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Mark Stokes - MediaNovak
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Five Tips To Help You Build A Unique Photography Brand

http://bit.ly/1RzOCq9

Many small business owners mistakenly believe that branding is reserved only for multi-million corporations, but the truth is that it’s just as vital for startups as it is for the big shots. Unlike what many branding agencies would like you to believe, there are many things you can do on your own to create a solid brand that stands out. And no, you don’t need to spend epic amounts of money on it either, as long as you’re willing to put in some time and effort.
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4 Simple Tips For Designing A Logo That Wows Your Potential Clients And Supercharges Your Photography Brand!

http://bit.ly/1TbmfLr

Creating a logo can be as simple as pasting the name of your business in Helvetica next to a random shape and calling it a day. However, designing an effective logo is a completely different story. At the end of the day, a logo should do much more than communicate the name of your business; it needs to convey the nature and personality of your brand, stand out from the sea of other logos in your particular area or niche, and grab the attention of your ideal client. That’s a lot to ask from such a small graphic, but it can be done with the right guidance, a few industry secrets and just a pinch of creativity.
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Boost Your Business This Spring With These Budget-Friendly Marketing Tips For Photographers!

http://bit.ly/237l6My

It seems as if booking new clients is a constant struggle for most photographers, experienced pros and absolute beginners alike. If you’re just starting out, though, it might feel even more challenging, because the startup budgets are notorious for being tight, and the numbers of photographers competing for the same potential clients in the same area keeps getting bigger each day. However, just because there are other photographers in your area, it doesn’t mean you should give up on your dream of turning pro!
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How To Unleash The Power Of Your Business Cards And Grow Your Photography Business

http://bit.ly/1WupDGM

Even though there’s no denying the fact that we’re working in paperless offices, you’d still be hard pressed to find a successful business owner without a business card – no matter the industry! Needless to say, photographers are no exception either. In fact, more and more photographers are beginning to realize the power of effective business cards, and they’re using them not only to provide their potential clients with their contact details, but also to promote their services and boost brand awareness.
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Biggest Myths About Being A Professional Photographer Debunked!

http://bit.ly/1pPCnuX

Starting a business can be a nerve-wrecking experience, especially in saturated industries such as the photography industry. There are countless photographers out there providing similar services and not only do you need to find a way to stand out among all of them, but you also need to work on your business skills just as much as you’re working on your photography skills, which is something many amateur photographers overlook. Starting a photography business might sound like a dream come true, but at the end of the day, even the best job is still a job.
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Break The Internet! The Photographer’s Guide To A Killer Online Marketing Strategy

http://bit.ly/1pIuZRK

There’s no better marketing tool than a happy client singing your praises to their friends and family, no matter what your area of specialization is. However, client referrals will not be readily available at all times, especially if you’re just starting out in the industry and you’re still trying to build your client base. Luckily, there are things you can do to spread the word about the products and services you’re providing without using any tricks or gimmicks.
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Ridiculously Simple Tips For Designing Your Own Pocketable Billboard!

http://bit.ly/1qjkCFi

Creating a business card can be incredibly easy – and cheap! All you have to do is go online, google free business card templates, download any one of the them, paste the name of your business and you’re good to go, right? Well, not really. The problem with most of these cheap or even free templates is that they have all the telltale signs of amateur design, which might save you a few bucks, but end up doing more damage to your brand than good. A business card will oftentimes be the very first thing a potential client sees, long before they check out your portfolio, so do you really want to cut corners on your first impression?
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Everything You Need To Know About Starting A Senior Photography Business – 5 Success Tips For Beginners

http://bit.ly/1pRdChK

Whether you’re a wedding photographer in the middle of a slow season and you’re looking for a way to keep yourself busy and the income steady, or you’re just starting out in the photography industry and you’re still looking for an area to specialize in, senior photography might be the right thing for you. Photographing high-school seniors can be a really profitable business, but breaking into the industry might also prove to be really challenging, because even though there are plenty of seniors, figuring out the best way to reach them can be a tricky task. But it’s far from being impossible.
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The Photographer’s Cheat Sheet For Designing A Picture-Perfect Logo

http://bit.ly/1Rv9n6C

With the power of the Internet, and more eyes watching than ever, it’s vitally important every aspect of your photography business makes the best impression possible and effectively conveys the nature of your brand, your unique style, and your creative vision. Needless to say, this is especially true for your logo. Even though the logo will sometimes play the second fiddle to your photos when it comes to conveying your style, it is still the face of your business, which means many potential clients will see your logo long before they get a chance to check out your portfolio!
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4 Pillars Of Effective Photography Websites – How Does Yours Stack Up?

http://bit.ly/26zu0oC

Setting up a photography website is always a fun experience – after all, the photography industry is one of the most creative industries, and what better tool to showcase your unique artistic vision than your website? In fact, many photographers have already realized the importance of finding new and exciting ways to showcase their portfolios online. The days of generic, dull photography websites are finally coming to an end, and with that comes the challenge of standing out. Purchasing a template, setting up a website and forgetting about it for a few years will do nothing for your business.
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5 Characteristics Of An Effective Photography Website – How Does Yours Stack Up?

http://bit.ly/1opS62S

Setting up a website for your photography business is definitely no longer optional, consider even brick and mortar stores can benefit from having a professionally designed website that features their inventory and provide potential customers with all the information they are looking for. It’s even more important for photographers – a website will not only act as your digital portfolio, but it will boost your marketing efforts and improve brand awareness. After all, a potential client will almost certainly check out your website before reaching out to you, so it needs to leave the right impression, otherwise you might never get that email or a call from them.
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Don’t Give Up! A 5-Step Brand Revamp Program For Your Photography Business

http://bit.ly/1SuiuF3

We all witnessed quite a few rebranding efforts recently – some went terribly wrong, while others did wonders for sales and exposure. If you feel that your photography business is suffering from an identity crisis, don’t panic! Even the world’s largest companies adjust their branding strategies from time to time to ensure optimal results – whether they’re throwing out an existing business and starting over, having a completely new logo designed, or updating their marketing materials.
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Media Novak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions.