Link building has changed a lot recently and now with Guest Posts walking around with a fork in it, many of us are trying to work out how to drive quality traffic.
The answer is of course to build reputation and authority. This can be done as a Brand or as an Individual. For example, think SEO and many of us will think of +Danny Sullivan+Barry Schwartz+Eric Ward and several others.
Here's an example of how one person has become an authority. You will no doubt have read the following phrase from +Matt Cutts
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Search for that phrase and you'll see 249,000 pages making reference to it. Wow!
I hope this doesn't discourage the actual practice of guest posting, because honestly, that's the way I find my new favorites now. Search engines aren't great at spotting wit and finding me the right person to listen to. People I already trust signing on guest posters, that works for me. It's user friendly, so perhaps G needs to be thinking more about encouraging REAL guest posts, and not discouraging a behavior that the end users like.
I've just re-launched one of my websites and for the first time, I started with tablets as my main focus.
At present, 40% of my traffic comes from tablets and mobiles and my view is that this will exceed 50% sometime this year. Thus, it made sense to create a site with this as my starting point, not an after thought.
I've also kept everything light and quick to load. Just wondered what others thought of this approach?
Great to hear that Boris Johnston is spending money on 33 junctions / roundabouts in London to improve safety for cyclists. However, there are a further 80 junctions that are not included. Come on Boris, let's do the job right.
Question for the Show: In Q3 2013, a report by Walker Sands, found that traffic from mobile devices and tablets accounted for 47% of all website visits. Given that this is growing year-on-year, should we now be designing our websites for mobiles & tablets ahead of desktops?
I may have just discovered something that's been around for some time but I haven't seen it before.
Google is #1 for the term 'car insurance' in the UK. Is this a paid inclusion service for advertisers?
How extensive is this now? I've seen flights & hotels before but nothing else.
Is this a threat to affiliate sites and yet another way that G is trying to eliminate them from the SERPS? Whilst Panda & Penguin either destroyed poor sites, which is a good thing in my book, there are some good affiliate sites that add value to the index and this will surely impact on their business.
Managing Director of Dawsons Music and Editor-in-Chief of Bikes.org.uk
SEO, Wordpress, Affiliate Marketing, Retail, eCommerce, Mountain Biking
Managing Director, 2011 - present
Dawsons Music is the leading retailer of musical instruments, recording equipment and DJ gear.
Editor-in-Chief, 2005 - present
Bikes.org.uk is an online resource for bike reviews, cycling news & events and a wide range of cycling related topics.
Edinburgh - London - Manchester - Liverpool - Barcelona - Coyhaique - Lisbon - Birmingham, England - Newcastle
Wordpress, SEO, Cycling, eCommerce and Retail is stuff I do.
My name is Mark Taylor and I'm the Editor-in-Chief of Bikes.org.uk which is a site dedicated to all things related to Cycling. We publish bike reviews, cycling news, charity bike events and in-depth articles on bike related topics. You can find Bikes.org.uk on Google+