting might be coming to a Google Account near you soon. Includes email retargeting best practices and other tips.

28 Helpful Resources for the 21st April Mobile Friendly Update
tillison.co.uk

Don't panic, here are 28 helpful tools and resources to help you prepare for Google's 21st April mobile friendly update.

Video: Understanding Impression Share
tillison.co.uk

Video: A guide to how people behave online and how you can evaluate this data in Google AdWords. Learn how to use your data garner better re

The Customer Journey to Online Purchase – Think with Google
www.thinkwithgoogle.com

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.

Malware spam: aquaid.co.uk "Card Receipt"
blog.dynamoo.com

This spam claims to be from the legitimate firm AquAid, but it isn't. Instead it comes with a malcious attachment. The email is a forgery, A

Mobile access, connect to Gmail, bulk imports, and more…
blog.highrisehq.com

I hope you’ve been having a great start to the holiday season. We’ve definitely been busy leading up to it. Here are a ton of useful things

Use your title and thumbnail to get discovered - YouTube
www.youtube.com

Your videos themselves contain a story. But, you should think about teasing that story out with your videos' thumbnails, titles, and descrip

Twitter Remarketing: What It Is and How to Use It to Target Audiences
www.marketingprofs.com

Advertising - When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful

Beaver Hot Jalapeno Mustard
www.ocado.com

Beaver Hot Jalapeno Mustard

Free Guide: Google Plus for Business
tillison.co.uk

Google Plus is beneficial for your business in more ways than just brand reach. Sign up for a FREE 'Get Google Plus: A Guide for Business' n

Google Plus Terminology Guide
tillison.co.uk

Google+ is definitely not a network you can afford to miss out on which is why we've written you a simple guide to learning the Google+ term

Growing Your Network Through Google+ Communities
tillison.co.uk

Learn how to grow your network though the use of Google+ communities.

Google Tag Manager official website
www.google.com.vn

Google Tag Manager makes it easy for marketers to add and update website tags -- including analytics, remarketing, and more – with just a fe

Untitled
connect.garmin.com

4.18 mi • 43:24 • 10:23 min/mi • 5.8 mph • 124 ft

New Photos Show 'Bosco Verticale' Vertical Forest Nearing Completion in ...
inhabitat.com

Inhabitat spoke to Boeri Studio this January for an update on construction progress at the Bosco Verticale Vertical Forest in Milan.

This Man Spent 42 Hours Alphabetizing Every Word in Star Wars | Underwir...
www.wired.com

Tom Murphy VII spent at least 42 hours making a video that reorganizes the original Star Wars into alphabetical order? Why? Why not?

The Multi-Channel Funnel
tillison.co.uk

The multi channel funnel report in Google Analytics is designed to show the interaction between your traffic streams with relation to your g

AdWords Success Guide | Tillison Consulting
tillison.co.uk

This free paper explains how, for the same budget, you can get more clicks and more profit from Google AdWords. Other readers' comments: It'

Simple Genius
tillison.co.uk

I found this on the wonderful GapingVoid site. If I could only comment without detracting from its simple genius.

Canva – Amazingly simple graphic design for blogs, presentations, Facebo...
www.canva.com

Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, inv

Attentive, friendly staff, a great, welcoming space and a great breakfast. Definitely coming back.
Public - 2 months ago
reviewed 2 months ago
Really friendly staff and perfectly cooked chips. The first time I've had fish from a chippy in 15 years - I wasn't disappointed.
Public - 4 months ago
reviewed 4 months ago
Bagels in New York were on our bucket list. When we spotted this place for a breakfast trip, we weren't disappointed. Plenty of choice of bagel flavours, sizes and toppings, I worked out somewhere in the region of 1,352 combinations including toasting or not and larger sizes. I couldn't even remember our two options and was amazed at how the staff managed it! Food was great, staff were very friendly and accommodating but only slightly let down by the seating and space. For the budget, no real complaints. Well worth a breakfast visit.
• • •
Public - 6 months ago
reviewed 6 months ago
Amazing. Great service. Food was awesome and the waiting staff attentive without rushing us, despite it being VERY busy during our Friday evening visit. Warning for fellow Brits: don't expect 6 oz, 8 oz etc. steaks. It's just "a steak". There's no weight. They are huge though, so careful on the starter and side dish orders. Whilst it was by far our most expensive meal out, it was worth every dime, but I certainly wouldn't be doing it every night.
Public - 6 months ago
reviewed 6 months ago
21 reviews
Map
Map
Map
Allow plenty of time. We expected to be in the museum for 1-2 hours and we're amazed to discover that we'd been in there 3.5! This is like no museum you've ever been in elsewhere and is emotionally exhausting. I actually reached a point where I couldn't absorb any more information or emotion. You have been warned. Very well presented, very respectful and a celebration of the heroism of New Yorkers on that fateful day. I was also very pleased to see no blame or finger-pointing and a fair, considered explanation of the culprits and an admission of the failures that contributed to this dreadful event. If you're experiencing New York for more than a few days, this is a must-see.
• • •
Public - 6 months ago
reviewed 6 months ago
Oh. My. God. A friend highly recommended the cheesecake and we weren't disappointed. I'd strongly recommend one slice between two though.
Public - 6 months ago
reviewed 6 months ago
Great location within walking distance of Times Square, Central Park, Bloomingdales, Empire State and the Rockefeller Centre amongst others. The Chrysler Building could be viewed from our window too. Staff were friendly and helpful and the room spacious, with the usual trimmings you'd expect; big screen TV with plenty of channels, desk, comfortable chairs and table. Couldn't fault it at all. Thank you.
Public - 6 months ago
reviewed 6 months ago