What is a good bounce rate?You needn't be overly concerned about your bounce rate. Or maybe you should.Some traffic sources have higher bounce rates than others
There's no one size fits all
when it comes to bounce rates. Some sites and pages and some traffic sources will naturally have a higher bounce rate than others.
This depends entirely on the intent of the click. Broadly, if it's a paid search ad click and the bounce rate is high, that's probably not good.
If it's someone searching for your phone number or address, or reading a blog post from a social click, it's less concerning.Benchmark against your own site
There's no single benchmark that covers the lot, so I'd recommend segmenting your traffic by source, thinking about whether you should be working hard to improve the bounce rate for that source and then making changes to page content - compare your own bounce rate before and after, be much less concerned about comparing it to another site which may not be relevant.
Via +Tillison Consulting #bouncerate #marketing #websitetraffic #analytics