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Mark Tillison
19,118 followers -
MD at leading UK Digital Marketing Agency, Tillison Consulting.
MD at leading UK Digital Marketing Agency, Tillison Consulting.

19,118 followers
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With Audience Solutions, you can begin building your audience lists as soon as holiday shoppers begin hunting for the perfect gift. Be ready to re-engage with them as they move from research to purchase mode with #AcademyOnAir » https://goo.gl/DQwScT
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Google Ads Custom Intent Audiences

1. Email Message: "Audience keywords in Google Ads is being upgraded to custom intent audiences"

2. What are Custom Intent Audiences in Google Ads?

2. Using Custom Intent Audiences in Display Ads (GDN) campaigns and YouTube campaigns

3. How to Create Custom Intent Audiences

4. Custom Intent Audiences vs In-Market Audiences - which should you use and when?

#CustomIntentAudiences #GoogleAds
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Setting Up Shipping in Google Merchant Centre

This week's T-Time Show covers those narky issues with Shipping Policies in the Google Merchant Centre, with several solutions, depending you your eCommerce store's configuration.

- The Dreaded, "Missing Shipping Information" Error
- Why Merchant Google Merchant Centre Needs Shipping Information
- 4 Methods of Adding Shipping Information to Google Merchant Centre
- Adding Shipping Information and Rate Tables in Merchant Centre
- Adding Shipping Data to Your Shopping Feed
- Adding Shipping Data Using a Google Sheet
- Using Merchant Centre Rules to Set Shipping Labels

#GoogleShoppingFeedShipping #GoogleShopping #GoogleAds
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How to Target Email Lists With Google Ads
- How to upload an email list to google ads
- Google Ads customer match audience sizes
- Google Ads customer match campaigns
- Using Customer Match and similar audiences
- Advanced Google Ads email list targeting

#GoogleAds #GoogleCustomerMatch
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Session Quality in Google Analytics

Covered in this video (6mins)
- What is Google Analytics Session Quality
- Requirements for Eligibility
- Accessing The Analytics Session Quality Report
- Analysing Session Quality Data
- Using Session Quality Data for Remarketing Audiences

#GoogleAnalytics #SessionQuality
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MUST WATCH if You're Running Facebook Ads (5mins)

#FacebookAds #FacebookCookies #FacebookTracking
Facebook First Party Cookies

You probably got a scary email from Facebook in your inbox about a cookie update, right?

Don't Panic!
This short video explains;
- First vs Third Party Cookies
- Updating Your Facebook Pixel Code
- Old Pixel Code Versus New
- Adding the Pixel to Your Site
- Facebook Integrations with WooCommerce, Magento, BigCommerce, Shopify and Google Tag Manager

#FacebookPixel #FacebookCookies
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Damned Annoying Shipping Config in Merchant Centre

I've had to unpick this mess so many times for so many different eCommerce projects.

What's Your Experience of Shipping Rate Tables and configuring Shipping in Merchant Centre?
Setting Up Shipping in Google Merchant Centre

This week's T-Time Show covers those narky issues with Shipping Policies in the Google Merchant Centre, with several solutions, depending you your eCommerce store's configuration.

- The Dreaded, "Missing Shipping Information" Error
- Why Merchant Google Merchant Centre Needs Shipping Information
- 4 Methods of Adding Shipping Information to Google Merchant Centre
- Adding Shipping Information and Rate Tables in Merchant Centre
- Adding Shipping Data to Your Shopping Feed
- Adding Shipping Data Using a Google Sheet
- Using Merchant Centre Rules to Set Shipping Labels

#GoogleShoppingFeedShipping #GoogleShopping #GoogleAds
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Parallel Tracking in Google Ads

No, it's not the end of the world. No, your tracking isn't going to break.

Well, most likely it won't anyway.

#AdWords #GoogleAds #ParallelTracking
Parallel Tracking in Google Ads

In this video, we explain;
- What Google Ads Parallel tracking is and why you need to update the configuration in your Google Ads account.
- The deadline for Parallel tracking to be enabled in your account (30 October 2018).
- How to configure Parallel Tracking in your Google Ads account
- What to do about Parallel Tracking if you're using tracking templates

Additional resources;
Google Help on Parallel Tracking: https://support.google.com/google-ads/answer/7544674
About AdWords Conversion Tracking: https://tillison.co.uk/blog/conversion-tracking/
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Mobile First Indexing

This will be so much easier than explaining this to the 20th person to ask me this week, "what does "Mobile First Indexing Enabled mean"?

Have at it!

#MobileFirst #SearchConsole #SEO
Email: Mobile First Indexing Enabled on Your Site?

In this show, we explain:
- What Mobile First Indexing Enabled Means
- Why Google is Going Mobile First (and you should be too!)
- What Mobile First Means for Your SEO
- Mobile First Best Practice

Resources
Google Webmasters Post about Mobile First Indexing Rollout: https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html
Mobile Pagespeed Insights to test your site's mobile performance: https://developers.google.com/speed/pagespeed/insights/
28 Tools to Help get Your Site Mobile Ready: https://tillison.co.uk/blog/make-your-website-mobile-friendly/

#MobileFirst #SEO #SearchConsole
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Saturday with the Pooch

#Cockapoo #Saturdays
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