Now you can show off all that your business has to offer with carousel and video creative in your lead advert. These new creative formats are a great way to capture attention in News Feed and illustrate why a person should complete your lead form.
Big changes are coming to Facebook Live. The social network will let broadcasts run for up to four hours – or even continuously in some cases. Plus, you can now hide reactions and comments, view livestreams in full-screen, and restrict who sees your broadcast.
Here’s a quick roundup of all the changes coming to Facebook Live that marketers need to know.
#FacebookLive #Facebook #FacebookMarketing
Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.
In this article, you’ll discover what marketers need to know about the new Instagram business profiles.
Even though calls are a major source of conversions for many businesses, it can be challenging to measure a consumer journey that starts online from a search ad and ends with an offline conversation.
Google has announced imported call conversions to help advertisers attribute revenue from phone calls back to their AdWords campaigns more accurately.
#AdWords #CallTracking #ConversionTracking
If you run an eCommerce store, you probably aren’t satisfied with the conversions and revenue you’re getting. More is always better.
And even if you are satisfied with your conversion rates, there’s always an opportunity to improve. Don’t assume there’s a ceiling where you just can’t go any higher.
If you’re happy with 7%, you’d probably be happier with 10%. Don’t settle into the mindset of “my conversion rates are better than the industry average of X%.”
The conversion rate you should be striving for is any rate that’s better than what you have right now. In short – you should always be working to improve.
#eCommerce #CRO #Marketing
And shh... there's a bonus template at the end!
If you haven't yet created a new cover photo for the new interface, you'll want to check this out. I give you a free template that I use for clients to create an optimal cover photo, taking into account the subtle nuances of the new Google+ profile layout.
I've also highlighted a few brands on Google+ who I think have done a fantastic job on their cover photos such as , and .
And if you read all the way to the end, I also give you a free Google+ Collections cover photo template. Because those are important too!
Grab it now, while it's hot! (And before they change something else around here! lol)
We're rolling out another update to our Google+ Web preview today with many fixes and some new frequently requested features:
* 182 bugs fixed
* 10 accessibility issues addressed
* edit your introduction in About Me
* see related Collections on post pages
* view map in info panel for images with location
* new presentation for original comments on re-shared posts
As always, please keep sending us your ideas/issues using the Send Feedback menu item.
- Tillison ConsultingManaging Director, 2007 - present
MD at UK Digital Marketing Agency, Tillison Consulting.
- Southdowns CollegeBusiness and Finance, 1990 - 1993
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