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Mark Stokes - MediaNovak
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Set Up A Photography Website That Gets You Noticed (And Booked Solid!)

http://bit.ly/2gn37BB

Setting up a website is no longer optional, regardless of the industry you’re in. Whether you’re a photographer, a wedding planner, or a florist, your potential clients will want to check out your work before they reach out to you. So they’ll look you up online. And what they find can be the critical difference between success and failure. Think about it: if your website doesn’t leave the right impression, your potential clients won’t pick up the phone and schedule a meeting. In other words, you might be losing business without even knowing.


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4 Savvy Tips To Radically Boost Your Business Stationery

http://bit.ly/2h4zvru

Many photographers believe that branding their businesses means having a logo designed. Or even worse, purchasing a cheap logo template and calling it a day. This is a mistake that can cost you a lot more than you think. Building a recognizable brand does require having a unique, memorable logo design – but that’s just the first step. You brand is your promise to your potential clients, the voice you use to convey that promise, the experience people have doing business with you, and your visual identity. Needless to stay, this trickles down to your business stationery as well.


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The Photographer’s Guide To The Art Of Designing The Perfect Business Card

http://bit.ly/2gxPOfh

Many photographers mistakenly believe that the good ol’ business card is a quirky relic from a long gone era. We’ve got social media, smartphones, and Google almighty. Why would you need a business card? Well, as it turns out, business cards, when done right, can be used for more than simply providing people with your contact details.


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5 Essential Elements Of An Iconic Photography Logo (And 3 Examples To Inspire You)

http://bit.ly/2fZ49Fj

A logo is a graphic mark that represents a business or an individual, and it’s usually featured on pretty much every product and piece of paper that leaves the office. Logos are essentially the faces of businesses they represent, and more often than not, the first contact a potential client has with that particular business. Yet, you’d be amazed just how many photographers out there think that designing a logo comes down to pasting the name of their business next to a random shape and calling it a day.


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Master The Art Of Branding And Grow Your Photography Business

http://bit.ly/2gh6JlZ

Everyone from individuals and small business owners to celebrities and CEOs of international corporations seems to be concerned with one thing – their brands. Even my niece informed me (Quite patronizingly, at that!) that she doesn’t instagram Starbucks cups, because it’s “off-brand” for her. Did we really become so obsessed with brands? Turns out, we did! And if you’re serious about your photography business, you’ll want to pay attention to the way you brand it. It can literally be the difference between success and failure.


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Turn Your Business Card Into The Most Powerful Sales Tool In Your Arsenal With These Simple Design Hacks

http://bit.ly/2gqafgN

Business cards have been around for centuries. Yes, literally! They were first introduced back in the 17th century, and although they featured different type of information back then (People apparently didn’t feel like featuring their cell phone numbers on their business cards in the 17th century!), the ultimate purpose of these cards hasn’t changed much. This goal was (And still is!) to provide potential clients and business partners with the most relevant information. Back in the 17th century, it was the name of the merchant and a map of their location. Nowadays, however, your business card can do much more than that!


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Building A Photography Brand Made Easy

http://bit.ly/2gK3N0F

Building a solid brand for your photography business can be the difference between success and failure. However, the bad news is that building an effective brand takes a lot more than having a logo designed. The good news is that it’s not as complicated as many photographers believe. Nor should it be as expensive as some marketing agencies would have you believe. Yet, the amount of misconception surrounding the term “branding” would truly amaze you. It shouldn’t come as a surprise, then, that so many photographers decide to skip building a brand until they’ve “made it” and can afford the services of an agency.


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Become A Marketing Whiz! 5 Tricks For The Busy Photographer

http://bit.ly/2hOXG0f

Not so long ago, starting a business was something reserved only for the most perseverant enthusiasts. The equipment was expensive, and it took quite some time to learn how to use it. Nowadays, it’s completely the opposite – the equipment has never been more affordable or more user-friendly. As a result, everyone with some extra cash on their hands can get the basic equipment, watch a tutorial or two on how to use it and start a photography business. In fact, photography is becoming one of the most saturated industries out there.


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How To Start A Successful Photography Business – 5 Things You Need To Know

http://bit.ly/2gEDqJM

Starting a photography business might sound like a dream come true. Doing what you love all day long, and earning money doing it – what’s not to love about it? As it turns out, starting a photography business can be more challenging than most amateurs think. Your ability to take great photos is important, don’t get us wrong. However, it will take you only so far. After all, we’ve all seen ridiculously talented photographers start a business, struggle to make ends meet for a few months, only to close down their ventures.


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Want Real Website Hacks? Check Out Our Photography Website Guide

http://bit.ly/2gSPetr

It’s almost unbelievable how far we’ve come when it comes to the World Wide Web. Most of us still remember when having a website was ridiculously expensive. The hosting was super expensive, so most of small business owners opted for free platforms, while having your own domain was the ultimate proof of success. Nowadays, however, pretty much everyone with some extra cash on their hands can set up a website. In fact, that’s exactly what’s happening. As a result, there are almost a million photography websites out there!


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5 Things Nobody Tells You About Business Stationery

http://bit.ly/2gPUr5h

We’ve been going through a major shift in the way we do pretty much everything in our lives. And it’s all thanks to the introduction of the world wide web. Whether you want to connect with friends and family, do some shopping, watch funny cat videos, or learn something new, you’ll turn to the Internet. It’s fast, it’s accessible, and it’s cheap. No wonder, then, that it affected the way we do business as well. Your potential and existing clients are just an email or a tweet away. So, it’s safe to say that printed business stationery is dead, right? Not really!


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Shake Up Your Marketing Strategy With These 5 Simple Hacks

http://bit.ly/2gbFjhj

The world of marketing has changed quite a lot. Not so long ago, all photographers had to do was put out an ad in local newspapers and sit back waiting for the phone to start ringing off the hook. Nowadays, almost no one will pick up the phone and book a photographer whose ad they saw in a magazine. Instead, we all turn to the Internet, whether we want to find a wedding photographer, or check out the portfolio of a photographer a friend recommended. Your potential clients, my friend, are no exception!


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Media Novak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions.
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