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Mark Stokes - MediaNovak
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Business Card Design Guide For The Stressed And Computer-Challenged Photographer

http://bit.ly/1QnUkLF

Many photographers overlook the importance of having a professionally designed business card that conveys their brand image in this day and age of online communication, yet this small piece of paper can be the critical part of your collateral package. It’s often the first thing potential clients get from you, so it’s your first opportunity to leave a strong, lasting impression on them. Luckily, there are things you can do to ensure your potential clients hold onto your card until you’re ready to call and schedule a session.
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A Lazy Person’s Guide To Starting A Successful Photography Business

http://bit.ly/1Q1iJrT

Starting a photography business sounds like a dream come true, doesn’t it? You can quit that horrendous day job and make a living doing what you actually love doing! However, what many amateur photographers fail to understand is that commercial photography is like any other business in that there are many day-to-day functions for the business to succeed, and majority of them don’t have anything to do with photography. Ready to be a business owner first, and a photographer second?
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Re-Energize Your Marketing Strategy For The Year Ahead

http://bit.ly/1V7ghxV

Marketing, much like fashion, keeps changing and evolving, so if you’re hoping to boost your business, you’ll want to stay on top of the latest trends. Each year there’s a new strategy, new hardware, or customers’ preferences shift to a new social network, and if you don’t keep up, you’ll be left in the dust. It gets even grimmer when you think about the sheer number of photographers out there trying to stand out from the crowd.
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6 Affordable Photography Marketing Ideas That Work Like Crazy

http://bit.ly/1mhEhCD

Marketing is one of the most important elements of every business plan, especially in the photography industry – an industry where the growth is not showing any signs of slowing down. There are countless photographers joining the industry on a daily basis and starting their own businesses, which means your first step towards success will be figuring out how you can stand out from the crowd of other shooters in your particular niche or area.
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Just How Important Is Branding For Photographers? (Spoiler Alert: Very!)

http://bit.ly/1S1t8lO

One of the biggest mistakes small business owners make, regardless of the industry they’re in, is getting caught up with the word “brand” and believing it’s this colossal term reserved for corporate powerhouses. After all, the first thing that pops into mind when they hear the word “branding” is an established corporation such as Apple, Nike, or Coca-Cola. How can a small business owner like you compete? And why should you even try? It’s simple – because branding can make or break your photography business, whether you’re just starting out and building a brand for the first time or you’ve been in the industry for quite some time now and looking to rebrand.
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What To Do, And What NOT To Do When Setting Up A Portfolio Website

http://bit.ly/1TFyswc

It’s safe to say that setting up a website is no longer optional – even brick-and-mortar stores can benefit from setting up a website that features their inventory and provides customers with all the relevant information. It’s even more important if you’re running a photography business – a professionally designed website is not only a digital portfolio your potential clients can view whenever and wherever, but it is a powerful marketing tool that will actually boost your business.
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The Busy Photographer’s Guide To Social Media And Standing Out In A World That Won’t Shut Up

http://bit.ly/1ZNXCOg

If you still think that Facebook and Instagram are social networks for high-school students, you’re up for a rude awakening! From its humble beginning as a network for college students only, Facebook has become one of the most important marketing tools for any business, big or small, thanks to its incredible user base – more precisely, more than 1.5 billion monthly active users as of September 30, 2015. However, Facebook is far from being the only social network you can use to grow your photography business.
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The Power Of A Great First Impression – Does Your Photography Website Help Or Hurt?

http://bit.ly/1nTFl16

How you lay out your photography website, how fast it loads, and even how many pictures you feature in your portfolio can make or break your first impression and be the critical difference between a loyal client for life and a lost sale. Don’t believe us? Think about how many times you abandoned the website as soon as it finished loading because it was downright ugly? Or gave up before even seeing the homepage because it took forever to load? It happens more often than you think, and you’ll want to make sure your website is not one of the abandoned ones!
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Want To Book More Clients? Set Up A Photography Website That Packs A Punch

http://bit.ly/1V7yOKe

The first website went online 25 years ago, and oh boy, have the things changed! But you don’t have to go 25 years back to notice the vast progress in the world of web design – if you visit a website set up 5 years ago, you’ll be amazed how far we’ve come. Not only did the overall look and feel of the average website change, but having a website set up is no longer reserved just for the most successful brands out there – pretty much anyone can have a website. And with that comes the challenge of standing out!
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Cracking The Code Of Photography Logos – Five Elements Of An Effective Logo

http://bit.ly/20KK1Ep

Photography is a visual industry, and a creative one at that! And with that comes the challenge of standing out – you need to ensure all your branding and marketing efforts showcase your unique style, visual identity and creative vision, all of which comes down to a seemingly simple, small, yet incredibly important graphic – your logo! Having a well-designed logo is more important than you might think – it’s the face of your business, the backbone of your entire brand, and it will affect the all-important first impression.
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Print Is Not Dead! Spice Up Your Marketing Collateral With These Tips And Start Growing Your Photography Marketing TODAY!

http://bit.ly/1S1pIzk

The world we live in has gone completely online, there’s no denying that! We not only connect with friends and family online, but we shop and do business online. However, there’s still so much left to be said about printed marketing collateral and its effectiveness in our digital time. Email may be quick and convenient, but there’s a certain feeling of intimacy that’s lost in online communication. And if that’s not enough, a recent study found that majority of consumers still prefer print marketing materials as opposed to newer media.
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The Photographer’s Guide To Turning Branded Materials Into Works Of Art

http://bit.ly/1KZNhCJ

We’ve talked about the importance of branding countless times, and pretty much everyone and their grandma realized by now that it’s just as important for small businesses as it is for large corporations. What many business owners fail to realize, however, is that branding is much more than simply having a logo designed. It’s the public image of your business, both the visual identity and the way your existing and potential clients perceive you… and that’s just the beginning.
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Media Novak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions.